Consumer Attraction Research Articles

STRATEGIC FLEXIBILITY OF ZVO IN THE FORMATION OF COMPETITIVE GOALS IN THE CONDITIONS OF CHANGES

The article examines the issue of strategic flexibility of higher education institutions in modern conditions. The relevance of the study of the strategic flexibility of higher education institutions in the formation of competitive goals in conditions of change is determined by modern trends in the competitive advantages of higher education institutions; adaptation of flexible development strategies; partnership cooperation with European universities; increasing the competitiveness of the teaching staff; diversification of new areas of scientific activity and new opportunities for development. In the process of writing a scientific article, various general scientific research methods are used. An analysis of the development strategies of four institutions of higher education was carried out, namely, Ivano-Frankivsk National Technical University of Oil and Gas (Ivano-Frankivsk, Ukraine), Lviv Polytechnic (Lviv, Ukraine), Mining and Metallurgical Academy named after S. Staszyca (Krakow, Poland), Poznań Polytechnic (Poznań, Poland). The conducted analysis showed that the most important element is the goals and objectives, and their components are determined primarily not by strategic planning due to the improvement of the quality of education and the positioning of higher education institutions as a competitive market of educational services, it’s the adaptation to market conditions, the formation of a competitive specialist capable of working at the international level, the search and attraction of consumers, analysis of activities of educational institutions, analysis of provision of educational services to consumers, diversification of educational activities in order to enter the European market of educational services. The practical value of the research lies in the thorough analysis of development strategies for the implementation of flexible management of institutions of higher education in a changing, flexible and competitive environment. Strategic flexibility will allow to form a new environment of “VUKA” and “BANI”, because in difficult conditions, competitiveness of the university is quite important.

Product Packaging Innovation as a Means of Increasing Consumer Attractiveness in UMKM Kubang Jaya Village

Terdapat berbagai cara dan siasat yang dapat digunakan untuk meningkatkan dan mengembangkan UMKM. Salah satunya adalah meningkatkan kualitas produk dan kemasannya. Kemasan yang kekinian, menarik, aman bagi kesehatan, dan ramah lingkungan akan mampu memberikan nilai tambah bagi sebuah produk. Di Desa Kubang Jaya terdapat beberapa usaha UMKM, yang bergerak di berbagai bidang, dan sebagian bergerak di bidang olahan makanan. Untuk meningkatkan penjualan produk tersebut perlu dilakukan inovasi, salah satunya inovasi kemasan atau packaging. Kegiatan pengabdian masyarakat ini difokuskan pada sosialisasi pentingnya inovasi kemasan dengan tujuan memberikan wawasan pentingnya berbagai kemasan yang menarik dan kekinian untuk meningkatkan dan mengembangkan usaha ke depannya. Kegiatan pengabdian meliputi observasi, perencanaan, sosialisasi, pelaksanaan dan evaluasi. Setelah penyampaian materi, diskusi, pemberian tanggapan dan tanya jawab diketahui bahwa sebagian peserta tertarik untuk mendesain kemasan produknya agar lebih menarik. Pemuda karang taruna terinspirasi untuk mengubah kemasan nasi bungkus dagangannya menjadi kemasan rice bowl. Bahkan beberapa pemuda mengolah produk emping menjadi aneka rasa dengan desain kemasan yang menarik.

The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence

The “similarity-attraction” mechanism of brand personality exists in a state of controversy because many studies have found that the brand personality favored by consumers is inconsistent with their personality. The psychological reasons underlying this paradoxical situation remain unknown. Therefore, based on the circumplex model of emotion theory in neuroscience, this study uses EEG and GSR to measure physiological responses and self-assessment questionnaires to the display of 5 brand personality images to subjects with different Big Five personality traits. 36 undergraduate students participated in the experiment. The results show that: 1) if the questionnaire survey method is used, the results are approximately consistent with previous studies, which is consistent with the theory of ‘similar personality leads to attraction’. 2) The subjects' physiological indicators were not concordant with the self-report scores. Based on EEG and GSR results, brands with the “competence” personality strongly attracted consumers with strong ‘openness’. Subjects with strong “conscientiousness” avoided the ‘sincerity’ and ‘ruggedness’ brand personality; Based on the “emotion/feeling” theory of neuroscience, this study explains the non-concordant results of physiological indicators and self-assessment questionnaires, and proposes a new solution to the controversial issue of brand personality theory. Our findings have significant practical value for guiding brand personality design and the identification of target consumer groups.

