Perceptions Of Attractiveness Research Articles

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Students are an attractive segment on the labor market, as young people learn quickly, have the skills to work with modern information technologies, are inclined to support and develop corporate culture, etc. The aim of the article is to determine the level of attractiveness of trade enterprises from students’ opinion, taking into account modern trends in the development of the labor market. The hypo­thetical assumption is that trade enterprises do not differ significantly in terms of their attract­tiveness for students when they choose a place of work or internship. The conducted research of modern trends in the development of the Ukrainian labor market showed that significant changes took place during the war, in particular, the number of vacancies decreased by 25 times. Enterprises, for their part, tried first of all to keep the existing staff and were looking for new opportunities for successful operation. There has been a mass migration of the population to safe places, currently about 20% of the population of Ukraine is abroad. Preservation of the working population in Ukraine is an important task of the state and business. The number of vacancies in the field of trade increased by 67% in 8 months of 2023, stabilization took place in the field of trade on the labor market in August according to the R-Index. The students’ perception of the enterprises attractiveness for work and internship was studied. For this, the survey was conducted among students (1341 respondents) with and without work experience. To analyze the results of the survey, the following methods were used: mathematical expectation, root mean square deviation and coefficient of variation of the expert evaluation results. Enterprises were rated according to their attractiveness for work and internships in the field of trade. Among the 9 leading enterprises, according to the survey results, Rozetka, Fozzy Group and Comfy were identified as the most attractive. The conducted research will make it possible to identify the best practices of employer brand management, and will help enterprises to take into account the expectations of their target audience.

Help yourself before helping others: When corporate social responsibility does not make a company more attractive to job seekers

AbstractThis paper explores the conditions under which job seekers may not respond positively to a potential employer's corporate social responsibility (CSR) activities. We propose that the relationship between an organization's externally‐directed CSR activities and job seekers’ perceptions of the organization's attractiveness is moderated by whether the organization is also engaging in internally‐directed high‐investment human resource systems (HIHRS). Results from a combination of three studies—an archival study of Fortune 500 companies (Study 1), a survey study (Study 2), and an experiment (Study 3)—provide support for our hypotheses. When an organization has lower levels of internally‐directed HIHRS, the positive influence of externally‐directed CSR on attraction to an organization diminishes (Study 3) or disappears (Studies 1 and 2). Importantly, we identify perceptions of organizational authenticity as one key mechanism driving these effects (Studies 2 and 3).

The impact of rural tourism destination attractiveness on tourists’ environmentally responsible behavioral intentions: the mediating role of green self-identity

Purpose This study aims to explore the impact of tourists’ perceptions of two rural destination attractiveness dimensions on tourists’ environmentally responsible behavioral intentions (ERBI). Further, the mediating effects of tourists’ green self-identity on the relationship between the perception of rural destination attractiveness and ERBI are investigated. Design/methodology/approach This study collected survey data from 188 tourists who had visiting experiences in rural attractions located in the Guangdong Province of China. Partial least squares structural equation modeling (PLS-SEM) was used to test the proposed hypotheses. Findings The results found that rural destination specialty fresh food attractiveness perceived by tourists was positively associated with their ERBI. Moreover, tourists’ green self-identity positively mediated the perception of rural destination attractiveness and ERBI. Originality/value This study explains how the tourists’ perceptions of two rural destination attractiveness dimensions influence their ERBI. By exploring the mediating role of tourists’ green self-identity, this study also emphasizes the transforming mechanism from tourists’ perceived experience to their ERBI. The study provides insights into nature-based tourism destination management and sustainability practices.

Tell me what you buy, and I will tell you how you are: Luxurious cars increase perceptions of status, social dominance, and attractiveness

Luxury products impact the physical, emotional, and social well-being. This research investigated the impact of premium products on mating value, social dominance, and social status in a Brazilian sample. Two studies were conducted. The first study examined whether the evaluation of mating value and social dominance is affected by consumption choices. For this purpose, 171 participants assessed the mating value and the social dominance of opposite-sex stimulus subjects who owned cars in the premium or popular categories. The second study examined whether owning premium cars influences self-perception of social status, social dominance, and mating value. In this study, 409 participants with different consumption patterns (no car ownership, non-premium car ownership, and premium car ownership) rated their subjective social status, social dominance orientation, and mating value. The results indicate that stimulus subjects with premium cars were evaluated with higher mating value and dominance. Similarly, participants who owned a premium car exhibited higher levels of mating value and social dominance. The findings suggest that the consumption of luxury products influences social perception that matches with self-perceived characteristics. This information provides insights for the development of consumer decision-making models and enables informing consumers about the consequences of their choices in the social environment.

