Attractive Packaging Research Articles

Market Introduction and Sensory Evaluation of a Traditional, Revitalized “Back to the Future” Greek Cheese (Kashkaval Pindou)

Kashkaval Pindou is a traditional semi-hard cheese produced in Greece since the beginning of last century. Its production was halted in the last decades but has recently been revitalized using modern techniques. In this study, the quality and organoleptic criteria for this “recently introduced to the market” cheese in the dishes of selected restaurants and hotels was studied. Research was conducted in the city of Ioannina, Greece using two types of questionnaires via a survey which was carried out in person between September and December 2023, distributed to 18 experts, chefs, and owners of restaurants utilizing the Kashkaval Pindou cheese. The statistical analysis used was an approach of the Delphi methodology, which seeks consensual agreement within a group of experts. Following the two rounds of survey, the experts evaluated the 11 quality criteria for the use of the cheese in order of their preference (10–9 mean values): “Greek Tradition”, “ease of consumption”, “quality, healthy and safe properties”, “easy to be used product” and “ease of integration in the menu”. Of medium preference (9–8 mean values) was the cheese’s “geographic origin”, “producers’ and suppliers’ capacity”, “enhancement of the kitchen’s creativity”, and “value for money”. Last in the order of selection (8–7 mean values) was the cheese “reputation in the market” and “attractive packaging”. Regarding the organoleptic evaluation, the experts indicated the cheese’s pleasant taste, creamy texture, uniformity of the color, and buttery, milky foam aroma as high in their preference. These results, in agreement with findings in the existing literature, prove that Kashkaval Pindou fulfils the required quality and organoleptic criteria to become an appealing new cheese in the global market.

PENINGKATAN DAYA SAING DAN KESEJAHTERAAN KT. KOMPITU HIJAU SEBAGAI GARDEN CITY MELALUI DIGITAL MARKETING

KT Kompitu Hijau faces challenges in marketing fresh agricultural products only through Whatsapp Group. Marketing of derivative products such as vegetable chips, healthy vegetable juice, dawet spinach, instant herbal medicine is limited to certain events organized by the Department. As well as less than optimal production management related to less attractive product packaging and water and electricity problems. The solution to overcome these problems requires training and mentoring in Digital Marketing as well as training and mentoring in production management. The method used in the training and mentoring of Digital Marketing and Production Management is the Participatory Rural Appraisal (PRA) approach which involves the community in the development process. As well as the FGD method to determine the right marketing strategy. The results after carrying out community empowerment activities are KT. Kompitu can market and sell products online through GrabMart E-Commerce, Instagram and WhatsApp Business Toko Kompitu Sehat. The results of assistance and training in production management of KT Kompitu Hijau are able to produce products that are packaged and have an attractive logo. As well as having optimal waters to produce the best products. KT Kompitu Hijau won 1st place in the Yogyakarta City Vegetable Landscape Competition which was attended by 34 farmer groups in Yogyakarta City. The evaluation results show that digital literacy has increased. This community empowerment activity was organized as a contribution to increasing the competitiveness and welfare of KT. Kompitu Hijau.

PRODUCT INNOVATION AND MARKETING MANAGEMENT OF UMKM FOOD AND BEVERAGES AMID GLOBAL COMPETITION: SURABAYA CITY CASE STUDY

This research aims to explore product innovation and marketing management in small and medium enterprises (MSMEs) in the food and beverage sector in Surabaya, which face the challenges of global competition. With the number of MSMEs in this field reaching around 12,000, Surabaya offers a vibrant ecosystem for analysis. The research method used includes a survey with questionnaires distributed to SMEs, to collect data on innovation strategies, marketing channels, and challenges faced in daily operations. The results showed that product innovation, especially in the aspects of developing new recipes and attractive packaging, contributed positively to increased sales. In addition, the application of social media as a marketing channel has proven effective in expanding market reach and improving brand image among consumers. However, many MSMEs still face significant challenges, such as limited resources and lack of support in research and development. Based on these findings, it is recommended that MSME players should be more active in involving consumers in the innovation process and utilize support from the government and related institutions. This research is expected to provide valuable insights for other MSME players in improving competitiveness and business sustainability in an increasingly competitive market.

