Attractiveness Of Alternatives Research Articles

Sistem Pendukung Keputusan Pemilihan Objek Wisata Kabupaten Berau Menggunakan Metode Additive Ration Assessment (ARAS)

Indonesia is a country that is famous for its natural wealth and tourist destinations worldwide, and it is spread out in various regions. One of the regions in East Kalimantan that is popular and often visited by tourists every year because it is famous for its stunning underwater tourist destinations is the Berau Regency. According to the East Kalimantan Tourism Office, this district has the highest number of tourist attractions in East Kalimantan, which is 224. Many tourist attractions trigger confusion among tourists when deciding which alternative option to visit. Therefore, this research aims to build a decision support system to assist tourists in getting alternative tourism recommendations that are appropriate and to their needs. The method used in this research is the Additive Ratio Assessment (ARAS) method. There are 30 alternative attractions and 5 criteria: facilities, safety, cleanliness, cost, and distance. The results show that the ARAS method can recommend the best alternative to tourist attractions. The accuracy testing results using the confusion matrix method get a percentage value of 80%.

Modelling client adoption of robo-advisors in Thailand: the impact of trust and situational factors

ABSTRACT The COVID-19 pandemic accelerated clients’ robo-advisors adoption as a digital financial advisory platform in Thailand. Drawing upon relationship marketing theory, this study examines the influence of trust, technology anxiety, and satisfaction with current financial advisory services on intention to use. It also explores the moderating effects of switching costs and the attractiveness of alternatives. Utilizing data from 401 Thai investors, structural equation modelling (SEM) is employed for data analysis. Results indicate that trust not only directly influences the intention to use robo-advisors but also mediates the influence of technology anxiety and current service satisfaction on usage intention. Attractiveness of alternatives strengthens the effect of trust while switching costs do not show a significant impact. This study broadens the services marketing and relationship marketing literature, highlighting a key mediating role of trust in navigating robo-advisors usage during and post the pandemic.

Effect of airline air service quality on alternative attractiveness and transition intention

Effect of airline air service quality on alternative attractiveness and transition intention

A conceptual framework of service quality on patient’s behavioral assessment: Insight from Pakistan

The healthcare sector is progressively modest and patients expect higher service quality; therefore, healthcare practitioners’ and academic researchers’ attention upsurges in exploring service quality, intensifying satisfaction and generating behavioral intention. Despite the significance of the healthcare sector and the importance of quality-related matters, there is a paucity of research and publications dealing with healthcare service quality. This conceptual review evaluates the service quality in Pakistani healthcare sector rendering patients’ perspective. The proposed model emphasizes patients’ switching intention caused by poor or inadequate service quality through intervening constructs of satisfaction and alternative attractiveness. Additionally, current review explored the alternative attractiveness as mediator which was neglected in healthcare context. The model also attempts to propose the association between alternative attractiveness and outcome variable by switching costs regarding patients’ perspectives. The conceptual framework enables hospital managers to comprehend how patients assess healthcare quality provided in the presence of alternatives. The perception of patients would assist them in allocating healthcare resources and hospital management attain performance feedback through service quality parameters. Present review developed an inclusive framework as a novel injector in healthcare sector for patients’ perceived service quality.

Pengaruh Satisfaction, Variety Seeking Dan Alternative Attraction Terhadap Switching Behavior Melalui Switching Intentions

This research aims to test and analyze the influence of Satisfaction, Variety Seeking and Alternative Attraction on Switching Behavior through Switching Intentions. The research sample consisted of 75 people. Sampling used Non Probability Sampling techniques and data analysis tools using Structural Equation Modeling (SEM) using Smart PLS version 4 software. The results of the study showed that (1) Satisfaction had no effect on Switching Behavior (2) Variety Seeking had no effect on Switching Behavior ( 3) Alternative Attraction has an effect on Switching Behavior (4) Switching Intentions has no effect on Switching Behavior (5) Satisfaction has no effect on Switching Behavior through Switching Intentions (6) Variety Seeking has no effect on Switching Behavior through Switching Intentions (7) Alternative Attraction has no effect on Switching Behavior through Switching Intention.

