Comfort Aspects Research Articles

Development of seat mats for drivers using Aloe vera

The automotive industry is continuously evolving to enhance driver comfort and safety. One crucial aspect of driver comfort is the seating experience, which plays a significant role in reducing fatigue and enhancing overall well-being during extended journeys. This abstract introduces a novel approach to seat mats for drivers, incorporating Agave Americana, commonly known as the American Century Plant, as a sustainable and effective material. The proposed seat mats for drivers are designed to offer a blend of durability, breathability, and comfort. Agave Americana fiber is known for its exceptional strength, making it an ideal candidate for a material that can withstand the rigors of daily use in a vehicle. Furthermore, its natural breathability helps regulate temperature and moisture, ensuring a more comfortable seating experience during long drives. Ultimately, the adoption of Agave Americana-based seat mats has the potential to improve driver well-being, reduce the environmental footprint of automotive manufacturing, and contribute to the broader shift toward sustainable materials in the industry.

Evaluation and diagnosis for the pedestrian quality of service in urban riverfront streets

Leisure walking can improve the physical and mental health of urban people. Especially, riverfront streets have a comfortable blue space that can bring higher pedestrian benefits. Improving the pedestrian quality of service (PQOS) of riverfront streets is crucial. However, the needs of citizens for walking and daily activities are rarely considered in the riverfront streets. This paper established the evaluation system for PQOS of riverfront streets from five aspects of accessibility, attractiveness, comfort, safety and pleasure, and realized the collection and calculation of indicators through space syntax, semantic segmentation and other methods. Taking Jilin Riverfront Streets as examples, the PQOS was evaluated. Through the establishment of the coordinate system, the streets were divided into four categories: Advantage, Maintain, Opportunity and Improvement streets. The renewal strategies were proposed. The results showed that the PQOS have great room for improvement. The natural openness ratio and blue visual index of the improvement streets need to be enhanced. Most opportunity streets were located in the residential, industrial and biophilic districts. The number and types of service facilities need to be increased. The evaluation method can assist the designers to update the PQOS of riverfront streets, and provide data support for that.

The comfort level in breast cancer patients’ based on patients’ characteristics during the COVID-19 pandemic

Background: Comfort level in breast cancer patients is one of the most critical factors influencing patient’s treatment commitment. The COVID-19 pandemic has affected various sectors, especially health status.
 Objectives: This study aims to describe patients' comfort levels during the COVID-19 pandemic and to investigate the relationship between patients’ characteristics and comfort levels.
 Methods: This study involved 108 respondents using a consecutive sampling technique at one time (cross-sectional). The research instrument was Comfort Assessment Breast Cancer Instrument (CABCI). The data were analyzed using Chi-Square.
 Results: The results showed that the comfort level in this study is categorized as comfortable. The best comfort aspect is the environmental aspect and the least is the physical aspect. In addition, there are two variables related to comfort, treatment (p = 0.007; α = 0.05) and treatment room (p = 0.000; α = 0.05). The best comfort level was found in chemotherapy treatment and outpatient rooms. Patients feel comfortable with a neat, clean, conducive hospital environment and the implementation of health protocols. These aspects could effectively prevent the spread of COVID-19.
 Conclusions: The results of this study recommend nursing services to optimize all aspects of comfort, which could still be improved. Interventions that maintain or improve comfort will optimize patients’ health conditions.

Parasocial Interaction on Indonesia’s Beauty Influencer: Antecedents and Consequences

Consumers' dependence on product reviews provided by other consumers makes consumers make social media influencers (SMI) a source of information and reference before purchasing products. The influence of SMI on their followers has led many beauty marketers to use social media influencers to communicate their products. However, the increasing use of influencer marketing by marketers has led to consumer suspicion of the authenticity of influencers. Therefore, based on the stimulus-organism-response (SOR) framework, this study analyzes consumer behavior through the content attributes and interaction strategies exposed by social media influencers to followers, leading to consumers' internal perceptions of parasocial interaction, hedonic value, and utilitarian, and ultimately influencing consumers' response of purchase intention. This study used PLS-SEM as a data analysis technique using a sample of 363 respondents. The PLS-SEM results revealed that content attributes (i.e., attractiveness and prestige) and interaction strategies (i.e., interactivity) positively influence parasocial interaction and, in turn, lead to purchase intention. The results also show that parasocial interaction has a significant effect on hedonic (perceived transparency and perceived enjoyment) and utilitarian (informativeness and credibility) responses. It was also found that hedonic (perceived enjoyment) and utilitarian (credibility) responses significantly influenced purchase intention. Meanwhile, the hedonic response (perceived transparency) and utilitarian response (informativeness) did not significantly affect followers' purchase intention. This research demonstrates the role of content attributes and interaction strategies in creating parasocial interactions and the effects of parasocial interactions on hedonic, utilitarian and purchase intention responses. Based on the results of this study, marketers and influencers are advised to build intimate relationships with the audience to increase purchase intention. This relationship-building can be created through high interactive power, attractiveness, and prestige content. Then, it is also recommended to pay attention to aspects of audience comfort and maintain the credibility of influencers to shape the buying interest of the audience of social media influencer content.

