Authentic Perspective Research Articles

Femvertising of Sportswear Brands: Semiotic Analysis of YouTube Campaigns

Advertising that emphasizes female empowerment and challenges gender stereotypes is coined femvertising and is becoming more commonly employed. However, many femvertising campaigns are being criticized as “femwashing,” as in they are not authentic, and brands are merely capitalizing on this trend to promote their products. Therefore, not every advertisement portraying female empowerment themes can be considered femvertising. From an authenticity perspective, this research aims to evaluate the femvertising campaigns of major sportswear brands based on transparency, consistency, diversity, respect, and challenging stereotypes. Additionally, this research aims to identify common themes and differences amongst these advertisements. For the purposes of this research, a semiotic analysis is conducted on three advertising campaigns of three major brands, Nike, Adidas, and Puma, that are published on their global YouTube pages, dissecting the visual and textual elements to reveal how brands communicate their commitment to empowering women through sports. The study identifies three main themes across the campaigns: challenging gender norms by showcasing diverse representations of women, the prevalence of systematic barriers in sports and how women are determined to overcome them, and how the brands’ values are aligned with this social issue. The findings highlight the importance of authentic femvertising that aligns with brands’ corporate social responsibility goals, providing insights for marketers aiming to ethically leverage gender-focused advertising strategies.

Nagari and the state: an authentic perspective on customary law community unity in the Indonesian employment community

Nagari and the state: an authentic perspective on customary law community unity in the Indonesian employment community

An Investigation of MERGING Image Schema: A Cognitive Semantic PerspectiveThis study is based on the content analysis method. It is qualitative, descriptive and analytical. Its main goal is to explore MERGING Image Schema as it is one of the image schemas that are recognized as significant constituents in humans’ cognitive system and their creative thinking. Image schema theory can be

This study is based on the content analysis method. It is qualitative, descriptive and analytical. Its main goal is to explore MERGING Image Schema as it is one of the image schemas that are recognized as significant constituents in humans’ cognitive system and their creative thinking. Image schema theory can be considered as an advanced way of inspection into a nonobjective and sensorimotor experiences. This image schema is dealt with by scholars who are interested in cognitive studies but in this study, the researchers attempt to introduce and involve many authentic perspectives and formalizing new subcategories to it in addition to setting up their visual representations as a way of schematizing their structures and explaining their unique cognitive models. The study comes up with important conclusions. The most essential one is that MERGING image schema can be described as consisting of entities that have kinetic energy. These entities are flexible involved in a SOURCE-PATH-GOAL schema caused by a FORCE to integrate these entities, thus to be in CONTACT and then MERGING together into an entirely new entity either in its internal or external structure or evolving features of the original constitutive entities. Consequently, this schema involves sequential processes of integration and addition.

GASTRONOMIC TOURISM IN ROMANIA

Gastronomy, a fundamental component of culture, has become a significant criterion in choosing a tourist destination, playing a crucial role in the development of local economies. By exploring the gastronomy of a region or a country, one can travel through time and space, uncovering the cultural identity of the place. Thus, there is increasing talk of gastronomic destinations that offer tourists dishes with authentic and traditional flavors. Usually, each dish has its own story, describing both the traditional cooking techniques passed down through generations and the use of local ingredients that have defined a community's cuisine over centuries. These gastronomic experiences are not just about tasting delicious food but also about understanding the history, traditions, and values of a community through its dishes. The connection between tourism and gastronomy is becoming increasingly evident, with tourists eager to taste traditional dishes that provide an authentic perspective on the culture of a tourist destination. Thus, gastronomic tourism involves exploring local cuisine, culinary traditions, markets, and local restaurants to discover and appreciate the diversity and authenticity of the foods and drinks of a region or country. Additionally, culinary tourism may include participating in cooking classes, tastings, culinary festivals, and other gastronomy-related activities, offering travelers the opportunity to gain a deeper understanding of a community's culture and identity through its food.

