Consumer Awareness Research Articles

Consumer reactions to attacks against cherished brands

PurposeBecause of an increase in consumer awareness and the ease of information dissemination on the Internet, brands have increasingly become the target of online criticism. Several factors affect consumers’ reactions to public criticism against brands that they support. The present study investigated the interactive effects of psychological ownership, agency–communion orientation, and internal attribution on self-threat in the context of such criticism.Design/methodology/approachThree studies were conducted to test several research hypotheses. The psychological ownership, agency–communion orientation, and internal attribution of the participants in this study were manipulated using an experimental scenario. Subsequently, they completed a questionnaire with items used to assess purchase intention, self-threat, and demographic variables and for performing manipulation checks.FindingsWhen a brand is criticized, (1) consumers with high psychological ownership of the brand are likely to buy more of that brand’s products, (2) communion-oriented consumers with high psychological ownership of the brand experience greater self-threat relative to those with low psychological ownership, and (3) agency-oriented consumers experience a consistent level of self-threat regardless of their level of psychological ownership.Research limitations/implicationsBrands should endeavor to enhance consumers’ psychological ownership of the brand to increase their support in times of crisis.Originality/valueThis study investigated how psychological ownership of a brand among consumers affected their reactions when a brand was criticized. The effect of self-threat as a mediating mechanism was also considered. Furthermore, agency and communion orientation were proposed as crucial moderators that should be considered in research on consumer–brand relationships.

Effectiveness of Halal Traceability and Self-Declared Certification on Indonesian MSMEs Performance

This study aims to examine in depth the effectiveness of halal tracea-bility in Indonesia and identify the impact of self-declared halal certifi-cation on the performance of small and medium-sized enterprises (SMEs) in the country. The research method used is qualitative, which is reinforced by statistical analysis through survey data from the Popu-lix application as well as a comprehensive literature review. Data anal-ysis was conducted through various techniques, including regression tests, correlation tests, chi-square tests, and content analysis. The re-search findings confirm that the effectiveness of the halal tracking sys-tem significantly contributes to improving the resilience and competi-tiveness of MSMEs. Moreover, self-declared halal certification has been proven to increase consumer confidence in halal products and their integrity. This research makes an important contribution by high-lighting the urgency of integrating efficient halal supply chain man-agement practices, including reliable tracking systems and credible cer-tification. Furthermore, this research underscores the necessity of en-hancing consumer awareness of halal products, thereby facilitating in-formed purchasing decisions and fostering the growth of a more resili-ent halal ecosystem in Indonesia.

Air Pollution and Ethical Consumption Behavior Due to Fragrances

This paper presents a comprehensive review of literature focusing on the detrimental effects of fragrances on air quality. While previous studies traditionally attributed air pollution to sources like automobile emissions or industrial discharge, this study delves into the impact of consumer products, particularly fragrances, on both indoor and outdoor air pollution. Through a systematic review of existing research utilizing databases such as Web of Science, Google Scholar, and Scopus, the study synthesizes findings regarding the composition of fragrances, regulatory practices related to ingredient labeling, and public awareness regarding the link between air pollution and fragrances. The findings indicate that the ingredients used in perfumes can contribute to air pollution and respiratory ailments, underscoring the need for stringent regulations. Despite this, there is a lack of comprehensive labeling requirements for perfume products worldwide, which may contribute to limited consumer awareness regarding the association between air quality and fragrances. Given the intimate relationship between air pollution and human well-being, this study underscores the importance of exercising caution in the use of household consumer products such as perfumes and air fresheners to mitigate their impact on air quality.

Brief Notes on the European Geographical Indication Law: Among Sustainability Implications and Artificial Intelligence Applications

