The purpose of this work is to reveal the peculiarities of perception of historical archival newsreels on the example of pre-revolutionary non-fiction films. The objective of the study is to identify the qualities of pre-revolutionary newsreels that influenced the mass audience before the revolution and compare them with those qualities that come out on top when perceived by modern viewers. In the work, an analytical approach is used as a method, which is based on theoretical provisions arising from the consideration of the specifics of newsreels as a special type of cinematography. The formation of Russian non-fiction cinema at an early stage is also considered, the techniques used in its development are revealed, and the extant evidence of the perception of newsreels in the first cinemas is studied. Films considered are : "The Sovereign Emperor, the Empress Empress and the Heir Tsarevich are pleased to taste sailor food on the imperial yacht "Standard" during their stay in the Skerries in 1908" (1908), "Asbestos mining in the Urals" (1911) and "The opening of the bridge across the Volga in the center of Rzhev" (1911). The results of the study confirm the influence of the so-called visual turn that occurred and indicate a fundamental difference in the perception of visual information compared to verbal. When analyzing the preserved film materials, including documentaries, it is noticeable that now these ephemeral screen images convey the breath of authentic life, and we look at the screen not to learn any story, but to feel the atmosphere of being of those people. The novelty of the undertaken research lies in the development of a model of perception of pre-revolutionary newsreels both in general terms and from the point of view of a specific audience before and now.