Attractive Product Research Articles

Pelatihan Desain Foto Produk UMKM Menggunakan Aplikasi Canva Pada PKK Papan Mas Bekasi

Community service activities at PKK RW 007 Tambun Selatan District aim to provide understanding and skills to PKK members regarding the use of the Canva application in designing photos of MSME products. The focus is on the PKK Board RW 007 Mas Tambun Selatan in Bekasi City. Activity participants are given practical training in using the Canva application, a user-friendly graphic design platform. In this training, PKK members teach how to create attractive product photo designs and support MSME promotions. Through the Canva application, they can easily edit images, add text, and create aesthetic designs without requiring in-depth graphic design skills. Using Canva aims to empower MSMEs in PKK RW 007 to increase the competitiveness of their products in the market. With an attractive design, it is hoped that MSME products can be more easily recognized and sought after by consumers. Apart from that, this training also provides an understanding of marketing strategies through social media and online platforms, so that MSME products can be reached by a wider market. The results of this activity are expected to have a positive impact, such as increasing sales and awareness among the public of PKK RW 007 MSME products Apart from that, this activity can also become social capital for PKK members to continue to develop skills in using technology to support the development of MSMEs in their environment.

Changes in the fatty acid profiles and health indexes of bovine colostrum during the first days of lactation and their impact on human health

Our objective was to analyze the changes in fatty acid (FA) profiles of bovine colostrum and immature milk during the first four days of lactation and assess their potential impact on human health. Colostrum and immature milk samples were collected from Czech Fleckvieh cows during their first to third lactation and the FA profiles were analyzed using multidimensional gas chromatography with a vacuum ultraviolet detector (GC×GC-VUV). The colostrum of primiparous cows contained lower levels of medium-chain and saturated fatty acids, and higher levels of mono- and unsaturated fatty acids compared to that of multiparous cows. The atherogenic and thrombogenicity indexes, as well as the hypocholesterolemic-to-hypercholesterolemic fatty acid ratio, were more favourable in primiparous cows. This makes colostrum fat an attractive product for human nutrition. To obtain the maximum health benefits, we recommend collecting and processing the colostrum of primiparous cows and immature milk at the end of the milk transition separately.

How to Develop Marketing Strategy, Packaging Designs, and Superior Product Processing Education?

Produce such as fruits and vegetables have the production potential on an industrial scale with a low price. Most residents in Sukawarna work as farmers of fruits, horticultural crops and vegetables. Farmers sell raw fruit and vegetable products without diversification. To compete with other economic actors, the government, community, and universities must support the development of high-quality commodity products. However, the community still faces some challenges, particularly their skills or expertise, but in this era, the main issues are knowledge when facing change (transformation) and a lack of creativity in managing superior product commodities to increase sales. The aim of this study is to help economic business actors in Sukawarna develop competitive knowledge and skills by referring to the partners' situation and issues. Community empowerment program facilitators were involved to conduct a participatory action research. It was found that there were several partner problem solutions. The first is the training of the economic actors in Sukawarna on how to manage raw commodity products into processed products with added value. Next is marketing assistance to help partners process vegetables from Sukawarna’s main commodity through accurate marketing strategy in communicating the processed product. The last solution is the use of attractive packaging designs and product labels for processed main commodities in Sukawarna to attract potential consumers. The study results recommend the following: an educational program for the transformation of superior commodities into ready-to-use processed products, assistance with marketing strategies, and designing packaging and product labels to market the processed commodities.

Fish Responses to Alternative Feeding Ingredients under Abiotic Chronic Stress.

Aquaculture has become one of the most attractive food production activities as it provides high-quality protein for the growing human population. However, the abiotic chronic stress of fish in intensive fish farming leads to a detrimental condition that affects their health and somatic growth, comprising productive performance. This work aims to comprehensively review the impact of alternative and novel dietary protein sources on fish somatic growth, metabolism, and antioxidative capacity under environmental/abiotic stressors. The documental research indicates that ingredients from rendered animal by-products, insects, bacteria as single-cell proteins, and fungal organisms (e.g., yeast, filamentous fungus, and mushrooms) benefit fish health and performance. A set of responses allows fish growth, health, and survival to remain unaffected by feeding with alternative ingredients during chronic environmental stress. Those ingredients stimulate the production of enzymes such as catalase, glutathione peroxidase, and selenoproteins that counteract ROS effects. In addition, the humoral immune system promotes immunoglobulin production (IgM) and cortisol plasmatic reduction. Further investigation must be carried out to establish the specific effect by species. Additionally, the mixture and the pre-treatment of ingredients such as hydrolysates, solid fermentations, and metabolite extraction potentialize the beneficial effects of diets in chronically stressed fish.