Purpose: Geographical indications (GIs) within the European Union are – as is known – legally protected designations highlighting unique qualities of products tied to their place of origin; accordingly, GIs can promote sustainable agricultural practices, preserve traditional knowledge and contribute to rural development, but, notwithstanding, issues in verifying and authenticating GI products persist. Within this framework, this paper investigates the intersection of EU geographical indication law with sustainability goals and potential applications of artificial intelligence (AI) in streamlining GI compliance and enhancing consumer trust. Study design/methodology/approach: The behind research employs a mixed-methods approach; in fact, it includes a systematic review of relevant EU legislation and policy documents alongside qualitative case studies exploring the use of AI-based technologies (e.g., precision agriculture, terroir monitoring, traceability systems…) in GI value chains. Findings: The analysis confirms the wanted complex interplay between GI law and sustainability; in this way, while GIs can be powerful tools for promoting environmentally responsible production, existing frameworks may not fully capture all dimensions of sustainability; in addition, case studies demonstrate the promise of AI in improving product traceability, combating fraud and supporting informed consumer choices regarding GI products. Originality/value: Therefore, the paper argues for a more holistic approach to GI law that integrates sustainability metrics beyond geographic origin, suggesting that responsible AI adoption presents the potential to significantly strengthen GI systems: policy recommendations should include incentivising the development of ethical AI solutions for GI verification, promoting data sharing along supply chains, and raising consumer awareness of the sustainability benefits associated with GI products.

Consumer Engagement in Fashion Circularity in China: Exploring Consumer Online Fashion Resale through the Lens of Social Practice Theory

Fashion resale has emerged as a notable strategy for the fashion industry to reduce its environmental footprint by promoting fashion circularity. Despite extensive research on consumer awareness of resale and the purchase of pre-owned items, there remains a gap in understanding the factors that influence consumers’ participation in resale markets, encompassing both selling and buying practices. Drawing on social practice theory (SPT), this qualitative study examines the nuanced factors influencing consumers’ online resale practices and investigates how online fashion resale practices (OFRPs) have become integrated into their daily consumption patterns. In-depth interviews were conducted with thirty experienced Chinese consumers engaged in both the selling and buying practices of secondhand fashion. Initially, the study identified eight nuanced motivations and seven challenges influencing consumers’ OFRPs. Subsequently, the research uncovered two types of materials and seven core skills necessary for successful OFRP transactions, along with six associated meanings of OFRPs. Specifically, we found that participants seamlessly integrated OFRP into their daily routines through nurtured sociality, and OFRP only fostered sustainable consumption behaviors in one-third of participants, suggesting significant room for improvement. This study provides empirical insights into the existing literature and offers actionable recommendations to key stakeholders for advancing fashion circularity—a critical objective for the sustainability of the fashion industry.

Technological approach in innovative activities of enterprises in formation of marketing products: socio-economic aspects

Methods. During the research, the following methods were used as: logical and historical method – when studying the evolution of outdoor advertising under the influence of the emergence of new technologies; analysis and synthesis – when identifying key types of digital technologies that have an impact on increasing the efficiency of the company's marketing activities; factor analysis – when establishing the influence of innovative technologies in the format of LED-neon and 3D printing on the effectiveness of advertising campaigns. Results. The evolution of the development of outdoor advertising is analyzed in view of the changes caused by the transition of the technical and technological system of society to a new, higher level. Modern trends in the development of the technical and technological factor have been identified, namely: the transition to the digital economy. The components of modern innovative technologies used in the field of outdoor advertising are singled out and their influence on the effectiveness of the company's marketing activities is demonstrated. Innovative technologies such as LED-neon and 3D printing are characterized, and their role in increasing the effectiveness of advertising campaigns through the creation of innovative technological marketing products in the form of digital billboards with LED screens and 3D projection is shown. The main socio-economic results of the use of digital tools in outdoor advertising are identified, which include: the possibility of creating complex and detailed advertising structures with high accuracy, which attracts the attention of potential customers; wider possibilities of using interactive elements and the possibility of personalizing advertising messages, which increases the level of customer engagement, as well as the level of trust and loyalty to the brand. This leads to an increase in the client base and an increase in the company's profits. Novelty. The article proves the effectiveness of digital technologies in ensuring the effectiveness of the company's marketing activities, in particular, the impact on the economic indicators of outdoor advertising. The relationship between the improvement of advertising through LED-neon and 3D printing and the growth of environmental awareness of consumers and social responsibility of business has been established. Practical value. It was determined that innovative technological developments are a critical element of successful interaction between contractors and customers in the field of implementation of outdoor advertising projects. They contribute to the growth of enterprises, increase the efficiency of their marketing activities and create stable socio-economic ties. Permanent implementation of innovative technologies and adaptation to turbulent market conditions will allow to achieve tactical and strategic goals, ensuring a high level of interaction and efficiency.

