Audiovisual Culture Research Articles

Genesis of Music Video Clip as a Popular Form of Modern Audiovisual Culture: Experiments with Music Visualisation

The purpose of the article is to reveal the peculiarities of the development of the music video clip in the context of the historical interaction of musical and audiovisual culture. Research methodology. General scientific methods of cognition were applied, in particular analysis and synthesis, systematisation of theoretical data, the method of structural-functional analysis, which made it possible to reveal specific aspects of the interaction of music and various forms of artistic practices in the space of audiovisual culture; a typological method, with the help of which various features of the music video clip in the structure of modern audiovisual culture are revealed. Scientific novelty. The genesis of the music video clip as a popular form of modern audiovisual culture is studied; the problem of integration of visual images and music as part of artistic practices in historical retrospect is considered. Little-known works of foreign scientists, the problems of which are correlated with the subject area of research were introduced into scientific circulation. Conclusions. The genesis of the music video clip testifies to the significant role of artistic practices in the process of image and music interaction at the early stages, which contributed to the invention of new creative ways of representing the imaginary – animation and montage proposed by avant-garde artists; videos and video installations created by mastering the television image; music videos that opened a new dimension for experimentation, becoming an influential form of modern culture. Artistic history of analogue interactions between cinema and music during the 20th century demonstrates the antecedent conditions of production, perception, and socio-political context that were necessary for the mass popularization of the music video as an established form. Thanks to the early experiments in the formation of visualised music, the music video as a new form of audiovisual art gained cultural value, which allowed it to play a significant role at the modern stage. The music video played and continues to play a key role in the socio-cultural space. The technological evolution from analogue to digital means of production and display has accelerated the development of both the form and the aesthetics of the music video, which emphasises one of the most important roles of art in society – to provoke thought and encourage a rethinking of social, political and cultural conditions and surroundings, using this is the main means of communication, including popular music.

Reality Show in the context of “Post-Documentary” Culture: Critics of Textual Approach

The purpose of the article is to review important aspects of the critical studies in foreign scientific discourse aimed at textual analysis of reality show as a genre and television format, which helps to reconsider its status as a phenomenon of “post-documentary” culture. The research methodology. The work uses, firstly, critical discourse analysis, which allows us to understand the limitations and counterproductiveness of textual analysis of reality show and helps to reveal the constitutive potential of television and cultural production practices, and, secondly, a cultural approach, which allowed us to identify the media-cultural features of reality show and show them as an element of “post-documentary” audio-visual culture in the XXI century. Scientific novelty of the research lies in the fact that for the first time, through the prism of criticism of the textual approach, the peculiarities of reality show as a phenomenon of “post-documentary” audio-visual culture are revealed. Conclusions. It is proved that the counterproductiveness of the textual approach to the conceptualisation of reality show as a genre, since its production contradicts the general logic and the established perception of what a text should be. This genreform has more common with no certain genre traditions or textual features, but with the “processing of reality” at the intersection of fact and fiction, shifting attention from the text to its production. The proliferation of reality TV programmes illustrates the industry’s dependence on “reality” as a tool for advertising marketing and the logic of cultural production. It is affirmed that during conceptualising TV reality texts, it is necessary to pay attention to a number of industrial and market conditions and needs, which prioritises textual production practices and contexts that shape practical decisions, and allows for empirical access to the evolving and mutating genreform of reality show.

Artistic-Stylistic Search for Cinematic Expression and Hybrid Documentary: To the Question of Genealogy of Mockumentary

