Attraction Effect Research Articles

“Influencers” e intención de compra centennial. Efectos pioneros persuasivos desde el atractivo físico y social

Social networks have proliferated in the paradigms of mass communication. The figure of the influencer becomes of high interest due to its impact on new types of consumption. In the diversity of consumers, the centennial generation stands out for its profile involved in the digital environment. The importance of the influencer in consumer decisions becomes relevant in the study. Physical and social attractiveness are determinants in the formation of effects on the purchase intentions of this generational segment. The objective was to analyze the effect of physical attractiveness on social attractiveness and purchase intention and to confirm the mediating effect of social attractiveness. A sample of 132 generation Z university consumers was analyzed. Through a regression model with mediation, the direct persuasive effects of physical attractiveness on purchase intention and the catalytic effect of social attractiveness between such variables are confirmed.

The Influence of Tourist Attraction and Digital Marketing on Return Visit Interest with Tourist Satisfaction as a Mediating Variable in Tinalah Tourism Village, Kulonprogo Regency

The objectives of this study include: (1) To determine the effect of tourist attraction on tourist satisfaction at Tinalah tourist attraction, Kulonprogo Regency. (2) To determine the effect of digital marketing on tourist satisfaction at Tinalah Tourism Village, Kulonprogo Regency. (3) To determine the effect of tourist satisfaction on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency. (4) To determine the effect of tourist attraction on return visit interest in Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. (5) To determine the effect of digital marketing on return visit interest in the Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. The research design used in this research was quantitative research design. The population used in this study were tourists visiting Tinalah Tourism Village, Tinalah, Kulonprogo Regency with a large and unknown number. The sampling technique used in this study is non probability sampling by purposive sampling. The respondents who met the criteria were tourists who had visited Tinalah Tourism Village with a maximum limit of the last three months. The research sample amounted to 150 people. The data collection procedure in this study is to use the questionnaire method. The analytical tool used is Patial Least Square (PLS), which is a variance-based SEM, with SmartPLS 2.0 software. Based on the results of the analysis discussed in the previous chapter, the following conclusions can be given: (1) Attractiveness of tourist objects has a positive effect on tourist satisfaction in Tinalah Tourism Village, Kulonprogo Regency. (2) Digital marketing has a positive effect on tourist satisfaction in Tinalah Tourism Village, Kulonprogo Regency. (3) Tourist satisfaction has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency. (4) Tourism attraction has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. (5) Digital marketing has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction.

The role of brand equity and decoy effect on actual purchase of insulated water flasks

The role of brand equity and decoy effect on actual purchase of insulated water flasks

Keep neuroinflammation in mind when addressing Alzheimer's disease: A microglia perspective.

This commentary offers a detailed examination of a newly published paper on the effects of small molecule decoys of amyloid-β (Aβ) aggregation on microglial activation. It was discovered that the NSC16224 decoy peptide inhibited proinflammatory cytokines TNFα and IL6 release from microglia in response to Aβ40 and Aβ42 treatment. The research addresses the potential of blocking a sequence of events that lead to the progression of Alzheimer's disease (AD). Here, we discuss the significance of these results in neuroinflammation, highlighting the greater implications for how decoy peptides would be interesting for the research and development of new drugs for AD therapy.

Analyzing tourist expenditures incurred on long-, medium-, and short-haul trips to Taiwan

This study examined the consumption demands of short-, medium-, and long-haul tourists in Taiwan, considering the effects of tourism attractiveness, generational cohorts, and nationalities on tourism consumption demand. We employed an Almost Ideal Demand System model to estimate the expenditures and price elasticities based on tourism expenditure data of 3018 visitors to Taiwan. The results indicated that varying degrees of price elasticity were observed among short-, medium-, and long-haul tourists. Long-haul tourists exhibited the highest elasticity in terms of shopping prices and expenditure. The factors influencing tourists' attraction to Taiwan were identified as the geographical convenience of their travel and their nationalities, which, in turn, affected their consumption demands. Thus, based on tourists' relevant characteristics to implement targeted marketing strategies.

Excessive consumption behavior of young people under the wave of digital payment: an analysis from the perspective of behavioral economics

With the popularization of digital payment, the excessive consumption of young people is increasingly serious, which harms personal finance and social and economic stability. This paper employs behavioral economics theory to analyze the internal mechanism of excessive consumption among young people within the background of digital payment. It considers individual-level reference dependence, payment isolation, hyperbolic discounting psychology, and external framing effects and decoy effects. Moreover, suggestions are given based on these analyses to help young people form rational consumption attitudes through educational initiatives, guidance from family and social networks, the dissemination of information, policy encouragement, regulatory enhancement, and legal safeguards. This initiative aims to promote the well-being of the consumer market and the economic growth of the nation by fostering a healthy consumer environment and the development of healthy and sustainable consumer habits among young people.