Оценка альтернатив: новые подходы принятия решений в условиях определенности

The decision-making process plays an important role in the development of society in general and the effective management of organizations in particular. In today's world, where the complexity of tasks and the competitive environment are constantly growing, making the right and informed decisions becomes a key element of success. Any person, group of people or organization is constantly faced with the need to choose between several possible courses of action, called alternatives, whether in the personal sphere or in the work of organizations. To effectively make complex decisions within the activities of organizations, models for making optimal decisions have been developed. The most popular of them is the model of decision-making under conditions of certainty, when the outcome of the decision is not influenced by random factors. All this confirms the relevance of scientific research in the field of decision making. Aim. The purpose of the study is to develop a methodology for assessing the degree of attractiveness of alternatives based on objective quantitative or subjective qualitative criteria, which will improve the quality of decisions made. The methodology is based on mathematical models for processing information containing the characteristics of alternatives according to evaluation criteria. Materials and methods. The methodology for evaluating alternatives presented in the work is based on mathematical models of information processing, which are based on methods of mathematical modeling, optimization methods, linear programming, theory of fuzzy sets, theory of latent variables, as well as methods of decision-making under conditions of uncertainty and methods of expert assessment. Results. The relevance of the development of a model for evalua¬ting construction projects according to quantitative criteria is shown, ways of solving the tasks are given and justified. A mathematical model has been developed that makes it possible to evaluate construction projects by objective indicators based on the theory of fuzzy sets and the Rush model for estimating latent variables. On the basis of numerical methods, the adequacy of the received estimates of construction projects is substantiated, the methodology for implementing computational procedures necessary for the practical implementation of evaluation models is described. Conclusion. The application of the given methodology in the decision-making procedure under conditions of certainty will improve the quality of decisions made and reduce the risks of their implementation.

Switching Intent in Smart Factories: Understanding Key Influencers

In the rapidly evolving landscape of Industry 4.0, understanding the factors influencing smart factory users’ intention to switch systems is paramount. This study aims to uncover the key determinants driving switching intention among smart factory users. Our theoretical framework emphasizes the significance of alternative attractiveness, peer influence, satisfaction, and switching cost in this context. We analyzed data from 163 smart factory users employing partial least squares structural equation modeling. The findings underscore that switching intention is majorly influenced by factors such as alternative attractiveness, peer influence, and switching cost. Further, perceived ease of use directly influences perceived usefulness and satisfaction. Moreover, satisfaction is found to be closely tied to perceived usefulness. Intriguingly, personal innovativeness stands out as a primary factor in shaping user satisfaction. We conclude by outlining the academic and practical implications of our findings, highlighting the need for organizations to strategize based on these insights.

Switching intention of conventional bank customers to Sharia bank based on push-pull-mooring theory

PurposeThis study aims to see the variables of customer satisfaction level, attractiveness of alternatives, subjective norms and level of religiosity of conventional bank customers in West Java and their effect on switching intentions.Design/methodology/approachA causality description technique with a quantitative approach is used in this research. The analytical technique used is partial least square-structural equation modeling with a sample of 320 respondents from conventional bank customers in West Java.FindingsThe results revealed that the level of customer satisfaction and subjective norms were in the medium category, whereas the level of alternative attractiveness, religiosity and switching intentions was in high level. The level of customer satisfaction harms switching intentions, whereas the level of alternative attractiveness and religiosity variables have a positive effect on switching intentions. In contrast, the subjective norm variable does not affect switching intentions. Therefore, customer satisfaction, the attractiveness of alternatives and religiosity are essential points to cause someone to have the intention to switch.Practical implicationsFor stakeholders, especially the government or the Islamic banking industry, to improve the climate of the Islamic finance industry in Indonesia, in particular, to increase knowledge and insight from the public regarding the intention to switch conventional bank customers to Islamic banks.Originality/valueThe use of the religiosity variable as an independent variable on switching intentions is still rarely done. Hence, the authors combine this variable with customer satisfaction, alternative attractiveness and subjective norms. The update in this study also places conventional bank customers included in the millennial generation and generation Z categories who live in the province of West Java as research subjects.

