Australian Children's Television Research Articles

The ABC, the Australian Children's Television Foundation and the Emergence of Digital Children's Television in Australia

This article analyses the campaign to establish terrestrial digital children's public service broadcasting in Australia. It finds that the development of the Australian Broadcasting Corporation's digital children's channel (ABC3), an initiative initially embraced somewhat opportunistically, enabled an expansion strategy for the public service broadcaster that ultimately helped determine the shape of its current digital channel portfolio. Contrasting the collective and divergent interpretations of future audience behaviours and needs developed by the Australian Children's Television Foundation (ACTF) and the ABC, it argues that both organisations developed strategies and made policy decisions that were influential in conditioning the current digital television ecology.

You've Been Pranked: Reality Tv, National Identity and the Privileged Status of Australian Children's Drama

Australian children have always been considered a special television audience. In November 2009, Australia's public service broadcaster the ABC launched Australia's first dedicated free-to-air children's channel. Within a year of its launch, ABC3's most popular program was a local version of the transnational reality format, Prank Patrol. The popularity of reality television with children challenges policy settings, including the Children's Television Standards (CTS), that privilege drama in the expression of the goals of cultural nationalism. While public service broadcasting ideology is expressed and applied to Australian commercial free-to-air channels through the CTS, public service media compete with pay TV channels for the child audience using a range of genres. Thus contemporary Australian children's television is characterised by an abundance of supply, pan-platform delivery and a policy regime that has remained largely unchanged since the late 1970s.

‘Play School’ – a catalyst for play

The Australian children's television program Play School has been inviting young children to play for 45 years. Based on the original BBC production, Play School has been screened across Australia twice each weekday on the national broadcaster since 1966. Recent developments in early childhood education and care education in Australia have highlighted the importance of play for learning and wellbeing. This paper outlines results from research investigating the contribution of Play School to a healthy start to life for young Australian children. The results of the research indicate that key elements of the program support the play and learning of young children both during and subsequent to the viewing experience. The findings have significant implications for children, educators, parents, and makers of children's television and indicate that television designed in the interests of children can serve as a catalyst for play.

Children's writing goes 3D: a case study of one primary school's journey into multimodal authoring

This paper draws from research conducted as part of an Australian Research Council funded Linkage Project ‘Teaching effective 3D authoring in the middle years: multimedia grammatical design and multimedia authoring pedagogy’, which is a collaboration between the University of New England, the University of Tasmania and the Australian Children's Television Foundation. This project is being conducted in over 20 schools around Australia. The data presented in this paper focuses on one such school, located in Tasmania. It explores one school's endeavour in the teaching and learning of multimodal narrative. Data includes interviews from students and multimodal analysis of student narratives. The paper showcases the kinds of semiotic choices the children are making for their stories, and includes excerpts from the interviews to illustrate how they are able to articulate justifications for their choices. In particular, it focuses on how children are establishing literary concepts such as genre, characterisation and point of view using all semiotic resources. In doing so, it considers the pedagogy behind the creations to explore how effectively it works as children create new kinds of texts which are innovative, critical, creative and ‘of quality’.

‘Move over and make room for Meeka’: the representation of race, otherness and indigeneity on the Australian children's television programme Play school

Play school is an icon of Australian children's television and an important part of Australian life – this programme, perhaps more than any other, has taken and continues to take centre stage in our living rooms and social worlds as young children. Play school is invested with an enormous amount of cultural capital and hence plays a significant role in the way that children engage and learn about social interaction, life and values in Australian culture. Aimed at preschoolers under the age of five, everything in the programme is done to relate as closely as possible to the social world and developmental level of the child and thereby assist their social, psychological and cognitive development. Through a combination of songs and dances, stories, dress up games and moments to ‘look through the window’ into the real world outside Play school, children are presented with a variety of sounds and images to engage with social concepts. In this paper we explore discourses of race, otherness and Indigeneity on Play school by deconstructing Aboriginalist images and representations featured on the programme and in doing so ask questions about the types of ‘race making’ that this programme engages in.

The effects of television advertisements for junk food versus nutritious food on children's food attitudes and preferences

Television (TV) food advertising has attracted criticism for its potential role in promoting unhealthy dietary practices among children. Content analyses indicate junk food advertising is prevalent on Australian children's TV; healthy eating is rarely promoted. This paper presents (a) a cross-sectional survey examining associations between children's regular TV viewing habits and their food-related attitudes and behaviour; and (b) an experiment assessing the impact of varying combinations of TV advertisements (ads) for unhealthy and healthy foods on children's dietary knowledge, attitudes and intentions. The experimental conditions simulated possible models for regulating food ads on children's TV. Participants were 919 grade five and six students from schools in Melbourne, Australia. The survey showed that heavier TV use and more frequent commercial TV viewing were independently associated with more positive attitudes toward junk food; heavier TV use was also independently associated with higher reported junk food consumption. The experiment found that ads for nutritious foods promote selected positive attitudes and beliefs concerning these foods. Findings are discussed in light of methodological issues in media effects research and their implications for policy and practice. It is concluded that changing the food advertising environment on children's TV to one where nutritious foods are promoted and junk foods are relatively unrepresented would help to normalize and reinforce healthy eating.

Food advertising and broadcasting legislation-a case of system failure?

