INTRODUCTIONIn enterprises of all sizes, organisation of online information and other aspects of website design are critical activities in creating an effective website. Designing and implementing optimal Web information structures support various enterprise goals and contribute to organisational success. Scholars such as Carree, van Stel, Thurik and Wennekers (2002) and Howcroft (2001) suggest that development of Internet and its pervasiveness in society provides an opportunity for small and medium-sized enterprises (SMEs) to flourish and to overcome, to some extent, economies of scale that favour larger enterprise. accommodate 69% of Australian workforce and are situated in an ever-expanding digital economy (Australian Communications and Media Authority, 2014). The attitudes and capabilities of for online participation are crucial to a robust Australian economy.However, size and structure of an organisation can make website design, development and maintenance a challenging task. Lack of staff time and expertise, as well as infrastructure costs, may mean that many cannot approach Web design and development strategies in same way as large organisations (Burgess, 2011a). In Australia, just 14% of report that they are fully engaged in opportunities of online business (Australian Communications and Media Authority, 2014).This study was designed to examine practice of information architecture (IA) in SMEs, within overall endeavour of creating and maintaining an information-rich website. In a prior article that draws from this research data, Burford and Given (2013, p. 45) established that the expertise of professional information architect was not an ingredient in creation of information structures for websites of studied They concluded that whilst methodologies and profession of Web IA continue to develop and mature, they do not appear to be recognised and adopted in SMEs (p. 47). Following these findings, this article draws attention to all of contextual activity that surrounds construction of an information-rich website in SMEs. The processes and practices that are revealed illuminate complex relationship between IA and overall Web design, production and management in these particular organisational contexts.THE LITERATUREThe importance of effective Web information structures to organisations has been recognised for almost two decades (Rosenfeld & Morville, 1998). Evernden and Evernden (2003) stressed need for organisations to explicitly recognise that IA requires expertise and direct investment. In a large organisational context, Morville and Rosenfeld (2006) acknowledged importance of business circumstances in practice of successful IA, and recommended alignment of business goals, culture and resources with content and users. Orna (2005) suggested that those organisations in which information is more fully treated as an asset, are those in which practice of IA is more likely to thrive.Texts such as Information Architecture for World Wide Web (Morville & Rosenfeld, 2006) have dispensed wisdom gained from extensive practical experience, and prove excellent detailed guides for practice. Morville and Rosenfeld (2006) invited deconstruction of an IA into four systems. Organisational, labelling, navigation and search systems provide building blocks of IA of a website. Organising information includes adopting most appropriate scheme or combination of schemes such as topic, task or audience, and selecting a suitable structure such as a taxonomy. Labelling systems aim to use most understandable language to represent information on a website, and navigational systems provide global, local and embedded means to browse within website. Search systems allow user to find information based on keywords or queries, rather than browsing. …