Establishing Communities of Value for Sustainable Localized Food Products: The Case of Mediterranean Olive Oil

This case study of the Mediterranean extra virgin olive oil value chain aims to contribute empirical evidence to incorporating the agrobiodiversity concept within mechanisms for value enhancement of origin products, within sustainable local value chains, via building a community around products. The tools and mechanisms for market competitiveness and product differentiation of quality origin products are illustrated, contributing to food systems’ transition towards sustainable development. Our analysis provides three stages of community building around the sustainable, local product: (1) The product positioning phase: all the activities chosen by the producer for the agricultural production, processing, and marketing for value enhancement; all the activities performed before the consumer encounters the product. (2) The consumer attraction phase: the moment when the consumer becomes familiarized with the product; the phase where the institutional capital plays an important role, as often the producers enter markets supported by different groups, networks, or institutions with which they partner. (3) Communities of value co-creation: the final stage of consumer engagement with the product. Communities of value connecting individuals through similar values of sustainability, agrobiodiversity, defending and respecting the environment, and tasty, nutritious food, are substantial components for the transition towards more sustainable origin food systems.

Development of capsulated autoprobiotics based on Lactobacillus spp. and Enterococcus spp.

In order to expand the range of autoprobiotic release forms, increase consumer attractiveness, prolongate product’s shelf life and transportation possibilities, a protocol for obtaining an encapsulated form of autoprobiotics was developed. Tests were carried out on encapsulated forms of indigenous bacteria in order to assess the viability of bacterial cells after lyophilization and storage under various conditions. The effect of various cryoprotectants on the lyophilized Lactobacillus spp. and Enterococcus spp. cells viability was studied. The results obtained showed that the use of 10 % sucrose and 1 % gelatin as part of a protective medium retains the original properties of bacterial strains, contributing to their survival during cryopreservation and lyophilization. The most favorable storage conditions and expiration dates for encapsulated autoprobiotics based on Lactobacillus spp. and Enterococcus spp. were determined.

Analisis Pengaruh Daya Tarik Iklan di Media Sosial Instagram terhadap Keputusan Pemilihan Hotel

At this time, technology is growing and the competition between companies is getting tougher. With the development of technology, more and more hotels with good quality are created. Various factors can influence consumer decisions in choosing a hotel, one of which is advertising on social media, especially Instagram. Advertising on Instagram can influence consumer decisions in hotel selection, this can affect the image of the selected hotel. If a hotel has increased consumers, it will be seen by the community that the hotel has good quality and vice versa. The purpose of this study was to determine the effect of the attractiveness of advertising on Instagram media on hotel selection decisions. The research method used in this research is the library research method. The results of this study indicate that Instagram has a significant role in the marketing process of the hospitality industry so that it can increase consumer attractiveness in hotel selection. Instagram has a very wide audience coverage which has a huge impact on customer decisions.
 Keywords: hotel, instagram, decision, marketing

The physical attractiveness of beauty anchors on consumers’ purchase intention

In the post-COVID19 era, live-streaming e-commerce has developed rapidly and has a positive effect in promoting consumption in China. This paper uses the questionnaire survey method to explore the influence of the appearance attraction of beauty anchors on consumers’ purchase intention. Consumer’s degree of trust is also analyzed as an intermediary variable. The results found appearance attraction of beauty anchors has a significant impact on consumers ’purchase intention, and the degree of consumer trust plays an intermediary role between appearance attraction of beauty and consumers’ purchase intention. The results suggest that beauty brands should select anchors with higher physical attractiveness, which can improve consumer’s purchase intention. In addition to high-quality photos, makeup or smiling, or taking photos from the best angle, may help to enhance the attractiveness. It is helpful to attract the attention of scholars and to help live streaming e-commerce’s development.

