Attitudes In China Research Articles

Video-streamed Intangible Cultural Heritage, Ethnic Perceptions, and Cross-cultural Competence in China

The aim of the present study was to investigate the capacity of video-streamed content related to intangible cultural heritage (ICH) associated with Chinese ethnic minorities to enhance cross-cultural competence and perceptions about ethnic minority communities among users from China’s ethnic majority. Moreover, the research examined how users’ motivations and demographic factors moderate these relations. Utilizing a quantitative online questionnaire to examine video-streaming users in China, the research employed linear regression and hierarchical regression analyses to test these relationships. The findings indicated that cross-cultural attitudes and skills served as positive predictors of participants’ affinity for ethnic minorities, suggesting more favorable cross-cultural attitudes and skills led to more liking of ethnic minorities. However, these factors did not forecast stereotypical perceptions of ethnic minorities. Notably, cross-cultural knowledge was found to have no predictive capability regarding either affinity or stereotypical perceptions. Furthermore, user motivations to use live-streamed ICH content, specifically amotivation and regulation, were found to significantly moderate the connections between cross-cultural competence and attitudes toward ethnic minorities. In other words, participants who perceived the benefits of using live-streamed ICH content contributed to the relationships. These findings provide substantial insight into the complex interrelationship between digital media use, cross-cultural competence, and interethnic attitudes in China’s context. The study highlights the ability of video-streamed ICH content to foster positive interethnic relations while unpacking subtle influences of user motivation in the process. The findings presented here may guide the development of approaches aimed at utilizing digital platforms to enhance cultural comprehension and mitigate stereotypes within multicultural communities internationally, thus enriching the overarching discussion regarding the influence of digital media on the formation of cross-cultural perceptions and interactions.

Self-interest or ethic: Consumer segmentation for purchasing agricultural products online based on attitude in China

This paper aims to segment online consumers based on their attitude toward self-interest and ethical attitudes and explore the impact of these attitudes on the purchasing behavior of agricultural products online in China. The study was conducted using 633 online survey responses from consumers who have purchased agricultural products online in China. First, to validate the relationship between attitude and behavior by structural equation modeling. Next, the number of segments was determined using K-means. Finally, Pearson Chi-square difference tests were performed to analyze demographic and behavioral variables and identify each segment’s characteristics. The results of this study provide a segmentation analysis of the online market for agricultural products in China. The four segments identified are pure ethical consumers, information communicators, brand-quality pursuers, and well-heeled shoppers. Additionally, this study reveals the characteristics of each segment based on demographic and behavioral variables. This study provides a novel approach to segmenting Chinese consumers who purchase agricultural products online based on their attitudes toward self-interest and ethical attitudes, aiming to understand the impact of these attitudes on their purchasing behavior. Moreover, from an ethical consumerism perspective, it explores the effect of ethical information on purchasing agricultural products online, highlighting its significant implications for online marketing strategies.

A Study on Attitude in China’s Political News Discourse in ...the Light of Appraisal Theory: The Case of the RussiaUkraine crisis reports By: Heba Awny Abd El- Hamid Ismail A PhD Researcher The Department of English Language and Literature, The Faculty of Arts, Suez University

A Study on Attitude in China’s Political News Discourse in ...the Light of Appraisal Theory: The Case of the RussiaUkraine crisis reports By: Heba Awny Abd El- Hamid Ismail A PhD Researcher The Department of English Language and Literature, The Faculty of Arts, Suez University

Divergence in Chinese Sexual Attitudes: An Age-Period-Cohort Analysis.

A crucial component of comprehending societal change is understanding how sexual attitudes have evolved over time. The substantial and typical changes in China have created an ideal quasi-experimental design and a wealth of empirical data for tracking the evolution of sexual attitudes. However, existing research has failed to adequately analyze the temporal trends in Chinese sexual attitudes. This study employed an age-period-cohort framework to investigate changes in public sexual attitudes, including premarital sex, extramarital sex, and homosexuality. And it further delved into these attitudes in light of two unique aspects of Chinese society: urban-rural divide and political status. It explored the contributing elements and potential processes of changing public sexual attitudes in China using data from seven waves of national social survey conducted from 2010 to 2021. The findings indicated that public sexual attitudes became more conservative with age; the period effect exhibited a fluctuating upward trend, indicating a general increase in acceptance of the three sexual attitudes; notable differences in sexual attitudes among cohorts were identified. The divergence in sexual attitudes was significantly influenced by urban-rural divide and political status.

Perceptions and Attitudes of The Chinese Young Generation Towards Sustainable Practices in Traditional Fashion Design

This paper examines the awareness and attitudes of China's younger generation towards sustainable practices in traditional fashion design. Ehlers, S. (2016) The younger generation increasingly recognizes the environmental and social impacts of the fashion industry and shows support for sustainable practices such as the use of eco-friendly materials and recycling. However, challenges like high costs and consumer inertia persist. Future efforts should focus on promoting sustainable fashion through education, collaboration, and policy initiatives to foster a more sustainable fashion industry.

