Abstract
abstract: This study aims to investigate the circulation, consumption, and learning of anonymous users’ hatred in online communities, focusing on the reception process of hate speech targeting Korean Chinese people, a group long discriminated against by native Koreans and the media. It identifies critical factors shaping attitudes toward Korean Chinese (i.e., Chaoxianzu), defining hate as long-term sentiments resulting from repeated immediate emotions triggered by specific incidents and social identities. This study adopts a grounded theory approach, employing interviews to construct a paradigm model that captures the authentic perspectives of online community users. Following the coding process, 17 categories and 38 subcategories emerged. Online audiences consolidate or maintain their attitudes through admission, resistance, exploration, and reproduction after exposure to hate expressions toward Korean Chinese. Self-intervention, personal experience, quality of verbal stimulation, and patriotism function as interventional conditions or environmental contexts throughout this process.
Published Version
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