Audience Perceptions Research Articles

The Influence of the Truth of the Characters on Chinese Films in the 1990s: A Case Study of Farewell My Concubine

The 1990s represent a unique period in Chinese history, during which the characters real-life experiences have a significant impact on both the audience's perception of the characters and their aesthetics, debate and criticism of social reality, and, to some extent, the long-term trajectory of Chinese cinema. This period coincides with the release of Farewell My Concubine in this decade. Under the special background of the times, it tells the story of Duan Xiaolou and Cheng Dieyi. The story, featuring a diverse cast of characters from various social classes, can be regarded as a compilation of humanistic traditions in the 1990s. It encompasses critiques of feudalism, social turmoil, the struggle for survival, and a compassionate exploration of human nature. Additionally, it establishes a solid cinematic groundwork for future investigations into the social context of this era. This story reveals a concealed crisis of survival within a seemingly peaceful social setting, bringing together protagonists with diverse personalities. This paper employs discourse analysis and audio-visual language analysis research methods to examine the impact of character truths on Chinese films from the 1990s. Using the film Farewell My Concubine as an example, the research reveals the personality truths through each persons unique and profound character truth.

Presuppositions in Steve Job’s Commencement Address at Stanford University on June 12, 2005

This study explores the utilization and impact of various types of presuppositions in Steve Jobs' Commencement Address at Stanford University on June 12, 2005. The data were analysed according to the models proposed by Karttunen, L. (n.d.). The analysis reveals that presuppositions are used extensively in this commencement address, which significantly contributes to the success of the speech. The data suggested that existential presuppositions predominate, comprising 63% of the analysed segments, thereby underscoring their integral role in the address. Structural triggers and lexical items were also significant, constituting 23% and 14% of the data, respectively. These findings reveal the nuanced and strategic deployment of presuppositions by Jobs to foster a deeper connection with his audience. The extensive use of presuppositions, especially existential ones, highlights a deliberate rhetorical strategy. By embedding assumed truths within his narrative, Jobs not only enhanced the speech’s relatability and engagement but also steered audience perception with minimal resistance. This tactic of embedding presuppositions allowed Jobs to convey his messages more effectively, ensuring they were received with open minds and minimal critical resistance.

Melding or Singularity from 2005-2024

This research paper centers around the question of how Al will impact the art market, meaning, will it dilute it with artificially made artworks, will it create its own sub-market within the broader art market, or will it just dissolve due to the current negative perception of Al? This entails an analysis of a general audience's perception and critics' perception of already existing artworks, the perception of Al outside of the context of art, the differing perceptions of Al in different cultures, what people consider creative, and many more factors that will be broken down in this study to conclude on the central question. This study is crucial because Al is in its infancy and has taken the world by storm. So, it is imperative that a projection is made as to how generative Al algorithms focusing on visual art will impact the art market because it has massive implications for ethics, creativity, and what gives art value. Right now, there is a significant bias against Al, especially in the professional art world. However, dissidents are expressing that they see immense potential in Al as not only a tool but even something that will define the next century of art. So, there is no straight answer as to what happened. No one can see the future after all, but it is definitive that Al, independently or as a tool for artists, will send ripples through the art world and art market in the coming years and even decades.

USING THE AI SERVICE RUNWAYML FOR DATA VISUALIZATION

The article provides a comprehensive analysis of domestic and international developments regarding the utilization of artificial intelligence (AI) tools for generating high-quality images and realistic three-dimensional video materials in the preparation process of advertisers. It is no secret that the main condition for successful company development is the effective operation of advertising agencies and qualified PR managers who skillfully influence public opinion in favor of the firm. To achieve this goal, they must possess modern information technologies and AI tools, understand company development strategies, and successfully conduct presentations, press conferences, and other events. The article material is dedicated to the professional training of advertisers and explores the possibilities of using artificial intelligence (AI) in their work with advertising companies. It is important to note that the subject matter we are investigating is not related to news journalism. There are other resources and opportunities for training professionals in this segment, distinct from technologies in the advertising field. The features of using the RunwayML service, which allows expanding the possibilities of visualizing complex data, are analyzed. Its potential in creating animations, 3D videos, and three-dimensional models and characters opens up new perspectives for presenting visual information by advertising and PR professionals. Particularly impressive is the use of RunwayML in creating 3D videos to tell stories, which provides the opportunity to create captivating and innovative ways of presenting content. These tools open up new horizons in data visualization making them more accessible, engaging, and effective for audience perception. This indicates that AI and neural networks are not just trendy key technologies but also essential tools in the modern process of creating and presenting visual information. Their powerful potential enables process optimization, increased efficiency, and improved product quality. However, the adaptation of AI to the needs of teaching disciplines in higher education institutions still requires further study.