Optimization of Financial Management for Enhancing the Electric Vehicle Market in Medan, Indonesia

Abstract The global shift towards sustainable transportation, exemplified by the increasing adoption of Electric Vehicles (EVs), represents a vital response to contemporary environmental and energy challenges. This study investigates the determinants of consumers’ Desire to Purchase EVs within the unique context of the Medan market, where consumer preferences and market dynamics differ from more globally examined settings. Additionally, it explores the mediating roles of Consumer Awareness Campaigns and Local Industry Partnerships in shaping purchase intent. Through a comprehensive survey of 832 respondents in Medan, Indonesia, the study reveals crucial insights. Government incentives, including tax breaks and rebates, emerge as influential factors, significantly increasing consumers’ inclination to adopt EVs. Equally vital is the accessibility and availability of charging infrastructure, which is pivotal in bolstering consumer confidence in EVs. Consumer perceptions and attitudes have a significant bearing on purchase intent, with positive perceptions regarding environmental benefits, cost savings, and driving experiences contributing to the heightened desire for EV ownership. Effective financial management strategies also play a positive role, emphasizing the significance of sound financial planning and resource allocation. Further-more, this research emphasizes the instrumental role of Consumer Awareness Campaigns in shaping purchase intent. These campaigns are a powerful tool for elucidating the multifaceted advantages of EV ownership, encompassing environmental consciousness, economic feasibility, and enhanced driving experiences. Local Industry Partnerships within the Medan EV market equally contribute to heightened purchase intent, reflecting the synergistic effects of collaborative initiatives.

Modeling of Determinants’ Influence on Consumer Behavior Towards Counterfeit Products in Indonesia and Malaysia

This study investigates customer behavior in the context of purchasing counterfeit products. Specifically, it seeks to assess consumer awareness regarding value consciousness, ethical considerations, and legal sensitivity, which are believed to impact their attitudes and behavior. The study was carried out in both Indonesia and Malaysia. This study uses Smart PLS as a quantitative method and includes a sample of 360 respondents from Indonesia (180) and Malaysia (180) who have bought different types of counterfeit products. This study provides evidence that there is no significant disparity in the consumption intentions of counterfeit products between Indonesians and Malaysians since both nations display a similar trend. The results from both countries are in agreement, indicating that value awareness has a favorable and substantial impact on attitudes, personal gratification has an unfavorable and significant effect on attitudes, ethical sensitivity has a favorable and substantial impact on attitudes, and legal sensitivity has a favorable and substantial effect on attitudes. The impact of attitudes on behavioral intentions is positive and essential, as are subjective norms, perceived behavioral control, and habits. Policymakers must acknowledge this conclusion, as business entities that become victims of counterfeit products will inevitably encounter significant challenges if this issue remains unattended. The issue of counterfeit goods in Indonesia and Malaysia has substantial financial implications for both the government and enterprises. Consequently, law enforcement agencies assume a crucial role in addressing this problem.

Environmental Blindspots: Identification and Mitigation using Technologies, Education, and Policies

Objectives:“Environmental Blindspots” are newly defined as a type of social problem within the realm of various environmental pollution and climate issues, wherein they are pushed down in priority due to factors such as corporate profit, consumer preferences, and government regulations, consequently remaining unresolved. This ultimately leads citizens to experience a sense of guilt. Despite the significant influence they wield on the welfare of current and future generations, various environmental social issues characterized by environmental blindspots (such as micro-hazardous substances like microplastics and environmental hormones) fail to become major considerations in societal decision-making. Consequently, they are not actively discussed within the social community. This absence of social consensus on these issues reflects the current situation. As a result, citizens repeatedly make choices that do not prioritize environmental values due to a perception of powerlessness stemming from the absence of environmentally friendly options, the belief that the issue is too immense to tackle individually, and lack of knowledge about specific actions to take for environmental problem-solving, among other factors. In this process, they experience involuntary and deliberate emotions of guilt. Since environmental blindspots are issues collectively experienced by the societal community comprising citizens, businesses, and government, solutions must also be derived collectively through collective thinking. This review has endeavored to incorporate such efforts.Methods:In this review, to develop a more effective interdisciplinary research methodology for addressing the previously mentioned environmental social issues, ten interdisciplinary researchers from the Environmental Engineering and Social Sciences fields at the center for convergence research (SEBIS) collaborated, leveraging their respective expertise to document literature survey results. Firstly, they reported on the environmental behavior, toxicity, distribution, and regulatory status of micro-hazardous substances, namely (micro)plastics and volatile organic compounds, which are the research subjects of the Environmental Blindspot Research Center. Secondly, they compiled relevant treatment technologies. Subsequently, they described the socio-structural causes of environmental blindspots and various solutions to environmental social issues through social science methodologies.Results and Discussion:To address the environmental blindspots, a key environmental social issue, it is necessary to advance various environmental technologies alongside responsible production by businesses and the enhancement of citizen environmental awareness. It is crucial for the government to institutionalize policies in the public domain to achieve this. Understanding the structural roles of citizens, businesses, and government is essential. It requires ethical consumer awareness and active participation, public campaigns and education, as well as effective government environmental policies to incentivize environmental friendly technological innovations by companies.Conclusion:In this review, the issue of environmental blindspots as an environmental social issue is being addressed comprehensively for the first time. Through this, we aim to establish an effective communication and cooperation system among social entities to explore solutions to environmental blindspots, and to propagate this ability to address social issues to future academic generations.