Utilization of Colonial Buildings into Business Houses in Semarang

Colonial buildings that still survive today are the main attraction because they have high characteristics and historical value. Colonial buildings are one of the cultural heritage that need to be maintained. The existence of colonial residential buildings must be maintained and utilized commercially as one of the solutions to survive. Maintenance of old colonial buildings is not easy, it needs to be quite expensive due to the age of the building and the need for rejuvenation. Heirs or owners of colonial buildings must maximize the building commercially, one of which is on the building on Jalan Beringin Sekayu Semarang by making it a business house. This colonial building has not yet entered the cultural heritage building. Still, it has the potential to enter the cultural heritage building in the future judging from the history and appearance of the building's façade.
 The use of colonial residential buildings in business houses needs careful adjustment and arrangement because of the existence of 2 different functions. Residential houses are private zones that require the privacy of homeowners and their families, while business premises are public zones that can be accessed publicly and must reflect professionalism to be trusted by clients and must increase employee productivity. Comfort as a home and professionalism in a place of business are not easy to do without good planning. Planning must not change the total face of the building so that the historical value of the cultural heritage is not lost. Spatial adjustments must also be made by considering aspects of function, comfort, and professionalism. Without good planning, colonial buildings that have historical value, and cultural heritage characteristics will be lost and buildings cannot function properly with disruption of activities as residences and places of business. 
 The research was conducted with descriptive qualitative research methods through field observation, interviews, and literature studies. Research needs to be done so that colonial buildings can survive as cultural heritage and be used properly with adjustments due to their function as a residence as well as a place of business. The results of the study can describe the changes or adaptations that occur due to the use of colonial buildings of residential houses in places of business. These changes and adaptations include the appearance of the façade, zoning area, and circulation.

Designing a 3D gestural interface to support user interaction with time-oriented data as immersive 3D radar charts

The design of intuitive three-dimensional user interfaces is vital for interaction in virtual reality, allowing to effectively close the loop between a human user and the virtual environment. The utilization of 3D gestural input allows for useful hand interaction with virtual content by directly grasping visible objects, or through invisible gestural commands that are associated with corresponding features in the immersive 3D space. The design of such interfaces remains complex and challenging. In this article, we present a design approach for a three-dimensional user interface using 3D gestural input with the aim to facilitate user interaction within the context of Immersive Analytics. Based on a scenario of exploring time-oriented data in immersive virtual reality using 3D Radar Charts, we implemented a rich set of features that is closely aligned with relevant 3D interaction techniques, data analysis tasks, and aspects of hand posture comfort. We conducted an empirical evaluation (n=12)\\documentclass[12pt]{minimal} \\usepackage{amsmath} \\usepackage{wasysym} \\usepackage{amsfonts} \\usepackage{amssymb} \\usepackage{amsbsy} \\usepackage{mathrsfs} \\usepackage{upgreek} \\setlength{\\oddsidemargin}{-69pt} \\begin{document}$$(n=12)$$\\end{document}, featuring a series of representative tasks to evaluate the developed user interface design prototype. The results, based on questionnaires, observations, and interviews, indicate good usability and an engaging user experience. We are able to reflect on the implemented hand-based grasping and gestural command techniques, identifying aspects for improvement in regard to hand detection and precision as well as emphasizing a prototype’s ability to infer user intent for better prevention of unintentional gestures.

Building automation by intelligent control of its environment

The fast development of digital technologies has contributed to building industry in the adoption of sophisticated strategies of automation. These strategies are oriented to control of environmental variables in the different parts of a building provided with high standards of performance in terms of both power saving and human comfort aspects. Control strategies can be expressed by means of rules that could be processed by the inference motor of an expert system. The rules of automation in this system will allow for a better integration of devices and will facilitate their interaction with the elements that define the operation of an intelligent building. According to the distributed paradigm currently used in building automation, the expert system located in the supervision computer will carry out specific functions of cooperation and intelligent coordination, reserving control strategies of each building sector for local controllers. As it is shown in this article, the use of technologies based on artificial intelligence to model and control the behavior of building automation systems contributes to optimize its performance in terms of comfort, security and energy saving.