Pengembangan Makanan Tradisional Apem Kesesi Menggunakan Metode Quality Function Deployment (QFD) dan Konsep Green Product Sebagai Upaya Meningkatkan Kualitas Produk

Apem kesesi is a traditional wet cake food in Pekalongan district. Apem kesesi cake has the problem of not being long-lasting, the packaging and appearance of the product is less attractive, less hygienic, impractical and the taste is not suitable for the younger generation. Therefore, it is necessary to develop apem kesesi products according to needs to improve product quality. Apem kesesi product development uses the quality faction deployment (QFD) method and the green product concept. Based on survey results, consumers want apem kesesi products that are hygienic, practical, unique, have attractive packaging and are durable. The main ingredient for making apem cake is rice flour. Add tapioca flour to give the apem cake a chewy texture, palm sugar to produce a distinctive taste and aroma, then vanilla to strengthen the taste, and sodium benzoate as a preservative. The product packaging design consists of primary packaging and secondary packaging. Based on validation tests and different tests, the results showed that the product design developed met consumer needs and was better than existing products.

PELATIHAN DESAIN LOGO DAN KEMASAN UMKM KERIPIK PISANG DESA TRUNAMANGGALA MELALUI PENJUALAN DIGITAL MARKETING

The development of micro, small and medium enterprises aims to generate income for the lower middle class and is the most important driver in the national economy. In an effort to improve the welfare of micro, small and medium enterprises, the government currently offers various programs to business actors, including business capital, training, and business assistance with stakeholders. The banana chip business, which is one form of small micro business in Trunamanggala Village, Cimalaka District, Sumedang Regency, has problems in the form of the absence of a logo as a product identity, the absence of attractive packaging and the lack of utilization of digital marketing technology in its sales so that an assistance is needed to overcome this. Therefore, this community service method uses a training and socialization approach which aims to provide training in making product logos as well as providing training in marketing products online. The positive impact of this training is to increase market attractiveness and interest to help product images with creative logos, MSME players have products in digital marketing so that they can increase promotion of banana chip MSME players and increase the economy and profits for banana chip MSME players in Trunamanggala Village.

The Impact of Retention Strategies on the Performance of Teachers in Private Secondary Schools: A Case of Dodoma City, Tanzania

The presence of persistent needs for motivated teaching staff to uphold the standards of education at secondary schools poses a significant challenge concerning the retention of competent teachers in private secondary schools. Teacher turnover poses significant tests for educational establishments, affecting both the stability of the schools and the quality of education provided. Like other educational institutions, the prevailing competition to recruit and retain highly qualified teachers, private secondary schools face the problem of maintaining competent teachers within a context characterized by higher rates of staff turnover. This article is to provide a comprehensive theoretical evaluation of strategies to sustain teachers' retention in private secondary schools by assessing the potential advantages associated with the implementation of effective retention measures. Moreover, the study probed into the existing literature to explore many retention features including, professional growth opportunities, organizational culture, leadership, and compensation to provide insights into the formulation of effective retention strategies to be applied by schools. By gaining a comprehensive understanding of the strategies, challenges, and potential outcomes, school management and educational policymakers can advance the efficacy, prosperity, and stability of learning environments for teaching staff and students. A cross-sectional survey design and the research approach combined both qualitative and quantitative paradigms. Simple random sampling (SRS) and purposive technic were used to draw a sample of eighty (80) respondents. SRS was adopted to interrogate teachers and purposive for key informants. Data analysis was employed by use of multiple responses, multiple linear regression, and analysis of variance (ANOVA). Salary, adequate learning facilities, a welcoming environment, and leadership style were identified as retention methods by the study's findings. The survey, however, identified the following barriers to implementing teachers' retention strategies including heavy workloads, lack of chances to advance, low pay and benefits, poor working conditions, and higher workplace stresses. Despite the outlined retention strategies, implementation matters including the lack of professional development opportunities, attractive incentive packages, and work-related benefits, unfavourable working conditions, and stress brought on by heavy workloads should be adequately addressed by school management and other decision-makers if they need to retain their valuable talented teachers.

Factors affecting SMEs’ choice of banks in Oman: an emphasis on Islamic banks

Purpose Commercial banks are the catalysts for meeting the financing needs of small and medium enterprises (SMEs). However, not all commercial banks are equally attractive to SMEs because of differences in banking services’ key attributes. Moreover, customers’ preferences vary between Islamic and conventional banks. This paper aims to identify factors motivating SMEs to establish business ties with banks in Oman. Design/methodology/approach The authors collected data from 217 SMEs through a questionnaire survey. The data were analyzed using a t-test and structural equation modeling (SEM). In addition, the research applies the theory of planned behavior as a theoretical framework. Findings The t-test results show that SMEs place greater emphasis on electronic banking, convenient locations, religious beliefs and favorable terms and conditions. The results from the SEM analysis show that the SMEs in Oman consider attractive packages, including favorable rates, transaction processing time, fees and the availability of technology-enabled services, when choosing a bank. Moreover, customers who are aware of Islamic banking products are optimistic about the future of Shariah-based banking. Originality/value As a Muslim-majority country, Oman lags behind its Gulf Cooperative Council peers in terms of the development of the Islamic banking system. For the success of this mode of financing, it is essential to know which factors SMEs prioritize to establish ties with Islamic banks. Hence, the research is expected to provide new information for bank management to devise financial products attractive to investors.