UPAYA PENINGKATAN PENJUALAN DAN DAYA SAING PADA “ANYA SHOP ”MELALUI STRATEGI SWOT

The development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia has experienced a significant increase because it is one of the activities that can be used as a means of livelihood that can create jobs both directly and indirectly for the community. This MSME is very helpful for individual micro entrepreneurs because it has proven to be able to overcome the economic crisis that has hit Indonesia. Various efforts by the government have been made to increase the development of MSMEs. The purpose of this research is to find out how the marketing strategy carried out by MSME Anya Shop increases sales. The type of research is qualitative with SWOT analysis. Data collection methods are interviews, documentation and observation. The results of this research show that the strategic analysis carried out has been effective and the SWOT strategy has been implemented to increase sales at Anya Shop MSMEs, namely by adding sales products, attractive product forms, adding human resources, using social media and maintaining product quality.

Peran Produk Inovatif Cibay dalam Peningkatan Daya Saing UMKM Pawon Bu Tina di Kelurahan Kutisari

Improving the competitiveness of SMEs is crucial in the era of global competition. One strategy that can be used is to develop innovative products. This research aims to determine the role of cibay innovative products in improving the competitiveness of Pawon Bu Tina SMEs in the Kutisari Village. The research method uses a qualitative approach with a case study. Data was collected through in-depth interviews, observations, and documentation. The results show that cibay innovative products have successfully improved the competitiveness of Pawon Bu Tina SMEs. This is indicated by an increase in sales, customer satisfaction, and business image. The increase in cibay sales is due to a better taste, more affordable prices, and more attractive packaging design. The increase in customer satisfaction is due to innovative and attractive products, as well as good service. The improvement in the business image is due to recognition from the government and mass media, as well as customer trust. Therefore, cibay innovative products are an effective strategy for improving the competitiveness of SMEs.

Development of MSME Production of Various Chips in Mekargalih Village, Jatiluhur Purwakarta District Through Branding Training

There are several problems related to MSME with various chips, one of which is the limited technological knowledge of MSME actors in marketing various chips products, and they have not done marketing digitally (online) so they cannot compete with other MSME who have used digital marketing first. This PKM program aims to make MSME, especially MSME with various chips, have attractive product brands and product previews, as well as be a differentiator with products from other MSME. The community service program regarding the Development of MSME Production of Various Chips in Mekargalih Village, Jatiluhur District, Purwakarta Through Branding Training is felt by the community, especially MSME of various chips. raw material for the production of various other chips. Furthermore, this assistance gives a new color to the packaging of various chips for MSME. In addition to economic-based PKM, other supporting activities such as cement alms for ta'lim majlis and donations for orphans, are deeply felt by the community, especially the recipients of compensation from orphans. Hopefully, the sacrifice of the PKM team can be useful for the wider community, especially the community in the Mekargalih village, Jatiluhur sub-district, Purwakarta district, and can be a good charity savings in the hereafter.

Sosialisasi Pengembangan UMKM Melalui Pemanfaatan Teknologi Informasi Di Desa Kasindir

Kasindir Village is one of the villages in Jorlang Hataran District, Kabupaten Simalungun, Sumatera Utara. Kasindir Village is a village that carries out agricultural, livestock, and trade activities. Kasindir Village has great potential for developing MSMEs in the village. The development of MSMEs is considered capable of realizing a sustainable economy and supporting local governments in the Sustainable Development Goals (SDG's) program, especially in poverty and hunger eradication programs, sustainable economic growth, and employment. Community service implementers in Kasindir Village observed that MSME actors still require understanding and knowledge on utilizing information technology to advance their businesses. This includes packaging attractive products, providing the latest innovations, and promoting on social media to expand their market. MSME strategy development is able to realize the spirit of the SDGs. In this activity, the methods used to carry out community service activities are socialization and observation methods. Some of the problems faced by creative MSMEs in Kasindir Village include limited capital, raw materials, the use of very simple production equipment, and limited marketing media. Therefore, various parties, both government and private, need to provide support through sustainable business development programs.

