Augmented Reality Technology Research Articles

Effects of virtual try-on technology as an innovative e-commerce tool on consumers' online purchase intentions

PurposeThe purpose of this study is to investigate the role of using augmented reality (AR) in the form of virtual try-on technology in consumers' purchase decision-making process.Design/methodology/approachThe study, executed in a beauty industry context, uses the value-based adoption model (VAM). Data were collected by means of a survey carried out on 238 Tunisian women. Subjects performed an experimental task using the virtual try-on (VTO) application in the L’Oréal website. Web-administered questionnaires were used to collect the data, which was processed using an exploratory factor analysis and partial least squares structural equation modeling.FindingsThe findings shows that perceived value is positively related to purchase intentions and it was affected by both perceived benefits and perceived costs. In particular, perceived benefit (perceived usefulness) was found to have a strong positive effect on perceived value. Moreover, it turns out that perceived enjoyment does not have a significant effect on the perceived value. In terms of perceived costs, perceived intrusiveness was found to limit perceived value. The results also show a significant relationship between AR characteristics and perceived benefits. For personal traits, personal innovativeness is found positively influencing perceived usefulness, but it shows no significant effect on perceived enjoyment.Practical implicationsCompanies should highlight the benefits for consumers (interactivity, informativeness and usefulness) and attempt to reduce the costs (intrusiveness) related to the use of VTO AR technology, which can play a substantial role in determining the perceived value and purchase intentions.Originality/valueThe existent literature, which examines the AR in e-tailing, shows weak acknowledgment of theories related to consumer barriers to AR adoption in e-tailing, they overlook the role of consumer psychology and individual differences in AR acceptance. Thus, this study contributes to the literature by enhancing the understanding of the roles that AR based VTO technology plays in determining consumers’ online purchase intentions by extending the application of perceived value theory and taking into account its characteristics and personal traits that play a role in weakening or strengthening the customer's benefits and cost perceptions.

Application of augmented reality navigation in oral surgery. A clinical trial.

Background. Augmented reality (AR) is a potential alternative for surgical navigation, as it can provide visualisation of various anatomical structures of maxilla-facial region.We have developed a specific platform for 3D model management and intraoperative AR-navigation during surgical procedures. Objective. The aim of this study was to evaluate the surgeons’ perceptions and usability of AR- navigation for most common surgical procedures in oral surgery. Materials and Methods. We performed a phantom study to determine the accuracy of the AR system in the maxillofacial region. Registration errors are typical in image-guided surgery were measured: Fiducial Registration Error (FRE), Target Registration Error (TRE), and Fiducial Localization Error (FLE). Thereafter we conducted a clinical trial with several surgeons performing surgical procedures on jaws using AR-technology. AR- navigation usability was evaluated with the User Experience Questionnaire (UEQ) (scores range from -3 to +3 for each scale). Results. Mean value of the Fiducial Registration Error was 0.9 mm with SD = 0.7 mm (95% CI 0.4–1.3 mm). Target Registration Error was 1.3 mm (SD= 0.5 mm, 95% CI 1.1–1.5 mm). Fiducial Localization Error was the most significant – 2.2mm (SD= 0.9, 95% CI 1.9–2.5 mm). The higher rankings in the UEQ were related to the novelty and excitement of using an AR-navigation in maxillofacial surgery. The pragmatic quality aspect explains the technical focus of perception to achieve goals in a product, system, or service design. Efficiency was expected to be slightly higher, but in our opinion this is due to the technical difficulties of the system for novel AR technology. Conclusion. Based on our results, accuracy of the AR system in the maxillofacial region and the user experience of the AR-navigation system for oral surgery is good enough.

The implementation of augmented reality to develop early childhood students’ gross motoric skill: a systematic review

The development of technology has revolutionized the world of education. Augmented Reality (AR) is one of the media that is starting to be developed for the learning process. AR has become a potential tool to improve the learning process among children. This study aims to systematically review previous research related to the application of AR to develop students' gross motor skills in early childhood education. The data collection process was carried out using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method which was adapted in this study. Identification results from five databases (SCOPUS, Pubmed, OpenAlex, Google Scholar, and Crossref) obtained 2807 publication documents. Bibliometric analysis was conducted on 1938 eligible articles, and 10 articles were selected as a literature review. The results of the bibliometric analysis showed less significant results on AR research in developing early childhood motor skills. However, overall AR research in early childhood education has experienced significant development. More attention and focus is needed regarding the development of early childhood motor skills research through the integration of AR technology. Thus, AR research in early childhood education is not limited to cognitive, but also focuses on motor skills as well.

