Introduction I’d like to speak about “analogue versus digital”. For a lot of people, when you speak about analogue versus digital, they think about sound, the sound of analogue versus the sound of digital. But I argue that it is often related to the experience that we have as we use analogue versus that when we use digital. I’d like to start asking few questions. I’ll show you few options on the board and I need you to choose just one of them. Which one do you belong to? The studio Suppose you have a plan for working in a studio. You have a choice to go to two studios. Do you prefer to go to studio 1 or to studio 2? Plug-ins From the following plugins, imagine that at the end of today, you get one of them for free. I need you to choose the plug-in you want and to think about the time it took you to make a choice. Choose between these plug-ins Choose between these plug-ins 2. Personal background 2001 In 2001, I was a songwriter and a (bad) multi-instrumentalist. I could play a bit of drums, a bit of bass, a bit of keyboard, a bit of guitar, a bit of trumpet and I had nearly ten years of experience in recording and mixing. A kind of luck, I think I was very comfortable with mixing. It was mixing exclusively “In-the-box”, that means using DAW, using computers. It was the beginning of working in full duplex mode, using audio cards for recording and playing sounds at the same time. Then I started a Recording Arts degree at SAE in London. The reason I did was because I simply w