Green marketing's effect on customer satisfaction and awareness: an empirical study

Abstract

Environmental sustainability has emerged as a major concern in today's corporate world. Governments are concerned about environmental issues. The term "green" has gained popularity in today's world. Green marketing refers to the strategy of endorsing goods or services that are friendly to the environment, and contribute positively to the earth. It boosts a company's brand and preserves the ecosystem. A boost of companies to use eco-friendly procedures and the provision of more sustainable choices to customers are the two main objectives of green practices marketing. The study goes through to evaluates consumers' awareness of green marketing, ascertains the pros and cons and obstacles of implementing green marketing, and analyses the elements that induce a consumer to choose green sustainable goods, the study is carried down with the locality respondents present around Chikkmagaluru district through the Forms and it concludes that Green marketing is a tool for preserving natural resources and safeguarding the environment for future generations, utilization of alternative energy sources to produce goods and services are ways to achieve sustainable growth. Green marketing had a positive impact on the worldwide market equally.