This study analysed a sample of food advertisements shown during 63 hours of children's programming to investigate compliance and non-compliance with one of the Australian Children's Television Standards (CTS): CTS 20.2a. This standard regulates the way premium offers may, and may not, be used to sell products to children. Of the 1721 advertisements contained in the sample, 544 (32%) were for food. A significantly higher number of food advertisements (41%) were shown during ‘C’ programs (which are specifically regulated and produced for children six to 13 years of age and suitable for viewing without adult supervision), compared with 30% during the less regulated ‘G’ programs (P= < 0.001) (suitable for children to view without adult supervision but not produced specifically for a child audience). Over one-third of food advertisements (36%) in ‘C’ time contained a premium offer compared with 17% in ‘G’ time (P= < 0.0001). Using a precisely defined interpretation of CTS 20.2a, this study found 30 (31%) of food advertisements breached the standard during ‘C’ programs. This was a significantly higher proportion than the 54 (12%) of breaches in ‘G’ time (P= < 0.0001). From this study, the current regulatory system has not resulted in more responsible food advertising during ‘C’ programs, and the widespread breaches of CTS 20.2a indicate this standard is ineffective as a means of regulating food advertising. The Australian Broadcasting Authority has recognised that children need protection from unfair marketing practices and the improper use of premium offers to promote a food product, therefore CTS 20.2a needs urgent review to make it more effective.

Food advertising on Australian television: the extent of children's exposure

The objective of this study was to investigate the extent and nature of food advertising during Australian children's television (TV) viewing hours and programs, and to determine whether confectionery and fast food restaurant advertisements were more likely to be broadcast during children's programs than during adults' programs on Sydney television stations. One week (390 h) of Australian advertising data broadcast during children's TV viewing hours over 15 television stations were analysed to determine the proportion of food advertisements and, in turn, the proportion of those advertisements promoting foods high in fat and/or sugar. One week (346 h) of confectionery and fast food restaurant advertisements broadcast over three Sydney television stations were analysed to determine whether these types of advertisements were more likely to be advertised during children's programs than adults' programs. Half of all food advertisements promoted foods high in fat and/or sugar. 'Confectionery' and 'fast food restaurants' were the most advertised food categories during children's TV viewing hours. Confectionery advertisements were three times as likely, and fast food restaurant advertisements twice as likely, to be broadcast during children's programs than adults' programs. It can be concluded that foods most advertised during children's viewing hours are not those foods that contribute to a healthy diet for children. Confectionery and fast food restaurant advertising appears to target children. Australian children need protection from the targeted promotion of unhealthy foods on television, but currently little exists.

Meme Engineers: children as producers of musical culture

This paper examines the ways in which young children construct and negotiate musical meaning as song-makers in a post-modern consumerist musical world. A critical analysis of the presentation of music in two popular Australian children's television programmes (Play School and Hi-5) and the ways in which such media impact upon children's constructions of music and musical understanding is presented. This analysis provides a context for the examination of tensions that exist between a modernist account of what constitutes musical understanding in the young child, and an account that is cognisant of post-modern aesthetics. The implications of this concerning views of children's musical development and curriculum decision making are discussed and a view of the child as an active agent in the construction of her musical worlds is illustrated through an examination of the musical narratives of a 4-year-old child.

Production of Australian Children's Drama: Is There a Future?

To mark the twentieth anniversary of the introduction of the children's programs classification scheme (1979–99), the Australian Broadcasting Authority, the Australian Children's Television Foundation and the Australian Film Finance Corporation commissioned a joint research project on C classification programs. The research investigated trends in programming over the 20 years of the classification scheme and current issues related to the financing of children's programs. This paper explores current developments in the production and broadcast of children's television in Australia and the place of regulation in facilitating the community's desire for quality Australian children's programs.

Quality children's television: the case of “Lift Off”

“Lift off” is a new, innovative children's television series produced by the Australian Children's Television Foundation. It has been well received by critics, parents, educators and most significantly, by its three‐to‐eight year old target audience. The program easily satisfies the five criteria for quality programming formulated by the Children's Program Committee of the Australian Broadcasting Tribunal. The typical half‐hour program is dense, requiring close viewer attention but it is claimed that the viewer is rewarded for her viewing investment with an enriching and pleasurable experience. The doubt is raised that the socially disadvantaged segment of the child audience, who use television for diversion rather than enrichment, may not be prepared to make such an investment of viewing attention. One final concern is voiced. The Foundation's official spokespeople publicly claim that “Lift Off” will enrich the lives of a whole age cohort. It is argued that such claims overemphasise the supposed direct consequences and impact of media messages on individuals.

The Australian Children's Television Foundation: A Co-Operative Venture between the Commonwealth, States and Territories

The Australian Children's Television Foundation: A Co-Operative Venture between the Commonwealth, States and Territories

The Australian Children's Television Foundation

At a meeting of the Australian Education Council in Hobart on February 19, 1981, the Ministers for Education representing the Federal and State Governments, resolved to support the establishment of an Australian Children's Television Foundation. The Foundation's major function is envisaged as encouraging the development, production and transmission of children's television programs of quality. This organization would not duplicate existing facilities, but work through existing production houses and producers, supplying finance for worthwhile projects that are brought to it as well as commissioning the making of projects it has initiated. Following consultation with State and Government Ministers, a Steering Committee has been established with a view to the creation of the Foundation.

An Australian Children's Television Foundation

The reasons for the setting up of the proposed Australian Children's Television Foundation are discussed.