Redesain User Interface Aplikasi BCA Mobile Banking Menggunakan Metode Design Thinking

Bank Central Asia (BCA) is a leading conventional private financial institution in Indonesia, with the number of customer accounts reaching 34.68 million individuals in 2022. This number has increased by 21.68% compared to the previous year when there were 28.5 million customers. In managing its business operations, BCA responds to technological developments by presenting the BCA Mobile Banking application. Even though this application aims to simplify the transaction process and meet customer needs, several shortcomings affect the level of user satisfaction, especially related to the appearance of the User Interface (UI) and User Experience (UX), which are considered less dynamic and modern. This research aims to redesign the appearance of the BCA Mobile Banking application, with a focus on improving aspects of modernity and user comfort, especially for customers from Generation Z. To achieve this goal, this research applies Design Thinking and Lean UX methods, with an audience orientation. The main one is Generation Z who tends to appreciate simple and minimalist designs.

Analisis Kualitas Aset Fasilitas Koridor Jalan sebagai Ruang Publik

Braga Street is a commercial area consisting of road corridors and pedestrian paths. Ideally, optimally functioning public spaces have the best quality so that they have the carrying capacity of community activities. Increasing the activities of urban communities creates many ideas, collaborations, and businesses that support economic growth. To realize the effectiveness of public space, facility assets in public space are the main factor that affects the quality of public space. Evaluation of facility assets on Jalan Braga, Bandung is needed to assess the quality of its assets. The evaluation was carried out using the Public Space Quality Index (PSQI) method. The quality of facility assets is assessed based on aspects of accessibility, maintenance, attractiveness, comfort, safety and security. From the evaluation results, accessibility aspects are categorized as quality class A (highest), maintenance aspects are quality class B (high), attractiveness aspects are categorized as quality class A (highest), comfort aspects are categorized as quality class B (high), and safety and security aspects are categorized as quality class B (high). Overall, Jalan Braga's facility assets are categorized as quality class B (high).

Conventional standard-sized bra with prosthesis or patient’s bra with customized hand-knitted external prosthesis after mastectomy: Mixed-methods evaluation of patients’ preferences

INTRODUCTION: In breast cancer patients undergoing mastectomy without reconstruction, an external breast prosthesis could aid patients’ recovery, improve body image and confidence by helping to regain a symmetrical chest appearance when dressed. However, external breast prosthesis preferences among Asian breast cancer patients were not widely studied. We aimed to compare patients’ experience with the conventional commercially manufactured standard-sized (small, medium, large, extra-large) bra and prosthesis versus customized hand-knitted external breast prosthesis with patient’s bra after unilateral mastectomy at a tertiary hospital. This is the first such study in Asian women, to our knowledge. METHODS: In this prospective study, participants used the conventional bra-prosthesis followed by the customized one consecutively, each for at least 3 months before they were administered an identical questionnaire at 3 and 6 months respectively. The questionnaire assessed the patients’ experience with the prosthesis on the aspects of comfort, body image and satisfaction etc. Patients were also invited for in-depth interviews. RESULTS: Of 155 eligible patients, 148 patients participated with a response rate of 95.5%. 99 (67%) participants preferred the customized prosthesis, while 38 (25.7%) did not. 11 (7.4%) participants were undecided. Seventeen participants underwent in-depth interviews until data saturation on major qualitative themes was achieved. More patients experienced excessive sweating (p < 0.0001), greater discomfort (p = 0.0195) and higher rates of prosthesis dislodgement (p = 0.0269) with the conventional bra-prosthesis. CONCLUSION: Customized external breast prostheses could be an alternative to the conventional ones for breast cancer patients with mastectomy, with additional benefits of less sweating, more comfort and less dislodgement perceived.

