The article examines the application of the principle of visibility in pedagogy, on the example of teaching the section "microeconomics" of the course "Economic theory". Artistic tools and techniques allow you to analyze economic aspects, processes, phenomena, and contexts in the course taught through artistic literary works and films, paintings, theater productions, etc. Using the principle of clarity in this case allows students to facilitate the process of perception and assimilation of theoretical material, makes it possible to emotionally influence the student; enriched sensory perception of students, develops their imagination, learning becomes more intelligible, interesting, encouraged active learning process, improves efficiency of mastering of educational material, expanded memory capabilities, increased access to study material and enhanced the strength of its absorption, it should also take into account the educational value and aesthetic value of the material used. Artistic means should correspond to the level of development of students, the course being studied, and reflect the economic reality. When using works of art in teaching, the following should be taken into account: it is necessary to refer to those works that are known to the majority of the audience, the lecturer should know the work referred to well, the passage used should be quite brief, but deep in content and artistic in form, highlight important aspects that are worth paying attention to when watching a movie, reading a book, or analyzing a picture. When teaching the course "Economic theory", the section "microeconomics", using the principle of clarity of didactics, it is recommended to use selected on the relevant topics, questions and subqueries artistic literary masterpieces of domestic and foreign authors, paintings of Soviet, Russian, world cinema, works of art painting both domestic and foreign: in the topic "Fundamentals of market economy", questions "economic needs and economic resources", " economic systems»; the topic "Theory of the firm", the question "the essence, goals, conditions of functioning of the firm"; the topic "Perfect and imperfect competition", the question "the Main characteristics of monopoly"; the topic " factor Markets and income distribution. Social policy", questions "inequality of income distribution in a market economy", "social policy".
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