Communities and organizations spend money on library materials and services as a cost effective way to help community members gain access to the works and ideas of others so as to answer questions, solve problems, learn new things, and explore entertainment opportunities. Since the library is the agency that manages access to the social transcript paid for by the community, it is a widely shared belief that the library, particularly those funded by educational institutions, should be the lead agency in articulating, promoting, and developing the community's information literacy. What is information literacy? In Literacy Competency Standards for Higher Education, the Association of College & Research Libraries (ACRL) (2006) quotes the Final Report of the American Library Association's Presidential Committee on Literacy: Information literacy is a set of abilities requiring individuals to 'recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information.' The ACRL framework lays out five standards linked to twenty-two performance indicators. Colleges and universities can use these elements to shape and assess their information literacy programs. The standards are: * Standard One: The information literate student determines the nature and extent of the information needed. * Standard Two: The information literate student accesses needed information effectively and efficiently. * Standard Three: The information literate student evaluates information and its sources critically and incorporates selected information into his or her knowledge base and value system. * Standard Four: The information literate student, individually or as a member of a group, uses information effectively to accomplish a specific purpose. * Standard Five: The information literate student understands many of the economic, legal, and social issues surrounding the use of information and accesses and uses information ethically and legally. In higher education, the development of most of these attributes has traditionally been integral to learning every academic discipline, and is nurtured by the methods faculty use to convey the conceptual frameworks, language, content, and research perspectives of their disciplines. The assignments and activities in the curricula of disciplinary faculty define for students: 1) the nature and extent of information needed to comprehend the discipline (as well as get a good grade) [Standard One]; 2) to critically evaluate information and its sources within the conceptual framework of the discipline [Standard Three]; 3) to use disciplinary information to communicate knowledge and understanding to others [Standard Four]; 4) the importance of building upon, and respecting, the work of others [Standard Five]. ACRL's information literacy attributes are most potently communicated and developed in the context of learning content in the instructional arena created by disciplinary faculty. Of the five ACRL information literacy standards, academic librarians would seem to have the most credibility contributing to the realization of Standard Two, which is helping students to effectively and efficiently discover and access relevant information. As a university public services librarian the author conveys strategies and methods learners can apply to search for materials that respond to their queries. Learner outcomes include knowledge and experience of: 1) to search; 2) to search; and 3) to locate material found in the course of a search. When considering where to the author has found that most students and faculty appreciate librarian expertise in clarifying the cartography of the information landscape, i.e., conveying the pathways they might explore to uncover relevant materials. When considering how to locate material found in the course of a search, the author has observed that many students and faculty are overwhelmed and confused by the abundance of search interfaces and vendor sites and the complexity of the procedural knowledge they must apply to interpret the information retrieved by their searches. …