Selection of the Utility Function of the Historic Building, Taking into Account Energy Efficiency

The energy efficiency of the building should be understood as the degree of preparation of the building to ensure the comfort of its use in accordance with its intended use with the lowest possible energy consumption of the building. The article presents an in-depth analysis of the possibility of changing the utility function of a historic building in such a way that ensures all aspects of comfort while meeting energy efficiency conditions. Combinatorics methods were used for this purpose. Four possible utility functions were proposed, including the reference state, i.e., the existing state. Five aspects of comfort were considered: thermal comfort, carbon footprint, energy efficiency, noise and vibration. For these five aspects of comfort, boundary conditions were adopted depending on the adopted building class. The selected utility function is therefore the result of comfort, energy efficiency and economic aspects. The purpose of the study was to verify whether the developed methodology for the selection of the utility function for historic buildings, based on combinatorial analyses, would allow the selection of the optimal function from the point of view of energy efficiency, user comfort and environmental impact. The methodology was tested on a historic building located in southern Poland. The new utility function for the analyzed building is to use the historic villa (or some part of it) as an Art Gallery.

Thermal Performance Evaluation of Vernacular Houses: A Case of Himachal Pradesh

Vernacular buildings are well known for their climate-responsive and sustainable behavior. Solar Passive approaches used in them enhance the thermal performance of the interiors. The entire functionality of an interior space is influenced by the thermal comfort of those working in the built area. The current study emphasizes the evaluation of the thermal performance of the old slate-roofed mud houses in the hilly regions of Himachal Pradesh. The field study entails measuring environmental parameters on 35 houses in each of the state’s sub-humid mid-hills and Wet temperate high hills. The study undertakes both qualitative and quantitative aspects of thermal comfort through a questionnaire-based survey and interrelates them. The thermal analysis examined indoor outdoor temperature, humidity, and wind speed for the two months of January and April 2022, representing the two major seasons in the area: winter and spring. The study also included the resident’s votes on the ASHRAE thermal sensation scale. The study establishes a stronger dependence of thermal sensation votes on temperature and humidity as compared to wind velocity. A range of 16°C to 19°C and 14.76 °C to 22.1°C was established as thermal comfort ranges for zone 1 and zone 2 respectively. The study further determines the neutral temperatures for the zones and concludes that these traditional houses function admirably over the state’s harsh winter months, and the majority of residents are contented and satisfied in a wider range of temperatures.

Post-occupancy evaluation of thermal comfort at studio classroom in hot and humid climate

Thermal comfort is crucial in providing a productive learning environment, especially in the design studio classroom with a longer lecture duration (09.00-15.00). This study aims to investigate the thermal performance ability to provide thermal comfort for its users in a design studio classroom at Universitas Indonesia, Depok. Ninety-one students (20% Male, 80% Woman) aged 19-22 years old were surveyed about their thermal perspective by using TSV, TP, HSV, HP, metabolic rate (MET), and clothing insulation (clo). Field measurement recorded humidity and temperature conditions over two lecture periods. The indoor operative temperature for periods A and B was 27.28°C and 26.78°C, respectively, with TSV values in both periods within the comfort temperature range (mean: (A) -0.30, (B) -0.58). However, TP values suggest that the users prefer a slightly cooler condition with values of -1.53 and -1.12, respectively, for Periods A and B. The results show that studio classrooms can perform thermally well even though some users prefer slightly cooler temperatures. This study scored the necessity of understanding both subjective and objective aspects of thermal comfort to create an optimal learning environment. Findings suggest that further study should consider variations in individual preferences and the influence of external environmental factors.

Overview of the Bearing Capacity Finned Concrete Slabs Based on Slope of the Fins Using Numerical Method

Indonesia is a country that has a land area of approximately 1.905 million km². Facilities and infrastructure are needed to support community mobility to balance the land area. One of the infrastructures needed to carry out this mobilization is roads. In building roads, it is necessary to pay attention to safety and comfort aspects so the community can optimally use these facilities. Experts have contributed much of their thoughts to create a road construction used today. Concrete Structure is a common structure used by experts for road construction in Indonesia. Concrete construction was chosen because it is easy to form and stiff so it is easy to adapt to regions in Indonesia. However, road damage still occurs frequently, so a more effective construction system is needed to reduce road damage. In the previous study (Sirait et al., 2022; Syenna et al., 2022), experimental research was carried out in the form of finned concrete slab construction which functions to increase the bearing capacity of the concrete slab. Variations on the tilt of the fins are used, namely 0°, 10°, 20°, 30°, and 40°. This study found that concrete slabs with a fin slope of 30° produced the greatest carrying capacity of the other sample models. This research is still reviewing the same aspect, namely finding the optimal fin slope on concrete slab samples with variations of fin slope of 0°, 10°, 20°, 30°, and 40°. However, the method used is a numerical method by making approximations to the original conditions of the samples. Simulating loading tests on cohesive soils and non-cohesive soils carried out samples. By this numerical method, it was found that concrete slabs with a fin slope of 10° had the highest bearing capacity of the other samples.