Aktualisasi Pemberdayaan SDM Pelaku UMKM Kembulsari Melalui Pemberian Motivasi Dan Pendampingan Foto Produk

This activity aims to increase motivation and product photography skills among Kembulsari MSMEs. The Covid-19 pandemic has had a tremendous impact on MSMEs. The physical distance that was implemented at that time caused the sales turnover level of MSMEs to decline to the point that many entrepreneurs stopped production. The pandemic has caused weaknesses in Kembulsari MSMEs and their business continuity. To rebuild the enthusiasm of MSME players in running their businesses, an injection of motivation is needed. Motivation becomes a support system for the basis of self-development intentions. On the other hand, physical distancing means that digital transformation in the marketing sector must be carried out to increase sales volume. These two core problems are the focus of providing solutions for community service activities. Activities carried out offline include initial studies to map problems, coordination with the team and MSME actors, actualization of activities, then regular monitoring. The methods used are lectures, tutorials and discussions. The results of these activities are increased responsibility, work performance and recognition of work performance, MSME players have attractive product photos and increased sales volume. This empowerment succeeded in providing motivation and improving MSME product photography skills

Perancangan Aplikasi Pemesanan Bahan Makanan Frozen Toko Makmur Jaya

In this digital era, online buying and selling transactions are increasingly popular with the public. This is also driven by increasing public awareness of the importance of convenience and efficiency in shopping. Toko Makmur Jaya, as a seller of frozen foodstuffs, has a great opportunity to develop in this digital era. By designing a special ordering application, Toko Makmur Jaya can reach customers more easily, increase sales and build customer loyalty. This research aims to design a frozen food ordering application for Toko Makmur Jaya that suits customer needs and desires. This research uses a qualitative research method with a case study approach. Research data was obtained through interviews with the owner of Toko Makmur Jaya and a survey of Toko Makmur Jaya customers. Based on the research results, the Toko Makmur Jaya frozen food ordering application needs to be equipped with features and functions which include: Complete and attractive product catalog, Easy to use and order, Various payments, Fast and reliable delivery, Attractive promotions and discounts Apart from these features and functions, the Toko Makmur Jaya frozen food ordering application also needs to be supported by an efficient and reliable logistics system to maintain the quality of frozen products. The success of the Toko Makmur Jaya application is not only determined by features and functions, but also several other important factors, such as branding and marketing, customer service, and continuous analysis and development..

Penyuluhan Dan Pelatihan Produksi Makanan Berbasis Tepung Rumput Laut Di Desa Tinangkung Kabupaten Bangkep

This community-based empowerment (PBM) is entitled: Counseling and Training on Seaweed Flour- Based Food Production in Tinangkung Village, Bangkep Regency. This empowerment aims to empower the potential possessed by the seaweed cultivation group in Tinangkung Village, South Tinangkung District, Bangkep Regency. The problems faced by the "Sumber Mulia" seaweed cultivation group are (1) seaweed is only sold dry at very cheap prices so it does not provide more profits, (2) Lack of knowledge and skills in processing seaweed, (3) Lack of equipment partner group due to lack of business capital, (4) Lack of insight and skills in attractive product packaging, (5) Lack of knowledge in product marketing, (6) Lack of business management knowledge. Training will be provided starting from production techniques, product packaging and marketing, as well as business management. The implementation method applied to achieve PBM objectives is a combination of several approaches, namely counseling, training and providing assistance with production equipment. So it is hoped that one of the main outcomes of PBM is a measurable increase in partner empowerment, in this case an increase in the type and quality of products and an increase in income from sales of processed seaweed products, namely seaweed flour, chips and seaweed sticks, in addition to increasing knowledge and skills regarding production processes, product packaging and marketing, as well as business management.

Analisis Cita Rasa Dan Kualitas Pelayanan Pada UMKM Bubur Ayam Apolo

This study explores key aspects of the Apolo Chicken Porridge business through vendor interviews. The results show that focusing on ingredient quality, recipe innovation and taste consistency are the most important foundations in creating unique and attractive products. Effective service, responsiveness to customer input and strategic selling points also increase customer satisfaction. In conclusion, it is necessary to maintain product quality, improve service, respond to customers quickly and pay attention to the cleanliness and metode of the service area. At the same time, implementing loyalty programs and store evaluations can be additional strategies to strengthen the company's position in the culinary market.