Influence Analysis of The Factors Determining Consumer Decisions on The Marketing Performance of J&T Express in Pontianak

Digital technology, such as e-commerce, has changed the way people live by providing convenience, speed, comfort and efficiency. Freight forwarding services are vital in online transactions to deliver goods from sellers to buyers. The purpose of this study was conducted to determine the effect of customer orientation, promotional attractiveness, and competitive pricing on marketing performance. This research method uses the causality method which aims to test how much the cause-and-effect relationship between the independent variable and the dependent variable is. The population of this study were consumers totaling 13,577, from 2018-2023, and a sample of 100 respondents. The data analysis technique uses quantitative data analysis and uses a range scale measurement. The results of simultaneous testing (F test) indicate that customer orientation, promotional attractiveness, and competitive prices have a significant effect on marketing performance. The results of persial testing (t test) show that customer orientation, promotional attractiveness, and competitive prices have a significant effect on marketing performance.

Investigating Potential Interactive Effects Between Limbal Rings and Facial Attractiveness

AbstractLimbal rings are dark bands in the eyes that circle the iris. Previous research suggests that the presence of limbal rings augments perceptions of male faces as healthy and attractive, particularly among female perceivers. Nonetheless, a degree of heterogeneity exists in attractiveness effects across different stimulus sets. One possibility of this discrepancy could be previously undetected differences in attractiveness across different social targets that impede a clearer understanding for the signal value of limbal rings. Namely, it could be possible that the attractiveness advantage of faces with limbal rings is most apparent among highly attractive stimuli. This study sought to reconcile this discrepancy by developing a novel stimulus set that systematically varies the attractiveness of social targets in addition to the presence of limbal rings in male faces. Women evaluated these targets based on perceptions of their health and attractiveness. Although limbal rings continued to augment perceptions of health in male faces, no differences emerged in the attractiveness of faces with and without limbal rings.

Micromechanism of interparticle normal magnetic attraction effect in magnetorheological suspensions based on magnetic-dipole theory

In order to reveal adsorption-regulation micromechanism and debonding micromechanism between wall surface and magnetorheological (MR) wall-climbing robot legs, an interparticle normal magnetic attraction (NMA) mechanics model was constructed based upon the magnetic-dipole theory. According to analysis of NMA mechanics, it was confirmed that the interparticle NMA could be intensified with enhancing magnetic-particle diameter but was weakened with ratio of adjacent magnetic-particles distance to magnetic-particle radius. It means that the adhesive capacity between MR wall-climbing robot legs and wall surface could be strengthened by increasing magnetic-particle size and decreasing interparticle distance. Furthermore, it was found that the NMA of the first particle in the magnetic chain was positively related to magnetic-particles number until the magnetic-particles number reached a critical value. Consequently, the adsorption ability between MR wall-climbing robot legs and wall surface could be effectively controlled by changing magnetic-particles number. Besides, the strongest NMA appeared at the middle of the magnetic chain. However, the weakest NMA locates at both ends of the magnetic chain. Thus, it could be concluded that the end of the magnetic chain would be separated from wall surface rather than fracture occurred in the middle of the magnetic chain when the MR wall-climbing robot legs divorced from wall surface.

Perceived effectiveness of celebrities and online influencers in advertising endorsement among Malaysian young adults

Purpose With the emergence of social media, online influencers have played a major role in brand marketing. This study aims to examine how Malaysian young adults perceive advertising endorsements of celebrities and online influencers within the framework of parasocial relations and multiculturalism. Design/methodology/approach This study engaged 42 Malaysian young adults aged 18–24 in semistructured interviews. They were asked to share a television commercial with celebrity endorsement and explain why it was impressive. They were then asked explicitly to compare traditional celebrities and online influencers in terms of attractiveness, credibility and endorsement effects. Findings Advertising execution strategies and emotional attachment to advertising endorsers are the two main reasons for making an advertisement impressive. Interviewees demonstrate strong emotional attachments to celebrities who are national icons. Online influencers are perceived as more relatable, authentic and credible than traditional celebrities. Interviewees perceive that endorsements by traditional celebrities were more effective for luxurious brands and brands targeting older consumers. On the other hand, endorsements by online influencers were perceived to be more effective for low-involvement product categories and brands that target younger consumers. Research limitations/implications This study presents a summary of the parallel perceptions of online influencers and celebrities to explain how young consumers evaluate advertising with celebrity and social media influencer endorsement. Practical implications Malaysian young adults perceive endorsers as people who guide their experiences with ads. Adopting an endorser who is young, has a trendy image, and has a similar cultural background enhances the relatability of ads for young adults. National sports heroes can serve as nation-building agents through celebrity endorsement in advertising. Originality/value Few studies directly compare the endorsement effects of celebrities and online influencers in a multicultural setting. This study provides marketing and theoretical insights to unravel the influencing mechanism of parasocial relations and multiculturalism.