Comparison of head space solid phase micro extraction with conventional and comprehensive gas chromatography mass spectrometry for volatile profiling of Irish whiskey

Whiskey is a traditional distilled product produced on the island of Ireland that is currently experiencing a major expansion in export volume. Different styles of Irish whiskey exist, however only some very limited published information exists on the volatile congener profile of the different styles of Irish whiskey. Such information is potentially indispensable from a quality, flavour and authenticity perspective. As gas chromatography is the established analytical method of choice to identify volatile congeners, this study compared headspace-solid phase microextraction (HS-SPME) using conventional gas chromatography single quadrupole mass spectrometry, to HS-SPME and HS-SPME-Arrow using comprehensive two-dimensional gas chromatography (GC×GC) modulated using reverse flow in tandem with time-of-flight mass spectrometry (TOFMS) detection. Six representative Irish whiskey samples were evaluated consisting of new make spirit and mature whiskies representing Single Malts, Pot Stills and Blends. The number of volatile congeners identified in these samples by HS-SPME/HS-SPME Arrow GC×GC-TOFMS was approximately twice that detected by conventional HS-SPME GCMS. In total 145 unique individual volatile congeners, excluding ethanol were identified, with the majority consisting of esters, but also benzenes, alcohols, aldehydes, terpenoids, furans, ketones, alkanes, alkenes, norisoprenoids, acetals, acids, lactones and phenols. The use of HS-SPME Arrow GC×GC-TOFMS significantly enhances the number of volatile congeners that can be identified and therefore provides much more information that can convey insights into product quality, consistency, flavour and also for authentication purposes.

Digital Echoes of Discrimination: Investigating the Reception of Hate Speech Against Korean Chinese in Online Communities

abstract: This study aims to investigate the circulation, consumption, and learning of anonymous users’ hatred in online communities, focusing on the reception process of hate speech targeting Korean Chinese people, a group long discriminated against by native Koreans and the media. It identifies critical factors shaping attitudes toward Korean Chinese (i.e., Chaoxianzu), defining hate as long-term sentiments resulting from repeated immediate emotions triggered by specific incidents and social identities. This study adopts a grounded theory approach, employing interviews to construct a paradigm model that captures the authentic perspectives of online community users. Following the coding process, 17 categories and 38 subcategories emerged. Online audiences consolidate or maintain their attitudes through admission, resistance, exploration, and reproduction after exposure to hate expressions toward Korean Chinese. Self-intervention, personal experience, quality of verbal stimulation, and patriotism function as interventional conditions or environmental contexts throughout this process.

Assisted Reproduction for a Same-Sex Couple: Interdisciplinary Preclinical Active Learning Module Combining Case-Based Small Group Discussion and Patient Panel.

Physicians often feel they are not equipped to serve the lesbian, gay, bisexual, and queer (LGBTQ) community, but integrating education that incorporates LGBTQ content and perspective into an already-condensed medical school curriculum is challenging. We developed a preclinical active learning module on assisted reproductive technologies (ART) in LGBTQ care, integrating clinical and basic science content with patient perspective. We created a module that combined a case-based small group discussion with a patient panel. We developed a case for discussion in collaboration with a female cis-gender same-sex couple who conceived through ART. A patient panel with the same couple followed the discussion. All first-year medical students attended both parts of the module. Prior to participation, students learned reproductive endocrinology and genetics concepts through lectures. After the module, students voluntarily completed an anonymous survey to evaluate self-perceived changes in familiarity and confidence with LGBTQ patients and satisfaction with the module. Of the 126 students who attended, 72 (57%) completed the survey. Of these, 69 (95.8%) felt the module gave them better perspectives on LGBTQ patient experiences, and 66 to 69 (92-96%) agreed the small group discussion achieved its learning objectives on LGBTQ health barriers and the application of ART. Students valued the patient panel (84.7%) and cited a better understanding of reproductive barriers for LGBTQ patients as its most valuable point. A preclerkship module combining a case-based small group discussion and patient panel on ART delivered in the context of a real-life LGBTQ patient experience provided an opportunity for the students to integrate basic science and clinical science knowledge to reflect on the healthcare needs of this patient population. Creating the case in collaboration with the same-sex couple and having them present their own experience provided an authentic perspective to students on reproductive healthcare issues and how they impact members of the LGBTQ community.