Optimalisasi Inovasi Produk Makanan Berbahan Dasar Jamur sebagai Upaya Penguatan Wanita Tani Jamur melalui Pelatihan dan Pendampingan

Genting Village, Semarang, has great potential for mushroom cultivation thanks to geographical and climatic conditions that favour healthy mushroom growth. Although farm women have been actively involved in mushroom cultivation in this village, they often face obstacles in terms of access to resources, knowledge, and marketing of mushroom-based processed food products. To overcome this problem, we, UKM Hizbul Wathan, in the PPK Ormawa 2023 grant activity, propose training and mentoring in the manufacture and marketing of mushroom-based food in Genting Village. The method we use is SWOT analysis, used to identify strengths, weaknesses, threats, and development strategies in overcoming the problems of the mushroom farmer women's group in Genting Village. Strengths include favourable geographical conditions for mushroom cultivation, participation of women farmers, and unique local wisdom. Meanwhile, the main weaknesses are limited access to resources and knowledge. Opportunities in diversification of mushroom-based food products and increasing consumer awareness about healthy food should be utilised. Threats include market competition and climate change. The discussion focuses on strategies for developing training programmes to improve farm women's knowledge and skills, effective marketing efforts, and partnership opportunities with external parties. The results of this study show that mentoring and training in mushroom-based food processing can create new economic opportunities, increase the income of farm women, and support sustainable development in Genting Village.

LEGAL LIABILITY OF PROPERTY DEVELOPERS REGARDING THE FULFILLMENT OF OBLIGATIONS TO CONSUMERS IN SALE AND PURCHASE TRANSACTIONS USING THE BINDING SALE AND PURCHASE AGREEMENT

Business people show great interest in the development of the property industry. With promising market prospects, developers have significant legal responsibilities to potential buyers. To ensure legal certainty and avoid future conflicts, consumers must understand and comply with the legal rules contained in the agreement. The Sales and Purchase Agreement functions as a contract between the seller and the buyer at the initial stage of the home buying and selling process. This research examines the developer's responsibility towards consumers in house sale and purchase agreements through the Agreement of Sale and Purchase Binding mechanism, because a lack of consumer awareness and knowledge can increase risks to their rights. The method used in this research is based on normative juridical. The aim of this research is to determine the developer's legal responsibility towards buyers as consumers, so that there is legal certainty for buyers using the Agreement of Sale and Purchase Binding system. Developers must bear the losses experienced by consumers in accordance with Article 19 of Law Number 8 of 1999 concerning Consumer Protection. In accordance with Article 19 of Law Number 8 of 1999 concerning Consumer Protection, this research aims to determine the developer's legal responsibility towards buyers as consumers, so that buyers can obtain legal certainty through the Agreement of Sale and Purchase Binding system. In addition, the developer is responsible for providing accurate information and guaranteeing the quality of construction, which includes the construction period to the maintenance period, until all sales and purchase agreements are completed.