Black girlhood media studies: bridging multidisciplinary approaches from old to new media

ABSTRACT Black girlhood media studies provides a space to connect multidisciplinary research across the fields of African American and African Diaspora studies, media studies, gender studies, and communications. With a focus on film, television, and digital media, this essay highlights common themes and approaches of existing scholarship on Black girlhood in media to further understand and contemplate Black girlhood as a media genre. Key themes in prior literature include: adultification and lack of innocence, stereotypes, racial politics, digital media artifacts, and audience perceptions. The essay concludes with suggestions for ways scholars, producers, and consumers can further engage collective cultural representations and varied contexts to build a robust field of Black girlhood media studies.

Lost in Adaptation: Exploring the Phenomenon of Over-Translation in Arabic Translations of English Movies

This study examines the process of Arabic translations of English movies, focusing on their impact on cultural and linguistic fidelity. It uses comparative, textual, and linguistic analysis and audience perception surveys to understand the differences between the original English source material and the Arabic translations. The comparative analysis reveals significant differences in cultural references and humour between the two languages, with over-translation being a significant theme. However, the study acknowledges instances where fidelity to the source text is maintained, showcasing the translators’ success in preserving cultural authenticity. The textual analysis highlights occasional deviations from the original text due to cultural and linguistic adjustments, impacting the overall translation quality. The linguistic analysis examines translators’ strategies to bridge linguistic gaps, highlighting cases of over-translation and substantial deviations. The study also highlights translators’ challenges in conveying humour, wordplay, and cultural references within subtitles and dubbing constraints. Audience perception surveys reveal instances where translations fail to convey specific cultural nuances, indicating a minor loss of impact and understanding. The findings highlight the need for a refined and culturally sensitive approach to audiovisual translation to enhance the quality and authenticity of cross-cultural narratives.

Is this good science communication? Construction and validation of a multi-dimensional quality assessment scale from the audience’s perspective

The expansion of science communication underscores the increasing importance of understanding what constitutes good science communication. This question concerns the public’s understanding and engagement with science. The scholarly discussion has shifted from the traditional deficit model to a more dialog-oriented approach yet remains normatively anchored. There is a pivotal lack of attention to the audience’s perspective regarding the question of what good science communication is. Moreover, different formats of science communication have hardly been researched thus far. Therefore, this paper introduces a multi-dimensional scale to capture the audience’s assessment of specific science communication formats. We utilized a multi-step process to identify relevant criteria from both theoretical and practical perspectives. The instrument integrates 15 distinct quality dimensions, such as comprehensibility, credibility, fun, and applicability, structured according to different quality levels (functional, normative, user-, and communication-oriented). It considered theory-driven and practice-experienced categories and was validated through confirmatory factor analyses conducted on a German representative sample (n = 990). For validation, the scale was applied to a science blog post and a science video on homeopathy. After employing a seven-step process, we conclude that the newly devised scale effectively assesses the perceived quality of both blog and video science communication content. The overall assessment aligns with common target variables, such as interest and attitudes. The results regarding the different quality subdimensions provide a nuanced understanding of their contribution to the perceived overall quality. In this way, the scale aids in enhancing science communication in accordance with audience perceptions of quality. This marks the inaugural introduction of a comprehensive measurement instrument tailored to gauge quality from the audience’s standpoint, rendering it applicable for utilization by both researchers and practitioners.

Al-Jazeera Arabic and Al-Jazeera English headlines on the Russian-Ukrainian conflict: a Hallidayan transitivity analysis

ABSTRACT Research in communication studies has suggested that Al-Jazeera produces different versions of news stories for different audiences. Yet, examining the linguistic means used to create these versions has remained under-researched. Drawing on Fairclough’s three-dimensional model (1992) and Halliday’s transitivity model (1985), this study aims at exploring how Al-Jazeera Arabic (AJA) and Al-Jazeera English (AJE) discursively represented the participants involved in the 2022 Russo-Ukrainian conflict in headlines. The analysis of transitivity patterns in AJA and AJE headlines reveals both similar and different representations of the conflict. Although they avoided negative labeling of the Russian government, both channels ascribed conflict escalation to it, highlighting civilians suffering and protesting. Nevertheless, while AJE emphasized the Ukrainian government vulnerability, AJA presented the conflict as a confrontation between two symmetrical forces. Similarities are attributed to organizational and social institutional forces, while differences result from different editorial policies and audience preferences. As discursive and social practices, the headlines contribute to shaping audience perceptions of the conflict, with AJA challenging the prevailing western narrative of the conflict while AJE reinforcing it.

