The concept of environmentalism is gradually integrated into various fields, including the food industry, daily necessities and even industrial production. Similarly, the cosmetics industry has subsequently incorporated environmental protection concepts into the industry's products and formed a green cosmetics industry chain. In recent years, environmental protection concepts have been reflected in the cosmetics industry in the form of green product ingredients and green production industrial chains. However, many companies have embodied the green concept in their packaging, introducing the concept of "green packaging". Although there are many academic studies on the impact of packaging design on consumers' purchase intention and behavior, there needs to be a unified review to summarize and specifically consider the mutual influence of the combination. This study aims to fill this research gap. This paper will review the relevant literature and summarize the influential relationship between the latest consumer behavior research in the cosmetic industry and the latest advances in green packaging for cosmetics based on the latest developments in the cosmetic industry. This research followed the PRISMA guidelines to search and summarize the literature on these two areas. The most common factors that determine consumers' choice of green cosmetic products are branding, their own health needs, the degree of consumers' awareness of environmental protection, and the collective effect. Green packaging materials and design were integrated into these factors. It was finally confirmed that green packaging materials and design had a choice-promoting effect on cosmetic consumers' behavioral preferences.