Penegakan Hukum Jasa Titip (Jastip) Tiket Konser Melalui Website Ilegal Dalam Perspektif Hukum Perlindungan Konsumen

Law enforcement related to concert ticket entrustment services through illegal websites in the perspective of consumer protection law is an important issue in the realm of consumer law. Cases of fraud in the sale of illegal concert ticketing services are being investigated by the authorities, and criminal sanctions can be given to the business actors involved. Legal protection for consumers who have been harmed is also regulated in Law Number 8 of 1999 concerning Consumer Protection, which provides legal consequences for business actors who do not fulfill their obligations, including fines and penalties. In addition, legal protection of consumers also involves coordination with relevant agencies, the delivery of information to increase consumer awareness, and consumer support in fighting for their rights. Therefore, law enforcement in the case of illegal concert ticketing services through the website involves criminal sanctions, legal protection of consumers, and efforts to increase consumer awareness

Unpacking Behaviours: A Literature Study and Research Agenda on Consumer Behaviour in Packaging‐Free Systems

ABSTRACTIn an era where food packaging plays a dual role in both reducing food waste and contributing to global packaging waste, this study presents an analysis of packaging‐free systems. As governments and organizations attempt to address the environmental impact of single‐use packaging, packaging‐free alternatives have emerged as a promising solution. However, there is a need for a comprehensive assessment of environmental sustainability and its alignment with consumer behaviours and preferences in this growing type of grocery system. Considering this need, this study employs an integrative literature review process, selecting 51 research articles. This selection was classified into three principal areas: the characteristics of packaging‐free services, the dynamics of consumer behaviour and patterns from a household perspective. This review evaluates the effectiveness of packaging‐free systems, exploring the factors that drive consumer adoption, the obstacles to transitioning and the relevance of theoretical frameworks like the theory of planned behaviour (TPB) and practice theory (PT) in understanding and assessing the sustainability of these alternatives. The result of this study is the identification of significant research gaps and opportunities, leading to a comprehensive research agenda. This agenda emphasizes the need for a more refined understanding of consumer classifications that extend beyond standard demographic metrics, delving into aspects like household structures, dietary preferences and regional variations. The study highlights the limited scope of existing literature by advocating for a holistic grocery analysis that blends packaging‐free and conventional shopping practices to understand more realistic grocery scenarios, as not all products are available in packaging‐free alternatives. It also underscores the importance of integrating environmental assessments with consumer behaviour studies to see the sustainability of the systems beyond reusable containers. Additionally, this research sheds light on the relatively unexplored area of online packaging‐free services, questioning the sustainable implication of incorporating online alternatives in grocery practices, and suggests a broader application of theoretical frameworks, including activity theory (AT) as a new perspective to achieve a new understanding of these systems. Lastly, contributing to the overall understanding of packaging‐free systems, the study concludes with a SWOT analysis that briefly identifies strengths in environmental sustainability and consumer awareness, balanced against weaknesses like data gaps and complex consumer decision‐making processes.

Millets as an Ancient Grains for Modern Food Security and Sustainable Agriculture

Millets, a group of small-seeded grasses, represent a diverse set of cereal crops that have been cultivated for millennia. They offer numerous nutritional, environmental, and economic benefits, yet they remain underutilized in many parts of the world. This paper explores the potential of millets as a key component of efforts to ensure food security in the face of climate change, population growth, and environmental degradation. Millets are highly resilient to drought, pests, and diseases, making them well-suited to marginal growing conditions. Additionally, they boast nutritional profiles rich in protein, fiber, vitamins, and minerals, addressing malnutrition and diet-related health issues. Furthermore, millet cultivation promotes biodiversity, reduces water consumption, and enhances soil fertility, contributing to sustainable agricultural practices. Despite their advantages, millets face challenges such as limited awareness, lack of infrastructure, and policy neglect. Thus, concerted efforts are needed to promote research, improve market access, and raise consumer awareness to unlock the full potential of millets in ensuring food security and promoting sustainable agriculture globally.