Unlocking Loyalty: Investigating the Nexus of Alternative Attractiveness, Value Perceptions, Brand Knowledge, and Relationship Time in Customer Satisfaction and Loyalty Dynamics

Unlocking Loyalty: Investigating the Nexus of Alternative Attractiveness, Value Perceptions, Brand Knowledge, and Relationship Time in Customer Satisfaction and Loyalty Dynamics

Supplier pro-relational opportunism: Antecedents and effects on cooperative buyer-supplier relationships

ABSTRACT Purpose Pro-relational opportunism (PRO) is of growing concern in today’s business environment. The premise of this study is to investigate the issues that remain relatively underexplored in previous research – antecedents of supplier PRO and how supplier PRO affects the trust and commitment of brand firms. Methodology Three scenario-based experiments were applied to test the hypotheses. In Studies 1a and 1b, we used a 1 × 2 (Study 1a – inter-organizational identification: low versus high; Study 1b – supplier dependence: low versus high) between-subjects design. Participants were asked to evaluate their ethical philosophies after reading the scenarios. We ran a regression analysis to test for the main and interactive effects of inter-organizational identification, supplier dependence, and ethical philosophy on supplier PRO. Study 2 used a 1 × 2 (supplier PRO: PRO acting versus non-PRO acting) between-subjects design. The bootstrapping method using PROCESS was applied to run a mediation analysis. Findings This study finds that inter-organizational identification, supplier dependence, and managers’ ethical philosophy (utilitarianism and relativism) may increase suppliers’ PRO behavior. Utilitarianism and relativism positively moderate the effects of inter-organizational identification and supplier dependence on supplier PRO. Supplier PRO has both a direct and negative impact on the brand firm’s commitment and an indirect effect mediated by trust. Research implications This study provides insight into drivers and outcomes of supplier PRO based on the relationships with brand firms. Influences of inter-organizational determinants are dependent on individual factors. This research extends the supply chain opportunism literature beyond the typically dyadic perspective. Practical implications Brand firms should be cautioned that strong inter-organizational identification may promote supplier PRO. In addition, brand firms should encourage dependent suppliers to find ethical ways to promote alternative attractiveness. In seeking to avoid damage to the trust and commitment of brand firms, suppliers need to establish systems and norms to help managers develop correct ethical philosophies and understand the harm of PRO behavior. Originality/value/contribution This research may be the first to examine the antecedents of supplier PRO and its boundary conditions in multi-level settings (i.e. inter-organizational and individual levels). Moreover, this study deepens our understanding of opportunism by further developing the consequences of PRO.

Why do people use a mobile wallet? The case of fintech companies in Jordan

Understanding consumer intentions regarding mobile wallet (m-wallet) adoption is paramount in the mobile commerce landscape, particularly in cash-centric economies like Jordan. Despite efforts to shift toward digital payments, cash transactions remain prevalent, highlighting the need to explore m-wallet service adoption dynamics in Jordan.This study aims to identify the factors influencing Jordanian consumers’ adoption of m-wallet services, focusing on the motivations and barriers. Utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT2) as a theoretical foundation, the research integrates various models to assess technology acceptance. A questionnaire distributed among m-wallet users from fintech companies in Jordan garnered 421 responses, analyzed using the Smart PLS 3 software.The findings indicate a positive impact of all variables on the propensity for m-wallet adoption in Jordan. Notably, perceived usefulness, ease of use, and facilitating conditions significantly influenced user decisions, evidenced by R-square values of 0.78%, 0.758% and 0.684%, respectively. Meanwhile, perceived value, security, privacy, and social influence had a moderate effect. The attractiveness of alternatives and attitudes towards m-wallet usage showed lesser impact, with R-square values at 26.7% and 22.8%, respectively, illustrating varied influences on adoption rates in determining consumer adoption of m-wallet services in Jordan.This paper enhances research on mobile commerce in developing economies, focusing on Jordan. It explores the adoption of m-wallet services by fintech users, presenting a detailed model. The study provides valuable insights for advancing digital payment systems in this region.