Impact of corporate purpose and product attractiveness on job satisfaction and turnover: Evidence from Japanese industries

ABSTRACT While some individuals prefer to work for empathic companies, others may be attracted to those with appealing products or services. This study compares the effects of company purpose and products on job satisfaction and turnover intention in internal marketing. Propensity score matching was applied to data from an online survey of full-time employees across 10 industries in Japan. We found that an empathic purpose positively affects satisfaction, supporting the effectiveness of purpose redefinition, which has recently attracted attention. Considering organizational scale, the impact was significant for small and medium-sized enterprises, but not for large ones. Contrary to our assumptions, attractive products positively affect turnover intentions. As large enterprises with diverse businesses commonly have an abstract purpose, an overarching purpose should be established and shared by all business domains and a hierarchical structure with sub-purposes should be created. Furthermore, employees working on attractive products may be more likely to switch jobs, as it is easier for them to appeal to outsiders.

Pengembangan Produk Minuman ES’BOYO Pada Kegiatan Wirausaha Merdeka Kampus Guna Meningkatkan Inovasi Kreatifitas UMKM Lokal

This community service discusses the initiative to develop a beverage product called ES'BOYO through the Independent Campus Entrepreneur program. The main focus of this activity is to encourage innovation and creativity among local Micro, Small, and Medium Enterprises (MSMEs). By involving students as agents of change, this activity aims to enrich the entrepreneurial ecosystem on campus and support the development of competitive local products. The product development process includes a market study stage to understand consumer needs and preferences, ES'BOYO product design that combines traditional flavors with an innovative touch, and product trials in the local market. These steps are designed to increase the competitiveness of local MSMEs by providing added value through unique and attractive products for consumers. In addition to the product development aspect, this activity also focuses on involving students in developing entrepreneurial skills, building business networks, and understanding local market dynamics. The results of this service are expected to have a positive impact, not only in increasing sales of ES'BOYO products, but also in increasing public awareness of the importance of supporting local MSMEs and local wisdom-based product innovation. Overall, this article describes a real effort in supporting entrepreneurial ecosystems at the campus level to strengthen contributions to the development of local MSMEs and create an environment that stimulates creative innovation among students

Branding Assistance for MSME Snacks Through Social Media Management

The existence of technological developments can help all aspects of human life, includ-ing for business person. One place that can be utilized is social media. Social Media has a great opportunity to help MSMEs as a marketing tool for their products to a wider scope and create business competition in today's digital era. However, there are also many business person who still cannot balance their business with the arrival of the digi-talization era, as happened with "Tahu Fantasi Kuy" and "Chancaroon" MSMEs. Both of them carry out promotions in a conventional way and with unattractive product photos, so that point become an inhibiting factor for the progress of their business. By using lecture, simulation and question answer methods, this community service aims to provide businesses with an understanding of the importance of branding and online marketing in the digital era. After the mentoring activities for MSME snacks were carried out, the two business actors understood how to build business branding digitally by utilizing Instagram and presenting attractive product photos so as to create increased sales figures

Image-Based Textbook About ASEAN Countries with the Integration of Qr-Code Technology in Social Science Content

The need for textbooks used in schools is one of the causes of learning difficulties among students. This development research aims to create picture-based textbooks about ASEAN countries with the integration of QR-Code technology in social studies content for sixth-grade elementary school students. This research and development uses the Dick & Carey development model. Research subjects are design experts, material experts, teachers, and students. Data collection method using questionnaires. The data analysis technique uses quantitative and qualitative descriptive analysis techniques. The design and material expert validation test results are in the valid category. The practicality test showed very practical results, and the attractiveness test obtained a very attractive product. The development results are included in the effective criteria because student learning outcomes increased from the pretest to an increase during the posttest. Thus, learning using picture-based textbooks about ASEAN countries with QR-Code integration is more effective and improves student learning outcomes compared to not using textbooks. The research conclusions show that picture-based textbooks about ASEAN countries with QR-Code integration for class VI elementary schools are feasible and valid for learning. This research implies that teachers can use picture-based textbooks about ASEAN countries with QR-Code integration to support social studies learning for class VI elementary schools.