Influence of Technology and Metaverse on Traditional Absolute Sovereignty Control of Modern National States Territories

The metaverse can extend the physical world using augmented and virtual reality technologies, allowing users to seamlessly interact within virtual and simulated environments using avatars and holograms. This investigation strives to analyze the relationship between technology and the metaverse on traditional absolute sovereignty control of modern national states’ territories to understand better the potential impact of emerging virtual environments on the established structures and systems of physical governance. As technology continues to evolve and the metaverse grows in size and complexity, examining how it may challenge traditional notions of territorial sovereignty and governance is essential. It can occur in several ways, such as borderless access, jurisdictional disputes, decentralization of power, and cyber security concerns. Based on secondary data, the study showed different ways technology and the metaverse intersect with traditional state control. It can identify potential conflict areas and develop strategies to adapt to this rapidly evolving landscape. Therefore, it is to gain a deeper understanding of the complex relationship between technology, the metaverse, and the traditional structures of governance that have shaped our world. The ultimate goal is to structure the metaverse in morally acceptable ways and collectively the most democratically beneficial for society.

From bending to standing upright: augmented reality technology: a new trend in laryngoscopy?

From bending to standing upright: augmented reality technology: a new trend in laryngoscopy?

Bridging Theory and Practice in Military Education Through Advanced Technologies

This study presents a comprehensive examination of the developmental trajectory and operational advancement of a pioneering military simulation apparatus explicitly engineered to facilitate the seamless integration of joint fire support principles within the ambit of military education, with a specific focus on artillery students. The Virtual Reality (VR) and Augmented Reality (AR) technology provided by industry leaders such as Microsoft and Meta present solutions for interdisciplinary pursuits situated at the confluence of emergent technologies and contemporary military instructional methodologies. Central to the efficacy of this endeavour is the incorporation of meticulously crafted virtual and augmented reality models of authentic military equipment to imbue the simulation experience with unparalleled realism and fidelity to the principles of artillery fires. Collaborative ventures with private enterprises have facilitated the production of a simulator characterized by its gamification elements and unparalleled verisimilitude, enhancing its efficacy as an educational tool. Augmented by spatial intelligence gleaned from Unmanned Aerial Vehicle (UAV) sensors, the simulation framework can be further enriched by integrating true-to-life topographic representations meticulously synthesized by amalgamating laser scanning methodologies. Positioned as an indispensable cornerstone within the academic purview of the esteemed Department of Fire Support at the University of Defence, this initiative aspires to impart foundational knowledge and cultivate a proactive ethos of inquiry and engagement amongst the students. Furthermore, the simulator is a pivotal instrument for military training, offering a risk-free environment devoid of the hazards associated with live artillery fire exercises. By mitigating financial burdens and other logistical constraints inherent in conventional training methodologies, this innovative simulation apparatus represents a paradigm shift in contemporary military education and training practices.

Research on the Development of Piano Education Based on Bibliometric and Visualization Analysis

This paper aims to employ bibliometrics and visualization analysis to investigate the current development status and research hotspots in the field of piano education. The literature data is obtained from the Web of Science Core Collection database, analyzing publication years, core journals, courtiers/regions distribution, keyword co-occurrence maps, and highly cited papers in this research area. The results indicate that the number of relevant publications began rapidly growing in 2015. The United States and China are identified as the core countries for publications; however, the level of international collaboration remains relatively low. Major research hotspots include the innovative application of artificial intelligence (AI) and augmented reality (AR) technologies in piano education, online education, cross-cultural education, etc.

Technology Trends and Augmented Reality: A Systematics Literature Review

The real environment is combined with artificial virtual things to create a dynamic, context-based and interactive augmented reality. Therefore, with the latest advances in augmented reality technology and using diverse displays in mobile computing system, augmented reality is affordable for the public. However, its use, as well as the variety of concepts have not yet been fully explored. Therefore, on this page, we describe the variety of industries that have used augmented reality in a variety of uses as well as a variety of displays. Therefore, in order to find relevant data about various industries using augmented reality, a review study involving filtering information from two databases was done. The results of the analysis found a total of 2,929 primary research articles that had been published between 2020 and 2024. While the literature review found that the authors paid attention to the sample size, methodology, devices used, field and results. We conclude that augmented reality design technology is able to thrive by incorporating more fields and capabilities.