Arzu ve Karanlığın Melodileri: Morte a Venezia ve La Pianiste Filmlerinde Film Müziği Yoluyla Eros ve Thanatos'un Kişileştirilmesi

Sound and music, a significant issue in film studies, and associated phenomena, such as leitmotiv and diegetic/ non-diegetic music are essential notions as they serve many functions in the film experience of the audience. Sound and music, in general, have emerged as supportive elements for image and narrative in the art of cinema. Music is used in films to form a completeness with the images. In addition to these functions, film music has a significant place in terms of underlining the frames of mind of characters and expressing the emotions that are not spoken and not shown on the screen. Luchino Visconti used movements from Gustav Mahler’s third and fifth symphonies in Morte a Venezia (1971). The meanings brought by Mahler’s music almost move with the mood of Aschenbach, the main character of the film. Similarly, Michael Haneke used Schubert’s compositions in his film La Pianiste (2001). The troubles, emotional fluctuations, and oppositions experienced by Erika, who is the protagonist of the film, are also embodied in Schubert’s music, and thus the layers of meaning in both films increase with the music. In this article, the use of music in these two films is examined in terms of having similar functions. In addition, by referring to psychoanalytic theory, the reflection of the two most basic human instincts, life and death instincts, on music and characters was also examined and it was aimed to create an authentic perspective on film music.

Complexity as a challenge in teaching sustainable development issues: an exploration of teachers’ beliefs

This article reports the results of an empirical investigation on teachers’ beliefs about teaching and learning and the globalised world as a teaching subject. Following a qualitative reconstructive approach, the study investigated how teachers’ beliefs and the way teachers address the complexity of sustainability issues relate to each other. Based on 17 narrative interviews with secondary school teachers in Germany, the study reveals patterns of how teachers address the complexity of sustainability issues and how these patterns become visible in the way teachers construct the interconnectedness of the world and in their understanding of teaching and learning. Three abstracted ways were reconstructed from the empirical material: (1) promoting an authentic perspective in teacher-led approaches, (2) focusing on multiple perspectives in fact-based approaches and (3) emphasising reflexivity in addition to multiple perspectives on global issues in student-centred approaches. The article discusses the findings in terms of their relevance to current knowledge about students’ learning processes.

The Toy Brick as a Communicative Device for Amplifying Children’s Voices in Research

The Toy Brick as a Communicative Device for Amplifying Children’s Voices in Research

Beyond Quantitative Measures

The m ain objective of this paper is to explore the potential of the qualitative research paradigm in addressing complex topics related to identity formation and development. There has been a shift in conceptualizations of education’s purpose, with scholars arguing that the paradigm of identity formation (rather than the paradigm of preparation) should be promoted in educational contexts. This implies that education should aim to enhance personhood and facilitate the formation of personal identities in young individuals. Traditional quantitative studies, relying on statistical analyses of numerical data, are becoming less effective in providing insights into the increasingly diverse pathways of human development and the dynamic environments in which they take place. Quantification of human experience and development is encountering a growing pushback in the postmodernity. Conversely, the qualitative research paradigm offers a fresh and authentic perspective by delving into real-life biographies and encompassing the entirety of human experience. However, it is important to note that the qualitative paradigm has specific epistemological characteristics that define the scope of inquiry it generates.

The Re-construction of Tourism Culture from the Perspective of Authenticity

In recent years, the integration and rapid development of culture and tourism have proved that tourists’ purpose of tourism is to deeply experience culture of tourism destination instead of just having fun. In order to meet the diverse demands of tourists about cultural experience as far as possible, besides the local culture of the tourism destination, a new culture based on tourists’ demands will be constructed. The re-constructed culture bring new cultural matters and cultural appearance to tourism destination. Although the re-constructed culture may be able to meet the demands of tourists, it also can cause cultural conflicts between tourists and local residents because of the problem of "authenticity". Finding a way to reduce the conflicts, balancing the cultural rights between tourists and local residents, both of them can benefit from tourism industry, are very important topic. In fact, in order to solve the problems, local residents play one of a important roles in the tourism industry. The cultural identification and decision-making participation of local residents, can preserve "authenticity"of culture and create rules to monitor the developing model of local cultural tourism to a certain extent.