Exploring Restaurant Patronage Behaviour in Pakistan: The Influence of Satiation, Alternative Attractiveness, and Word of Mouth with Place Attachment as a Moderator

This study investigates the interplay of satiation, alternative attractiveness, and place attachment on restaurant switching intentions in Pakistan, with a focus on the moderating role of place attachment. Additionally, it examines how switching intentions impact word-of-mouth and patronage behaviour. Data from 239 restaurant customers were collected via online surveys and analysed using SPSS 27.0 and Smart PLS 4.0 through Covariance-based Structural Equation Modelling (CB-SEM). Findings indicate that customer satiation significantly heightens switching intentions, while alternative attractiveness has a non-significant effect. Place attachment moderates these relationships, attenuating the positive impact of satiation on switching intentions and mitigating the negative impact of alternative attractiveness. Moreover, switching intentions positively influence word-of-mouth but do not significantly affect patronage behaviour. Implications for the Pakistani restaurant industry include enhancing customer satiation, exploring alternative attractiveness, fostering place attachment, leveraging word-of-mouth for promotion, and understanding the disconnect between switching intentions and patronage behaviour. Limitations pertain to the study's generalizability across cultures, suggesting future research directions focusing on diverse samples, cross-cultural settings, mixed-methods approaches, specific intervention strategies, and the influence of external variables such as economic conditions or public health emergencies on customer behaviour. This study contributes novel insights into the moderating role of place attachment and the complex dynamics among switching intentions, word-of-mouth, and patronage behaviour within the context of Pakistani restaurants.

The Fleeting Allure of Dark Campaigns: Backlash from Negative and Uncivil Campaigning in the Presence of (Better) Alternatives

ABSTRACT More aggressive campaigning styles focusing on criticizing opponents (negativity) or using inappropriate language to vilify opponents (incivility) tend to be disliked by voters, and remain thus risky for parties facing off in competitive elections. Backlashes against attackers often cancel out any dent the attacks may leave in the support for the targets. Yet, research on the conditions under which these backlashes are more likely to happen remains fragmentary. In this article, we argue that the nature of the electoral competition – specifically, the presence of viable alternative parties for voters to choose from – matters. Voters could be more likely to withdraw political support from the attacker when such alternatives exist. We test whether the availability and ideological attractiveness of alternatives intervene to explain the backlash effect associated with negativity and incivility, at the election, party, and voter levels. We do so comparatively in the context of the 2019 European Parliament elections in 27 EU countries, by linking a cross-sectional post-election survey (N = 18,790) with an expert survey covering the campaigning strategies of 175 parties that participated in the election across the continent. Estimating mixed effects multi-level models, we find support for the moderating effect of alternatives at the voter-level; voters who have at least equally attractive alternatives available to them are less likely to support parties that go negative than voters to whom the attacking party is the most viable option. Alternatives do not seem to play a major role, however, at the party and election levels.