A Study on Attitude in China’s Political News Discourse in the Light of Appraisal Theory: The Case of the Russia-Ukraine crisis reports

A Study on Attitude in China’s Political News Discourse in the Light of Appraisal Theory: The Case of the Russia-Ukraine crisis reports

Testing influences of openness, conscientiousness, nationalism, media diversity, social class, and informational echo chambers on support for official responses to COVID-19 in Wuhan in November, 2020.

As the COVID-19 pandemic raged, controversies about governmental responses to the epidemic also emerged in China. Previous studies mainly described the phenomenon of individual differences on support for governmental responses to COVID-19 with less attention to the underlying causal mechanisms. Thus, this study tries to verify the factors influencing public support for official behaviors in COVID-19. A questionnaire survey was drew on in Wuhan city during the COVID-19 outbreak. The quota sampling method was adopted according to the gender and age structure of the population in Wuhan as well as the educational structure of the urban population in China. Through structural equation analysis, this study confirms that personal factors (namely conscientiousness and nationalistic ideology), behavioral factors (namely media diversity and echo chamber acts) exert significantly positive impacts on support for governmental responses. The echo chamber acts play important mediating roles in the relationship between each independent variable and support for governmental responses. The originality of this study is that it constructs a comprehensive model of influencing factors of support for governmental responses with the personal, behavioral, and environmental factors. While contributing insight to political attitude in China, the research results also have significance for promoting public trust and constructing healthy public opinion in China.

Chinese senior secondary students’ attitudes towards national, regional and foreign languages: the case of Chongqing

ABSTRACT This paper reports on language attitudes towards the national language (Putonghua), the regional dialect (Chongqing) and the key foreign language (English) of a group of senior high school students (N = 321) in Chongqing in mainland China. Unlike the numerous other studies of language attitudes in China this one is situated outside the more socially-economically developed east coast cities (such as Beijing, Shanghai and Hong Kong), focuses on high school students and uses an innovative multidimensional combination of direct and indirect measurements in order to measure and compare the dimensions of integrative/instrumental attitudes and overt/covert attitudes. The findings reveal clear and statistically significant differences in participants’ attitudes towards Chongqing dialect (their mother tongue), Putonghua (their national language) and English (their foreign language). These participants attach the highest integrative value to Chongqing dialect (followed by Putonghua then English) but the highest instrumental value to English (followed by Putonghua then Chongqing dialect). Their overt attitudes are more positive than their covert attitudes towards all three language varieties and there is generally more consistency in overt attitudes than in covert attitudes.

Relationship between mental health literacy and professional psychological help-seeking attitudes in China: a chain mediation model

BackgroundMental health literacy is considered an important factor in promoting professional psychological help-seeking attitudes. However, it is important to clarify the emotional and behavioral factors that underlie this association. Drawing from the ABC model of attitudes and the Health Disclosure Decision-Making Model, this study aimed to examine the mediating role of psychological help-seeking stigma and distress disclosure in the relationship between mental health literacy and professional psychological help-seeking attitudes.MethodsWe collected data from 827 participants in seven regions of China (597 female; Mage = 26.019, SD = 5.592 years old) using self-report measures, including the Mental Health Literacy Scale, Questionnaire of Stigma for Seeking Professional Psychological Help, Distress Disclosure Index, and Attitudes Toward Seeking Professional Psychological Help-Short Form. A chain mediation model was built to examine the relationships among mental health literacy, psychological help-seeking stigma, distress disclosure, and professional psychological help-seeking attitudes.ResultsThe results of the analyses showed a positive association between mental health literacy and professional psychological help-seeking attitudes, with psychological help-seeking stigma and distress disclosure playing mediating roles in this relationship. Furthermore, even after controlling for participants’ age, gender, and education, the chain mediation effect of psychological help-seeking stigma and distress disclosure on the relationship between mental health literacy and professional psychological help-seeking attitudes was observed among the Chinese population.ConclusionsThese findings underscore the significance of mental health literacy in shaping professional psychological help-seeking attitudes, while emphasizing the need to account for psychological help-seeking stigma and distress disclosure when examining this association. Additionally, the model proposed in this study provides a valuable framework for promoting the utilization of professional mental health services.

