This article discusses the role of artificial intelligence (AI) in website creation, highlighting its impact on development processes and user interaction. Modern technologies such as generative models, recommendation systems, and chatbots are becoming integral to web development, significantly simplifying and accelerating site creation. Generative models like ChatGPT and DALL-E enable developers to automatically generate textual and visual content, saving time and enhancing creative processes. Recommendation systems analyze user behavior and offer personalized solutions, improving user experience and increasing engagement. Chatbots used for automating user communication provide round-the-clock support and instant responses to frequently asked questions, greatly enhancing service levels. Additionally, AI assists in data analysis and content optimization for search engines, improving site visibility online. The article also discusses the advantages of applying AI in web development, including automation of routine tasks, improvement of content quality, and enhancement of marketing strategy effectiveness. In conclusion, it emphasizes that the integration of AI into web development opens new opportunities for businesses and creates more dynamic and adaptive web applications that meet user needs in the modern digital world.
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