Although social media platforms with visual and audio storytelling features can provide rich qualitative data that offers deep insight into forms of outdoor experiential education, particularly for college-aged participants, few studies have investigated its potential in this field. This paper aims to extend understandings of social media research by drawing on a phenomenological study that employed the 360 Diary Method – an approach combining more ‘traditional’ qualitative approaches (interviews and audio diaries) with social media (Instagram and TikTok) – to explore the experiences of four college students who backpacked over 2,000 miles of the Appalachian Trail together. By comparing themes from multiple forms of qualitative data, findings show how Instagram and TikTok generate new understandings while texturizing what is shared verbally in audio diaries and interviews. Findings also highlight emerging theoretical and epistemological tensions when using social media in research due to its orientation towards performativity. This study concludes that in the digital age, utilising social media as a data source remains valuable but may be best employed in conjunction with other complementary qualitative methods to investigate the multi-layered nature of participant experiences in outdoor settings.