PENDAMPINGAN DAN PENGEMBANGAN PRODUK LELE UNTUK MENINGKATKAN UMKM DI DESA GANDARIA

Gandaria Village, located in Mekar Baru District, Tangerang Regency, is famous for its micro, small and medium enterprises (MSMEs) in the culinary sector, especially catfish crackers and processed catfish. However, MSMEs in this village face obstacles in terms of product identity, especially related to logos and packaging that are not attractive, which hinders them from communicating their product messages effectively to consumers. This non-profit program aims to increase MSMEs' understanding and awareness of the importance of attractive packaging as part of product branding. The methods used include observation, interviews, mentoring and development of logo and packaging designs, making permits, MOU, NIB, and creating websites and e-commerce accounts on Shopee. The process begins with a needs analysis regarding the type of material, shape, packaging color, and logo design. The purpose of this program is to increase MSMEs income through the use of new, attractive packaging and logos so that their products have an appeal and identity that distinguishes them from similar products in other areas.

PEMBUATAN RENGGINANG oleh KKM 51 UNIVERSITAS BINA BANGSA di DESA KURUNG KAMBING.

Student Work Lecture (KKM) 51 activities carried out in Kurung Kambing Village aim to improve community welfare through developing the rengginang making business. Rengginang, as a traditional food made from sticky rice, has high economic potential if managed well. This activity involves training the local community regarding effective rengginang production techniques, starting from selecting raw materials, manufacturing processes, to attractive packaging. Apart from that, this program also teaches product marketing strategies, both traditional and through digital media, to expand market reach. The results of this activity show an increase in community skills in rengginang production as well as the formation of a new business group that focuses on rengginang production and sales. The rengginang products produced are of good quality, with a variety of flavors and attractive packaging. Overall, this program has had a positive impact on the local economy, creating new business opportunities and increasing the income of the people of Kurung Kambing Village. Recommendations from this activity include continuous coaching and product development so that this rengginang business can develop further and provide long-term benefits for the community.

PENYULUHAN INOVASI PACKAGING DAN BRANDING PADA UMKM SEBAGAI UPAYA MENINGKATKAN PEMASARAN DAN NILAI JUAL LAPIS KETAN

This community service activity aims to enhance the marketing and sales value of Lapis Ketan products for MSMEs in Tanjung Manis Village through innovation in packaging and branding. The background of this activity is the challenge faced by MSMEs in marketing their products due to a lack of innovative packaging and effective branding strategies. To address this issue, this activity is designed to provide education and training to MSME actors on attractive packaging design techniques and branding strategies that align with the characteristics of the product and market. The implementation methods include a series of in-depth counseling sessions, practical workshops on packaging design, and intensive mentoring in the application of branding strategies. The results of this activity show a significant improvement in the understanding and skills of MSME actors regarding packaging and branding innovations. The impact of this training is reflected in the creation of more innovative packaging and more appropriate branding strategies, increased competitiveness of Lapis Ketan products in the market, increased sales, and strengthened brand awareness among consumers.

Type-R physicalism

ABSTRACT In this paper, I argue for an often-neglected solution to the conceivability argument: the reconciliatory response. Its advocates state that, even if zombies are metaphysically possible, it does not follow that all versions of physicalism are false. To make the reconciliatory response, we must construct a theory that counts as a version of physicalism (because it makes higher-level facts count as physical) but also allows for the metaphysical possibility of zombies. Call any physicalist theory that can make the reconciliatory response type-R physicalism. In this paper, I discuss one version of type-R physicalism: stochastic ground physicalism (SGP). First, I argue that type-R physicalism, construed as SGP, offers physicalists an attractive rationalist package that no other version of physicalism can provide. Second, I address two concerns that have been underexplored in the literature. First, the charge that SGP is incoherent because it fails to provide metaphysical explanations. Second, the charge that type-R physicalism is not a genuine form of physicalism because the supervenience of the phenomenal on the physical is a necessary condition for any formulation of physicalism. I argue that both concerns are ill-founded.