The purpose of article is to analyse the artistic-stylistic search for cinema expression in connection with the emergence of hybrid documentary as an audio-visual environment and a context for the development of mockumentary. Research methodology is based on the culturological approach that allowed us to expand the context of consideration of the problem genealogy of mockumentary and special-scientific methods of art history. Considering the synthetic nature of the researched phenomenon, the work is comprehensive and interdisciplinary. Without involving knowledge in philosophy, aesthetics, the theory of cinema and television is difficult to understand such multifaceted and complex phenomena, such as hybrid documentary and mockumentary. Scientific novelty of the research lies in the fact that for the first time, at the level of a single research, attention is focused on the role of artistic-stylistic searches for cinematic expressiveness and hybrid documentary in shaping the context of the formation of mockumentary as a genreform and phenomenon of audio-visual culture in the second half of the XX century. Conclusions. If is proved that they should not exclude the practice of embodying life material in a work of fiction and documentary, which is directly related to the stylistic search for cinematic expressiveness as an important determinant of the genealogy of mockumentary. It is affirmed that the advent of television convinced us that the mobility of the boundaries between the chronicle and the staged aspect is not limited to on-screen synthesis and experiments with form, but also refers to semantic hybridisation, which has led to the formation of various genreforms within television documentaries, such as mockumentaries, documentary drama, or “docudrama”. Genre mutations and convergent processes, which also encompassed hybrid documentaries, eventually led to the expansion of the documentary sphere towards the emergence of mixed forms as hybrids of the fiction, fictional and real spheres, i.e. the transformation of the artistic-aesthetic system of documentary led to the emergence of mockumentary as a fiction film with fictional content in documentary form in the audio-visual culture of the second half of the XX century.

Fostering master two students' reading skills via cinematic literature

The spread of audio-visual culture and the existence of more and more technologies in student life remind teachers and researchers to incorporate audio-visual materials and e-learning into foreign language teaching, especially literature teaching. One of the most popular audio-visual media related to literature that has become increasingly important in the field of literary communication is film adaptation. Therefore, the purpose of this research was to show the potential of film adaptation according to the requirements of literature research. To achieve this purpose, the study is conducted at Sidi Bel Abbes University, Algeria, involving master two EFL literature students and teachers, relying on two research tools; students' questionnaires and teachers' interviews. The research results show that film adaptations are very useful for teaching literature. The results also indicate that adaptation can improve students' understanding of a literary text and develop their reading analytical and critical skills. The study suggested that using more screen adaptations in classes facilitates understanding a literary text and makes the students overcome obstacles that hinder them from reading. Keywords: Cinematic literature; cultivating; reading skills.

Discourse of Expression of Image Representations in Contemporary Audiovisual Culture

The presented study deals with the issue of the discourse of pictorial portrayals in present-day audiovisual culture. The authors aim to find the basic parameters of the current discourse and discursive practices within audiovisual creation, especially film and television. They define basic concepts and categories and submit them to analysis. From this aspect, they examine aesthetic categories, especially aesthetic values ​​and functions in relation to the interpretation of image representations. They formulate the premise that the expressions of visual presentations are reflections of the digital technical-technological platform of audiovisual making, the ethos of postmodernity and postmodernism, and the ideal of consumption of experiences as one of the most important values ​​of present-day Western civilization. In a logical sequence, they deal with the matter of the ethos and value-related frameworks of postmodernism as relevant factors that condition the discursive practices of audiovisual creators. On the other hand, they name the mindsets of individuals, recipients of audiovisual statements, testifying to their specific desires for emotional encounters. They reach the conclusion that the discourse of the expression of visual representations in contemporary audiovisual culture has clearly defined parameters of creative approaches and reception expectations.

THE INFLUENCE OF IMDb RATINGS FOR KKN FILM IN DANCING VILLAGE ON STUDENTS' WATCHING INTERESTS (STUDENTS OF STIKOM INTERSTUDI JAKARTA)

Film is a work of art, audiovisual culture, film is a medium that can convey messages to society or a group of individuals can receive audiovisual communication through the use of film. Horror films in Indonesia were chosen as research objects because Indonesian audiences seem to enjoy getting their adrenaline pumping when watching horror films full of special effects, such as horror films with characters that are similar to figures from the invisible world, regardless of the good or bad quality of the horror film itself. This research focuses on the IMDb website because IMDb is the most famous film website, IMDb users in Indonesia reach 57 million people. This is proven by the many users who make IMDb useful for many people, especially for those who want to watch films. This research aims to find out whether there is a significant influence on the IMDb rating of the KKN film in Penari Village on interest in watching STIKOM InterStudi students. And find out how much influence ratings have on STIKOM InterStudy students' interest in watching. This research uses a quantitative approach with descriptive research type. This research uses 2 variables,namely the IMDb rating and interest in watching STIKOM InterStudi students from 2022-2023. The sampling technique uses non-probability sampling, namely purposive sampling. with a total sample of 90 Stikom interstudi students class 2022-2023. The data collection technique used was a questionnaire.