Preservice teachers’ reflections on teacher self-identities through a multicultural children’s literature project

Abstract This study examined how 44 preservice teachers reflected on their teacher self-identities through exploring multicultural children’s books, which are published in different time periods, with a focus of analyzing characterization of main characters. The researcher collected data, including a multicultural book project, pre- and post-surveys on multicultural children’s literature and teacher identities, and a reflection paper. Data analysis consisted of looking for and coding emergent themes. The findings of the study showed that preservice teachers analyzed multicultural books from authentic perspectives, focused on how the authors used appropriate language, and examined trends in cultural details and illustrations published in different time periods. They analyzed characteristics of main characters by parsing the facts, by examining the context of the story, and by examining the personalities of main characters. They also refined their teacher identities and strengthened their commitment to become culturally responsive teachers by reflecting on the importance of equity, diversity, and inclusion and embedding high-quality multicultural children’s books into the curriculum. Implications and recommendations are also shared.

The conversion mechanism and double-edged sword effect of expressed leader humility from the perspective of leader authenticity

The conversion mechanism and double-edged sword effect of expressed leader humility from the perspective of leader authenticity

An Exploration of the Chinese Image and Its Cultural Authenticity in Mark Twain's Literature

Mark Twain is an essential American writer from the mid-nineteenth century to the early twentieth century. Many images and descriptions of the Chinese appear in his works, which have attracted the attention of many scholars in China. This paper explores whether the images of Chinese in Mark Twain's works are consistent with cultural authenticity from the perspective of cultural authenticity. So as to clarify the representative Chinese images in Mark Twain's works and whether their description conforms to the authenticity of Chinese culture. At the same time, it also provides a new way of thinking to explore the specific reasons for the way of presenting Chinese images.

Dialogic Drawing: A Method for Researching Abstract Phenomenon in Early Childhood

Abstract This article explores the theoretical, ethical, and practical opportunities and constraints considered in the methodological design and use of Dialogic Drawing, a participatory method for accessing qualitative data with young children. The method was designed to gather data about abstract phenomena from young children, as part of a larger study investigating the impact of discursive affordances in the first year of compulsory school in Western Australia. Methodological findings are reported from the application of Dialogic Drawing with 28 five-year-old children from diverse school-based semiotic landscapes in the Perth metropolitan area in Western Australia. Three strands of analysis are described and critiqued: drawn product, drawing process, and approach to drawing. Thematic analysis of drawn visual schema, dialog and embodied behaviours highlights the potential reach of Dialogic Drawing for interdisciplinary research significant to early childhood. The participating children revealed they perceive drawing as the child’s domain, endorsing Dialogic Drawing as a relevant and accessible method with capacity to gain untapped information significant to qualitative researchers seeking to elicit the authentic perspectives of children.

A Critique on Authenticity and Integrity in Reconstruction: Perception of Architectural Heritage and Cities of Postwar Era from Europe

Summary Interaction with heritage objects, which represent the transition between the past and present, is part of people’s daily lives in historical cities. However, even though heritage is a cultural asset, it is also the outcome of the social and political conditions regarding the selection, protection, and management of heritage objects. After the Second World War, different European countries developed diverse approaches regarding the rebuilding process of their cities, which were heavily destroyed due to air raids. While some followed the strategy of constructing a modern city from scratch, some decided to reconstruct the prior structures before the cities were demolished. Furthermore, there are examples where the authorities have selectively chosen what they wanted to remember and build. When these strategies are analysed in today’s conditions, they raise the question of how these different approaches affected the appreciation of these cities in the contemporary world, concerning their perceived authenticity and integrity, since perception can vary regarding the issues related to heritage objects. In most cases, while experts emphasise the protection of the environment and safeguard the authenticity of the historical objects, for the general public, the visual integrity and the impact of the changes to their daily lives might be more critical, which establishes a difference towards the social value of the authenticity. Therefore, this paper aims to demonstrate the possible diversity of ethical and aesthetic approaches to restoration and reconstruction, from the perspective of authenticity and integrity, by comparing three cities from different parts of Europe with similar demographics. The selected cities in this research are Coventry (United Kingdom), Dresden (Germany), and Gdańsk (Poland), which were all damaged by air raids during the Second World War and implemented different reconstruction approaches to their cities after the war.

