Consumer Attributes Research Articles

A Secure and Fine-Grained Big Data Access Control Scheme for Cloud-Based Services

Cloud computing is the delivery of computing services including servers, storage, databases, networking, software, analytics, and intelligence over the Internet. Nowadays, access control is one of the most critical problems with cloud computing. Ciphertext-Policy Attribute Based Encryption (CP-ABE) is a promising encryption technique that enables end-users to encrypt their data under the access policies defined over some attributes of data consumers and only allows data consumers whose attributes satisfy the access policies to decrypt the data. In CP-ABE, the access policy is attached to the ciphertext in plaintext form, which may also leak some private information about end-users. Existing methods only partially hide the attribute values in the access policies, while the attribute names are still unprotected. This paper proposes an efficient and fine-grained big data access control scheme with privacy-preserving policy. Specifically, it hides the whole attribute (rather than only its values) in the access policies. To assist data decryption, it designs an algorithm called Attribute Bloom Filter to evaluate whether an attribute is in the access policy and locate the exact position in the access policy if it is in the access policy. The paper also deals with offline attribute guessing attack. Security analysis and performance evaluation show that this scheme can preserve the privacy from any LSSS access policy without employing much overhead.

Toward a Better Understanding of Listeriosis Risk among Older Adults in the United States: Characterizing Dietary Patterns and the Sociodemographic and Economic Attributes of Consumers with These Patterns

Older adults are at higher risk of invasive listeriosis compared with the general population. Some foods are more likely than others to be contaminated with or to contain high levels of Listeria monocytogenes. The objectives of this study were to (i) determine dietary consumption patterns among older adults in the United States; (ii) evaluate sociodemographic and economic characteristics of older adults associated with each pattern; (iii) determine intake of foods associated with larger relative risk of listeriosis within these patterns; and (iv) rank these patterns based on risk. Data related to older adults (age 60 and older) participating in the cross-sectional National Health and Nutrition Examination Surveys (NHANES) 2009 to 2010, 2011 to 2012, and 2013 to 2014 (n = 4,967) were included in these analyses. Cluster analysis was used to define dietary patterns based on 24-h dietary recalls from day 1 and day 2. Mean intake of foods associated with higher risk of listeriosis was examined within each pattern, and analysis of variance with Dunnett's method of adjustment was used to evaluate significant differences in mean intake of foods. Patterns were ranked based on relative risk of listeriosis, using outbreak illness attribution data. Five distinct dietary patterns were identified. Patterns ranked at highest relative risk of listeriosis, based on U.S. outbreak illness attribution data, were characterized by relatively higher intakes of fruits, vegetables, and cheeses (∼13% respondents) or cereal, milk, and yogurt (∼14% respondents). Individuals consuming these dietary patterns differed in sex, race, food security, self-rated diet quality, and self-rated health. Cluster analysis, despite methodological limitations, provides new information on consumption, sociodemographic, and economic characteristics of subgroups within susceptible populations, which may be used to target educational messages.

The role of consumer knowledge, experience,and heterogeneity in fish consumption: Policy lessons from Japan

Fish supply worldwide has increased significantly in recent decades, driven by the growing demand for food in developing economies, especially Asia. Many developed countries, including Japan, have implemented health policies that promote fish consumption. Despite efforts to encourage consumers to purchase fish, Japan has not achieved satisfactory results due to competition from cheap livestock products. The purpose of this study is to understand how consumers compare fish to other protein sources and how different consumer attributes influence the purchase frequency of fish. We used factor analysis to create a perceptual map of consumers' evaluations concerning protein sources, and a Bayesian hierarchical model incorporating individual heterogeneity to model purchase frequency. Our results show that Japanese consumers place great importance on availability when evaluating protein sources, and that fish is considered less available than other livestock products. In addition, Japanese consumers still prefer wild fish to farmed fish in terms of quality. Individual consumer attributes, such as age, household structure, and eating habits, were found to influence the decision to purchase fish. Consumers’ first-hand fish-related experience is found to be an important determinant of fish consumption. However, the effect of their knowledge identified in the conventional model was not detected in the Bayesian model. These results suggest that experiences allowing consumers to feel closer to fish are more effective than exposure to excessive information campaigns. Using lessons from Japan, this research could aid policymakers and suppliers of fish products to fashion appropriate and effective strategies for encouraging greater fish consumption.