Hydrogen production by NH3 decomposition at low temperatures assisted by surface protonics.

Ammonia, which can be decomposed on-site to produce CO2-free H2, is regarded as a promising hydrogen carrier because of its high hydrogen density, wide availability, and ease of transport. Unfortunately, ammonia decomposition requires high temperatures (>773 K) to achieve complete conversion, thereby hindering its practical applicability. Here, we demonstrate that high conversion can be achieved at markedly lower temperatures using an applied electric field along with a highly active and readily producible Ru/CeO2 catalyst. Applying an electric field lowers the apparent activation energies, promotes low-temperature conversion, and even surpasses equilibrium conversion at 398 K, thereby providing a feasible route to economically attractive hydrogen production. Experimentally obtained results and neural network potential studies revealed that this reaction proceeds via HN-NH intermediate formation by virtue of surface protonics.

Recent advances in photochemical strain-release reactions of bicyclo[1.1.0]butanes.

Bicyclo[1.1.0]butanes (BCBs) are attractive compounds for their beautiful "butterfly" conformations, distinctive properties, and novel reactivities. As soon as the first example had been synthesized, a wide range of strain-release reactions were explored for the preparation of cyclobutanes and bicyclic systems in the ground state or excited state. In particular, with the demand for the construction of rigid three-dimensional aliphatic skeletons to "escape from flatland" in drug discovery programs, numerous efforts have been devoted in this area to expanding the boundaries of their reactivities and broadening the chemical space of their attractive bioisosteric products. In recent years, with the great resurgence and dramatic evolution of photochemistry, photochemical strain-release reactions generally relying on single electron transfer (SET) or energy transfer (EnT) strategies can provide much more opportunities and capability for innovative transformations of BCBs. In this review, we summarize and highlight the recent advances (year > 2016) of this topic and hope that it will inspire much more wonderful chemistry of BCBs.

Optimisation of a primary human CAR-NK cell manufacturing pipeline.

Autologous chimeric antigen receptor (CAR) T-cell therapy of B-cell malignancies achieves long-term disease remission in a high fraction of patients and has triggered intense research into translating this successful approach into additional cancer types. However, the complex logistics involved in autologous CAR-T manufacturing, the compromised fitness of patient-derived Tcells, the high rates of serious toxicities and the overall cost involved with product manufacturing and hospitalisation have driven innovation to overcome such hurdles. One alternative approach is the use of allogeneic natural killer (NK) cells as a source for CAR-NK cell therapy. However, this source has traditionally faced numerous manufacturing challenges. To address this, we have developed an optimised expansion and transduction protocol for primary human NK cells primed for manufacturing scaling and clinical evaluation. We have performed an in-depth comparison of primary human NK cell sources as a starting material by characterising their phenotype, functionality, expansion potential and transduction efficiency at crucial timepoints of our CAR-NK manufacturing pipeline. We identified adult peripheral blood-derived NK cells to be the superior source for generating a CAR-NK cell product because of a higher maximum yield of CAR-expressing NK cells combined with potent natural, as well as CAR-mediated anti-tumor effector functions. Our optimised manufacturing pipeline dramatically improves lentiviral transduction efficiency of primary human NK cells. We conclude that the exponential expansion pre- and post-transduction and high on-target cytotoxicity make peripheral blood-derived NK cells a feasible and attractive CAR-NK cell product for clinical utility.

Sustainable development in halal tourism industry: The role of innovation and environmental concern

Halal tourism has increased and become a key tourism industry following the COVID-19 pandemic. Although this industry suffered greatly during the pandemic, it has made a promising return after the outbreak ended. Understanding how to sustain the tourism business in this recovering industry is critical. This study attempts to build a model of a sustainable strategy for the halal tourism industry from the tourist’s perspective, i.e., the tourists’ experience and their pleasure with the visit, by employing innovation and environmental concern as the determinants. Data from 442 inbound tourists visiting various Indonesian tourism destinations were used in this study. Using Partial Least Squares modelling, this study discovers that innovation and environmental concern are significant determinants of tourist experiences in tourism destinations, with innovation having a higher influence. Subsequently, tourist satisfaction is highly influenced by the attraction and halal products and services. Thus, this analysis implies that destination innovation and tourist concern for the environment are critical variables for the sustainable development of halal tourism.