Strategi Rebranding Sebagai Bentuk Kepedulian: Mendorong UMKM Kelurahan Kedungpeluk Kecamatan Candi Kabupaten Sidoarjo

The purpose of this study is to explain the strategy in encouraging MSMEs in Kedungpeluk Village, Candi District, Sidoarjo Regency, namely by rebranding. This research discusses the rebranding strategy for five MSMEs in Kedungpeluk Village, Candi District, Sidoarjo Regency as a form of care. Rebranding is one of the tactics that has proven effective in increasing the competitive ability and relevance of MSMEs. For MSME players, rebranding can have a positive impact, namely attracting consumer attention, contributing to increased sales, responding to changes in market trends, expanding the market, building relationships with consumers, strengthening positions in competitive industries, and realizing potential that can attract consumer attention to the importance of this and maintain existing Indonesian local culture. This rebranding also provides solutions for MSME players to improve the quality of their products, especially through more attractive packaging.

Talent hat, cross-border mobility, and career development in China

Abstract This study investigates the influence of cross-border recruitment programs in China, which confer scientists with a “talent hat,” including an attractive startup package, on their future performance and career development. By curating a unique data set from China’s 10-year talent recruitment program, we employed multiple matching designs to quantify the effects of the cross-border recruitment with talent hats on early-career STEM scholars. Our findings indicate that the cross-border talents perform better than their comparable contenders who move without talent hats and those who do not move in terms of publication numbers, citation, publication quality, and collaborator numbers, given equivalent scientific performance before relocation. Moreover, we observed that scholars in experimental fields derive more significant benefits from the talent program than those in nonexperimental fields. Finally, we investigated how the changes in the scientific environment of scientists affect their future performance. We found that talents who reassembled their collaboration network with new collaborators in new institutions after job replacement experienced significant improvements in their academic performance. However, shifting research directions entails risks, which results in a subsequent decrease in future academic performances following the relocation. This study has significant implications for young scientists, research institutions, and governments concerning cultivating cross-border talents.

Implementasi Metode Morfologi Dalam Perancangan Desain Kemasan Produk UMKM Kue Mami

Packaging can have a significant impact on various aspects of a business, including economics, marketing, and product design. Economically, packaging can play an important role in increasing product value and marketing effectiveness to increase sales and profits. In marketing, packaging can form a brand identity with a unique and attractive packaging design, which can increase the attractiveness of a product so that it looks more professional and trustworthy. In product design, packaging can protect the product from damage and provide safe storage for the product.

The Role of Marketing Strategy for Knit Bag SMEs Businesses Success in the Case of Audy Handmade

Micro, Small, and Medium Enteprises (MSMEs) were known for their contribution to Gross Domestic Product (GDP) and work labor absorption. However, they often face a lack of strategic planning, limited funding, and strategy to meet market demands. This can be caused by a lack of marketing strategy formulation. This study aims to provide a descriptive overview of community service from university to empower MSMEs in marketing strategy analysis by conducting an international seminar. This study uses the Participatory Action Research (PAR) method in empowering Audy Handmade. This MSMSe focuses on knit bag production. This study consists of three main activities which initiated by preliminary visit to gain insight into existing problems. The international seminar was also conducted as the next activity to solve their problem. This seminar aims to become a sharing session between the MSMEs and marketing experts to share their conditions and provide feedback from experts to MSMEs. Lastly, there is an evaluation stage to ensure the main goals of the event were achieved. The workshop results in two points that need to be a concern for Audy Handmade. First, they need to produce a bag that can be of unique value for them such as adding some unique element or their logo on the bag. Besides that, they need to reorganize their marketing strategy. They need to focus on some specific marketing segment to help them take a position in the market. A strong brand identity, effective marketing strategies, and attractive product packaging were believed to help improve their products' visibility, competitiveness, and sales in the market. Therefore, Audy Handmade needs to strengthen its brand image, especially its product uniqueness, and its position in certain market segments. This needs to be taken into consideration as a means of strengthening their position in the knit bag industry.

Pendampingan Pembuatan Legalitas Usaha dan Inovasi Kemasan dalam Upaya Peningkatan Penjualan Bakso Sapi Frozen

This community service activity was carried out with the aim of increasing sales of Omasan Taste frozen beef meatballs through assistance in the business licensing process and updates in product packaging design. Small businesses like Omasan Taste often experience difficulties in obtaining official licenses and creating attractive and safe packaging. Through training, consultation, and assessment, this mentoring aims to assist in the setup and management of business licenses, such as P-IRT licensing and halal certification, as well as improved packaging design. The results showed that having a complete business license can increase customer confidence, while attractive and informative packaging design succeeded in increasing interest in the product. This is reflected in increased purchases and market expansion. In this way, the assistance successfully boosted Omasan Taste's sales through strategies to increase consumer confidence and product competitiveness in a larger market.