A computational approach to investigating facial attractiveness factors using geometric morphometric analysis and deep learning

Numerous studies discuss the features that constitute facial attractiveness. In recent years, computational research has received attention because it can examine facial features without relying on prior research hypotheses. This approach uses many face stimuli and models the relationship between physical facial features and attractiveness using methods such as geometric morphometrics and deep learning. However, studies using each method have been conducted independently and have technical and data-related limitations. It is also difficult to identify the factors of actual attractiveness perception using only computational methods. In this study, we examined morphometric features important for attractiveness perception through geometric morphometrics and impression evaluation. Furthermore, we used deep learning to analyze important facial features comprehensively. The results showed that eye-related areas are essential in determining attractiveness and that different racial groups contribute differently to the impact of shape and skin information on attractiveness. The approach used in this study will contribute toward understanding facial attractiveness features that are universal and diverse, extending psychological findings and engineering applications.

ANALISIS STRATEGI PENGEMBANGAN EKOWISATA SERTA DAMPAKNYA TERHADAP MASYARAKAT SETEMPAT (STUDI KASUS: UMBUL BRONDONG, DESA NGRUNDUL, KECAMATAN KEBONARUM, KABUPATEN KLATEN)

Umbul Brondong as water-based ecotourism has high potential. Management of Umbul Brondong's tourism potential needs to be carried out so that ecotourism development can attract tourists to visit Umbul Brondong. This research aims to determine the potential of Umbul Brondong, evaluate the principles of ecotourism management, as well as ecotourism development strategies that need to be carried out by the Umbul Brondong management. This research uses a qualitative research method, namely research conducted to determine the perception and participation of local communities, visitor attraction and ecotourism development that has been carried out at the research location. In this research, a hypothesis is sought first to get a temporary answer. The results of the research show that ecotourism has 4A potential, namely amenities, attractions, accessibility, accessibility. Umbul Brondong has fulfilled the 5 principles of ecotourism, namely conservation, education, tourism, economy and community participation. Umbul Brondong development strategies include: improving roads to tourist attractions, increasing awareness and strengthening community institutions, increasing tourism promotion on a regional and national scale, as well as increasing conservation activities and improving the environment. Various strategies need to be implemented so that Umbul Brondong ecotourism continues to exist and becomes sustainable ecotourism.

Comparison of perception on facial profile attractiveness of different antero-posterior proportions in a female subject among laypersons, dentist and orthodontists: An observational study

: Current Orthodontic diagnosis and treatment plan is based on the arrangement of the soft tissue complex. This makes the execution of treatment plan very challenging as beauty is a subjective factor leading to different facial evaluations. This study aims at comparing and evaluating the perception of facial attractiveness of different antero-posterior proportions of the chin which was altered digitally in a female subject among laypersons, dentists and orthodontists. A digital profile photograph of a 26 year old female subject was selected for the study. The subject was randomly selected from the Department of Orthodontics and Dentofacial Orthopaedics, Institute of Dental Sciences & Sum Hospital, Bhubaneswar, Odisha and was advised for pre-treatment Orthopantomogram, Lateral Cephalogram. The profile image was digitally altered using Adobe Photoshop software to create 11 images which was given to 10 Orthodontists, Dentists and laypersons for evaluation of their perception of facial profile attractiveness on a VAS scale. A straight profile in a female subject is perceived as the most attractive by all the three categories of evaluators. It can be concluded that this study provides a basis for understanding facial profile preferences by different groups of people as well as their degree of sensitivity.