Endoscopic third ventriculostomy assisted by augmented reality.

Augmented reality (AR) technology has witnessed remarkable advancements in recent years, revolutionizing various fields, including medicine and surgery. In neurosurgery, AR holds immense promise for improving the accuracy, efficiency, and safety of various procedures. Augmented reality allows a user to visualize digital information such as 3D models, superimposed on their real-world field of view. Lately, there has been increased use of this technology for various procedures such as tumor resection, ventriculostomy, and pedicle screw insertion. Despite this, integration of AR into the field of neurosurgery is still in its infancy. As such, it is imperative that physicians continue to explore and document new clinical uses of AR. In this report, we describe the novel integration of AR into an endoscopic third ventriculostomy (ETV) case. ETV is a minimally invasive technique used to treat hydrocephalus, which involves creating a new pathway for cerebrospinal fluid (CSF) drainage within the brain's ventricular system. The integration of AR into ETV procedures offers unprecedented opportunities to enhance surgical visualization, navigation, and decision-making, ultimately leading to improved patient outcomes. Traditionally, neurosurgeons rely on pre-operative imaging, intraoperative neuronavigation systems, and their anatomical knowledge to perform an ETV. However, the complex neuroanatomy and variability among patients pose challenges to accurate navigation and spatial orientation prior to and during surgery. AR technology addresses these challenges by overlaying digital information-such as three-dimensional models, anatomical landmarks, and surgical trajectories-onto the surgeon's view of the patient in real-time.

Virtual reality hindrances in industrial training program: a Grey-DEMATEL analysis

PurposeThis study aims to analyze the relationship between users’ perceived barriers to using virtual and augmented reality technology from stakeholders, identifying perspectives and gaps regarding technology acceptance.Design/methodology/approachThe Decision-Making Trial and Evaluation Laboratory method is useful for quantitatively evaluating the causal relationship between factors. Combining this method with the grey approach ensures greater accuracy even with limited information. A Scoping Review was conducted to identify the barriers, and data were extracted from a questionnaire administered to experts in the field.FindingsSeven diverse barriers were identified by users, and cause-and-effect relationships were estimated. The results indicate three primary causal barriers and three highly dependent barriers. One of the identified barriers is not relevant in this model.Originality/valueVirtual and augmented reality technologies have been gaining popularity since 2018, allowing users to interact with a virtual environment. These technologies are primarily used in training and education areas. However, due to the innovative nature of the topic, there are a small number of studies on technology acceptance, especially in the Brazilian context. Therefore, this paper contributes to the literature and assists in applying technologies in industries.

Exploration of AI and AR Technologies in the Character Design of "Dream of the Red Chamber"

This study explores the potential of artificial intelligence (AI) and augmented reality (AR) technologies in recreating the character of Wang Xifeng, a core figure in the Chinese classical literary masterpiece "Dream of the Red Mansions". By integrating two advanced tools, Midjourney and Kivicube, the study successfully created and displayed a digital virtual avatar of Wang Xifeng. The research employed qualitative research methods, including content analysis, experimental research, and a questionnaire survey. The feedback results showed that most participants were satisfied with the reshaped image of Wang Xifeng using AI and AR technologies. This study not only opens up new avenues for the modern interpretation of traditional literary characters but also provides valuable experience and theoretical support for the inheritance and innovative practice of traditional culture.

The Impact of Augmented Reality on Motor Skills in Piano Education: Improving the Left-Hand Technique with AR Piano

This study investigates the impact of augmented reality (AR) technologies on the development of motor skills, specifically left-hand piano playing skills, among piano students. The paper employed the AR Piano application, which generates three-dimensional, intuitively understandable visualizations aimed at facilitating the piano learning process, thereby minimizing the cognitive load on students. The Piano Proficiency Test-2 was used to analyze piano playing skills. The sample consisted of 297 right-handed third-year students from three educational institutions in China. According to the post-test results, the experimental group, which underwent training utilizing augmented reality (AR) technology, exhibited significantly greater skill level improvement following the experimental period compared to the control group. These findings suggest a positive effect of AR technology application on the development of motor skills and may provide valuable insights to researchers exploring the application of AR technologies in diverse educational settings, particularly for musical instrument instruction.