Modern Clothing Design and Clothing Culture Communication Strategy Based on the Classical Network Model

Abstract At present, with the strengthening of China’s economic and cultural strength, “Chinese culture” is widely sought after. Therefore, incorporating cultural elements into clothing design can promote the spread of Chinese clothing culture. This paper proposes a classical network model based on the Internet’s background. A modal communication model of the culturalization process is built on this basis to combine the Internet and the network model. The survey and analysis of the effects of clothing culture on comfort and aesthetics of clothing design are being conducted. Consumers have a positive and active attitude towards clothing culture, with 3625 out of 7563 sample comments supporting the communication of clothing culture in the communication effect. The comfort of clothing is a top priority for 139 people when it comes to clothing design. Therefore, the aspect of comfort should be emphasized in clothing design, and the dissemination of clothing culture should be strengthened at the same time.

Does bore size matter?-A comparison of the subjective perception of patient comfort during low field (0.55 Tesla) and standard (1.5 Tesla) MRI imaging.

The purpose of the present study was to evaluate the subjectively perceived patient comfort during magnetic resonance imaging (MRI) examinations and to assess potential differences between a recently introduced low field MRI scanner and a standard MRI scanner. Among other characteristics, the low field MRI scanner differs from the standard MRI scanner by offering more space (wider bore size of 80 centimeter diameter) and producing less noise, which may influence the patient comfort. In total, 177 patients were surveyed after MRI scans with either the low field MRI scanner (n = 91, MAGNETOM Free.Max, Siemens Healthineers) or the standard MRI scanner (n = 86, MAGNETOM Avanto Fit, Siemens Healthineers). Patients rated different aspects of comfort on a 5 point Likert scale: (a) claustrophobia, (b) comfort of the scanner table, (c) noise level and (d) vertigo during the scanning procedure. In terms of claustrophobia and comfort of the scanner table, patients rated both MRI scanners similar (e.g., mean ratings for claustrophobia: standard MRI scanner = 4.63 ± 1.04, low field MRI scanner = 4.65 ± 1.02). However, when asked for a comparison, patients did favor the more spacious low field MRI scanner. In terms of noise level, the low field MRI scanner was rated significantly better (mean ratings: standard MRI scanner = 3.72 ± 1.46 [median 4 = "rather not unpleasant"], low field MRI scanner = 4.26 ± 1.22 [median 5 = "not unpleasant at all"]). Patients did not perceive any significant difference in terms of vertigo between both MRI scanners. The newly developed low field MRI scanner offers constructional differences compared to standard MRI scanners that are perceived positively by patients. Worth highlighting is the significantly lower noise level and the innovative bore diameter of 80 centimeter, which offers more space to the patients.

Pendampingan Pemetaan Kebutuhan Ruang, Peningkatan Keamanan Bangunan dan Lingkungan Panti Rehabilitasi Gangguan Jiwa di Jakarta Utara

Community Service Activities (PkM) with partners from the Nurul Alam Paitama Foundation with Assistance in the Redesign of the Building and Environment of the Mental Disorders Rehabilitation Home in North Jakarta. This home is a form of service carried out by the community independently in the form of treatment for patients suffering from mental disorders using religious therapy methods. Currently, the home, which has an area of ​​696 m2 on 1,200 m2 of land, accommodates 27 patients who are served by 20 volunteer nurses. Existing spaces include a mosque as the main room and center for therapy activities, a secretariat room, living room and patient care area, kitchen, patient common room and other supports. The urgency of this Community Service activity, namely the need to improve the quality of buildings and the environment in the form of redesign in mentoring approaches and behavioral methods where space and facility needs are built, is dialogued with residents based on aspirations, space experiences, and also observed activities. As is known, the basic principle of mentoring itself is the empowerment of every potential that exists, both physical and non-physical. Thus, this program fully involves residents as the subject of a shared agenda. This involvement produces primary and secondary data for the need for redesign and placement of CCTV monitoring points in buildings and environments with their respective functions. The aim of PkM activities is as a form of devotional service in improving the quality of space by redesigning buildings and the environment to improve patient care and healing services, especially from the aspect of security and room comfort for residents. This condition supports conditioning and forming positive behavior for patients based on religious therapy methods so that sacredness becomes absolutely necessary.