Individualism vs. collectivism: influences on attitudes in china toward the search for meaning in life

Individualism vs. collectivism: influences on attitudes in china toward the search for meaning in life

Research on Copyright Protection Issues for Generative Artificial Intelligence Works in the Context of Divergent Judicial Attitudes in China

Research on Copyright Protection Issues for Generative Artificial Intelligence Works in the Context of Divergent Judicial Attitudes in China

Factors influencing behavioral intentions in livestream shopping: A cross-cultural study

This study aimed to clarify two research questions: (1) How do perceptions of livestream shopping differ between users and non-users across the United States (US), China, and Japan? and (2) Among American, Chinese, and Japanese users, how do personal traits influence perceived social presence and attitudes toward livestream shopping, and how do social presence and attitudes influence behavioral intentions toward livestream shopping? A three-country online survey was conducted in 2023. For Research Question 1, regarding perceptions of stimulating purchases, facilitating communication, and improving personal quality of life, American non-users (N = 480) were significantly more positive than Japanese non-users (N = 572); regarding improving personal quality of life and societal benefits, Chinese users (N = 563) were significantly more positive than American users (N = 290). Results for Research Question 2 showed commonalities and differences between the US and China. Both countries showed positive effects of interpersonal orientation and trust in streamers on social presence, of change seeking and social presence on utilitarian attitudes, and of anticipated regret and social presence on hedonic attitudes. Main differences included the stronger influence of general online trust on utilitarian attitudes in the US versus the stronger influence of trust in streamers on both utilitarian and hedonic attitudes in China.

From the eyes of censorship supporters: Chinese attitudes regarding two types of online censorship

ABSTRACT The Chinese government has developed a complicated online censorship regime targeting various media with diversified techniques. Prior literature has argued that the censorship system enjoys general support in China. However, how Chinese people perceive heterogeneous online censorship mechanisms and the corresponding censored objects remains unclear. This study focused on two different online censorship mechanisms in China: the Great Fire Wall and citizen reporting. Using survey data collected in China in 2019, we established two path models to investigate the relationships between perceived media effects, attitudes toward online censorship, desire for censored information, and media being surveilled by each censorship mechanism. Our findings have important implications for understanding the complexity and nuances in censorship-related attitudes in China.

How trust in government relates to public attitudes toward shale gas development in China

Public trust in government influences public attitudes toward the development of new technology. However, research conducted to assess the relationship has been done primarily in Western-style democracies. This research examines how public trust in the Chinese government is related, directly and indirectly, to public attitudes toward shale gas development. An online survey of a large convenience sample of Chinese residents (n = 1361) was conducted in 2022 in five provinces where shale gas extraction and/or exploration are occurring. We found that trust in central government has a direct positive association with the perceived benefits and risks of shale gas development. Respondents with higher trust in central and provincial government are more likely to express support shale gas development. There is also a statistically significant indirect positive association with support for shale gas development via greater perceived benefits, yet we did not find a statistically significant indirect effect of trust on support for shale gas development through perceived risks. The results are interesting because in China the government and the shale gas industry are more closely connected than they are in Western-style democracies and the environmental movement in China is at an early stage of development. Future research should examine how attitudes in China evolve as the scale of the shale gas industry grows and the environmental movement grows.

Are Cantonese (Yue) and Hokkien (Southern Min) contested languages? Language planning and language attitudes in China and Malaysia

ABSTRACT Both among mainland China speakers and within the sizeable Chinese minority that lives in Malaysia, language varieties are categorised into two main groups: ‘languages’ on the one hand, and ‘dialects’ on the other. ‘Languages’ often enjoy at least some degree of official protection, have a written form, are used in some high domains, etc., whereas ‘dialects’ are supposed to be mostly oral languages spoken in low domains. Many of the varieties considered ‘dialects’ are however more accurately described as full-fledged languages that only share common origins with Mandarin, in the same way as Romance languages share common origins with Latin. Among these, Cantonese and Hokkien, the most widely spoken heritage languages in Malaysia, are notable examples. After an outline of the terminology employed to refer to Cantonese and Hokkien, this study examines the linguistic situation in China and Malaysia and the language planning activities carried out to maintain these two Chinese varieties. The methodology used to collect the data is then introduced, i.e. a sociolinguistic survey on the respondents’ opinion on language planning strategies and on the use of the terms ‘language’ and ‘dialect’. There follow a presentation of the data, a discussion of the results and some general conclusions.

A Survey of Myopia Correction Pattern of Children and Parent's Attitudes in China.

