Purpose: Based on the goal content theory, the purpose of this study was to provide useful information for coaching and counseling youth athletes by confirming the content of life goals that youth athletes want to pursue throughout their lives and verifying the effect of life goals on self-regulation. Methods: For this, data were collected from 347 male and female athletes in 18 individual and group sports currently attending middle and high schools through internet surveys and field surveys, and the results were analyzed using factor analysis, multivariate analysis of variance, and multiple regression analysis methods. Results: First, the life goals of youth athletes were converged into three types of intrinsic goals (growth & health, relationship, and contribution) and three types of extrinsic goals (material, honor & popularity, and image). Second, youth athletes perceived intrinsic goals as relatively more important, and there were significant differences in intrinsic and extrinsic goals according to gender, school level (middle and high school), sport type (individual and group), and perceived athletic competence. Third, the life goal content significantly predicted goal-focused self-regulation, which is a motivational characteristic. In particular, the influence of intrinsic life goals was great. Conclusion: These results are expected to help psychological counseling and sports coaching for exercise or academic adaptation by providing basic information on the contents of student athletes' life goals and the motivational characteristics of their life goals.