Even with the great availability of new drugs and the best clinicians, therapeutic results are not always as expected. Poor therapeutic adherence leads to a waste of scientific knowledge and resources of the public health system. Medical students from the University of Barcelona analyzed this situation in their local hospital via a survey oriented to patients, which indicated a lack of adherence to prescribed treatments as well as an excess of self‐medication.A service‐learning activity begins with the identification of a real need and the preparation of an action plan (Kaye, 2004). The aim is to encourage best practices amongst the general public and health workers regarding drug consumption through an awareness campaign.In order to improve awareness and understanding of the consequences of the problem described, an audiovisual campaign was chosen, focusing on promoting therapeutic compliance and avoiding the risks of self‐medication. Thanks to the collaboration between the Medicine and Audiovisual degrees, two video clips were produced: (https://drive.google.com/open?id=0B1aCcXVIkA_cNDFseTNPb3Z2TUE) (https://drive.google.com/open?id=0B1aCcXVIkA_cV2t3bHdhQUpxdWc)This methodology improved the academic learning in Pharmacology and Audiovisual sciences as well as those related to other competencies required by our university.The skills acquired were generally assessed according to their specific degree competencies. The outcomes for the participants were: 1) learning to communicate scientific subjects in an appropriate language for the subject and audience, 2) detecting some common mistakes in drug prescription and/or therapeutic adherence, 3) producing audiovisual and multimedia content and 4) networking with experts from another field of knowledge.Kaye, C. B. The complete guide to service learning: Proven, practical ways to engage students in civic responsibility, academic curriculum, & social action. Free Spirit Publishing, 2004.This abstract is from the Experimental Biology 2018 Meeting. There is no full text article associated with this abstract published in The FASEB Journal.