Research on the Effect of Consumer Psychology on Advertising Creativity Communication

Advertising creativity, as one of the important goals of the development of contemporary media, has an irreplaceable position in the news innovation industry, and the ability of advertising creativity, is the main social competitiveness of a news media enterprise. In advertising ideas, usually combined with consumer psychology, and the relationship between the two is very close, all the media advertising is in order to improve the value or significance of some aspect, prompting consumer consumption behavior, or improve the consciousness of consumers and spirit, and consumer psychology can directly affect consumer consumption behavior. Therefore, the positioning of media advertising is very clear, the position should be firm, and the content to be expressed should maximize the attraction of consumers, so as to better convey the advertising information to consumers. Therefore, this standard summarizes the importance of consumer psychology to advertising creativity, and analyzes the impact of consumer psychology on the communication of advertising creativity.

Analisis Kesediaan Membayar WTP (Willingness To Pay) Konsumen terhadap Berbagai Jenis Beras Organik di Kota Denpasar (Studi Kasus Toko Satvika Bhoga Sanur)

Analysis of Consumer Willingness to Pay for Various Types of Organic Rice in Denpasar City (Case Study at Satvika Bhoga Shop, Sanur) 
 Currently, the need for organic rice is increasing along with changes in people's lifestyles that are healthier. The relatively expensive price of organic rice triggers consumer attraction that forms the segmentation of the organic rice market and consumer behavior in buying or paying for organic food products above the selling price of non-organic food. This study aims to describe consumer market segmentation, analyze consumers' willingness to pay for organic rice and analyze the factors that influence consumers' willingness to pay for organic rice. Analysis of the data used is descriptive analysis, Contingent Valuation Method dan Structural Equation Model-Partial Least Square. The sample in this study were 150 respondents who are consumers of Satvika Bhoga Shop in Sanur. The results showed that the consumer market segmentation in demographic segmentation is more likely to make a major contribution in determining the value of Willingness to Pay. Somya Pertiwi Red Organic Rice is the most popular with an average WTP value of Rp6.720 per kg. The variables of income, product quality, product price, product safety and lifestyle have a positive and significant effect on Willingness to Pay for various types of organic rice at the Satvika Bhoga Shop in Sanur. Based on the original sample value, the research shows that the factor that most influences Willingness to Pay is product security.

도심형 복합상업시설 소비자 집객에 영향을 미치는 요인에 관한 연구

As the competition among existing commercial facilities intensified, the number of complex commercial facilities around the Seoul metropolitan area increased rapidly in 2010. Moreover, the increase in shopping content, such as global SPA, category killers, and lifestyle editing stores, accelerated the opening of complex commercial facilities. The continued expansion of the online market and the recent prolonged COVID-19 pandemic have made it difficult for commercial real estate to survive while changing consumption patterns and trends. Therefore, this study attempted to present implications for developing urban commercial facilities by analyzing consumer attraction factors and preferences for detailed categories using the AHP (analytic hierarchy process) technique for urban complex commercial facilities near Hongik University Station, where the MZ generation is the main consumer. The results show that “transportation convenience” expected in previous studies, “food facilities” reflecting recent consumption patterns and behaviors, and “frequency of exposure to SNS” were important factors affecting consumer audiences. Therefore, in the future, development and operation strategies should be formulated to ensure that offline-only discriminatory factors and new communication with customers have complementary synergy effects along with existing important attraction factors.