Influence of Avatar Identification on the Attraction of Virtual Reality Games: Survey Study.

In gaming, the embodied interaction experience of avatars serves as a key to emotional sublimation in artistic creation. This presents the emotional expression of art in a more vivid form, which is a critical factor in the high attractiveness of virtual reality (VR) games to players. Intertwined with players' physiological and psychological responses, immersion is an essential element for enhancing gaming attractiveness. This study aims to explore how to help players establish a sense of identity with their embodied avatars in VR game environments and enhance the attractiveness of games to players through the mediating effect of immersion. We conducted a structured questionnaire survey refined through repeated validation. A total of 402 VR users were publicly recruited through the internet from March 22, 2024, to April 13, 2024. Statistical analysis was conducted using the SPSS and Amos tools, including correlation analysis, regression analysis, and mediation effect verification. We divided the self-differentiation theory into 4 dimensions to validate their impact on avatar identification. Subsequently, we correlated the effects of avatar identification, game immersion, and game attractiveness and proposed a hypothetical mediating model. Regression analysis of the predictor variables and the dependent variable indicated a significant positive predictive effect (P<.001); the variance inflation factor values for each independent variable were all <5. In the hypothesis testing of the mediating effect, the total mediating effect was significant (P<.001). Regarding the direct impact, both the effect of avatar identification on immersion and the effect of immersion on game attractiveness were significant (P<.001). However, the direct effect of avatar identification on game attractiveness was not significant (P=.28). Regarding the indirect impact, the effect of avatar identification on game attractiveness was significant (P<.001). The results indicate a significant positive correlation between different dimensions of the self-differentiation theory and identification with avatars. Moreover, immersion in the game fully mediated the relationship between identification with avatars and game attractiveness. This study underscores that the embodiment of avatar identification is influenced by dimensions of self-differentiation, and the impact of identification with avatars on game attractiveness is contingent upon full mediation by immersion. These findings deepen our understanding of the role of avatar identification in VR gaming.

Global existence and boundedness in a two‐dimensional parabolic chemotaxis system with competing attraction and repulsion effects

In this paper, we investigate a chemotaxis system under homogeneous Neumann boundary conditions within a bounded domain with a smooth boundary. The system describes the movement of cells in response to two chemical signal substances: one acts as a chemoattractant, while the other serves as a chemorepellent, both produced by the cells. The system takes into account chemotactic sensitivity in the reaction movement when detecting these chemicals. Under certain assumptions, we demonstrate the existence of a unique global bounded classical solution for the proposed problem. To further understand the time evolution of the system's solutions, we conduct numerical experiments and analyze the dynamic properties of the norm of the solutions with respect to variations in chemical production rates.

More knowledge, more choices? How peer recognition of physicians' knowledge sharing affect patients' consultation in online health communities.

The advent of telemedicine has revolutionized healthcare consultations, primarily due to the digital era and global health concerns. Online healthcare communities (OHCs) have emerged as platforms for physicians to share health-related articles, promoting digital public health awareness and knowledge dissemination. The continuous dissemination of health knowledge by physicians online is considered a crucial driving force in attracting patients to seek online consultations. Based on the elaboration likelihood model and the information overload theory, this study explores how persuasive messages from other patients' peer recognition, including knowledge popularity and attractiveness, affect patients' consultation decisions. Additionally, the study examines the three-way interaction between knowledge popularity, attractiveness, and quantity in shaping patient consultations. Using data collected from 2,676 physicians on haodf.com, this study established an ordinary least squares (OLS) regression model with time and city fixed effects to test the hypothesis. The results show that: (1) peer recognition (knowledge popularity and attractiveness) from other patients positively impacts patients' consultation; (2) knowledge attractiveness positively moderate the relationship between knowledge popularity and patients' consultation; (3) there is a three-way effect of knowledge popularity, knowledge attractiveness, and knowledge quantity on patients' consultation. Our findings offer valuable guidance for platform design and healthcare practitioners, boosting patient-physician engagement in online healthcare communities.