A Novel Neutrosophic Likert Scale Analysis of Perceptions of Organizational Distributive Justice via a Score Function: A Complete Statistical Study and Symmetry Evidence Using Real-Life Survey Data

In this study, ten questions measuring distributive justice on classical Likert and neutrosophic Likert scales consisting of two subdimensions—distributive and procedural justice—were used. Participants responded to the same questions for both the classical Likert and neutrosophic Likert scales within a single survey, with the neutrosophic method applied, for the first time, to the questions included in the scale. The neutrosophic scale responses were answered in percentages to resemble natural language, and the answers received for each question were reduced to the range [−1, 1] to grade the agreement approach through a score function used in neutrosophic decision-making theory. In this study, the neutrosophic scale, a scaling method with strong theoretical foundations, was compared with the traditional Likert scale. The results of the statistical analyses (exploratory factor analysis, reliability analysis, neural network analysis, correlation analysis, paired samples t-test, and one-way and two-way ANOVAs) and evaluations of the scales were compared to measure organizational justice within a single study. In this article, the symmetric and non-symmetric properties of statistical analysis that are specific to this paper in addition to general symmetric and non-symmetry properties are discussed. These symmetric and non-symmetric features are conceptualized according to the features on which each statistical analysis focuses. Finally, although this study presents a new area of research in the social sciences, we believe that the neutrosophic Likert scale and survey approach will contribute to collecting detailed and sensitive information on many topics, such as economics, health, audience perceptions, advertising responses, and product, market, and service purchase research, through the use of score functions.

Audience evaluations of news videos made with various levels of automation: A population-based survey experiment

The use of automation in news content creation is expanding from the written to the audio-visual medium with news organizations including Reuters turning to video automation services provided by companies such as Wibbitz. Although researchers have explored audience perceptions of text-based news automation, to date no published study has examined how news consumers perceive automated news videos. We conducted a between-subjects online survey experiment to compare how a socio-demographically representative sample ( n = 4200) of online news consumers in the UK perceived human-made, partly automated, and highly automated short-form online news videos on 14 different story topics. Our findings show that human-made videos received on average more favourable responses on some evaluation variables, although the differences were not large. We also found some significant differences in the relative evaluation of automated and human-made news videos across different individual stories. For practitioners our results suggest partly automated news videos with post-automation human editing can be well received. For researchers our results show the need to use reasonably large sets of experimental stimuli, and suggest that ensuring socio-demographic variation within samples of respondents is worthwhile.

A comparative study of expressive language usage in contemporary Ukrainian and English media

The article addresses the topical issue of using expressive syntax in mass media, which is an essential aspect of modern journalism. This topic is becoming especially important in the context of the rapid development of digital media and changes in how people consume information. Expressive syntax, as a means of linguistic expression, affects the audience's perception of content, shaping emotional reactions and attitudes. The paper analyzes how different publications use expressive syntax to achieve specific communicative goals. The authors carefully analyzed the linguistic features of two leading media resources - the British "The Guardian" and the Ukrainian "Ukrainska Pravda." They aimed to understand how these media use expressive syntax to achieve their communicative goals. The authors paid particular attention to analyzing stylistic differences in approaches to presenting information, which reflects the cultural and contextual characteristics of the audiences of both publications. On the one hand, The Guardian tends to have a more analytical and nuanced style. It uses syntactic constructions that promote deep understanding and reflection on the topics presented. On the other hand, Ukrayinska Pravda more often resorts to direct and emotionally charged syntactic constructions that help to convey the main point of the news quickly and effectively. It constantly emphasizes the importance of events for Ukrainian society. Based on the analysis conducted, the authors have concluded that expressive syntax plays a key role in shaping the perception and impact of media texts on the audience. Media outlets should find a balance between the use of expressive means and ensuring the accuracy and reliability of information. Therefore, all media professionals are advised to pay close attention to their language strategy since language is a powerful tool of social influence that can shape public opinions and sentiments.