Wayward Feeling: Audio-Visual Culture and Aesthetic Activism in Post-Rainbow South Africa

Thank you for taking the time to talk to us about your book, Wayward Feeling: Audio-Visual Culture and Aesthetic Activism in Post-Rainbow South Africa. The book has just been awarded the University of the Free State Book Prize for Distinguished Scholarship for 2022. Congratulations on the award! Before we delve into a discussion of the book, could you tell us something about yourself, your background, and the work that you do?

(Eco)Traumatic Landscapes in Contemporary Audiovisual Culture

(Eco)Traumatic Landscapes in Contemporary Audiovisual Culture

Audiovisual Culture of Participation: The Role of Social Media

The purpose of the research is to determine the main features of participatory culture and the role of social media as a determinant of its generation in audiovisual culture. The research methodology involves the use of general scientific methods (analysis, synthesis, induction, deduction, generalisation of results, and others), as well as approaches integrated from cultural studies, social communications, and medieval studies. The basis of the methodology is also the theory of information society by M. Castells, the culture of participation by H. Jenkins, which made it possible to formulate an understanding of the main changes in modern culture. The scientific novelty lies in the conceptualisation of the findings regarding the influence of social media on the changes taking place in modern audiovisual culture, in particular in the context of the transition from the culture of consumption to the culture of participation. Conclusions. Audiovisual culture is changing significantly under the influence of social media, in particular, it is axquiring the characteristics of a participatory culture. The latter emphasises the importance of interaction, involvement and activity of social media users in the creation, distribution and interpretation of audiovisual content, and its characteristic features are: co-creation, interactivity, openness, active distribution and popularity of memes, virtual and augmented reality, crowdsourcing. Another feature of modern audiovisual culture is the ability to view, create, and distribute one's own cultural and artistic works by publishing them online: films, videos, podcasts, and the like. YouTube, Facebook or Twitter platforms not only encourage active interaction, commenting, likes and reposts, but also turn the user, who becomes more professional and expert through participation, into a producer. This has destroyed the expert hierarchy and even reformatted the usual "producer-consumer" relationship: the passive consumer has turned into the active creator. The passive user of social media actually no longer exists as such: he or she becomes not just a producer of content, but also a relayer of new socio-cultural meanings.
 Keywords: audiovisual culture, social media, new technologies, participatory culture, audiovisual content.

The Impact of YouTube Video Hosting on the Children's Segment of Ukrainian Audiovisual Culture

The purpose of the article is to determine the impact of YouTube video hosting on the children's segment of audiovisual culture. The research methodology takes into account cultural approaches to the study of modern audiovisual culture and the application of a certain set of scientific methods, in particular, the use of typological and systematic analysis methods to identify the specifics of the impact of YouTube video hosting on the children's segment of audiovisual culture, the method of morphological analysis – to record the formation of a new morphology, of which video hosting is a part. The research methodology is based on the use of the content analysis method. Content analysis was carried out on the basis of statistical analysis of the specified video hosting (number of views, number of subscribers per channel) and morphological characteristics of representative audiovisual works of the Ukrainian children's YouTube segment. The scientific novelty of the work lies in the expansion of ideas about the virtual children's segment of audiovisual culture in Ukraine and the study of YouTube video hosting as a tool for forming a child's cultural worldview. Conclusions. It was found that YouTube video hosting combines the production and distribution of children's own creativity with the functions of social networks, which are a powerful tool for communication and mediated socialisation. This is what makes it an almost ideal place for creativity, communication, and earning. It has been proven that the online works of Ukrainian authors reflect the large-scale influence of digital culture on the traditional means of creating and consuming audiovisual works for children. The conducted analysis revealed the peculiarities of the existence of the Ukrainian children's segment of YouTube within the new morphology of a virtual nature, which affected the combination of traditional genre forms of audiovisual works and modern digital technologies.
 Keywords: video hosting, audiovisual culture, YouTube, author's YouTube channels, Ukrainian segment of YouTube.