Analysis of phosphodiesterase type 5 inhibitors and analogues as adulterants in herbal dietary food supplements in Saudi market using green UPLC-MS/MS method: Assessment of the greenness and whiteness profiles

Herbal dietary supplements are popular alternatives to oral phosphodiesterase type 5 inhibitors (PDE5Is) for treating Erectile Dysfunction (ED), yet concerns arise regarding their adulteration with undeclared synthetic PDE5Is or analogues, posing health risks. The aim of this study was to develop and validate a green UPLC-MS/MS method for sensitive and rapid detection of PDE5Is and analogues in sexual enhancement herbal dietary supplements marketed in Saudi Arabia. Method validation revealed good linearity with determination coefficients (r2) ≥ 0.9990, and LODs and LOQs in the range of 0.4 – 32 ng g−1 and 1––96 ng g−1, respectively. The accuracy ranged from 80.8 % to 103.4 % while inter-day precision was ≤ 8.6 % and intra-day precision was ≤ 8.4 %. The method was successfully utilized to analyze 32 herbal dietary supplements. The results revealed that 18 samples (56.3 %) tested positive for at least one of the target analytes. Sildenafil emerged as the most frequently detected analyte, found in 15 samples (20.1 µg g−1 to 37,492 µg g−1). Tadalafil was detected in 7 samples, with concentrations ranging from 4.46 µg g−1 to 19,986 µg g−1. Yohimbine was detected in only 4 samples, while icariin was detected at lower concentrations in 3 samples. Furthermore, the method greenness and whiteness profiles were evaluated using four metrics including the Analytical Eco-Scale, Green Analytical Procedure Index (GAPI), Analytical GREEnness (AGREE) metric, and Red-Green-Blue 12 (RGB 12) metric.This study provides foundational data on the adulteration of dietary supplements in Saudi Arabia and offers insights for future interventions to promote consumer safety and awareness regarding herbal dietary supplement consumption.

Stimulation of construction industry output through enhanced efficiency of Indian residential real estate sector

PurposeIn the context of an absence of studies examining the interrelationship between Indian construction industry and residential real estate sector, the study aims to develop and test a conceptual framework to stimulate construction industry through optimisation of housing market in India. The developed conceptual framework lays down a blueprint to assess the interaction between construction industry and housing market in other countries.Design/methodology/approachMeans of stimulation of construction industry by residential real estate sector were identified. Housing market was examined to identify factors constituting consumer-centric delivery and consumer-empowered demand. Supply side of housing market was probed to identify underlying factors stifling housing delivery. The identified factors were put together to form the conceptual framework. A questionnaire was developed and administered to the delivery-side stakeholders of housing market.FindingsThe study demonstrates significant correlations between real estate investment-led construction industry output stimulation and consumer-centric residential real estate delivery. The deterrents to consumer-centric housing delivery have been ascertained to be having an impact on time, cost and scope of housing projects. Significant correlations have been ascertained between the deterrents. On the demand-side, skills, awareness and engagement of consumers are strongly correlated with each other. Affordability of housing is rightfully correlated with all the three means of stimulation of construction industry output.Originality/valueSpecific to the Indian context, the study presents and validates a novel conceptual framework aimed at stimulation of construction industry output through interventions in housing market.

ENVIRONMENTAL ENTREPRENEURSHIP: ROLE IN SOLVING ENVIRONMENTAL CHALLENGES AND ENSURING SOCIAL INCLUSION

The article studies the essence of environmental entrepreneurship and its role in solving modern environmental challenges and social problems. Balancing economic, social, and ecological goals, environmental entrepreneurs at all stages of their activities prioritize sustainable development and responsible and reasonable strategic decisions that form the long-term value of entrepreneurial activity. Thus, environmental entrepreneurship, introducing social and ecological innovations, rational use of resources and minimization of negative impact on the environment, ensuring a continuous recycling and absorption process of any material, promotes economic growth and social welfare of all segments of the population; promotes social inclusion and integration, a realization of human potential, business activity, entrepreneurial ability; expands opportunities for people with special needs, and marginalized; improves the level and quality of their life, reduces the differentiation of society, etc. Analysis of international experience has revealed that, in modern conditions, environmental entrepreneurship has received international recognition as a response to global environmental challenges. At the same time, international cooperation, standardization, and technology exchange are key factors in the development of ecological entrepreneurship at the international level. Legislative support, financial incentives, and increased consumer awareness create a favorable environment for green (sustainable) businesses. Despite the challenges of a large-scale war, progress is being made in the development of environmental entrepreneurship in Ukraine, in particular through the restoration of infrastructure and the introduction of European environmental standards. It is generalized that the development of environmental initiatives in the context of the post-war reconstruction of Ukraine will ensure the realization of the potential to stimulate economic development, create new opportunities for business and employment, generate profit and income, ensure the restoration of affected areas and rural development, promote the transition to a low-carbon economy, solve social problems. However, the implementation of these tasks requires compliance with the following principles: an integrated approach to the balance of economic, social, and environmental components of environmental entrepreneurship in the interests of sustainable development; investments in education to spread knowledge and skills in the formation of sustainable development public culture; impact investments, inclusive social and environmental innovations as the basis for economic growth; cooperation between governments, businesses, society, and communities as the basis for implementing sustainable development initiatives.