Образные единицы в коммуникативных практиках медиатизированного политического дискурса

The article is dedicated to the communicative features of mediatized political discourse, which remain insufficiently explored. Using the example of the use of figurative means of language in the genres of media-political communications, it is demonstrated that the mediatized form of communication possesses not only the basic functions of professional discourse but also additional functions: amplifying or softening content, saving linguistic means, emotional and attractive functions. Each of these functions plays a significant role in shaping audience perception and influencing public opinion on political issues. With the help of contextual and semantic analysis, as well as the corpus method, the following results were obtained: in the studied context, figurative units are important linguistic means used for the effective conveyance of specific political views and emotions. These units include figurative metaphors and comparisons, phraseology, proverb, precedent phenomena and colloquial expressions. The novelty of the research lies in the analysis of communicative features and functions of figurative units in various genres of mediatized political discourse: political talk shows, political interviews, and internet texts of politicians. The research results can be applied in the practice of media communication, communicative linguistics, and discourse theory.

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors

AbstractVirtual influencers have great potential to shape the audience's perception and motivate behavioral change. Drawing upon anthropomorphism theory and social identity theory, this paper examined the interaction effect of anthropomorphism and racial homophily of virtual influencers in shaping audiences' trust and subsequently pro‐environmental behaviors in low‐ and high‐cost contexts. Two online studies employing experimental materials generated by artificial intelligence were conducted. Study 1 revealed that high anthropomorphism (human‐like virtual influencers) and high racial homophily (local‐like virtual influencers) are more effective for eliciting trust in the context of low‐cost pro‐environmental behaviors. The findings also showed that low racial homophily (foreign‐like virtual influencers) would further weaken the trust level of a virtual influencer in low anthropomorphism (animate‐like virtual influencers). Study 2 aimed to replicate the findings from Study 1 in the context of high‐cost pro‐environmental behaviors. The findings showed that low racial homophily (foreign‐like virtual influencers) enhanced the trust in a high anthropomorphism (human‐like virtual influencers) virtual influencer. The moderated mediation analyses confirmed the hypothesized relationships in the proposed research model. This research advanced our understanding on the moderating role of racial homophily that serves as a cognitive shortcut for low‐cost and quick decisions. However, a low racial homophily (foreign‐like) virtual influencer would be more effective for high‐cost and symbolic pro‐environmental behaviors. These insights provide valuable guidance to businesses, marketers, and environmental advocates aiming to leverage virtual influencers for encouraging sustainability practices.

Common Fallacies in Speaking and Writing … and What to Do about Them

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. Expository (non-fiction) speaking and writing are almost always about trying to affect the audience's opinion or perception of something. The best communicators do so by presenting logical explanations supported by verifiable facts. Less diligent communicators do so by presenting logically fallible explanations supported by questionable facts. Sadly, they often do so not because they are dishonest, but rather it is because they themselves are unaware that this is what they are doing.

ANALISIS PERSEPSI PENONTON TERHADAP IKLAN MULTIKULTURAL "SASA HADIRKAN RASA UNTUK INDONESIA"

"Sasa Hadirkan Rasa untuk Indonesia" is one of Sasa's commercials shown using a two-dimensional method. Sasa's commercials contain multicultural concepts that are reflected in Japanese animation style, European MIDI music, and culinary culture content in Indonesia. This study used data collection methods in the form of interviews and literature studies. This research aims to: 1) analyze the incorporation of Indonesian cultural elements in typical Japanese animation styles and musical backgrounds with the use of European MIDI music; 2) analyze audience perception of three-cultural collaboration in Sasa advertising; 3) provide a reference in the form of innovation for the development of advertising in Indonesia. This study analyzed the Sasa animated advertising video version of "Sasa Hadirkan Rasa for Indonesia" which had been broadcast in 2021 through social media Youtube. Interviews were conducted on men and women aged 20-35 in Indonesia. To support research data, literature studies focus on audience perception, multicultural advertising, and advertising. Based on analysis it was found that Sasa's commercials were interesting because they reflected international multicultural culture in two-dimensional animation.