Standing up to Hollywood: the Netflix glocal strategy for popularising non-English-language series worldwide

Netflix non-English-language TV shows finding audiences beyond their country of origin is a significant change driven by the company, affecting both the production and distribution sectors as well as the audiovisual culture of Western viewers, who increasingly appreciate diverse audiovisual traditions. This investigation confirms a notable share of foreign product viewership by service users. Between June 2021 and December 2022, non-English TV shows accounted for 38% of the most popular Netflix TV rank in terms of accumulated viewing hours, reaching an average of more than 53 countries worldwide. This outcome results from two primary factors. The first is the company’s business logic based on big data, content indexing, and user monitoring. The second is the global popularity of local non-English speaking content, which is also the consequence of diverse actions taken by the company in project development, audience prototyping, distribution, language, marketing, recommendation algorithms, and social conversation, both locally and globally. This research focuses on Netflix’s glocal strategy as a case study and draws on direct interviews with company employees, audience data from its Netflix Top 10 website, specialized publications, and academic literature.

Representation of the Influence of Travel Vlog on the Development of Tourism (On the Example of the Authorial Channels on Youtube Video Hosting)

The purpose of the article. The purpose of the article is to study and demonstrate the influence of travel vlog on the development of tourism using the example of the authorial YouTube video hosting channels.
 The methodology. The research methods were content and discourse analysis of travel vlogs from YouTube video hosting, as well as analysis of their structure and target audience.
 The results. Ukrainian YouTube travel vlogs are an important leader of public opinion. This category of Internet bloggers has great potential for use in the promotion of Ukraine as a tourist destination, raising the level of awareness of Ukrainians with Ukraine, organizing leisure activities of Ukrainian citizens and foreign guests.
 Analyzing the thematic rating of the videos, especially the latest ones, we came to the conclusion that the most relevant topics for the audience of the channels today are trips to different parts of Ukraine, including those in which there were military actions and which were under occupation, as evidenced by the number of views. Some topics are still silenced in the official media and are not widely discussed, despite the fact that these topics are really relevant for society, especially for young people, since the youth audience is the main audience on the Internet platform YouTube. We can express the hope that Ukrainian travel channels will continue to develop in this direction as a high-quality example of new media and will contribute to the formation of a new Ukrainian audiovisual culture.
 It is also undeniable that, as part of Travel 2.0, travel blogs make life easier for consumers of travel services in many ways: they help to learn more about the destination and what it can offer the tourist; help to make decisions about certain destinations, add confidence in the choice. reduce the risks and uncertainties associated with travel planning, etc. Therefore, the blogosphere, in our case, YouTube video hosting, can be considered an effective tool for the development of tourism. Bloggers provide feedback and contribute to the development of the country as a modern and popular tourist destination, and their reviews, opinions, comments are sometimes a more reliable than information from the travel service providers themselves.
 The scientific novelty. Consideration of tourism through the prism of audiovisual culture.
 The practical significance. The materials of this article can be used to develop programs or strategies for the further development of tourism as an integral part of Ukrainian culture.

Pedagogia filmu sportowego – wokół propozycji biskupa Adama Lepy

Film pedagogy is one of the educational topics of bp Adam Lepa’s media studies. It concerns the problem of the domination of images over words in audiovisual culture, the development of visual thinking skills and axiological understanding of communication, as well as practical educational principles addressed to young viewers. This original concept can be integrated with the problems of contemporary sports film to looking for new opportunities in audiovisual media education.

A Brief Exploration of the Visual Representation and Communication of Urban Image through Film and Television

The urban image serves as both an external manifestation of a city’s comprehensive strength and a symbol of its soft power. With the continuous prosperity and development of the cultural industry, it is imperative to utilize the power of the cultural sector and audiovisual media in shaping and disseminating the urban image. Leveraging the accessibility and immersive qualities of film and television culture, we can forge a new urban identity, propagate a fresh urban culture, and stimulate urban advancement. As the film and television industry continues to evolve, it is crucial to embrace innovative practices, emerging trends, and novel theories to enhance the application of audiovisual culture. Through an exploration of how film and television culture contribute to the shaping and dissemination of the urban image, this paper aims to provide insights for theoretical research in the realm of film and television culture and contribute to the development of urban construction.