STRATEGIC FLEXIBILITY OF ZVO IN THE FORMATION OF COMPETITIVE GOALS IN THE CONDITIONS OF CHANGES

The article examines the issue of strategic flexibility of higher education institutions in modern conditions. The relevance of the study of the strategic flexibility of higher education institutions in the formation of competitive goals in conditions of change is determined by modern trends in the competitive advantages of higher education institutions; adaptation of flexible development strategies; partnership cooperation with European universities; increasing the competitiveness of the teaching staff; diversification of new areas of scientific activity and new opportunities for development. In the process of writing a scientific article, various general scientific research methods are used. An analysis of the development strategies of four institutions of higher education was carried out, namely, Ivano-Frankivsk National Technical University of Oil and Gas (Ivano-Frankivsk, Ukraine), Lviv Polytechnic (Lviv, Ukraine), Mining and Metallurgical Academy named after S. Staszyca (Krakow, Poland), Poznań Polytechnic (Poznań, Poland). The conducted analysis showed that the most important element is the goals and objectives, and their components are determined primarily not by strategic planning due to the improvement of the quality of education and the positioning of higher education institutions as a competitive market of educational services, it’s the adaptation to market conditions, the formation of a competitive specialist capable of working at the international level, the search and attraction of consumers, analysis of activities of educational institutions, analysis of provision of educational services to consumers, diversification of educational activities in order to enter the European market of educational services. The practical value of the research lies in the thorough analysis of development strategies for the implementation of flexible management of institutions of higher education in a changing, flexible and competitive environment. Strategic flexibility will allow to form a new environment of “VUKA” and “BANI”, because in difficult conditions, competitiveness of the university is quite important.

Analysis of factors That Influence Buying Decisions in The Covid-19 Pandemi Era

This study aims to determine Analysis of Factors That Influence Buying Decisions in The Covid-19 Pandemi Era (Case Study in Bear Brand Drinking Milk Beverage Products). This type of research was s quantitative correlation with a cross-sectional approach. Data collection techniques using questionnaires. The analysis technique used was multiple regression analysis. The independent variables were product quality, price, promotion, and testimonials and the dependent variable was buying decisions. Methods of data analysis using multiple linear regression with the SPSS 25.0 program. Based on the data analysis shows that: (1) It was found that the Product Quality variable (X1) in buying decisions (Y). It was known that the Sig value for the effect (X1) on (Y) was 0.211 > 0.05 and the tcount value was 1.262 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X1) on (Y). (2) Price (X2) on buying decisions (Y) It was known that the Sig value for the effect (X2) on (Y) was 0.913 > 0.05 and the tcount is-0.110 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X2) against (Y). (3) It was known that the Sig value for the effect (X3) on (Y) was 0.043 <0.05 and the tcount was 2.061 > t table 2.000, so it can be concluded that H1 was accepted which means there was an effect (X3) on (Y). (4) It was known that the Sig value for the effect (X4) on (Y) was 0.478 > 0.05 and the tcount was 0.714 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X4) on (Y). Product quality was needed to increase consumer attractiveness. The importance of optimizing affordable prices to be able to compete in the trade market. Attractive promotions can lure customers to always use the same product. Testimonials in an interesting manner by conveying relevant.

Accounting information transparency and business performance: A case of G7 construction companies

A high level of company bankruptcy in certain countries and a low level of profitability actualizes the need to find additional mechanisms for increasing the efficiency of their activities. One of such mechanisms is the growth of information transparency. The study deals with examining the effects of accounting information transparency on business performance on the example of construction companies in G7 countries. The transparency index was used as a parameter characterizing the level of accounting information transparency. The level of business performance was analyzed using the following indicators: value added of the construction industry, investment in the construction industry, number of construction firms, profitability of the construction industry, annual all-work construction output index, and total employees in construction firms. The dependence between the indicators was analyzed using the multiple regression analysis, Dickey-Fuller, Philips Perron, and Johansen tests. According to the results, the most vital link was between the level of accounting information transparency and the volume of investments (increased information transparency by 1 point leads to an increase in the volume of investments from 1.7% to 4.6%). At the same time, the level of accounting information transparency practically does not affect the number of employees (change by 0.1-0.2%) and added value (change by 0.1-0.3%). It was concluded that the policy of accounting information transparency should be an essential element of company strategy aimed to increase the level of its investment attractiveness and confidence of investors and consumers in its activities.