Willingness to Pay for a Specialty Blend Compost Product Developed from Brown Seaweed Harvested from Coastal Regions in Texas

Composting is the biological decomposition of organic materials, such as plant tissue, food scraps, paper, animal fodder, and wood chips. The end-product, compost, is a beneficial soil amendment because it can contain a diversity of beneficial microorganisms, has high nutrient and water-holding capacities, can increase total soil porosity, and contains essential plant nutrients that improve soil productivity. Coastal regions of the Gulf of Mexico, as well as the Atlantic and European shorelines, have witnessed a proliferation of brown seaweed (Sargassum sp.). When piled on beaches, tourism appeal is reduced, threatening the local economy. When amassed offshore, thick brown seaweed mats can hinder fishing. Excessive decomposition rates can lead to eutrophication, which threatens coastal areas economically and environmentally. Despite these problems, seaweed may be considered a valuable compost ingredient. Therefore, the purpose of this study was to conduct a market test to determine the potential value of a seaweed-incorporated compost to consumers in Texas and to identify attributes of likely consumers. A marketing survey was developed and distributed to gardeners in the central and south Texas regions. Contingent valuation questions measured participants’ willingness to pay for the seaweed compost products. Participants were able to see, smell, and touch a sample of the compost while completing the survey. Despite 92% of respondents ranking themselves as inexperienced in compost behavior, results indicated a potential for a specialty, competitively priced seaweed-incorporated compost to be introduced to the market. Respondents were most willing to pay $4.00/ft3 to $5.00/ft3 for seaweed-incorporated compost. Additionally, participants who responded positively to buying local, buying compost in the past, having positive environmental attitudes, and buying American were more likely to pay more for the seaweed-incorporated compost. There was not an obvious pattern between willingness to pay for seaweed-incorporated compost and demographic responses.

공익 연계 마케팅(CRM)에서의 기부 수준 : 소비자 귀인과 자기 표현적 단서가 기부 수준에 대한 지각된 혜택과 금전적 희생에 미치는 영향

공익 연계 마케팅(CRM)에서의 기부 수준 : 소비자 귀인과 자기 표현적 단서가 기부 수준에 대한 지각된 혜택과 금전적 희생에 미치는 영향

Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification

Purpose This study aims to establish the psychometric properties of behavioural integrity scale at an organizational level from external stakeholders’ perspective and its subsequent influence on consumer trust and commitment with a brand. Moreover, the study also examines how different crisis response strategies moderate the relationship between consumer attributions of the responsibility and corporate brand behavioural integrity in the context of emotional product harm crisis caused by alleged violation of Halal certification by an MNC. Design/methodology/approach A quasi-experimental design was applied to test the impact of firm crisis response strategies on its corporate brand behavioural integrity. Findings The results provide evidence that behavioural integrity scale can be used to measure consumer perceptions of a corporate brand behavioural integrity. In addition, results indicate that crisis response strategies offer some moderating influence on the relationship between consumer attribution processes and corporate brand behavioural integrity. Research limitations/implications Results indicate that existing corporate crisis response strategies are not very helpful in the context of emotional product harm crisis. This study demonstrates that behavioural integrity positively impacts customer relationship-oriented constructs. Furthermore, behavioural integrity scale offers excellent psychometric properties when used at the corporate level. Practical implications Organizations can use this proposed conceptual model to monitor and manage behavioural integrity of its corporate brand and its influence on customer-brand relationship constructs. Originality/value This study is first of its nature that underscores the importance of measuring and monitoring corporate brand behavioural integrity as a customer trust-building mechanism. It is also the first study that investigates consumer reaction towards alleged brand transgression of its Halal certified product.

Submission in Response to the Australian Competition and Consumer Commission Ad Tech Inquiry Issues Paper

The ad tech sector is founded on consumers’ personal data. Technological advances have provided growing opportunities for firms to profit by predicting, prompting, manipulating and measuring consumers’ behaviour on a daily basis. This has led publishers, marketers and ad tech service providers to increasingly monitor and track individuals online and offline in the service of consumer profiling, behavioural advertising and attribution of consumer responses. Realising that this extensive collection and use of personal data is against the preferences of many consumers, firms have taken measures to make this data collection less visible, obfuscate their data practices in opaque privacy policies, make spurious claims that data is “de-identified”, create the illusion of consumer control and choice where little exists, and circumvent consumers’ attempts to avoid the collection of their personal data and monitoring of their behaviour. In advertising markets, ad tech vendors provide highly sophisticated algorithmic tools and instantaneous auction processes. These give the appearance of almost frictionless allocation of available advertising inventory to marketers who value it the most. However, in addition to the distortions in these processes that result from the opacity of the ad tech supply chain, the analysis of competition in these markets should take into account the fundamental distortion that results from the anticompetitive and consumer-harming data practices in the primary markets in which that data is collected.