The Impact of Co-branding under New Media Marketing on Consumer Purchase Intentions

In the context of new media marketing, co-branding has a positive impact on consumer purchase intentions. Through new media platforms, co-branding activities are widely disseminated, increasing consumer awareness of products and making co-branded products a hot topic. Consumer trust in co-branded brands is strengthened, and through collaboration with other brands, consumers are more confident in the quality and reputation of co-branded products. Compared to other activities, co-branding aligns with brand market positioning. By collaborating with brands from different fields, co-branding achieves resource sharing and complementary advantages, enhances brand image, and creates uniquely charming co-branded products through partnerships with other well-known brands, strengthening consumer recognition and trust in the brands. Fully leveraging the advantages of new media marketing provides consumers with a diversified shopping experience, making the shopping process more interesting and enriching through personalized recommendations. Currently, WeChat public account marketing, social media marketing, and live streaming marketing are the main forms of new media marketing. By regularly posting content and interacting with fans, brands achieve precise marketing and attract user attention. In the future, brands should fully utilize the advantages of new media marketing, combined with co-branding strategies, to achieve more precise and efficient market promotion.

Analisis Strategi Pemasaran I Phone Inter dan I Phone Resmi di Kota Surabaya

The research aims to understand market dynamics, identify advantages and disadvantages of official iPhone Inter and iPhone, and formulate effective marketing strategies to increase official iPhone sales in Indonesia. The study uses qualitative methods with in-depth interviews and targeted group discussions to gain insight into perceptions, preferences, and factors that influence consumer purchasing decisions. Research results show that the smartphone market in Indonesia is heavily influenced by price sensitivity and consumer awareness of warranty and after-sales service. The iPhone Inter attracts consumers because of its cheaper price, although without official warranties and reliable after-sales service, while the official iPhone is more in demand by consumers who value quality assurance and trusted technical support. The study found a gap in consumer understanding of the risks and benefits of each category of iPhones. Therefore, marketing strategies for official iPhones should focus on consumer education about the risks of buying an iPhone Inter and the benefits of purchasing an official iPhone. Marketing campaigns that emphasize quality, authenticity, and after-sales support, as well as increased accessibility and financing variations for official iPhones, are expected to change consumer perceptions and encourage them to choose official products. With the right approach, Apple and its distributors can strengthen the official iPhone position in the Indonesian market, reduce the iPhone Inter market share, and win competition in this competitive market. Based on these findings, the study recommends marketing strategies that focus on consumer education about the risks of purchasing an iPhone Inter and the benefits of buying an official iPhone, as well as improved after-sales services to strengthen the official iPhone position in the Indonesian market.

Analysis of Consumer Condition Solvements through Consumer Condsolution Translators

This study aims to analyse the mechanisms of consumer dispute resolution through the Consumer Dispute Resolution Agency (BPSK) in Central Lampung and to measure the effectiveness of such dispute settlement. The research used is a normativeempirical approach. The results of the research show that the settlement of consumer disputes through BPSK can be done through mediation, conciliation, or arbitration according to the agreement of the parties. While a settlement by arbitration still stands aside for the dissatisfied parties to undertake legal action through litigation. The effectiveness of dispute resolution through BPSK can be measured through several factors such as the mechanism of resolution, the credibility of members of the BSPK, the means and facilities available, the complexity of the dispute, as well as success in enforcing the judgment. Stronger legal protection is needed to ensure compliance of business operators with BPSK decisions, with stronger sanctions and more effective law enforcement for violations as well as increased consumer awareness of their rights and the role of BSPK in dispute resolution is needed through more intensive warrened and educational campaigns.