Building a Strong Image Logo Design: Human Centered Design Approach in Logo Design for SMEs in Pematang Serai Village

This article delves into the pivotal role of Human-Centered Design (HCD) in logo development, specifically tailored for Small and Medium-sized Enterprises (SMEs) situated in Pematang Serai Village. Recognizing the essence of building a robust brand image, the study explores how HCD principles influence the entire process of logo design, from conceptualization to implementation. The exploration begins by emphasizing the iterative and user-centric nature of HCD, which ensures continuous refinement of logos based on user feedback. Visual elements are dissected for their impact on audience perception, acknowledging logos as significant visual cues influencing consumer behavior. Cultural considerations take center stage as the study draws insights from cross-national logo evaluation analysis, emphasizing the need to tailor logos to specific cultural contexts. This is particularly relevant for SMEs in Pematang Serai Village, ensuring resonance with the local community. The article concludes by offering actionable recommendations for SMEs, advocating for a continued user-centric approach, emphasis on visual appeal, cultural sensitivity, iterative refinement, and strategic logo implementation. It underscores the importance of these principles in creating logos that not only visually captivate but also emotionally connect with the target audience, thereby contributing to sustained business success

Research on the influence of audience perception quality on the intention to watch again in sports leagues

The CBA League is a vital component of the Chinese sports industry exerting an immeasurable driving force on the development of a high-quality sports industry. This study investigates the audience's intention to watch live again aiming to direct the event's attention to the audience's real experiences and promote the event's healthy development. In this study, a quantitative approach was employed using a questionnaire survey with the consumer group of CBA events as the survey subjects. A total of 521 valid questionnaires were collected through on-site surveys. Data analysis in this study revealed that audience-perceived quality has a positive impact on the intention to watch again and also positively influences audience trust. On the other hand, audience trust positively influences their intention to watch again. The audience experience serves as a moderating factor. Audience-perceived quality not only has a direct impact on the intention to watch again but can also indirectly increase the intention to watch again by enhancing audience trust. The audience trust serves as a partial mediator. Additionally, audience experience acts as a moderator in the process where audience-perceived quality positively influences the intention to watch again strengthening its effect. The success of a basketball league does not solely depend on the team's performance and the audience's experiences are equally crucial. We can provide more scientifically effective suggestions for the sustainable development of sports leagues through a profound understanding of audience psychology.

‘Money is the root of all evil.’ How the business of journalism shapes trust in news

In journalism studies, the “audience turn” in recent years has shifted attention in important ways to the lived experiences of news consumers. This study adds to the growing body of literature by exploring the question: How do people’s assumptions about how news is paid for affect their trust in and approach to news? Our data draw from interviews conducted in 2022 with 34 news consumers who were constructively sampled to represent a diverse cross-section of U.S. adults. Guided by the folk theories concept, a generative approach to discovering the stories that people tell themselves about news, we find that news consumers see journalism as increasingly compromised by journalists’ perceived pursuit of profit and financial success in a competitive media environment. They feel that journalists are primarily motivated to profit off their attention, leading them to view most news with a great deal of skepticism. By situating audience perceptions of capitalism and its relationship to journalism at the center, this study brings a new dimension to ongoing discussions about trust, objectivity, and bias in reporting.

Manipulative Potential of Humor in Business Media Discourse: Drawing up a “Starter Pack” for LSP Teaching

The article investigates the manipulative potential of humor in business media discourse and its application in Language for Specific Purposes (LSP) teaching. Recognizing humor as a tool for simplifying complex ideas and engaging a broad audience, the study aims to identify the functional-stylistic means through which humor is conveyed in business media, focusing on its capacity to influence audience perceptions and attitudes. Employing continuous sampling along with descriptive, comparative, and discursive methods, the research analyzes utterances from Russian- and English-language business media to explore humor’s various functions – such as persuasion, focus-setting, and entertainment – and how these can be harnessed to facilitate linguistic manipulation. The findings reveal that humor, through rhetorical devices like metaphors, idioms, understatement, allusion, sarcasm, and oxymoron, plays a key role in making business concepts accessible and engaging. A “starter pack” of tools is identified for LSP education, equipping students to recognize and utilize humor’s manipulative power in professional contexts. This toolkit aims to prepare future business communicators to craft and recognize humorous statements. Implications for LSP educators, students, and business communication professionals are significant, advocating for an integrated approach in curricula that balances the creative and manipulative implementation of humor. This prepares students for global business communication, emphasizing humor’s strategic importance in effective leadership.

Greek Young Audience Perceptions and Beliefs on Different Aspects of TV Watching

Greek Young Audience Perceptions and Beliefs on Different Aspects of TV Watching