Disain Peningkatan Penjualan Produk Dengan Pendekatan Kano Dan Quality Function Deployment (QFD)

The exhibition that has been followed by the SMEs in East Java is currently profitable and hurt. The advantage of the exhibition is the SMEs helped to introduce the product, but still less profitable for the SMEs because not all the exhibits crowded by consumers, so it is not optimal in the sale of products. It is influenced by several things such as location selection, less weighted exhibit themes and many other things that can affect. This research aims to determine the attributes of consumers ' desire to increase product sales along with a prioritized technical function variable to be repaired through the integration of the Kano method and the Quality Function Deployment. From the calculations obtained category Must be 5 attributes, One Dimensional 3 attribute, attractive 5 attributes and Indeffrent 2 attributes. Where is the value of Adjustment Importance (%) of the highest value is as follows: promotion and publication of exhibitions by Event Organizer is more driven/active in digital media as well as newspapers to attract 11.77% of visitors, selection of the right area according to the products offered and local community shots 11.38%, decoration exhibition stand more impressive 11.18%, and security and cleanliness during maintenance maximum 11.08%.

Applying means-end chain theory and laddering interviews to the study of product attributes for Dalat potatoes

Dalat potato brand has currently been facing unfair competition from wholesalers using Chinese potatoes labeled with Vietnamese brand to disguise their true origin. Accordingly, potatoes from China are first transported to Lam Dong and then covered by Lam Dong soil to cheat consumers. This study, therefore, aims to explore key attributes of Dalat potatoes, and the benefits and values created by these attributes for consumers of Dalat potatoes. In order to address the research objective, the study uses a qualitative approach based on means-end chain theory and laddering interviews to collect and analyze the data. Eventually, the linkage between attributes, consequences and values are established to help governmental authorities of Lam Dong province to develop strategies for promoting Dalat potato brand. The finding shows that ‘High food value’, ‘Trustful product’ and ‘Tasty and greasy taste’ are key attributes of Dalat potatoes. The linkage between potatoes attributes, benefits and values show that consuming good farm produce like Dalat potatoes help consumers enjoy a better life. This is essential for authorities to position and build a more solid brand for this specialty. To conclude, the paper discusses some managerial implications for promoting and branding Dalat potatoes.

Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis

The current paper aims to explore consumers’ preferences for wine attributes related to tradition, sustainability, and innovation. A total of 419 regular wine consumers participated in an online survey that took place in Italy. Consumers’ preferences were assessed through a Best-Worst experiment with 11 wine attributes drawn from the literature. The result shows that the wine attributes, more important for consumers, are mainly related to tradition and sustainability. More specifically, the most important attributes for consumers when purchasing wine are “geographical indications”, “grape variety”, “sustainable certification”, “vintage”, and “price”. By contrast, the innovative wine attributes investigated were ranked among the least important ones, namely “canned wine”, “alcohol-free wine”, and “vegan wine”. The study findings offer several implications for wineries and marketers involved in the wine sector. They specifically provide suggestions on the wine attribute wineries should focus on to meet the current consumers’ preferences.

Getting a no-reply is also a reply: An investigation of unreplied consumer attributions

No-replies are common in everyday life, especially when individuals interact in online platforms. When consumers participate in the marketplace and interact with sellers or other consumers, they may encounter various kinds of outcomes. Sometimes offerings may succeed, while other times they are explicitly declined. But it is also possible that offerings and requests are unreplied where no explicit acceptance or rejection response is given. This paper examines the hypothesis that no-replies lead consumers to stronger behavioral intentions than negative replies, through different casual attributions. Consumers make attributions to infer causal explanations, based on the type of reply they get from others consumers. Across our studies, we evidence the effect of no-reply on several contexts and reveal the mediating role of attributions on the influence of no-replies on behavioral intentions. The results also suggest that no-replies lead people to higher attribution of self-responsibility to the outcome than negative reply, however, company’s apologies for consumer’s no-reply overturn the effect. Finally, considering that individuals do not require much effort for a no-reply and effort is a proxy for interest, it generates worse attributions.