Geo-Virtual Reality (GVR): The Creative Materials to Construct Spatial Thinking Skills Using Virtual Learning Based Metaverse Technology

Integration between technology, pedagogic, and knowledge are an important requirement in learning geography. This requires support from learning media that adapts to the times. This era's learning media focuses more on Augmented Reality, Virtual Reality, and other technologies that give students the impression that they are seeing an object directly. This article aims to develop metaverse-based learning media in Geo-Virtual Reality. The method used is ADDIE (Analysis, Design, Development, Implementation and Evaluation)., a pre-test and post-test were carried out to test the influence and effectiveness of the media on students' spatial thinking skills. The influence was measured using the Paired Sample T-test, while the effectiveness was analyzed uses the N-Gain Score. The research results show sig < 0.05, indicating that Geo-Virtual Reality (GVR) in learning affects students' spatial thinking skills. Meanwhile, the effectiveness test shows an N-Gain of 0.47 (medium level), which shows that the media can improve students' spatial thinking skills. However, what needs to be realized is that the use of media must be accompanied by a teacher who masters the content and can convey it to students to obtain optimal results.

Examining The Integration Of ICT Tools In English Language Teaching: Comparative Analysis Of High School Teachers' Practices In India And Vietnam

This study explores the integration of Information and Communication Technology (ICT) tools in English language teaching practices of high school teachers in India and Vietnam. A survey with chart-based responses was distributed to 60 teachers(30 from each country) from nearby districts. The research investigates howteachers utilize ICT tools, their assessment practices, and perceived effects on student engagement and learning. The findings reveal that both countries employ ICT tools, with a focus on social media platforms, language learning applications, and online dictionaries. Vietnamese teachers demonstrated a slightly higher adoption rate, particularly for virtual reality (VR) and augmented reality (AR) technologies. While paper-based assessments remain prevalent, online tools like Google Forms and online assessment platforms are gaining traction. Teachers reported positive perceptions of ICT tools, believing they enhance student engagement and learning outcomes. However, challenges were identified, including limited access to technology resources and a lack of training on effective ICT integration. This study highlights the need for further research to directly measure the impact of ICT tools on student achievement. Additionally, it emphasizes the importance of addressing teacher training needs to unlock the full potential of ICT tools and create more engaging and effective English language learning experiences for students.

INTEGRATION OF AUGMENTED REALITY TECHNOLOGY FOR LEARNING: AN QUALITATIVE META-ANALYSIS STUDY

Augmented Reality (AR) is one of the most popular technologies used in the field of education. AR technology is widely used as a learning medium or to develop engaging, innovative textbooks for students. However, there is still much debate regarding the use of AR at various levels of education, starting from elementary school to the higher education level. This qualitative meta-analysis research explores the urgency of implementing AR technology in schools and the readiness of the main subjects of learning (teachers and students) to use AR in the classroom. The synthesis method used is the narrative review model. This synthesis model is used to analyze 100 research results in non-numeric data by identifying the research results documents found. The study results show that teachers at the elementary to high school level and lecturers at the higher education level feel that AR technology is crucial to implement in the learning process. However, from all levels, teachers' and lecturers' readiness to make AR-based learning tools still needs to be improved. In addition, another finding in this study is that the percentage of teachers in elementary school (52%) readiness to use AR technology is higher than that of lecturers in higher education (21%).

THE IMPACT OF AUGMENTED REALITY (AR) ON CUSTOMER EXPERIENCE MANAGEMENT

This study explores the impact of Augmented Reality (AR) technology on customer engagement, the influence of cultural factors on AR adoption, and the long-term effects of AR on customer loyalty and brand advocacy. Through a comprehensive analysis of survey data, three key hypotheses were tested. First, the effectiveness of AR on customer engagement was evaluated, revealing that AR significantly enhances customer interaction and engagement with brands across diverse industries. Second, the study investigated the role of cultural factors in moderating AR adoption. The findings indicate that cultural influences significantly shape customer perception and comfort levels with AR, especially when experiences are tailored to specific cultural contexts. Lastly, the long-term impact of AR on customer loyalty was assessed, showing that AR experiences positively influence brand loyalty and the likelihood of customers recommending brands to others. The results from this research support the integration of AR technology as a strategic tool for enhancing customer engagement and loyalty, particularly when cultural considerations are incorporated into AR experiences. The implications of these findings suggest that businesses adopting AR can benefit from increased customer satisfaction, deeper engagement, and stronger brand advocacy, positioning AR as a critical component in future marketing and customer experience strategies.

