Art Infusion Research Articles

4차산업혁명이 낳은 융합예술 디카시의 메타포에 관한 연구

As the origin theory of Dicash, I place it in the theory of the yin and yang of the East. Therefore, while the philosophical ideas expressed in Dicash are based on the idea of Cheonji, the idea of Cheonji was verified by limiting it to the collection of Dicapoem published within three years. “Dicapoem a combination of the digital camera Digital pixel, picture element and Poem, is an independent genre of competitive fusion art that overtakes Photo Poem and walks the cutting edge of the Fourth Industrial Revolution. It has been listed as a new literary term in the Korean language spring of the National Institute of the Korean Language.” In the digital age, poetry is accepted in various ways from writing art to video language, but it can be said that decasi is unique and representative in writing poetry using digital cameras as a tool. Photographic poetry has a history of about 200 years. Dicapoem an independent genre of convergent art, has a history of over 20 years. The founder of decasi was Professor Lee Sang-ok. In addition, since the publication of the first digital poetry collection Lee Sang-ok's 『Goseonggado (Hall of Literature, 2004』 in 2004, discussions on decasi have spread not only in Korea, but also in Asia and around the world. Conventional photographic poetry is an analog method that combines photography and poetry. On the other hand, decasi is a digital method that combines digital cameras and poetry. The text was a collection of digital poems by three people, Lee Gyeong-soon, Son Gye-guk, and Kim Sun-mi. Each of their decasi collections was made in connection with the Cheon In-ji ideology. I described with an emphasis on the scalability of Dicapoem. As digital literature, Dicapoem can be said to be a gift of God born by the digital revolution, and it can be confirmed that Dicapoem expresses the metaphor of 'the sky', 'people' and 'the land'.

Art Infusion and Consumer Perception: Focusing on Regulatory Focus and Evaluation Mode

Art Infusion and Consumer Perception: Focusing on Regulatory Focus and Evaluation Mode

융합예술치료가 뚜렛 장애 아동의 틱 증상 감소와 자기표현 및 자아존중감 향상에 미치는 단일 사례 연구

Objectives The purpose of this study is to examine the effects of fusion art therapy on the reduction of tic symptoms and the improvement of self-expression and self-esteem in children with Tourette's disorder through a single case study.
 Methods In this study, Yale tic symptoms were measured for 5th grade girls in elementary school attending D Metropolitan City, and the child's tic symptom reduction and self-expression and self-esteem tests were conducted before and after comparison. In addition, cases of convergence art therapy programs for each session of children were analyzed and recorded.
 Results First, when examining the effect of convergence art therapy on the reduction of tic disorder in children with Tourette's disorder, a total of 26 points decreased from 54 points beforehand to 28 points afterward. Examining this by two subdomains, it was found that the motor tic decreased from 34 points to 20 points in advance, and the vocal tic decreased from 18 points to 10 points. Second, it was found that whether convergence art therapy has an effect on the improvement of self-expression of children with Tourette's disorder improved from 15 points beforehand to 27 points afterward. In addition, in the subdomain, it was found that the vocal expression improved from 14 points beforehand to 23 points afterward, and for non-verbal expression, it was found that more natural gestures were used, from 5 points beforehand to 13 points afterward. Third, the pre-average score of 74 points and the post-test average score of 112 points increased by a total of 38 points for the effect of convergence art therapy on the improvement of self-esteem in children with Tourette's disorder. In addition, it was found that overall self-esteem by sub-domain improved by 8 points, social self-esteem by 12 points, home self-esteem by 10 points, and school self-esteem by 9 points.
 Conclusions Through the results of the study, it was found that convergence art therapy has an effect on reducing tic symptoms and improving self-expression and self-esteem in children with Tourette's disorder. In order to reduce tics in children with Tourette's disorder, continuous attention is required at home and school, and attention and support are needed to continuously maintain convergence art therapy. Therefore, future research needs to expand the research subject, rather than a single case of a child with Tourette's disorder, and study the effect of convergence art therapy on the family by reducing the client's Tourette's disorder to study the self-expression and self-esteem of the family together. By doing so, we want to help family relationships as well.