CBRec: A causal way balancing multidimensional attraction effect in POI recommendations

In the next Point-of-Interest recommendation, sparse and uneven location data generate biases, resulting in homogeneous recommendation outcomes that fail to reflect user preferences. Although there are many related unbiased studies, they still exhibit limitations. They lack a unified debiasing paradigm and typically employ different methods to address various biases, resulting in complex and incompatible debiasing models. Additionally, they often overlook the potential advantages of biases, thus harming the quality of location features. To address these challenges, we propose a unified debiasing paradigm by intervening in location attraction to balance the positive and negative effects of bias. By analyzing the structural causal graph, we identify attraction as a feature influenced by bias. By comparing observational results affected by attraction with counterfactual results unaffected by it, we derive a unified debiasing paradigm that eliminates the effects of bias. Additionally, through feature fusion, we embed multidimensional attraction into user features, leveraging the advantages of bias to preserve the quality of location features. Finally, experimental results on five real-world datasets demonstrate that our proposed model outperforms recent sequential recommendation models.

Nanomaterial-mediated host directed therapy of tuberculosis by manipulating macrophage autophagy.

Tuberculosis (TB), induced by Mycobacterium tuberculosis (Mtb) infection, remains a major public health issue worldwide. Mtb has developed complicated strategies to inhibit the immunological clearance of host cells, which significantly promote TB epidemic and weaken the anti-TB treatments. Host-directed therapy (HDT) is a novel approach in the field of anti-infection for overcoming antimicrobial resistance by enhancing the antimicrobial activities of phagocytes through phagosomal maturation, autophagy and antimicrobial peptides. Autophagy, a highly conserved cellular event within eukaryotic cells that is effective against a variety of bacterial infections, has been shown to play a protective role in host defense against Mtb. In recent decades, the introduction of nanomaterials into medical fields open up a new scene for novel therapeutics with enhanced efficiency and safety against different diseases. The active modification of nanomaterials not only allows their attractive targeting effects against the host cells, but also introduce the potential to regulate the host anti-TB immunological mechanisms, such as apoptosis, autophagy or macrophage polarization. In this review, we introduced the mechanisms of host cell autophagy for intracellular Mtb clearance, and how functional nanomaterials regulate autophagy for disease treatment. Moreover, we summarized the recent advances of nanomaterials for autophagy regulations as novel HDT strategies for anti-TB treatment, which may benefit the development of more effective anti-TB treatments.

The Role of Social Feedback in Technology Acceptance: A One-Week Diary Study with Exoskeleton Users at the Workplace

Occupational exoskeletons constitute a new assistive technology for industrial workers. In the social context of the workplace, colleagues are likely to react to the noticeable appearance of these devices. Drawing on established technology acceptance theories and recent exoskeleton research, we addressed the following issues: (1) What is the effect of co-worker feedback and self-perceived attractiveness on workers’ intention to use an exoskeleton over time? And (2) do these variables predict intention to use beyond perceived usefulness and ease of use? We examined these questions in a one-week diary study with 22 industrial workers. They tested passive exoskeletons during their regular work for six consecutive days and completed a short questionnaire including evaluations of perceived usefulness, ease of use, attractiveness, and social feedback received on a daily basis. The collected data were analyzed using hierarchical linear models (HLM). Results showed that usefulness (but not ease of use) significantly predicted intention to use an exoskeleton. Over and above, self-perceived attractiveness significantly affected initial intention to use, whereas the effects of social feedback unfolded over time. Our study contributes to a better understanding of the social dynamics experienced by users of wearable technology.

Beauty pays, but not under all circumstances: Evidence on gendered hiring discrimination from a novel experimental treatment using deepfakes

Using deepfaked job application videos as a novel experimental treatment, this study analyses the effects of physical attractiveness for men and women on their hypothetical hiring chances. Based on status construction theory, we argue that whether gendered expectations through physical attractiveness translate into better hiring chances depends on the social context. To test this theoretical claim, we conducted a 2×2×2 factorial survey experiment among respondents with personnel responsibilities (N = 493). Using deep-learning techniques, we swap the faces of fictitious male and female candidates in application videos, thus varying gender and physical attractiveness while holding everything else constant. Additionally, we manipulate the occupational context with job advertisements for a male-typed and a female-typed job. Results show that attractive applicants score higher in competence ratings and are more likely to be invited for a job interview than less attractive candidates. However, only men consistently profit from their looks, while women benefit from a beauty premium in the female-typed, but not in the male-typed job. These results strongly support the idea that physical attractiveness works as a status characteristic, triggers gendered expectations, and leads to beauty-based treatment differences. This study suggests that the use of deepfakes is a promising avenue to move inequality research forward.