Administrative Law in the Era of Digital Technologies: New Opportunities for the Saving of Cultural Heritage and Public Education

The rapid development of digital technologies has transformed various aspects of human life, including the save and promotion of cultural heritage. The present article explores the intersection of administrative law and digital technologies in relation to the protection of cultural heritage and public education. The study aims to analyze the role of administrative law in providing a legal framework for the utilization of digital technologies to safeguard cultural heritage, address the challenges arising from the adoption of new technologies, and promote public education on the importance of saving historical values. The article begins by examining the innovative methods employed in the save of cultural heritage, such as virtual museums, augmented and virtual reality technologies, and artificial intelligence. The role of administrative law in facilitating the integration of these technologies into the save process is emphasized, as it provides the necessary legal support and guidance to ensure their effective and responsible use. Next, the article delves into the primary challenges and problems faced by the cultural heritage sector in adopting digital technologies. These include issues related to data privacy and security, intellectual property rights, and the need for harmonization between national and international legal frameworks. The article highlights the importance of administrative law in addressing these challenges and ensuring a balanced approach that respects the rights of all stakeholders. The study then discusses the interaction between technology and law in the context of heritage protection. It analyzes the existing legal frameworks governing the use of digital technologies in the cultural heritage sector and identifies areas for improvement and potential legal developments. The role of administrative law in facilitating international cooperation and collaboration in the save of cultural heritage is also explored. Finally, the article presents an overview of the prospects for the development of digital cultural heritage management. It outlines the potential benefits of integrating digital technologies into the save process, such as increased accessibility and awareness of cultural heritage, as well as the opportunities for public education and engagement. The article concludes by emphasizing the crucial role of administrative law in ensuring that the digital transformation of the cultural heritage sector is carried out responsibly and sustainably.

Exploring the therapeutic potential of virtual reality and augmented reality in social skills training for individuals with autism spectrum disorder

This paper examines the emerging role of Virtual Reality (VR) and Augmented Reality (AR) technologies in providing immersive and personalized social skills training for individuals with Autism Spectrum Disorder (ASD). By creating realistic and interactive environments, VR and AR offer novel approaches to address the social deficits characteristic of ASD, facilitating skill acquisition and generalization in a controlled and supportive setting. This study reviews recent advancements, challenges, and future directions in utilizing VR and AR as adjunctive tools in social skills interventions for individuals with ASD.

Augmented Reality (AR) as a Visualization Tool for a Missile Launch: a Conceptual Example Using the GROM Man-Portable Air-Defense System

The article presents the technology of augmented reality (AR) and its application in military sector. The concept of utilizing AR in the training of GROM system operators is introduced. The necessary software and hardware for implementing this concept are discussed. Furthermore, the requirements that must be met by the device for the effective execution of the project are presented. Additionally, the anticipated benefits resulting from the implementation of this solution in the training process of the Polish Armed Forces are discussed.

A Self-Developed Mobility Augmented Reality System Versus Conventional X-rays for Spine Positioning in Intraspinal Tumor Surgery: A Case-Control Study.

To evaluate the efficacy of a self-developed mobile augmented reality navigation system (MARNS) in guiding spinal level positioning during intraspinal tumor surgery based on a dual-error theory. This retrospective study enrolled patients diagnosed with intraspinal tumors admitted to Fujian Provincial Hospital between May and November 2023. The participants were divided into conventional x-rays and self-developed MARNS groups according to the localization methods they received. Position time, length of intraoperative incision variation, and location accuracy were systematically compared. A total of 41 patients (19 males) with intraspinal tumors were included, and MARNS was applied to 21 patients. MARNS achieved successful lesion localization in all patients with an error of 0.38±0.12 cm. Compared to x-rays, MARNS significantly reduced positioning time (129.00±13.03 seconds vs. 365.00±60.43 seconds, p<0.001) and length of intraoperative incision variation (0.14 cm vs. 0.67 cm, p=0.009). The self-developed MARNS, based on augmented reality technology for lesion visualization and perpendicular projection, offers a radiation-free complement to conventional x-rays.