Perceptions of the dental attractiveness and orthodontic treatment needs among the school-going population of the rural areas of Lucknow

Application of the Index of Orthodontic Treatment Need (IOTN) to assess and grade the perceptions of dental attractiveness and orthodontic treatment need among the school-going population of the rural areas of Lucknow, formulate a questionnaire to record the response of the study population and comparison by the statistical appraisal, the grading of aesthetics and treatment need as recorded by the orthodontist and as implied by the study subjects. A multistage cluster sample of 650 school students aged 12-18 years was selected. A proforma containing personal data such as name, gender, age, DHC grading, AC grading (by both examiner and subject), and a brief questionnaire was created to record the results per person. The Dental health component (DHC) and the aesthetic component (AC), both were recorded for IOTN-based treatment needs assessment. According to the DHC, 30% of people had a clear need for therapy, 54.62% had a marginal or mild need, and 15.38% had no need at all. As per the AC, 52.9% of respondents had no or a mild need for therapy, 22.3% had a questionable need, and 24.8% had a clear need for intervention. Furthermore, 43.5% of the subjects had no idea at all about Orthodontics and Dentofacial Orthopaedics, while 31.4% identified the branch with the word braces which is a concerning fact.A statistically significant association between the DHC and the subject’s willingness to undergo locally provided and economically feasible Orthodontic treatment indicates a large base of potential orthodontic patients who are unable to seek treatment due to a lack of access to better healthcare facilities. The outcomes of the current study can, however, be used to plan for public health and to provide ideas for more research.

Examining the role of heritage-destination attributes on travel constraints and revisit intention using multilevel analysis

PurposeThis study aimed to explore how the attributes of heritage destinations become constraints on tourists' intention to revisit these destinations and to provide stakeholders with strategies to mitigate travel constraints, thereby increasing tourists' revisit intention.Design/methodology/approachA quantitative research approach was used, and data collection utilised a convenience sampling method. A total of 1,250 tourists completed self-administered, on-site surveys. To analyse the collected data effectively and to test hypotheses, multilevel analysis models were created.FindingsHeritage-destination attributes are found to mediate the impact of perceived constraints on tourists' intention to revisit heritage destinations. Positive perceptions of heritage and cultural attractions among tourists can mitigate the adverse effects of constraints on their intentions.Research limitations/implicationsThis study only focused on examining the downward cross-level impact, i.e. from the macro level to the individual level. This could be beneficial for exploring an upward cross-level impact.Practical implicationsThe findings provide strategic guidance for marketing programs to enhance the reputation of heritage destinations. By identifying and establishing attributes specific to heritage destinations that visitors perceive as the most appealing, program designers can effectively target their efforts. Additionally, the findings help stakeholders of heritage destinations develop and provide suitable heritage and cultural attractions and tourism infrastructure in line with tourists' preferences.Originality/valueThis study employed a multilevel approach to examine how heritage-destination attributes and related constraints on travelling on impact individuals' intentions to revisit destinations. The study considered a macro-based perspective to analyse these effects.

Buyer perceptions of corporate brand extension attractiveness and fit in B2B services

This study explores buyer perceptions of corporate brand extension attractiveness in B2B services, focusing on influencing roles of corporate image, extension fit, and other sources of extension appeal. Two case companies are explored qualitatively in the facility service and industrial consultancy industries, including 28 semi-structured interviews with buyers of the corporate brand's original services and service extensions. Corporate brand heritage, breadth and extension frequency influenced brand extension attractiveness. Image fit and service fit were identified as dimensions of brand extension fit, while other sources of attractiveness related to service characteristics and the buying context, including buyer-seller relationship strength and the characteristics of the buying process. By exploring buying experience over time, the dynamic natures of brand extension attractiveness and fit are discussed. This study contributes to brand extension research by identifying novel sources of brand extension attractiveness to guide future studies, and by adding new understandings of the benefits and risks of business growth through extending brands in B2B service markets.

What do pedestrians consider when choosing a route? The role of safety, security, and attractiveness perceptions and the built environment during day and night walking

Increasing the use of non-motorized modes of transport, such as walking, is a worldwide objective aimed at improving the sustainability of cities. However, pedestrians may not choose to walk if the infrastructure fails to meet their needs or if they hold unfavourable perceptions regarding the built environment (BE). The current study aims to identify the significance of route attributes and perceptions of attractiveness, safety, and security at the route level, which influence pedestrians' preferences for last-mile route choices. A cross-sectional design was employed, utilizing a questionnaire comprising a stated preference (SP) experiment and a perception survey. The study considered theory-informed attributes influencing pedestrian route choice preferences, including: (1) individual-level determinants, (2) physical-level determinants, and (3) time of day. Two separate models were developed, considering the time of day, to examine the differences in trade-offs within pedestrians' route choice preferences between day and night. The results revealed that both the BE and perceptions of the BE play a crucial role in determining pedestrian route choice behaviour. Pedestrians showed a preference for routes fully encompassed by mixed or residential land uses during the daytime. The presence of vacant land along the walking route significantly decreased the likelihood of choosing a route at night. Generally, pedestrians favoured shorter walking times, lower posted speed limits, and comfortable walkway grades in their routes. Female pedestrians tended to avoid routes that were not well-lit and pleasant at night. Lowering roadway speed limits emerged as a strategy to encourage walking in suburban areas. The findings of this study hold the potential to play an essential role in the development of effective policy initiatives targeted at pedestrians in cities.