How to offer good service? A study on behavior of consumer expectations over time in educational service

PurposeThis article evaluates how consumer expectations evolve over time and if three antecedents (negative experiences, alternative attractiveness and level of visitation) explain possible changes in expectations.Design/methodology/approachA conceptual model is structured with six hypotheses that are tested through articulated studies. First, a study with a longitudinal approach is developed and applied to a sample of students. Data collection is carried out over three periods and a latent growth model (LGM) is applied. Further ahead, another essay is developed to reexamine the moderating role of corporate image and level of visitation on the effect of negative experiences on expectations. For this, the role-playing approach is applied.FindingsStudy 1 reveals that patterns of expectations change from one service meeting to another, and these mutations are influenced by negative experiences and alternative attractiveness. Three pieces of evidence are highlighted. First, negative experiences produce contradictory and simultaneous movements in consumer expectations. Negative experiences reduce desired expectations and, at the same time, increase adequate expectations. These effects change in magnitude because of the corporate image. This confirms the moderating role of the corporate image in the relationship between negative experiences and expectations. This does not happen with the level of visitation, in which the moderating function is not sustained. The findings about moderating effects are confirmed by Study 2. Second, as customers have alternative companies, the minimum level of expectation rises. Alternative attractiveness positively impacts only adequate expectations. Third, the results do not support the relationship between the level of visitation and expectations. This reveals that more frequent customers do not necessarily have higher expectations.Originality/valueThis paper is the first to provide empirical results about the moderating effects of corporate image and level of visitation on the relationship between negative experiences and expectations.

Consumer brand and category switching behaviors after food safety incidents: Factors and mechanisms

The excessive mold found in Three Squirrels' nuts and the clenbuterol abuse of Shuanghui are two infamous food safety incidents in China. We adopted push-pull-mooring theory to conduct a model and examined the factors influencing consumer short-term or long-term brand-switching or category-switching behaviors following the two food safety incidents. We employed multinomial logistic regression and structural equation modeling as tools to analyze 1027 valid questionnaires. The results, for the first time, revealed that perceived risk, alternative selectivity, alternative attractiveness, controllability attribution, and habits were key push, pull and mooring factors influencing Chinese consumers’ brand and category switching from food brands under food safety crisis, and most importantly, that their influential paths differed greatly under the two food safety incidents, suggesting a different influential mechanism across two product categories (i.e., utilitarian food and hedonic food). These findings throw light on the predictors and mechanisms that affect consumer brand and category switching from food brands under food safety crisis and help associated food businesses develop more targeted and powerful crisis management and public relations strategies.

ADOPTION OF MOBILE PAYMENT ON QRIS SERVICES IN INDONESIAN

The rapid evolution of mobile technology and the increasing proliferation of smartphones has provided a great opportunity for innovative companies to create new payment solutions and offer value-added services to their customers. QRIS mobile payments have emerged as a real phenomenon that allows consumers to turn their smartphones into digital wallets. Despite much coverage of consumer acceptance of mobile payments, little research provides guidance for interpreting QRIS-based payments. mobile payment adoption.By considering the theoretical background of innovation diffusion and the specific characteristics of QRIS mobile payments, this study proposes a research framework to provide an in-depth understanding of the factors that facilitate or hinder the adoption of QRIS-based mobile payments among Indonesian consumers. This article can advance the literature on innovation adoption and support technology marketers in QRIS mobile payments. This article provides useful guidelines to help researchers investigate issues related to QRIS mobile payments. This article also carries certain regulatory implications in assisting stakeholders in the QRIS mobile payments ecosystem such as SMEs, banking decision makers and merchants, in developing their business strategies and marketing campaigns to facilitate QRIS mobile payments. The test results directly show that the intention to adopt QRIS mobile payments is influenced by behavioral intention factors, product-related factors and alternative attractiveness. The results of indirect testing using behavioral intentions as a moderating variable found that behavioral intentions did not significantly influence individual factors, product factors, environmental factors and alternative resources.

