Audience Level Research Articles

Paradigmatic-Syntagmatic Structure Relation in the Narrative of Animated Music Video “Sabda Alam” as a Campaign Design for Endemic Birds in Indonesia

There are many media campaign models, one of which is an animated music video. In 2021, an animated music video entitled “Sabda Alam” by students of SMK Raden Umar Said (RUS) Kudus won appreciation from national and international filmmakers at the Balinale International Film Festival 2021. As an audio visual-based campaign design, “Sabda Alam” has become one of the creative economic product models produced by vocational high school students. This video presents a narrative about the life of endemic birds in Indonesia that are threatened with extinction. The urgency of the issue of endangered species underlies the importance of this study to analyze the structure of visual narratives in animated music video designs that is able to carry campaign messages in ways that attract attention. This research uses a combination method, namely qualitative and quantitative analysis using a paradigmatic and syntagmatic structural approach in semiotic theory. Qualitatively, examines the visual narrative of animated music videos based on three storyline structures, namely the beginning, middle, and ending storyline. In each part of the storyline, analysis refers to the visualization of visual signs of the subject, event, and setting in the scene. While quantitatively, this study formulates the audience's level of understanding of the campaign message in the animated music video. The results of the analysis of the structure of the visual narrative show that there are paradigmatic associations from the scenes that link the existence of interest as a message clue. While syntagmatically, analysis refers to the existence of a function in the scene about something. The two are interrelated to produce a campaign message about the importance of protecting endemic birds in Indonesia. This study can be an academic reference, both in vocational high schools and universities, in developing inspiring campaign media designs in the creative industry.

Perception of avatars nonverbal behaviors in virtual reality

AbstractVirtual reality has shown great potential in many fields, especially in business and psychology. By immersing someone in a new computer‐generated reality, it is possible to create realistic, safe, and controllable simulations for research and training, as well as new three‐dimensional‐enriched consumer experiences and services. Most of these environments, especially in the metaverse, rely on virtual representations of people called avatars. The design and non‐verbal behaviors of these avatars must be carefully crafted to provide a realistic and truly immersive experience. This paper aims to understand how avatar nonverbal behaviors (i.e., body posture, facial expression, and head movement) are perceived by users immersed in a virtual reality context, a very common situation encountered in many simulations and especially during training. Therefore, the first objective of this study is to validate, through an experiment with 125 participants, how the audience's levels of emotional valence and arousal are perceived in virtual reality. Based on these results, a library of audience non‐verbal behaviors corresponding to different arousal and valence levels is now available for future applications. The experiment also examines the benefits of using low‐end versus high‐end virtual reality headsets, and photo‐realistic versus cartoon avatars. The results have implications for the design of realistic, challenging, and interactive virtual audiences.

PROGRAM LITERASI KESEHATAN GIGI DAN MULUT MELALUI KUIS INTERAKTIF TENTANG KEGOYANGAN GIGI PADA MASYARAKAT DI WILAYAH KERJA PUSKESMAS MARGASARI, TEGAL

Background: Oral health is an important part of an individual's overall health. The presence of disorders of the oral cavity can significantly affect a person's life. One of the problems that often arise is loose teeth. Loose teeth can be caused by disease or injury to the gums and the supporting tissues of the teeth. The most common factor that causes loose teeth is the buildup of plaque or tartar. This condition can cause damage to the bone that supports the teeth and the periodontal ligament which causes the teeth to become loose. In addition, a person's systemic conditions such as diabetes mellitus also
 aggravate the condition of tooth mobility. Method: This community service is carried out by counseling, distributing leaflets, poster, quiz, and giving door prizes. The audience's level of knowledge related to dental and oral health, especially periodontal tissue was evaluated using a questionnaire Result: 1 respondent (3.33%) had low oral hygiene habits, 24 respondents (83.3%) had moderate oral hygiene habits, and 4 respondents (13.3%) had very good/high oral hygiene habits. Conclusion: Dental and oral health education in the community can effectively improve oral hygiene

Tingkat Pengetahuan Self-Esteem Remaja Pasca Menonton Film Imperfect: Karir, Cinta & Timbangan

This research departs from a social phenomenon where a person's sense of self-love and self-acceptance affects the individual's self-esteem. With the development of communication media in this digital era, media products play a big role in influencing the individual's personality through the messages. Therefore, the researcher wants to find out how the message in the film Imperfect: Karir, Cinta & Timbangan influences the audience's level of self-esteem knowledge. So that, researchers will be able to find out how effective the message about self-esteem is delivered through the film Imperfect: Karir, Cinta & Timbangan. The level of knowledge is measured through a questionnaire to determine the extent to which the film is able to affect the audience cognitively with a Likert scale instrument for measurement. The subjects of this preliminary research were 30 teenagers with an age range of 15-20 years, both male and female, who had watched the film Imperfect: Karir, Cinta & Timbangan. The results of this research indicate that most teenagers who have watched the film Imperfect: Karir, Cinta & Timbangan are on average 20 years old and find that their level of knowledge on self-esteem increases which then affects their ability to respect and appreciate themselves. So, after that they can be assertive, able to establish healthy relationships, feel proud of themselves and are able to accept all their shortcomings and strengths. Thus, the role of the film in conveying the message is considered effective enough to give a cognitive influence on the audience.
 Keywords: knowledge level, film, influence, self-esteem, effectivity