Knowledge and Attitude Toward Esthetic Dentistry and Smile Perception.

A smile is important in human communication and is increasingly valued in modern society. The perception of smile attractiveness is subjective and depends on many factors. This study aimed to evaluate and compare knowledge and attituderelated to esthetic dentistry in dental students versus dental interns, general dentists, and dental specialists, examine the self-perception of their smile, and identify parameters that influence smile perception. This cross-sectional study was conducted at King Abdulaziz University Dental Hospital in Jeddah, Saudi Arabia. Participants included dental students, interns, general practitioners, and specialists. They completed an electronic questionnaire covering demographics, knowledge about esthetic dentistry, attitudes towardsmile perception, and previous dental treatments. Data analysis involved descriptive statistics, bivariate analysis, and chi-square tests. A total of 275 individuals participated in our study. The study found that dental students' exposure and awareness of esthetic dentistry topics increased with academic progression. Gender, age, and marital status influenced self-perception and smile evaluation. More females perceived gender as an influencing factor in smile evaluation, while more males believed in the existence of an ideal smile. A substantial portion of the sample had undergone dental treatments, with no significant income-related disparities observed. This study highlights differences in knowledge and attitudes among dental students and professionals. Dental education appears to impact students' exposure to esthetic dentistry concepts. Moreover, gender, age, and marital status influence self-perception and evaluation of others' smiles.

Facial aesthetic surgery: Enhancing beauty through maxillofacial procedures

Facial aesthetic surgery aims to restore or improve facial harmony by addressing specific concerns and enhancing desirable features. This article explores the importance of facial harmony in our perception of beauty and attractiveness, highlighting the impact it has on an individual's self-esteem and confidence. Common surgical procedures such as rhinoplasty, genioplasty, blepharoplasty, facelifts, and lip augmentation are discussed, emphasizing their ability to enhance facial harmony and proportions. The article also examines recent technological advancements in facial aesthetic surgery, including minimally invasive techniques, computer-assisted surgical planning, and 3D imaging, which contribute to more precise outcomes. Considerations and potential risks associated with facial aesthetic surgery are addressed, emphasizing the importance of qualified surgeons, thorough evaluation, and open communication. The conclusion highlights the evolution of facial aesthetic surgery, its ability to enhance natural beauty, and its growing significance in the field of oral and maxillofacial surgery.

The effect of quota portfolio composition on optimal harvest strategy and profitability in a multi-species fishery

Abstract The benefits of individual vessel quota (IVQ) management in terms of improved harvest strategy and profitability are well recognized, but there is less focus on how different components of a quota portfolio can influence decisions underlying the effort allocation and profit-maximizing behaviour of fishers. Variations in the components of the quota portfolio may create economic incentives that alter the optimal harvest strategy and profitability. Thus, we study the potential impact of different components of quota portfolio on the intra-annual harvest strategy and profitability in two segments of the Norwegian bottom trawl fleet. By developing a vessel-based spatio-temporal bioeconomic framework, we demonstrate and compare adopted harvest strategies and accrued profits for small and large trawl vessels under three scenarios regarding restrictive quotas in codfish fishery. Our analysis confirms that alternations in the components of the quota portfolio influence the spatio-temporal dynamics of the fishing effort for small and large trawl vessels in different ways, probably due to the differences in vessel-specific characteristics. We also demonstrate that the differences in profit between small and large vessels in part depend on the overall size of the quota portfolio. The economies of scale in the trawl industry are being eroded as the shares of higher-priced species in the quota portfolio decreases. The benefits of economies of scale cannot be reaped as trawlers respond to the reduction in profit by redirecting effort from offshore areas of the Arctic to nearshore waters or staying ashore. Likewise, having small quotas of high-priced species reduces the effectiveness of the IVQ system in meeting management objectives, and could in some cases undermine sustainability outcomes. Our results also demonstrate that both the intensity with which fishers react to the fluctuations in market price levels and fishers’ perceptions of location attractiveness are influenced by the components of the quota portfolio.