The consumer purchase motivation of Organic Food in Online Retail

Organic food relies on consumer confidence as the driver of its buying process. Generally, consumers purchase it directly to ensure its organic guarantee. The increasing purchase of agricultural products and organic food online in Indonesia shows consumer confidence in organic products sold in e-commerce. These studies aimed to determine the driving factors of purchasing organic food through online retailing, the types of organic food purchased, and the relationship between consumer motivation and purchasing decisions. This study uses a cross-sectional method with a purposive sampling technique, and the data is processed using SPSS with General Linear Model analysis. The results from 102 respondents in Indonesia showed that convenience, practicality, and time efficiency as the biggest motivation of consumers (85.30%). On the other hand, pleasure is the slightest consumer motivation (1.0%). Vegetables and processed seeds/nuts are widely purchased as fresh and processed organic foods. The relationship between consumer motivation and online purchasing decisions is that both variables affect one another. The consumer motivation driving factors are diverse product variants, attractive packaging, organic labels, nutritional value, discounts, time efficiency in purchasing, easy-to-find online stores, and advertising. Affordable prices do not motivate consumers to purchase organic food online. Therefore, organic food consumers in Indonesia purchase products through online retailing for convenience.

Empowering economic independence: POKDAKAN modernization and market integration in Tanjung Rhu Village, Pekanbaru City

The "Mina Sari Jaya" Fish Cultivation Group (POKDAKAN) in Tanjung Rhu Village, Limapuluh District, Pekanbaru City, is undergoing an economic empowerment program aiming for group financial independence within RT 05 RW 06. This initiative combines legal and fisheries expertise to create a comprehensive community economic development strategy. The program offers training in digital marketing, fisheries business management, and legal aspects of running a business. As a result, the group has successfully developed and packaged processed catfish products like snacks and nuggets in standardized, attractive packaging, increasing market appeal. Additionally, these products are now available on online marketplaces like Shopee and Tiktok Shop, generating potential income for POKDAKAN members. Furthermore, the program facilitated the establishment of a formalized business entity for the farmer group, complete with a notarial deed and a deed of establishment.

KAJIAN MUTU SELAMA PENYIMPANAN READY TO EAT SIE REUBOH DALAM KEMASAN ALUMUNIUM FOIL

Traditional food is one of the regional tourist attractions, so its quality needs to be improved through increasing shelf life and attractive packaging. Sie reuboh is processed meat with a traditional recipe typical of Aceh Besar. This menu is a festival menu, which means beef boiled together with lard, palm vinegar and spices. The addition of vinegar makes the taste of sie reuboh very distinctive and also increases its shelf life at room temperature. Therefore, this research examines the potential of ready to eat (RTE) sie reuboh by observing changes in quality after being stored for 29 days packaged in aluminum foil packaging at refrigerated room temperature (25-27°C) and refrigerator temperature (5-8°C). The quality parameters observed were water content, pH, TBA value and sensory quality of sie reuboh every week (0, 8, 15, 22 and 29 days of storage). The test results showed that during 29 days of storage, there was a decrease in pH and an increase in TBA values, water content and total microbial fluctuations. Observation results showed that sie reuboh stored at a temperature of 5-8°C had better quality after storage for 29 days than that stored at a temperature of 25-27°C.

Perlindungan Hukum Terhadap Konsumen Atas Produk Pangan Kemasan Yang Tidak Memiliki Label

Introduction: The expiry date of a food and beverage product in the form of the date, month and year of storage of the food and beverage product is printed on the packaging label which is intended to inform consumers about the product consumed. Includes expiration dates that are useful to consumers, retailers, sellers and manufacturers. Adding expiration dates to food gives consumers clear information about product safety, allows traders and sellers to manage inventory of traded products, and allows manufacturers to know the product warranty period after it has been produced.Purposes of the Research: The purpose of writing carried out by the author is to find out the effect of consumer buying interest on packaged food products that do not have labels and to know and explain how consumers protect packaged food products that do not have labels.Methods of the Research: The research method used by the author in this study is normative juridical where research is carried out to obtain data through library studies, namely various literature and scientific materials, brochures and so on.Results of the Research: The results of the study indicate that packaging can influence consumer interest in buying. If we look at it now, it's not only the large food industry products that are starting to intensively create attractive packaging innovations, this has also begun to be followed by MSME business actors or home industries. Labels help consumers to obtain product information for the benefit and welfare of consumers. With this packaged information, it will reduce the losses that consumers get. The benefit of including the correct label or information on the package is to provide knowledge to the parties concerned with the item. With this article to protect consumers, in order to balance the potential awareness that is built in the relationship between business actors and consumers. And to improve the quality and quality of merchandise properly