Analysis of Saving and Loan Cooperative Business Development Strategy and Sharia Financing on Interest in Becoming a Member

The development of organizations in Indonesia is increasing rapidly in competition. One of the organizations that is growing rapidly in Indonesia is cooperatives. A competitive strategy is a formulation to increase the competitiveness of the company to create an attraction for members or consumers to buy products or services in the company to create a business development strategy. This type of research is descriptive Qualitative. Data collection techniques are carried out by means of observation, interviews, documentation, and questionnaires. data processing methods using descriptive analysis, porter's five force analysis, SWOT/SWOT Matrix analysis, Internal Factor Evaluation, and External Factor Evaluation. An alternative strategy for the company (KSPPS) BMT SM MWC NU Warureja Tegal to provide progress and business development, namely according to the explanation of the results of the SWOT diagram through point x, (KSPPS) BMT SM MWC NU Warureja Tegal is in quadrant I, That to carry out business development using an aggressive strategy, meaning a strategy to grow well, because the company has enough strength to be able to take advantage of the available opportunities. Based on the SWOT Matrix in Quadrant I, the steps that must be carried out by the company (KSPPS) BMT SM MWC NU Warureja Tegal using SO (strengths and Opportunities).

PERANCANGAN MOTION GRAPHIC VIDEO ANIMASI SEBAGAI SARANA IKLAN PROMOSI DAN INFORMASI

Advertising is a way to promote a product, brand or service to an audience to drive interest, engagement and sales. Social media can be utilized as a medium for spreading motion graphic content more widely and efficiently. This animation research aims to provide information on the effect of designing animation videos as a means of promotional advertising on Ucok Sticker and produce product advertising videos that can increase consumer appeal. From the research conducted obtained the results in the form of a 2D video animation product advertisements used as a promotional medium to attract consumer interest in Ucok Sticker products. This video is made using several software such as coreldraw, photohop and wondershare filmora x. It can be concluded that this research aims as a promotional advertisement and information to increase consumer attractiveness and sales. Researchers hope that this advertising video has better expectations for the future.

Effective Implementation of Integrated Area Development Based on Consumer Attractiveness Assessment

This article examines the 11th UN Sustainable Development Goal through the lens of the needs of citizens. The study proposes to compare the means and goals of integrated area development (IAD) and sustainable development. It was proposed to implement a decision support system for choosing options for the area development, based on the assessment of indicators for achieving the desired result. The purpose of the article is to consider the possibility of using the attractiveness of the territory for potential consumers as such an indicator. The calculation method, as well as methods for collecting, filtering, and processing open sources of data on the state of the urban environment, were developed to evaluate this indicator. The obtained methods were tested on a sample of apartments in the Volgograd, Russia, in order to verify the adequacy of the proposed indicator. A comparison of the dynamics of the resulting assessments of attractiveness and the market prices of the studied apartments showed a correlation and adequacy of the proposed methods for practical application. The main limitation remains the need for large-scale collection and preliminary processing of data for the assessment, as well as setting up of the assessment method configuration: criteria, scales, etc.

Penerapan Free Ongkir System pada Pemasaran Seafood Melalui Facebook

Advances in technology also have an impact on business actors, especially traders. Cultural changes in marketing strategies must be carried out by utilizing digital. AB sea food as a business actor that provides marine products has also revolutionized its marketing strategy. This is done to maintain the continuity of its business so as not to lose competitiveness. This study aims to determine the application of the free shipping system in seafood marketing strategies through Facebook. This research uses descriptive qualitative method. Data obtained from three aspects, namely observation, interviews and documentation. The results obtained from this study indicate that the application of the free shipping system in the marketing strategy through Facebook is increasing the attractiveness of consumers in choosing AB sea food products, the more consumers and resellers asking to partner, so the result is an increase in income.