World Broadcasters’ Unions as the Institution of TV Industry Development and Support in XXI Century

The purpose of the research is to analyse the missions, key directions, and principles of work of the main world broadcasters’ union as a significant institutional aspect of the TV industry development and audio-visual culture in the XXI century. Methodology of the research. In the article, firstly, a system approach is used to look at the broadcasters’ union as the integral element of the TV and audio-visual industry. Secondly, a principle of the historical neo-institutionalism is applied, in accordance to which the broadcasters’ unions are accepted as the historically formed structures and institutions that condition the processes of this branch development and support, and the institutional trajectory chosen by them determines the parameters of television discourse today. Scientific novelty of the research. For the first time at the scientific article level, the position and peculiarities of the broadcasters’ unions as the institutional development and support of the TV industry in the XXI century were considered. Conclusions. The significance of the role of the world broadcasters’ unions was emphasized, which in the XXI century remain one of the key subjects and players in the international media market. On the example of such institutions as the European Broadcasting Union, African Union of Broadcasting, Asia-Pacific Broadcasting Union, we have proven that the world broadcasters’ unions remain a powerful tool of influence on the international arena and a driver of the TV and audio-visual industries development at the modern stage. These unions provide normative and technical support of their members, exchange of technologies, programs and innovations, create conditions for learning and cooperation (through conferences, working groups, trainings), international frequency planning and coordination, promote the influence of the TV industry and audio-visual industry on the social-economic development of a region.
 Key words: audio-visual industry, TV industry, broadcasting, broadcasters’ unions, EBU, AUB, ABU.

Editorial

Contributors to this issue consider different aspects of Scandinavian film and TV culture, from the impact of the COVID-19 health crisis on film and television production, to Finnish hip hop on film and Turkish Viking films. Each article explores the rich field of Scandinavian audio-visual culture or how aspects of Scandinavian culture are represented in international film productions.

Ph.D. Thesis Abstract - The Voice in Transition. Cinema, Contemporary Art and Audiovisual Culture

Ph.D. Thesis Abstract - The Voice in Transition. Cinema, Contemporary Art and Audiovisual Culture

CATALOG/REPOSITORY OF QUALITY AUDIOVISUALS FOR EARLY CHILDHOOD

The design of the project fostering an audiovisual culture for children in early childhood and their families, through the use of multiple screens, was structured with the help of the defi nition of tasks and specifi c objectives linked to each other, so that the achievement of each one could lead to the achievement of the fi nal goal. The referential theoretical framework of the aforementioned research project, approved by the scientifi c community formed in the Central Institute of Pedagogical Sciences of Cuba (ICCP) and formally represented in its Scientifi c Council, fulfi lled the essential function of supporting the research process and of course, of the organization of actions. That is why, from the adequate interrelation, interpretation and contextualization, of the two great theoretical nuclei assumed (related to the conceptions of early childhood and its development and with an audiovisual culture), synthesized in the national context from the activity of the Center of Latin American Reference for Preschool Education (CELEP) and the Cuban Institute of Cultural Research Juan Marinello, emerge the main decisions and proposals that are made. From these essential pillars, the result that is presented was built. The general objective is to prepare a catalog of quality materials, with the potential to contribute to audiovisual consumption for early childhood development. In order to fulfi ll the proposed objective, more than  audiovisuals of all origins, extensions, genres and formats were observed. For their selection, it was taken into consideration as inclusion criteria, that they were aimed at the early ages and that they were quality materials. The focus of the study carried out is fundamentally qualitative, in which the theoretical, analytical-synthetic, inductive-deductive and systematization methods of scientifi c research are privileged.

Discourse of Expression of Image Representations in Contemporary Audiovisual Culture

Discourse of Expression of Image Representations in Contemporary Audiovisual Culture

Ku percepcji polisensorycznej w badaniach literackich. O książce Aleksandry Kremer The Sound of Modern Polish Poetry. Performance and Recording after World War II

Towards Polysensory Perception in Literary Studies. On Aleksandra Kremer’s Book The Sound of Modern Polish Poetry. Performance and Recording after World War II The article reviews of Aleksandra Kremer’s book The Sound of Modern Polish Poetry. Performance and Recording after World War II (2021), which is the first to describe and scrutinise the phenomenon related to the formation of the modern culture of poetry audio realisations in Poland during the second half of the twentieth century. This phenomenon relates to the growing interest of poets in authorial audio realisations of their poetry that crosses the boundaries of the text by harnessing new technologies to distribute, manipulate and reproduce sound. This review aims to situate the book in a context of studies on the relationship between literature and sound in the age of secondary orality and to present its potential influence on the discussion regarding the function of the latest literature in the contemporary audio-visual culture.