Good times and bad: responsibility in brand alliances

PurposeMarketing managers have strategic choices when forming brand alliances. One such choice is integration, defined as the extent to which the offering is a fusion in the form and function of the partner brands. The paper aims to investigate how integration affects consumer attribution of responsibility to brand alliance partners.Design/methodology/approachThis paper builds on the previous study on brand alliances and attribution theory. Multiple experiments are used to test three hypotheses.FindingsThis research shows that consumers are sensitive to the level of alliance integration, which, in turn, affects attributions of responsibility for the joint offering. Consistent with attribution theory, results show that responsibility for each brand varies systematically by integration and lead brand status vis-à-vis the alliance: while consumers perceive both brands as equally responsible for higher integration brand alliances, responsibility attributions diverge in lower integration alliances based on whether the brand is the alliance host. This pattern also holds for product-harm events.Research limitations/implicationsIt is important to explore brand alliance characteristics and to date, the level of integration between the partners has not been considered from a consumer standpoint. Consumers are sensitive to the level of partner brand integration and this perception influences perceptions of responsibility.Practical implicationsManagers should be aware that the level of brand alliance integration and lead brand status lead to different attributions of responsibility, which is strategically important, as brands seek to take credit in positive contexts and avoid blame for negative events.Originality/valueThis paper explores brand alliances via the level of integration and leads brand status, which are key determinants of consumer attributions of responsibility.

Analysis of the wine consumer’s behavior: an inferential statistics approach

PurposeThe purpose of this paper is to attempt to outline the standard profile of the typical wine consumer, by identifying some relevant features that can influence his/her purchasing choices. Therefore, the purpose of the research is to identify the pre-eminent attributes for wine consumers and the different levels of importance that consumers ascribe to the attributes identified at the time of purchase.Design/methodology/approachIn order to collect the necessary data, an ad hoc questionnaire was utilized. The questionnaire, which was anonymous, was directly distributed with the face-to-face method. In total, 1,500 copies of the questionnaire had been prepared. The data collected were processed through the use of the binary logistic regression model and the ordinal logistic regression model. The first binary logistic regression model allows to evaluate the dependence of the dichotomous variable on some potential predictors. The ordinal logistic regression model, known in literature as a cumulative model of proportional quotas, is generally appropriate for situations in which the ordinal response variable has discrete categories.FindingsThe results returned by the elaboration of the binary logistic regression model refer to the influence of the variables sex, age, educational status and income on the “wine consumption” result, which is a dichotomous variable. The only variables found to be statistically significant are gender and educational status. The most significant variables that emerged from the implementation of the ordinary logistic regression model are gender, brand, choice based on price, place of production, harvest and certification. The analysis carried out has shown that with reference to wine as a product, it is essential to focus on several attributes, among which there are of course quality and brand.Research limitations/implicationsAlthough field experiments are extremely useful for testing behavioral hypotheses, they are often limited by a small sample. Future research in this area might focus on the knowledge level of sustainable wine of the consumer. In relation to the knowledge of the characteristics of the wine, it is possible to estimate the willingness to pay a surplus for a wine produced with sustainable methods by the consumer and the possible level of price premium.Originality/valueThe originality of the research lies mainly in a deeper knowledge of wine consumption trends. This information is useful to better define the wine market and to allow, especially to small businesses, to establish effective marketing strategies in relation to the real preferences of consumers and the decision-making process of choice put in place by them. In order to achieve this, the influence of all the variables on the “satisfaction of wine consumption” result was evaluated. The strength of this paper is the use of an adequate statistical approach based on the use of models, typical of inferential statistics, to reach conclusions that can be extended to the entire population of wine growers.

Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products

The undertaken study examines the influence of the marketing mix, consumer attributes, and the role of religiosity towards consumer purchase behavior regarding western imported food products in Pakistan. The study has used the theory of planned behaviors as underpinning foundations for testing factors. In total, 1080 respondents from eight cities in Pakistan—Karachi, Lahore, Islamabad, Quetta, Peshawar, Hyderabad, Larkana, and Faisalabad—were part of this study. Path analysis performed through SEM (structural equation modeling). The result unveiled that product attributes, price, self-concept, brand trust, personality, and religiosity positively correlated with consumer’s purchase intention in a Muslim country. The result of this study will also help potential future candidates for the food industry, especially those aimed at using the Asian consumer market. The penetration of western imported food may also bring convergence where the nation can feel upgraded and privileged. The study also adds to the academic literature on Muslim consumer behavior by combining numerous factors on a single model, grounded in the theory of planned behavior. Limited study has analyzed religiosity and other factors in context with a Muslim majority population. This study is a preliminary effort to understand the Muslim consumer food purchase behavior inadequately investigated by the consumer researcher.

Green Product Perception in Kurdistan Region of Iraq

Increasing awareness on different environmental issues has driven a shift in the way consumers go about their lives. There has been a change in consumer’s state of mind toward a green lifestyle. People are effectively attempting to reduce their negative effect on the environment, but not to a great extent and yet to evolve. Organizations and businesses, however, have seen this change in consumer’s state of mind and are attempting to pick up an edge within the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.

What are the perceived experiences of health fitness trackers for the elderly A qualitative post-adoption study

This paper addresses some opportunities and challenges that researchers and designers deal with while designing wearable fitness trackers for elder individuals. We investigated the experience of the elderly using a fitness tracker through a post-adoption study by discussing technical, health, and consumer attributes. Twenty-one participants were recruited to wear a Fitbit (Alta HR) device for three months. After this period, we conducted a semi-structured interview to explore the elderly's experiences and perceptions with the device. We have used content analysis to evaluate written-interview transcripts. Our findings revealed that older adults perceived these wearable devices in six dimensions: 1) the adaptability in the user interface that caused hinder in daily activities; 2) aesthetic appeal (design, size, weight); 3) effort expectancy; 4) sense of security; 5) accuracy of received data; 6) functionality (battery shortage, lack of usefulness, screen light, waterproof, mobile measurement).

Consumer PReferences for Dark Chocolate Products Fortified with Spirulina Platensis Using Analytical Hierarchy Process Method

Chocolate is a product made from cocoa (Theobroma cacao) beans and fat which is very popular because of its taste and nutrition. Dark chocolate has health benefits because of it’s contains antioxidants in the form of phenols and flavonoids. In previous study, the addition of β-carotene extract from S. platensis with a dose of 0.372% to dark chocolate products was aimed to fulfilling energy intake and vitamin A needs. Thus, it’s important to know the consumer pReferences for dark chocolate products fortified with S. platensis. This study aimed to determine the priority weight of the attributes for consumers and measure consumer pReferences for dark chocolate products fortified with S. platensis. This study used the Analytical Hierarchy Process method. Data were collected by distributing questionnaires to 100 respondents unskilled who representing the population level in Yogyakarta, using purposive random sampling. The results showed that the priority attributes of consumer in choosing dark chocolate products fortified with S. platensis are taste, sub-attribute of bitter taste (47.8%), price, sub-attribute of low price (53.3%), product benefits, subattribute of nutritional benefit (38.2%), flavor, sub-attribute of sweet flavor (64.2%), texture, sub-attribute of smooth texture (57.7%), aroma, sub-attribute of typical chocolate aroma (72.8%), and packaging, sub-attribute of packaging 2 (Lindt packaging) (25.8%). Meanwhile, the choice of dark chocolate products according to the consumer pReferences is dark chocolate product fortified with S. platensis with priority weight of 55.8%.

Consumer Preferences for Car sharing: Evidence from a Mobility Mode Choice Experiment in Beijing

Car sharing is promoted as a prominent alternative to private cars, and is therefore seemed as a sustainable innovation for urban mobility. Many policy makers introduced various incentives to facilitate the development of car sharing services as a complement to other public policies to contain the growth of car ownership. In this paper, we use a stated preference experiment to study consumer preferences for car sharing in transport ecosystem, considering a wide range of mobility modes and accounting for a regulatory policy of car plate lottery that aims to limit car ownership in Beijing. Based on a nested logit model, we identify a hierarchical structure of mobility mode choice, where bus and underground fall in the same nest of “public transit”, while car-sharing, private car and taxi are independent alternatives. We find that, in addition to the mobility cost, service accessibility and mobility speed are key attributes for consumers to choose car sharing. More importantly, we find that consumers who are participating in the car plate lottery would be more likely to choose car sharing, which implies that car sharing and the car plate lottery policy are indeed complementary. However, the introduction of car sharing can also lead to an unintended consequence of higher total car usage by attracting more public transit users who did not intend to buy cars to drive cars. Therefore, our study provides new insights into not only the marketing and operation strategies of car sharing service, but also the role of public policies in shaping the consumer preferences for car sharing.