STRATEGI PENGEMBANGAN DAYA TARIK WISATA SUNGAI TELAGA WAJA SEBAGAI DESTINASI WISATA KELUARGA DI KABUPATEN KARANGASEM

Telaga Waja River is one of natural attractions located in Karangasem, Bali. This tourist destination has interesting potential based on the natural resources that could be developed into family attractions. This study aimed to analyze how the Telaga Waja River in Tangkup Village can develop into an alternative family tourism in Bali. In addition, the purpose of this research was to identify the tourist attractions in Telaga Waja River as well as the alternative for its development for families. Data collected by observation and interview and then analize with descriptive qualitative approach while data sources are primer and secondary source. The research found out that Telaga Waja River has sufficient 4A tourism components (attraction, amenities, accessibility, ancillary) but needs to be developed to optimize the attraction or tourist activities for tourists, especially families. The attraction that could be added such as camping site, gathering area, fishing spot, play ground for children. Those alternative attractions need serious support from the village leader, training for local people (human recources), strong planning as well as community involvement and support to implement the community-based tourism in Tangkup Village Karangasem.

Escape or return? Users’ intermittent discontinuance behavior in strong-ties social functions

Intermittent discontinuance acts as a precursor to user loss and has become a crucial and challenging issue in the operation and management of social media. From the perspective of alternative competition, we integrate the push–pull–mooring framework and expectancy violation theory to explore how contradictory psychology occurs and impacts users’ intermittent discontinuance of strong-ties social functions (STSF). According to results obtained from partial least squares-structural equation modeling, both push (information overload, system feature overload, and usage fatigue) and pull (privacy concerns) factors cause intermittent discontinuance, while mooring factors (sunk costs, transition costs, and transition fatigue) reduce it. Transition fatigue mediates the relationship between transition costs and intermittent discontinuance. From the perspective of competitors, while alternative attractions do not significantly affect users’ intermittent discontinuance, transition costs and fatigue do exert a significant negative impact on it. The fuzzy-set qualitative comparative analysis results reveal that technology overload, usage fatigue, privacy concerns, and sunk costs are core antecedents of high-degree intermittent discontinuance. These results are expected to provide a reference for reducing the intermittent discontinuance of platforms and protecting the legitimate rights and interests of users.

A study of user switching intention for ERP systems based on push-pull-mooring model: Focusing on the important role of information quality for users

Enterprise resource planning (ERP) systems have become indispensable within companies due to their substantial functions and benefits. With a plethora of ERP systems available in the market, management is offered a broad array of options. This paper endeavours to identify the determinants influencing the switching intention of ERP users. Utilizing a conceptual model that adapts the push-pull-mooring paradigm, we seek to construct a formation mechanism of switching intention. Through structural equation modeling conducted on data collected from 236 users, our study uncovers several key findings. The study indicates that system quality, information quality, and top management support exert considerable influence on switching intention via satisfaction. Notably, we found that user satisfaction has a negative impact on switching intention. Our analysis also reveals that alternative attractiveness significantly determines switching intention. These findings provide valuable insights for organizations and ERP vendors to better understand user behaviour and to strategically manage user retention and switching decisions.

Factors Influencing Switching Intention and Customer Retention of Over-the-Top (OTT) Viewing Behavior in Taiwan: The Push–Pull– Mooring Model

The proliferation of over-the-top (OTT) platforms, offering a wide array of on-demand content accessible through the Internet, has reshaped the media landscape and transformed viewing habits. This has led to a decline in traditional cable TV subscriptions and reduced revenue for telecom operators who often bundle TV services with their broadband offerings. The acquisition of customers and retention of existing ones are critical objectives of OTT service providers in Taiwan, and understanding consumer switching behavior can assist them in maintaining their competitiveness. Therefore, the current study applied the push–pull–mooring model to delineate the determinants of users’ switching and retention intention on OTT services. An online survey of 500 individuals was conducted to collect data for this research. This study investigates the factors that affect users who switch or stay in OTT services to gain a specific understanding of how push (service value and customer satisfaction), pull (attractiveness of alternatives and social influence), and mooring (switching costs and habit) effects shape their behavior. Our empirical model provides compelling rationales for understanding the principal antecedents of switching and retention intentions. In addition to push and pull effects, this study also highlights the importance of examining the moderating effects of OTT switching behaviors, such as switching costs and habit experience. Moreover, this study empirically and theoretically extends the understanding of push, pull, and mooring effects on OTT service-switching decisions.