Perception of frontal facial images compared with their mirror images: chirality, enantiomorphic discrimination, and relevance to clinical practice

BackgroundWhat we think we see consists of models constructed in our brains, which may be constrained, limited and perhaps modified at a cerebral level. Patients may view their mirror image differently to how others and the clinical team view them. Understanding potential variations in perception between real and mirror images is important in clinical practice. The aims were to assess differences in self-perception between frontal facial and mirrored photographs, comparing the results with selfie photographs.MethodsFacial photographs were taken by one investigator under standardized conditions for preclinical and clinical students. Each student took a selfie photograph at rest and smiling using his/her smartphone. A mirror image was generated for each image. Each student was shown his/her original and mirror image, without being informed which was which. For each pair of images, students were asked to choose which photograph they perceived as more attractive. A set of photographs of a male volunteer was shown to all participants, to choose either the original or mirror image as the more attractive.ResultsMost observers preferred the true image of the volunteer (P < 0.05), which may be evidence that most people prefer the true image of others, which is how they normally view them. Most observers preferred their own original photograph in frontal view at rest and smiling (P < 0.05), but preferred the mirror image of their selfie photograph at rest and smiling (P < 0.05).ConclusionsSignificant differences in perceptions of attractiveness between true and mirror-reversed frontal and selfie images were found. Observers preferred their image the way they view themselves in a mirror. The selfie is how other people view an individual. If a selfie is flipped horizontally, that is how an individual sees themselves in a mirror. Most observers preferred the mirror image of their selfie, which is how they would view themselves in a mirror.

Congruence in European and Asian perception of Vietnamese facial attractiveness, averageness, symmetry and sexual dimorphism

Attractiveness is a proposed universal cue to overall biological quality. Nonetheless, local raters and raters of the same ethnicity may be more accurate in assessing the cues for attractiveness than distant and unfamiliar raters. Shared ethnicity and shared environment may both affect rating accuracy: our aim was to compare their relative influence. Therefore, we photographed young Vietnamese participants (N = 93, 33 women) from Hanoi, Vietnam. The photographs were rated by Czechs, Asian Vietnamese, and Czech Vietnamese (raters of Vietnamese origin who lived in Czechia for all or most of their life). Using geometric morphometrics, we measured facial shape cues to biological quality: averageness, asymmetry, and sexual dimorphism. We expected that Vietnamese raters residing in Czechia and Vietnam would agree on perceived attractiveness and use shape-related facial cues to biological quality better than Czech European raters, who are less familiar with East Asians. Surprisingly, mixed-effect models and post hoc comparisons identified no major cross-group differences in attributed attractiveness and path analyses revealed that the three groups based their rating on shape-related characteristics in a similar way. However, despite the considerable cross-cultural agreement regarding perceived attractiveness, Czech European raters associated attractiveness with facial shape averageness significantly more than Vietnamese raters.

BODY IMAGE PERCEPTIONS AT CRITICAL AGE PERIODS: FOCUS ON WOMEN’S SELF-CONFIDENCE AND WELL-BEING

Body image is a crucial part of subjective experience in daily life. Most women are concerned with their body transformations due to pregnancy, delivery, breastfeeding, menopause, weight gain and obesity, serious gynecological and other diseases. Body image perceptions may influence women’s health, sexuality, fertility, and social behavior.&#x0D; Popularized images of slim models and celebrities adversely affect women’s perceptions of beauty and attractiveness. The difference between the perceived body image and desired silhouette may result in body image dissatisfaction. Outlook comparisons may influence the quality of life and result in anxiety, loss of confidence, and sexual ill-health.

Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth

PurposeIncreasing followers' positive word-of-mouth (PWOM) is a critical means through which social media influencers (SMIs) marketers can increase SMIs' follower count. Studies have reported that authenticity and credibility increase followers' PWOM and have identified the dimensions of authenticity (i.e. originality, naturalness and continuity) and credibility (i.e. attractiveness, trustworthiness and expertise). However, the mechanisms underlying the associations among these dimensions are unclear. Drawing from social exchange theory, the authors developed an integrated conceptual model and explored how the dimensions of SMI authenticity affect those of followers' perception of credibility. Moreover, the authors analyzed how followers' perception of credibility affects the followers' PWOM behavior.Design/methodology/approachThe authors collected 463 valid questionnaires from respondents that followed at least one SMI. Additionally, the authors developed a structural equation model for data analysis.FindingsThe results revealed that the subdimensions of SMI authenticity have different effects on followers' perception of credibility. An SMI's continuity positively affects followers' perceptions of the SMI's trustworthiness and expertise. The naturalness of an SMI positively affects followers' perception of the SMI's attractiveness but nonsignificantly affects followers' perception of the SMI's trustworthiness. Additionally, an SMI's originality positively affects followers' perception of the SMI's attractiveness but negatively affects followers' perception of the SMI's trustworthiness. Finally, followers' perceptions of an SMI's attractiveness, trustworthiness and expertise all positively affect followers' PWOM behavior.Originality/valueBy employing multidimensional constructs, the authors obtained results that provide a comprehensive understanding of the effects of SMI authenticity on the SMI's followers' perception of followers' credibility. These results can be used by SMIs to increase SMIs followers' PWOM by determining which aspects of authenticity and credibility SMIs should develop.

The Hijabi servers: Customers' perception of employees' physical appearance in restaurants

While existing studies have investigated consumer behavior concerning service provider's physical appearance, the current literature appears scant on how consumers react to servers wearing religious attire such as a headscarf. As such, this paper aims to examine the impacts of the headscarf on customers' initial perceptions of interpersonal attraction (physical, social, and task), server confidence, and job suitability in the hospitality industry. Data was collected from 486 respondents via Amazon mTurk were subjected to t-test, structural equation modeling, and multi-group analysis. Findings indicate that job suitability and server confidence are significantly affected by physical appearance. The social attraction also has a negative impact on job suitability and server confidence. This study adds to the literature regarding the appearance of staff and resulting customer perceptions in restaurants. More importantly, the research taps into the stereotypes and stigma associated with wearing headscarves in the hospitality industry.

Influence of colored face masks on judgments of facial attractiveness and gaze patterns

BackgroundFacial aesthetics are of great importance in social interaction. With the widespread adoption of face masks in response to the Covid-19 pandemic, there is growing interest in understanding how wearing masks might impact perceptions of attractiveness, as they partially or completely conceal facial features that are typically associated with attractiveness. ObjectivesThis study aimed to explore the impact of mask wearing on attractiveness and to investigate whether the color (red or blue) of the mask has any effect on the perception of a person's attractiveness, while also considering gender and age as contributing factors. Additionally, the study intended to evaluate gaze patterns, initial focus, and dwell time in response to masked and unmasked faces. Methods30 AI-generated images of 15 female and 15 male faces were presented to 71 participants (35 male, 36 female) in 3 conditions: not wearing any mask, wearing a red surgical mask, and wearing a blue surgical mask. The perceived attractiveness was rated on an ordinal scale of 1–10 (10 being most attractive). Gaze behavior, dwell time and initial focus were recorded using a stationary eye-tracking system. ResultsThe study found that wearing masks had no significant effect on the attractiveness ratings of female faces (p = .084), but it did benefit the perceived attractiveness of male faces which were initially rated lower (p = .16). Gender and age also played a significant role, as both male and female participants rated female stimuli higher than male stimuli (p < .001), and younger participants rated both genders as less attractive than older participants (p < .01). However, there was no significant influence of the mask's color on attractiveness. During the eye-tracking analysis, the periorbital region was of greater interest while masked, with the time to first fixation for the eyes being lower than the non-masked stimulus (p < .001) and showed a longer dwell time (p < .001). The lower face was shown less interest while masked as the time to first fixation was higher (p < .001) and the fixation count was less (p < .001). Mask color did not influence the scan path and there was no difference in revisits to the mask area between red or blue masks (p = .202), nor was there a difference in time to first fixation (p = .660). ConclusionsThe study findings indicate that there is an interplay between the gender and age of the participant and the facial stimuli. The color red did have an effect on the perception attractiveness, however not in female faces. The results suggest that masks, especially red ones, might be more beneficial for male faces, which were perceived as less attractive without a mask. However, wearing a mask did not significantly impact already attractive faces. The eye-tracking results revealed that the periorbital region attracted more attention and was fixated on more quickly while wearing a mask, indicating the importance of eyes in social interaction and aesthetic perception.