STRUCTURE OF RICE DEMAND AND CONSUMER LEXICOGRAPHIC PREFERENCES IN INDONESIA

This research aims to identify the constraints in the distribution of rice before the enactment and after the implementation of HET in the demand structure of the three types of rice, head rice, medium rice and premium rice associated with changes in consumer lexicographic preferences. The study was conducted in urban and rural areas in Indonesia with cases in South Sumatra Province. 120 samples of rice consumers were selected in 60 rural and 60 urban consumers. The method of research is in depth study by observing and interviewing to exploring the variety of reasons for choosing lexicographic preferences in consuming all three types of rice, both in urban and rural areas. Susenas data is used to assess the structure of rice demand. Data analyzed by using quantitative and qualitative descriptive methods. The research results indicated that: (1) there was an increase in demand for medium and premium rice in rural and urban areas in the period 2013-2017, but decreased in the 2018-2019 period. This condition is due to the imposition of the Ceiling Price (HET) and inflation in 2018; (2) along with the factors affecting rice demand between rice times in rural and urban areas there are differences; (3) there are differences in the factors affecting the demand for rice between rural and urban rice. The structure of urban consumer demand remains influenced by quality factors, while rural is not; (4) based on a lexicographic analysis of rice demand in rural consumers more on the preference of physical attributes of rice and urban consumers to quality attributes, so that urban consumers of rice quality attributes continue to influence hedonic prices; (5) Based on the lexicograpphic function of household level demand for rice by the chow test, medium rice consumption in urban areas does not change the structure of consumption, but changes in rural areas. However, medium rice has been mixed with head rice, so it can be strongly suspected that urban consumers are the same as rural, that is, they do not yet have a proper understanding of good quality attributes for rice consumption. Unlike the urban consumers who still survive the consumption of premium rice that already has sufficient awareness and knowledge about the ins and outs of rice.

Predicting functional responses in agro-ecosystems from animal movement data to improve management of invasive pests.

Functional responses describe how changing resource availability affects consumer resource use, thus providing a mechanistic approach to prediction of the invasibility and potential damage of invasive alien species (IAS). However, functional responses can be context dependent, varying with resource characteristics and availability, consumer attributes, and environmental variables. Identifying context dependencies can allow invasion and damage risk to be predicted across different ecoregions. Understanding how ecological factors shape the functional response in agro-ecosystems can improve predictions of hotspots of highest impact and inform strategies to mitigate damage across locations with varying crop types and availability. We linked heterogeneous movement data across different agro-ecosystems to predict ecologically driven variability in the functional responses. We applied our approach to wild pigs (Sus scrofa), one of the most successful and detrimental IAS worldwide where agricultural resource depredation is an important driver of spread and establishment. We used continental-scale movement data within agro-ecosystems to quantify the functional response of agricultural resources relative to availability of crops and natural forage. We hypothesized that wild pigs would selectively use crops more often when natural forage resources were low. We also examined how individual attributes such as sex, crop type, and resource stimulus such as distance to crops altered the magnitude of the functional response. There was a strong agricultural functional response where crop use was an accelerating function of crop availability at low density (Type III) and was highly context dependent. As hypothesized, there was a reduced response of crop use with increasing crop availability when non-agricultural resources were more available, emphasizing that crop damage levels are likely to be highly heterogeneous depending on surrounding natural resources and temporal availability of crops. We found significant effects of crop type and sex, with males spending 20% more time and visiting crops 58% more often than females, and both sexes showing different functional responses depending on crop type. Our application demonstrates how commonly collected animal movement data can be used to understand context dependencies in resource use to improve our understanding of pest foraging behavior, with implications for prioritizing spatiotemporal hotspots of potential economic loss in agro-ecosystems.