Enhancing school buildings energy efficiency under climate change: A comprehensive analysis of energy, cost, and comfort factors

Incorporating future weather predictions into building assessments is essential for enhancing resilience, energy efficiency, cost savings, comfort, and sustainable infrastructure development in response to climate change. This study investigates the interplay between climate change and building performance, primarily focusing on energy usage, cost implications, and occupant comfort. It examines how future weather conditions impact school buildings in different climates, analyzing energy, cost, and comfort aspects. The research underscores the significance of tailored climate adaptation strategies for various regions and emphasizes considering future performance, even for highly energy-efficient buildings. Employing a comprehensive simulation-based approach, the study implements and validates future weather data in a Turkish school building, incorporating envelope improvements and photovoltaic applications to boost energy efficiency. A distinctive feature is the rigorous validation of future weather predictions against current measured data, facilitating a regional-level assessment of climate change effects on building energy consumption. The study's novelty lies in its detailed evaluation of climate change's multifaceted impacts on buildings, innovative future climate data validation, and contribution to a more localized and climate-specific approach to addressing building energy-cost-comfort performance. Findings reveal that in hot climates, there is a potential for nearly doubling primary energy consumption, global costs, and CO2 emissions in the future for both cost-optimal and nearly zero-energy scenarios. Consequently, the savings would decrease from 53-63 % to 13–30 %. In contrast, in cold climates, the impact on these parameters differs slightly, with reduced primary energy consumption and CO2 emissions but higher global costs. Notably, a building retrofitted to a high energy efficiency level may experience a substantial increase in future energy consumption and global costs, approaching the levels of currently inefficient buildings.

Analysis of the physical discomfort of earplugs experienced by a group of workers in Canadian companies and identification of the influencing variables

Earplugs are widely used to prevent noise induced hearing loss. However, the discomforts they induce negatively impacts their effectiveness by influencing their consistent and correct use. The physical earplugs discomfort is related to the user perception resulting from biomechanical and thermal interactions between the earplug and the earcanal. Its main attributes are “physical annoyance”, “pain”, “pressure” and “irritation". The (dis)comfort results from the complex interactions between the wearer, his/her earplug, and his/her work environment, which form the concept of triad. This study aims at improving our understanding of the physical discomfort of earplugs by identifying the triad characteristics that have a significant influence on the main attributes of the physical discomfort. The (dis)comfort of earplugs was assessed in the field with 173 participants who tested 7 different earplugs models over 7 weeks and answered comprehensive comfort questionnaires. Triad characteristics were assessed both with questionnaires and in laboratory using comfort testers. Statistical analyses enabled to identify main characteristics of the triad that influence physical comfort attribute including the earplug radial force, extraction force and friction coefficient. Characteristics of the work environment (work duration) and of the person (i.e., ear morphology, past experience with earplugs), were shown to influence physical discomfort. Results of this study could provide tools to manufacturers so that they can design earplugs taking into account comfort aspects and to preventionists so that they can propose to workers the earplugs that are the most adapted to them and to their work environment.

How much is the indoor comfort of a residential building worth? A discrete choice experiment

Generally, people spend most of their time indoors, and the COVID-19 pandemic has further increased the amount of time people spent at home, owing to the widespread adoption of remote work. Consequently, there has been a heightened interest in indoor comfort, including thermal, visual, and acoustic comfort and indoor air quality. This interest has prompted a need to understand the economic value of each aspect of indoor comfort. To address this, a discrete choice experiment (DCE) was performed to estimate the willingness to pay (WTP) for advanced technological solutions that provide greater comfort than basic solutions in residential housing. The research showed a significant WTP for all aspects of comfort, with the greatest appreciation for thermal comfort. Additionally, the WTP for each aspect of comfort was greater than the additional costs required to implement advanced technological solutions to enable the desired comfort. The findings demonstrated that the sample population, mostly comprising people under the age of forty, was highly sensitive to comfort considerations and the related benefits derived from energy-efficient solutions. Specifically, comparing the WTP of the different aspect of comfort and the total one identified, the following relative importance was found: 51 % for thermal comfort (WTP = 377.94 EUR/m2); 22 % for visual comfort (WTP = 166.83 EUR/m2); 16 % for acoustic comfort (WTP = 119.60 EUR/m2) and 11 % for indoor air quality (WTP = 79.21 EUR/m2). These motivations can guide future decision-making and designers in the building market.