Exploring Perceived Barriers to Physical Activity in Korean Older Patients with Hypertension: Photovoice Inquiry.

This study attempted to explore the barriers to physical activity of older patients with Hypertension. It aimed to provide robust evidence produced through their eyes. First, through the data analysis of the accelerometer and the decision of the research team, 10 out of the 30 applicants were invited to participate in a photovoice study. Photovoice is one example of participatory action research. Photovoice participants can communicate their unique experiences through photographs, providing a highly realistic and authentic perspective that is not possible to be understood with traditional qualitative research. This study inductively identified four main themes; health illiteracy, distortion of health information, fear of physical activity, and rejection of any life changes. Based on a specific understanding of the population's perception of physical activity, this study attempted to provide evidence of why many elderly Korean patients with Hypertension stay inactive.

Self-adaptability and topological deformation of Ganlan architectural heritage: Conservation and regeneration of Lianghekou Tujia village in Western Hubei, China

The authenticity of architectural heritage is interpreted differently in diverse cultural traditions. Can this inspire the conservation and contemporary regeneration of architectural heritage to adapt to the changing needs of modern life and society, rather than static exhibits in museums? This research focuses on Ganlan (pile-built timber construction) architecture to demonstrate how adaptive conservation and regeneration can keep traditional construction systems living and sustainable. Ganlan, a vernacular architectural archetype in the humid subtropical regions of Asia, has the following common features: free plans with an assembling frame structure, open and interactive envelopes to cope with the hot and damp climate, and stilts to deal with the rugged terrain. This research employed a threefold method of field investigation, topological deformation, and experimental design in examining Lianghekou, a historic Tujia village in Western Hubei, China. The findings reveal that Tujia people build their stilt houses with adaptable features to meet the changing functional requirements and variable topographies. These traditions can be transmitted into the contemporary design, as our experimental design illustrates. The self-adaptability and topological deformation of Ganlan architectural heritage demonstrate a unique perspective of understanding authenticity, and contribute toward innovative application in the conservation and regeneration of vernacular architecture.

The Effect of Brand Internationalization Strategy on Domestic Consumers' Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective.

Brand internationalization is an important strategy for emerging market enterprises to promote their self-owned brand to the international market. It has practical significance for promoting domestic consumers’ trust and acceptance of the international self-owned brands. This paper uses the fuzzy-set qualitative comparative analysis (fsQCA) as the method and 218 consumers in China as the survey subjects. The research focuses on exploring the core factors that stimulate domestic consumers’ purchase intention from the perspective of consumers’ perceived authenticity of brand internationalization (PABI) and how these factors cooperate to affect the driving path of domestic consumers’ high purchase intention. The findings show that (1) country of origin image, quality perception, credibility, and self-identity are the four core factors that stimulate domestic consumers’ purchase intention from the perspective of PABI, but each factor cannot be the necessary condition for high domestic consumers’ purchase intention alone. (2) Three types of conditional configurations constitute the driving path of high domestic consumers’ purchase intention: “country of origin image – self-identity,” “self-identity – credibility,” and “country of origin image – quality perception – credibility.” (3) The potential substitution relationship among the four core factors reflects that emerging market enterprises should choose a targeted driving path to implement brand internationalization strategies; this strategy helps enterprises to enhance domestic consumer trust and acceptance. This study broadens the exploration of brand internationalization through new research methods and perspectives and helps emerging market enterprises to design and implement various targeting, positioning, and segmentation strategies to successfully promote brand internationalization in the contest between globalization and anti-globalization.