Are consumers willing to pay a premium for art-infused products?

PurposeArt-infusion has become a common practice among brands across the globe. This is because marketers leverage the uniqueness and prestige of arts to earn superior profits. Hence, this research aims to understand and measure consumers' willingness to pay (WTP) for art-infused products.Design/methodology/approachA questionnaire was designed based on conjoint analysis and was responded to by 470 respondents from India. The estimation of preference functions in conjoint analysis was intended to use orthogonal arrays to measure WTP.FindingsThe study reveals consumers' utility and WTP for different art-infused products. The results indicated that consumers have the highest WTP for products that have artwork dominated by the visual elements of colour, shapes and space.Practical implicationsThe paper presents valuable findings for marketers to develop their product design and earn superior profits.Originality/valueThis is the first study in the domain of the art infusion phenomenon that measures WTP for non-luxury art-infused products. Also, this is the first study to measure WTP for different kinds of art forms.

Understanding the effect of art infusion type on retail product shopping: An attention to the intervening role of customers’ financial wealth

What type of art infusion contributes more to positive product evaluation? The purpose of this study was to investigate the interaction effect of art infusion type (abstract vs. figurative artwork) and consumers' financial wealth on the attitude toward retailing products via aesthetic emotion. To this end, the two hypotheses was developed drawing upon (a) information-processing stage model of aesthetic processing and (b) theory of cultural capital. An experiment (N = 500) was conducted to test the two hypotheses. The results of a moderated mediation analysis using process macro revealed that to high-income consumers, infusing abstract artwork provoked greater aesthetic emotion than infusing figurative artwork. Yet, to low-income consumers, infusing figurative artwork provoked greater aesthetic emotion than inserting abstract artwork. Further, product attitude served as a downstream consequence of aesthetic emotion. These findings enrich art infusion literature by presenting a new art infusion dimension (art infusion type), its boundary condition (consumers’ income level), and its consequence (product attitude). These findings also provide novel insights into how to leverage art infusion and consumer characteristics for product promotion.

Art infusion phenomenon: a systematic literature review

PurposeThis study aims to provide a structured and comprehensive synthesis of studies of the art infusion phenomenon, which describes the influence of art on consumers’ perception and evaluation of a product with which that art is associated. Further, this study aims to identify the issues in the literature and suggest future research directions.Design/methodology/approachPublications relevant to the art infusion phenomenon until 2021 were identified through a systematic literature review. Subsequently, the 35 retrieved articles that met the selection criteria were evaluated using descriptive and content analyses.FindingsThis literature review brings to light the origin, significance, evolution and development of the art infusion phenomenon. This study highlights the catalogue of drivers of this phenomenon and illuminates the interrelationships among the factors through a conceptual model using the stimulus-organism-response (SOR) paradigm.Research limitations/implicationsThis study adds to the art infusion literature by synthesizing extant studies and presenting a comprehensive overview of the subject, thereby motivating its prorogation and becoming a single point of reference for scholars.Originality/valueThe art infusion phenomenon has become a dominant theoretical pillar in the fields of arts and branding. However, little effort has been made to systematically review research on the phenomenon and consolidate its findings. To address this gap, this study first identifies and categorizes the factors that influence the art infusion phenomenon using the SOR paradigm. This study then creates a conceptual model that elucidates the interrelationships among the key elements of the phenomenon.

Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products

Underpinned by art infusion theory and construal level theory, this research examines the role of illustrations and photographs in advertising a novel product (i.e. clean meat) and explores the underlying psychological mechanism of luxuriousness. We conducted three experiments to examine the differential effects of illustrations and photographs on customers’ willingness to try a meat product and ascertain whether this relationship was mediated by perceived luxuriousness. Participants reported a greater willingness to try a novel product, such as clean meat, when the advertisement featured an illustration (vs. a photograph), demonstrating the art infusion effect. However, there were non-significant differences among participants in terms of their willingness to try a familiar product, such as conventional meat. The indirect effect of illustration on willingness to try clean mean via perceived luxuriousness was stronger compared to the conventional meat condition. This mediation effect of luxuriousness was also validated using the moderation-of-process approach. The findings provide meaningful guidelines to marketing practitioners and highlight the pertinence of art infusion to clean meat consumption, a relatively unexplored research area.

The Elevation of Luxury: Art Infusion and Artification as Vehicles for Creating Shared Value

Luxury brands have historically benefitted from engagement with the artistic community. There is a robust academic literature on the specific benefits for luxury brands of using mechanisms like art infusion and artification as a means of enhancing brand image and overcoming challenges associated with modern market conditions. Less clear, however, is how luxury brand involvement with the arts can benefit the artistic community and contribute to societal well-being more generally. In this paper, we argue that some means of artistic engagement should be considered more socially responsible than others and show how Porter and Kramer's (2011) creating shared value framework can help brands develop strategies that use art to simultaneously benefit brand and society. We highlight three specific means by which luxury brands can create shared value through their artistic engagement: 1) through reconceiving products and markets, 2) by redefining productivity in the value chain, and by enabling local cluster development, including the promotion of underrepresented artists. We close by considering how these engagements with art may play a larger, more transformative role in the CSR strategies of a luxury brand, enabling it to transcend from a corporate entity to a purveyor of culture, art, and well-being.

김종삼 시와 영화의 친연성 연구

The purpose of this paper is to reveal the affinity between Kim Jong-sam’s poetry and film. Under the setting that the audiovisual image and rhetorical qualities that appear in Kim Jong-sam’s poems can be realized in movies, the interface between the two genres was examined. We focused on image presentation and rhetorical devices for films that are closely related to Kim Jong-sam’s poetry. This method is an inferred hypothesis that the artistic achievement of his poetry was specifically reproduced and expanded in a specific film. In a reality where the demand and value of visual aesthetics are increasing, the image operation of poetry expands the aesthetic framework and forms an axis of fusion art. Combining the poems of Kim Jong-sam, who preempted cinematic sensibility, with actual films is to promote fusion between genres. It is the discovery of a literary film that reads poetry in film. This is a work that finally confirms that Kim Jong-sam recognized himself as an ‘artist’, and is a poetic possibility that visual aesthetics can reproduce.

Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity

Underpinned by art infusion theory and functional theories of attitudes, this present research examines the art infusion effect on brand evaluation among consumers whose attitudes might serve a value-expressive or social-adjustive function, and the role of self-inauthenticity feelings in these relationships. We conducted three experimental studies to test our hypotheses.The objective of Studies 1 and 2 was to confirm the moderating effect of value-expressive function on the relationship between art infusion and brand attitudes.Study 3 aimed to test the mediating effect of self-inauthenticity feelings among customers harboring value-expressive attitudes. Participants with high levels of value-expressive attitudes reported more positive brand evaluation whentheadvertisement featured an artwork (vs. no artwork).Furthermore, art infusion reduced the feelings of self-inauthenticity, thereby enhancing brand attitudes.The findings highlight the importance of art infusion pertinent to improving brand evaluation and mitigating potential negative psychological consequences of luxury consumption, a relatively unexplored research area.

The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers

The adoption and implementation of environmental marketing strategies is the hotel industry’s new approach to maintaining a competitive advantage and attracting more green consumers. Indeed, hotels with more sustainable practices and eco-friendly artwork generate more trust and make green consumers more loyal and satisfied. However, there is little prior research which has suggested the mediating role of green artwork between customers’ levels of green perception and their hotel satisfaction. For this reason, the current authors obtained a total of 659 responses from South Korean consumers and conducted the structural equation analysis (SEM) to identify the indirect effect explaining how green arts boosts green hotel consumers’ satisfaction. Our statistical findings offer vital insights regarding the relationship between customers’ green perceptions and their hotel satisfaction, with eco-friendly artwork in the hotel interior design as the mediating variable. Finally, the current study provides a detailed understanding of art infusion to urban hotels by highlighting the impact of art and its spillover effects on consumer satisfaction.

