Attitude-behavior Theories Research Articles

Barriers to change in regulated channel environments: Pharmacists' prescribing

Based on attitude-behavior theory and its extensions, the authors develop and test a model of pharmacists' intentions to prescribe medication under the Florida Pharmacists Self-Care Consultant Law. Data from a random sample of 490 Florida retail pharmacists, one of the few states where independent prescribing is currently allowed, revealed that frequency of past prescribing directly affects behavioral intentions. Also revealed are the underlying attitudinal and normative effects on frequency of past behavior. Post-behavioral reactions reinforce negative attitudes and the pharmacist's perception of the law's intent operates through perceived subjective norms. Suggestions for increasing pharmacists' prescribing, implications for service delivery channels, and future research directions are drawn from the findings.

Computer use, confidence, attitudes, and knowledge: A causal analysis

This study introduces a casual model which links measures of computer experience, computer-related attitudes, computer-related confidence, and perceived computer-based knowledge. The model is based on the concept of computer literacy, and on an attitude-behavior theory which argues that beliefs lead to attitudes, and that attitudes are an important precursor to behavior. The causal model suggests that computer use has a positive effect on perceived computer self-confidence, as well as on computer-related attitudes. The model hypothesizes that computer attitudes and computer confidence have a positive mutual effect, and that both factors positively effect perceived computer knowledge. Questionnaires were administered to 309 students in Grades 7–12. The theoretical model was tested by structural equation analysis (LISREL) and, as expected, all causal effects, including the reciprocal one, were confirmed. The contribution and relevance of these findings to future educational research and to school practices are discussed.

Commitment to Learning: Effects of Computer Experience, Confidence and Attitudes

Based on attitude-behavior theory which suggests that beliefs about an object lead to an attitude toward it, and that attitudes are an important precursor of behavior, this study proposes a causal model relating measures of computer-experience (degree of computer use at home and in school), computer-related attitudes (dispositions concerning the computer as an important, interesting, educational, and stereotypical tool), computer-related confidence (degree of confidence when using a computer), and commitment to computer learning (difference between self-perceived current level of computer-application knowledge and perceived level of desired knowledge). The model hypothesizes that computer experience positively affects perceived computer self-confidence and computer related attitudes. The model further hypothesizes that computer attitudes and computer confidence reciprocally affect one other in a positive way, and that both positively affect commitment to computer learning. Questionnaires were administered to 309 seventh to twelfth grade students. The theoretical model was tested by structural equation analysis (LISREL). Contrary to prediction, when attitudes were held constant, computer confidence was found to have a negative effect on commitment to learning. All other causal effects, including reciprocity were confirmed. The contribution and relevance of these findings to future educational research are discussed.

Computer use, self-confidence, and attitudes: A causal analysis

Based on attitude—behavior theory, it was hypothesized that computer use would enhance beliefs about self-perceived computer confidence, which would in turn affect attitudes towards computers. Primary level students (N = 723) completed self-report surveys that measured these three constructs. Covariance structural analyses revealed that (a) computer use positively affected computer confidence, and (b) computer confidence positively affected computer attitudes. Unexpectedly, direct computer use had a negative effect on computer attitudes, when confidence was held constant. Results suggest how computer educational environments might be improved.

The reliability of constructs derived from attitude-behavior theories: an application of generalizability theory in the health sector

Theories of reasoned action, interpersonal behavior and self-efficacy have been frequently used for research into health-related behavior. The present study investigated two methods for assessing the reliability of their theories' constructs: the test-retest method and generalizability theory. Firstly, it is demonstrated with a numerical example that the traditional test-retest coefficient has an anatomical link with the generalizability coefficient. Secondly, generalizability theory was applied in order to identify the number of occasions each construct must be measured to assure its reliability. This procedure was applied to the data collected in a study investigating the psychosocial factors influencing exercising and smoking behaviors among pregnant women. Measuring the constructs of direct attitude, habit, and intention on only one occasion was sufficient to ensure high levels of reliability. Moreover, reliability of the other constructs would be ensured if they were measured on more than one occasion.

Determinants of active self-care behaviour of insulin treated patients with diabetes: Implications for diabetes education

The most important aim of diabetes education is to alter the self-care behaviour of patients with diabetes. In order to change their behaviour its determinants must be known. The pretest of a multicentre evaluation study with 558 participating insulin treated patients with diabetes was analysed to test the usefulness of the attitude-behaviour theory of Fishbein & Ajzen in explaining and possibly changing diabetes related active self-care behaviour. The theory of Fishbein & Ajzen is based on the assumption that human behaviour is reasoned behaviour. The theory views a person's intention as the immediate determinant of action. Determinants of intention are attitude and social norm. The results showed that the attitude was the most important determinant of active self-care, while a sufficient level of knowledge and a low orientation on the powerful others health locus of control scale were prerequisites for a positive attitude. The influence of the social environment was detrimental; although people tried to motivate patients to active self-care, they could not provide any real help in performing this desired behaviour. According to the results of this study, diabetes education should first aim at improving the level of knowledge and the health locus of control of the patients and second, at a positive attitude to active self-care. It is necessary to educate the social environment to create a more supportive atmosphere for the patient with diabetes.

Methods of Pre-testing Advertising

Copy-testing methods must be both valid and informative if they are to assist in the selection and revision of advertising content. Current methods often fail to fulfil one or both of these requirements. Tests are likely to be valid when they measure purchase behaviour in natural settings using completed advertisements. Such market tests are valuable for choosing between alternative copy but at this stage they are often made too late to be of help in modifying advertisement content. Some tests based on responses to the advertisement appear to be informative but fail to predict purchase or purchase intention. Theories of advertising effect are reviewed. Whether advertisements work informatively, through persuasion or through post-purchase reinforcement, it is likely that intention to buy will indicate advertising effectiveness better than other subjective criteria will. A method of belief analysis is proposed, based on attitude-behaviour theory. In this procedure, intention to buy is used to predict purcha...