Central tendency and serial dependence in vestibular path integration.

Path integration, the process of updating one's position using successive self-motion signals, has previously been studied using visual distance reproduction tasks in which optic flow patterns provide information about traveled distance. These studies have reported that reproduced distances show two types of systematic biases: central tendency and serial dependence. In the present study, we investigated whether these biases are also present in vestibular path integration. Participants were seated on a linear motion platform and performed a distance reproduction task in total darkness. The platform first passively moved the participant a pre-defined stimulus distance which they then actively reproduced by steering the platform back the same distance. Stimulus distances were sampled from short- and long-distance probability distributions and presented in either a randomized order or in separate blocks to study the effect of presentation context. Similar to the effects observed in visual path integration, we found that reproduced distances showed an overall positive central tendency effect as well as a positive, attractive serial dependence effect. Furthermore, reproduction behavior was affected by presentation context. These results were mostly consistent with predictions of a Bayesian Kalman-filter model, originally proposed for visual path integration.

Attraction of pitfall trap preservation fluids complicates the estimation of Collembola density

Collembola (springtail) communities consist of three eco-morphologically defined life forms: the euedaphics dwell inside the soil matrix, the epedaphics (including atmobiotics) live on the ground and in vegetation, and the hemiedaphics are intermediate. The vast majority of springtail community studies focus on the belowground (eu- and hemiedaphic) forms that are generally collected by taking and extracting soil cores. Few investigations have dealt with epedaphic Collembola that are usually captured with pitfall traps, and only very few studies so far covered all three life forms. When epedaphic and belowground species are sampled using both methods simultaneously, core data (true densities, [individuals m-2]) and pitfall data (activity abundances, [individuals trap-1 length of trapping period-1]) may be analyzed independently, but are incompatible in a common statistical framework. As a remedy, two competing numerical approaches to estimate true densities from activity abundances have been described in literature: the nested-cross array and the two-circle method. Attraction or deterrence effects of trap preservation fluids bias the density estimation of the nested-cross array, but not of the two-circle method. To determine whether this bias may be expected for Collembola, and thus which of the two methods should be used in future studies, we experimentally tested potential effects of preservation fluids on trap catch rates. Three preservation fluids (sodium benzoate, propylene glycol, formaldehyde) and a detergent (Tween80) significantly increased the number of captured springtails, thus demonstrating an attraction effect and the deficiency of the nested-cross array. In future studies of collembolan communities, we therefore suggest complementing the traditional focus on the eu- and hemiedaphic life forms by sampling epedaphic species using pitfalls, and subsequently remodelling the trapping data with the two-circle method.

SNS화장품 광고에서 화장품구매행동, 소비성향, 외모관심도가 추천의도에 미치는 영향에 관한 연구 : 광고모델 매력성의 조절효과를 중심으로

The increasing use of social media is having a significant impact on online and offline purchasing behavior, as consumers share content they are interested in and exchange information. Businesses are responding to this shift by increasing their social media advertising, which has a positive impact on brand purchase behavior. This study aims to empirically investigate the influence of consumers' spending behavior and appearance interest on recommendation intention in cosmetics advertisements on SNS and the moderating effect of advertisement model attractiveness. For this study, an online survey was conducted among 568 consumers who have purchased cosmetics on SNS. SPSS 28.0 was used for statistical analysis, and factor analysis, reliability test, and multiple regression analysis were conducted. The results of this study were as follows First, the experience of purchasing cosmetics on SNS and the frequency of information acquisition were found to have a positive effect on recommendation intention. Second, spending behavioral attitudes such as sympathy and impulsivity were found to have a static effect on recommendation intent. Third, appearance orientation has a static effect on recommendation intention. Fourth, advertisement model attractiveness moderated the relationship between SNS cosmetics purchase frequency and YouTube cosmetics information acquisition frequency and recommendation intention, and advertisement model attractiveness moderated the relationship between impulsivity and appearance orientation and recommendation intention. The study found the propensity of splurge and agreeableness on spending behavioral suggests that consumers use social media to show off their social status and tend to imitate the behavior of others. In addition, the effect of appearance orientation on recommendation intention highlights the importance of appearance as a factor in consumer behavior. The moderating effect of advertisement model attractiveness suggests that it is important to consider the personality of the model to fit the cosmetics brand image when considering the influence of advertisement model attractiveness. This study aims to contribute to consumer behavior theory by deepening our understanding of the effectiveness of social media advertising and proposing an integrated model of recommendation intention formation. Future research should expand to a wider range of products to confirm the persistence of social media advertising effects. The results of this study can be used as a useful basis for companies to establish social media advertising strategies.