Abstract: Driven by the new wave of revolution in the science and technology industry, emerging industries are emerging one after another, with huge potential and unpredictable risks coexisting. The concept of new quality productivity came into being,which represents the innovation of productivity and the future development trend of advanced productivity. This paper uses a conceptual analysis method to study and analyze the logical ideas of risk-driven innovation of enterprises empowered by new quality productivity, and takes BYD's entry into the new energy vehicle insurance industry as an example to conduct a case analysis. The study demonstrates the positive role that new productivity plays in empowering enterprise innovation at the technical level and building an innovation culture for enterprises when firms engage in risk-driven innovation. Based on this, the study suggests innovative behaviors for relevant enterprises to explore new industries in the future. Enterprises with innovation needs can realize risk-driven innovation by utilizing new quality productivity from multiple perspectives, such as enhancing core technology R&D capabilities, cultivating new production factors, forward-looking planning for new industries, and shaping the supply chain pattern of new industries.
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