Analisis Kualitas Pelayanan Sirkuit Mandalika pada Gelaran WSBK Mandalika 2022 pasca MotoGP Mandalika 2022 (Studi Kasus pada Penonton WSBK Mandalika 2022)

This study aims to explore in depth the audience's responses to the Mandalika WSBK 2022 event regarding the quality of service and strategies implemented by the committee to ensure orderly flow of spectators before and after the Mandalika WSBK 2022 event. This research uses a qualitative approach with a case study type of research. The selection of research subjects was carried out using a purposive sampling technique, namely the Mandalika WSBK 2022 spectators from Lombok and Yogyakarta who came to watch directly at the Lombok Mandalika Circuit. Methods of data collection is done by using interviews, observation, and documentation. Data analysis was carried out through the stages of data reduction, data display, and verification as well as drawing conclusions. Data validity test was carried out using the triangulation method. Based on the results of this study, it can be concluded that there is an increase in the quality of service for the Mandalika circuit at the Mandalika WSBK 2022 event after the Mandalika MotoGP 2022. This can be evidenced by the various responses of respondents to the dimensions of service quality: Reability, the existence of accuracy in serving the audience with service standards clear. Responsiveness, the complaints that existed during the Mandalika MotoGP 2022 have been well responded to by the circuit officials. Assurance, the responses to the complaints that existed during the Mandalika MotoGP 2022 made the audience's level of trust increase in the quality of service, so that respondents wanted to return to witness the WSBK 2023 event. Attention, the convenience provided by circuit officials such as venues new parking and pedestrian paths that have been installed with conblocks. Tangible evidence, the convenience provided in the spectator service process, the convenience of a new parking lot for spectators, the increasing cleanliness of portable toilets, and the quality of the Mandalika Circuit asphalt has been perfected.

Improving gestational weight gain and breastfeeding promotion: Visual communication to overcome health literacy barriers

Maternal and infant outcomes in the US rank among the worst in the developed world. Too-little or too-much weight gain during pregnancy is linked to these poor outcomes and failure to initiate breastfeeding. Despite interventions, these remain public health concerns. Two important elements to improve public health efforts include greater attention to audience's levels of health literacy and increased use of effective visual communication. The purpose of this research was to investigate linking two related issues to improve health promotion efforts. A survey covered knowledge, beliefs, and opinions of weight gain during pregnancy, breastfeeding practices, and perceptions of visual information. Four conditions were implemented: a control group which received no promotional material, a group which received a gestational weight gain brochure, a group which received a breastfeeding brochure, and a group that received a brochure that combined gestational weight gain and breastfeeding information. A total of n = 83 women participated, the majority of which were mothers or soon-to-be-mothers. Results indicate the combined gestational weight gain and breastfeeding brochure did not achieve greater impact among participants, but did not detract from participant's opinions in comparison to the single-issue brochures. Participants identified more with materials that included breastfeeding information. This study incorporated principles essential to effective social marketing campaigns – attractive visuals and clear communication – to improve beliefs and knowledge about appropriate gestational weight gain and breastfeeding practices. Given the substantial health benefits of these practices, this investigation calls for continued development of creative approaches to engage women in these health issues.

Physician as teacher: promoting health and wellness among elementary school students.

Every day, physicians engage in teaching during their patient encounters. It may be that medical students who are introduced to the principles of teaching and learning are more likely to become good communicators and learners. Service-learning may be an effective way for medical students to practice skills in teaching and communication in a real-world setting, while also filling a need within the community. The purpose of this study was to identify common themes within medical students' reflections on what they learned through participating in a teaching exercise with local elementary school children. As a required component of a longitudinal prevention and public health course that spans the first and second years of undergraduate medical education, second year students at the Oakland University William Beaumont School of Medicine, in Detroit, Michigan, in the USA completed a service-learning activity, which included teaching a standardized curricular module to local elementary school children. Students were required to complete a reflection assignment based on their teaching experience. Medical students' responses to assignment's three guided questions were qualitatively coded to identify common themes among the responses related to the teaching activity. Qualitative analysis of students' reflections revealed several themes regarding what the students learned and viewed as the benefits of the activity: The importance of early education and parental involvement; the importance of understanding your audience when teaching; the importance of simplifying complex concepts to the audience's level; and the importance of preparation for teaching. Medical students identified the difficulties of communicating at an audience appropriate level and providing patient education outside the confines of a controlled classroom setting. This activity provided medical students with hands-on experience presenting to an audience age-appropriate, health-related topics. Presenting in an elementary school environment helped students better understand what health information various age groups knew about and the importance of clarifying information when communicating with a younger audience.

Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences

In two experiments, the authors manipulated the audience's level of involvement in processing an advertisement and whether the advertisement was open-ended (i.e., did not include an explicit conclusion) or closed-ended. Results of both experiments show the open-ended advertisement to be superior to the closed-ended one for an involved audience in terms of brand attitude, purchase intention, and choice, whereas only a small and statistically insignificant difference between the two types of advertisements is found for the uninvolved audience. Moreover, the second experiment shows that the choice advantage of the open-ended ad for the involved audience persisted when measured one week later.