The Analysis of Competition for Indonesian Palm Oil Derivative Products in The Italian Market

Indonesia is the world's largest producer and exporter of palm oil that has been recognized by foreign countries. Italy is the largest importer of Solid Palm Oil Fraction (SPOF) in the European Union. This article examines the analysis of SPOF Indonesia's competition in the Italian market. The method used is AIDS with a SUR approach that iterates through the application of STATA. The secondary data used is a time series on import value and quantities from 2004 to 2021 by Italy. The results showed that the price elasticity and expenditure of Indonesian SPOF imports were more elastic than Malaysia and the Netherlands. SPOF Indonesia is a luxury good but the price is lower. The elasticity of own price (Hicksian), the Netherlands is more elastic, while Indonesia is Marshallian. Cross price elasticity (Hicksian and Marshallian), the relationship between Indonesia-Malaysia compete by means of substitution. Meanwhile, the Netherlands-Indonesia and the Netherlands-Malaysia complement each other. Therefore, the Indonesian must add quality classes and added value to SPOF products in accordance with the quality of Malaysian and Netherlands products to increase consumer attractiveness. As a result, there will be bilateral cooperation between the two main producing countries of the SPOF in the Italian market to prevent a trade war. Keywords: AIDS, competition, elasticity demand, solid palm oil fraction

An Investigation of Factors Affecting the Role of Advertising in Consumer Attractiveness: Post-Pandemic Perspective

Advertising Effectiveness assists organizations to perceive and understand the requirements and needs of customers. To survive in today’s business world, it is very important to know the effectiveness of advertising in term of consumer attractiveness. Being a developing economy, Bangladesh is gradually becoming a large market, especially for the fast-changing consumer goods sector. In the last few years, the consumer goods industry in Bangladesh has experienced a dramatic growth; both qualitative and quantitative improvements have occurred in the consumer durable items. The purpose of this study is to identify the factors that affect advertising effectiveness in case of consumer attractiveness in the era of Covid-19. Using a sample of 200 Bangladeshi customers the study identified six factors that affect advertising effectiveness, namely, attention, knowledge, judgment, interest, preference and advocacy. Respondents were directly asked to provide their perceptions or evaluations regarding the factors, using a five point Likert scale. Multiple regression analysis is used in order to test the hypotheses developed in the study. The results reveal that that except advocacy all other factors have significant impact on the advertising effectiveness in case of consumer attractiveness during COVID-19. On the basis of the findings of this study, it can be concluded that attention, knowledge, judgment, interest and preference are jointly and independently predict advertising effectiveness. This result is consistent with the findings of pre-pandemic situation which implies that the role of advertising does not change that much due to pandemic situation in terms of attracting consumers. Based on the findings of this research, it is expected that the concerned authority should formulate necessary guidelines to overcome the problems associated with the advertising effectiveness especially after the Post-Covid situation.

TAHAPAN PRODUKSI OLAHAN IKAN KEUMAMAH SIAP SAJI SEBAGAI PENGEMBANGAN PRODUK DI UD. SAMUDERA MIRJA

Keumamah fish or wooden fish is one of Aceh's traditional preparations made from the main raw material of tuna, skipjack tuna which is dried in the sun. The purpose of this activity is to find out the stages of processing ready-to-eat keumamah fish so that the resulting product is more hygienic and can increase consumer attractiveness. Wood fish (keumamah) is generally processed from tuna (Euthynnus affinis) in a very simple way. UD. Samudera Mirja manages wood fish (keumamah), salted fish, fish meal, and shabu prawns. Researchers are directly involved in every activity in the field and carry out direct observations systematically. This processing unit operates with production levels that change every day depending on the availability of raw materials in each production. Processing of ready-to-eat wooden fish (keumamah) at UD. Samudera Mirja is very simple with packaging that still uses ordinary plastic cups. Keumamah packaging that uses plain plastic cups is replaced with plastic bottle packaging that has a label on each package and is coated with aluminum foil and in terms of taste it has many flavor variants, namely; original taste, spicy taste and sweet taste. By making new innovations in the processing of ready-to-eat keumamah fish that can create new flavors with more attractive packaging forms so that it can get a lot of consumer interest.