This article examines waste management and recycling as an element of reverse logistics in a circular economy. The concept of circular economy can be found very often in scientific and social environment. The aim of the article is to analyze the trends of waste management and recycling as a reverse logistics element in the conditions of circular economy in Europe and Lithuania. To achieve the goal were done: an analysis of theoretical sources to reveal the essence and connections of reverse logistics and circular economy, analysis of LR and EU legislation, development strategies of the environmental protection and waste management sector, analysis of EUROSTAT statistical data, monitoring, situation assessment and questionnaire survey. The main goals of the circular economy model are less raw materials, less waste, less emissions, managing such elements as raw materials, sustainable design, production, distribution, consumption, reuse, repair, collection, waste management, and residual waste. Direct logistics processes and reverse logistics play really important role in this concept. Logistics examines the movement of material, financial and information flows from the source of raw materials to the end user, reverse logistics examines the same flows, only in the opposite direction. Reuse, repair, collection, waste management are on responsibility of reverse logistics. For this reason, waste management in the terms of a circular economy cannot be seen only as the responsibility of the government and the end user (the resident sorting the waste). All participants in the supply chain, who were interested in bringing the material flow to the end user, and who created added value in the supply chain, according to the "polluter pays" principle, should take responsibility for the waste generated in the country, waste management and sorting, recycling. Because, for example, prevention of waste generation is a priority, and the cheapest solution is to avoid waste management and recycling. Thus, all participants in the supply chain must be interested and cooperate in the implementation of the circular economy. The general trends in the collection of the main sorted waste in Europe and Lithuania are not unambiguous, since waste management is regulated by different local laws of the countries. A general increase in the amount of sorted and collected waste is recorded, but not all countries demonstrate an increase, this may be related to the elements of the circular economy that have already been implemented, public awareness, declining consumerism, the economic situation in the country and other factors that lead to a generally more responsible approach to ecological aspects. EU newcomer countries are characterized by large increase in waste collection, regardless of waste types. Consumer opinion is quite favorable to the implementation of circular economy principles, but the main idea is that most of the responsibility for waste collection and management must be transferred to commercial participants in the supply chain.
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