This survey provides information about Chinese children's myopia correction status and parents' attitudes toward myopia correction. Under the background of a guideline of appropriate techniques for the prevention and control of children's myopia, this study aimed to investigate the current myopia correction pattern of children and parents' attitudes. Two self-administered questionnaires were distributed to 684 children with myopia corrections and 450 parents (384 mothers and 66 fathers) to explore children's myopia correction patterns and parental attitudes. The questionnaire investigated the pattern of children's myopia correction, prescribing of children's myopia correction, the incidence of high myopia, parental attitudes toward various myopia corrections methods, and preferred initial age for contact lens usage. Single-vision spectacles (n = 600; 88.2 ± 7.4%) are widely used in China because of their comfort and affordability. More than 80% of children use single-vision spectacles prescribed by ophthalmologists and opticians. Children who used single-vision spectacles at an earlier age had more incidence of high myopia (18.4 ± 4.2%) than those who used single-vision spectacles at a later age (0.7 ± 0.9%). Effective myopia control was the primary reason parents preferred to choose different optical corrections, followed by safety, convenience, clarity, affordability, comfort, and other reasons. The survey indicated that 52.4% of parents whose children used orthokeratology lenses would have preferred safe and convenient options if available. In addition, 50% of the parents preferred delaying their children's use of orthokeratology lenses and other contact lenses to an older age. Single-vision spectacles are still a popular option to correct myopia in children. There was a demonstrated increase in myopia in children who used single spectacles at an earlier age. Parents' attitudes were important factors for selecting myopia corrections in children.

Factors affecting college students’ attitudes towards carpooling

Abstract As a sustainable mode of travel, carpooling is an effective solution to environmental and energy problems, but it has not been fully utilized. The research on carpooling attitudes, especially for college students, still needs to be improved. In response to this problem, this paper aims to investigate the effect of personal attributes, travel attributes, attitude attributes and other attributes of students on carpooling attitudes in China. To collect the data, an online questionnaire survey was implemented at Shenzhen University, and 514 students participated. Based on the samples, the multinomial logit model is used to explore the contribution of all variables. The model results showed that personal attributes such as sex and age had no significant effect on the attitude of college students towards carpooling. The safety of carpooling and its high cost make college students have a neutral attitude towards it. The most concerning factor for college students in carpooling is comfort. These findings can provide valuable suggestions for measures to be taken in response to different attributes affecting students’ attitudes and are particularly important for the university and government to make optimal decisions to motivate students to select carpooling.

The Influence of the Big Five Personality Traits on Residents' Plastic Reduction Attitudes in China.

Plastic pollution has become one of the most pressing environmental issues. It is essential to understand why an individual is or is not supportive of reducing plastics. This study aims to investigate the dynamics behind residents' plastic reduction attitudes from the lens of the Big Five personality traits. A sample of 521 residents in China was recruited and analyzed for this study. The results indicate that the Conscientiousness personality type is a reliable green personality with positive plastic reduction attitudes. Highly conscientious individuals are more responsible for the environment, and are expected to strictly follow the plastic ban policies, whereas less conscientious individuals are more likely to turn a blind eye to them. More importantly, the relationship between a Conscientiousness personality and plastic reduction attitudes is negatively moderated by education. The discovery of education's moderating role suggests that both an inborn personality trait of Conscientiousness and post-born education can complementarily shape residents' plastic reduction attitudes. The findings of this study deepen the understanding of the causes of pro-environmental attitudes and provide valuable insights into plastic management in China.

Elements of Food Service Design for Low-Carbon Tourism-Based on Dine-In Tourist Behavior and Attitudes in China

One of the key issues in sustainable tourism research is the gap between tourists’ expressed friendly attitudes towards sustainable behaviors and their actual behaviors. Although many “low-carbon” themed restaurants have emerged during the low-carbon transformation of the Chinese tourism industry, low-carbon food services have not been significantly improved. This study takes food as the entry point to explore tourists’ behavior and attitudes towards low-carbon tourism in relation to food. We conducted two interviews. The first interview was a semi-structured contextual interview with 120 tourists who had experiences in food streets, aiming to identify the core user group: low-carbon attitude-friendly tourists with high-carbon food behaviors. The second interviews was an in-depth interview based on grounded theory with 29 core users, analyzing the four main reasons for their high-carbon food behaviors and their requirements for low-carbon food services in tourism. Based on this, we extracted four design elements for low-carbon tourism food services: low-carbon information show service, low-carbon service product attractiveness improvement, low-carbon food environment atmosphere creation, and service providers’ low-carbon behaviors. Through these four service elements, we constructed a low-carbon tourism food service design framework based on the core users’ needs, discussed the mechanism of service elements, and provided service design suggestions accordingly. The research results can be helpful for tourism providers, low-carbon tourism researchers, and designers.

How is the 2022 Russo-Ukrainian War Being Portrayed in China?

China has a complicated relationship with Russia who used to be Soviet Union. Recently, Xi Jinping has aligned closely with Putin. As Russias friend, in the 2022 Russo-Ukrainian war, does China support Russia, standing the opposite of the world? Chinas official attitude can be ambiguous, but what is the real attitude? What are mass peoples attitudes in China? Therefore, this paper studies from the Minister of Foreign Affairs and the mass peoples comments to figure out Chinas real attitude behind the word games.