This paper used the 4UM-120D electric leafy vegetable harvester as the research object and designed a travel speed automatic control system to maintain the travel speed within a set value of ±2% in order to improve the efficiency and quality of leafy vegetable harvester operations and decrease the work intensity of the operator. The harvester’s travel speed was automatically controlled by using the PID, adaptive fuzzy PID, and sliding mode control techniques after the mechanical and electrical equations for the travel drive motor (a DC brushless motor) were established in MATLAB. By simulating various working situations, the stability, accuracy, and speed of the automatic control system were compared and analyzed using the adjustment time, overshoot, steady-state transition time, and maximum deviation from the set speed as evaluation indicators. The test results revealed that when the current value of the leafy vegetable harvester travel speed deviated from the set value by more than 2%, the dynamic response performance and stability of the DC brushless motor travel drive system based on the sliding mode control strategy was significantly better than that of the PID and adaptive fuzzy PID control strategies, and its anti-disturbance was stronger, achieving the function of automatic control of the harvester travel speed. When the travel motor started with a constant load and the sliding mode control strategy’s parameters were the gain factors A = 1/70, c = 100, ε = 100, and k = 100, the travel drive system regulation time was 1.5 s, and the overshoot was 10%. When the harvester was operating smoothly and had leafy vegetable collection baskets loaded and unloaded, the steady-state transition time was 0.3 s. According to the actual engineering application experience, the specific technical state of the control strategy of the agricultural machinery travel speed automatic control system was: regulation time 2.5~3 s; overshoot amount 20~25%; and steady-state transition time 1.0~1.5 s, so the travel speed automatic control system of the electric leafy vegetable harvester in sliding mode was in line with the technical state requirements. The results of the field trials demonstrated the accuracy of the simulation test results. This study offered a method to lessen the work intensity of operators and increase the operating efficiency and quality of a leafy vegetable harvester.