Aversive cigarette smoking that consisted of rapid smoking, warm smoky air, and handling of cigarette litter was investigated. Prior to treatment, all Ss were screened to minimize risks inherent in rapid smoking. Tree male and 9 female Ss completed 6 weeks of treatment. After treatment the mean smoking rate was 16% of baseline. At 3-,6-, and 9-month follow-ups, the mean average was 38%, 50% and 50% of baseline, respectively. Aversive smoking appears to be a promising behavioral approach to smoking cessation.