Art infusion: Using creative strategies in rural multi-disciplinary healthcare education.

Medical EducationVolume 56, Issue 5 p. 582-583 REALLY GOOD STUFF Art infusion: Using creative strategies in rural multi-disciplinary healthcare education Ashley A. Dennis, Corresponding Author Ashley A. Dennis adennis@billingsclinic.org orcid.org/0000-0002-2744-423X Correspondence Ashley A. Dennis, Billings Clinic, 2800 10th Ave North, Billings, MT 59101, USA. Email: adennis@billingsclinic.orgSearch for more papers by this authorVirginia K. Mohl, Virginia K. MohlSearch for more papers by this authorMichael Temporal, Michael TemporalSearch for more papers by this authorJeannine M. Brant, Jeannine M. BrantSearch for more papers by this author Ashley A. Dennis, Corresponding Author Ashley A. Dennis adennis@billingsclinic.org orcid.org/0000-0002-2744-423X Correspondence Ashley A. Dennis, Billings Clinic, 2800 10th Ave North, Billings, MT 59101, USA. Email: adennis@billingsclinic.orgSearch for more papers by this authorVirginia K. Mohl, Virginia K. MohlSearch for more papers by this authorMichael Temporal, Michael TemporalSearch for more papers by this authorJeannine M. Brant, Jeannine M. BrantSearch for more papers by this author First published: 24 February 2022 https://doi.org/10.1111/medu.14784Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume56, Issue5May 2022Pages 582-583 RelatedInformation

Managing Art Infusion Effects to Position Vintage and Contemporary Products Inside Retail Settings

Managing Art Infusion Effects to Position Vintage and Contemporary Products Inside Retail Settings

The role of art infusion in enhancing pro-environmental luxury brand advertising

Underpinned by art infusion theory, this present research examines the effect of art infusion on brand attitudes under different brand conditions (i.e. pro-environmental luxury brands and luxury brands) in advertising. Across two experimental studies, this research offers empirical evidence to a moderated mediation model, such that when an advertisement features an artwork (vs. no-artwork), consumers will perceive lower levels of incompatibility between luxury and sustainability, leading to a more favorable brand attitude toward the pro-environmental luxury brand. However, such differences will not occur among consumers evaluating an ordinary luxury brand. The findings of this research broaden the current body of knowledge related to the art infusion effect and provide important implications for marketers in their advertising strategy. Furthermore, these findings suggest that art infusion may be the solution to the dilemma facing sustainable luxury brands since luxury and sustainability are often perceived as incongruent concepts.

21세기 이후 패션디자인에 나타난 융합적 형태성의 조형 표현 방법과 조형적 특징 고찰 : 바우하우스 형태 교육 마스터들의 기초조형 표현 방법을 중심으로

The purpose of this study is to examine the formative characteristics of the amalgamative formativeness found in contemporary fashion design, based on the basic methods of form expression in Bauhaus. The following questions are addressed in this study: First, what are the form theories and the basic methods of expressing forms developed by Bauhaus masters? Second, what is the concept of the amalgamative formativeness and what are the ways to express the forms established in modern fashion design? Third, what are the formative characteristics of amalgamative formativeness found in contemporary fashion design? This study relied on literature research and content analysis. A column from the magazine Bauhaus, published from 1926 to 1931, and a book concerned with Bauhaus were studied to identify the theory of forms that guided Bauhaus masters. Additionally, 65 artworks found in both the preliminary course and the workshop course – which instructed students about forms – were analyzed to better elucidate Bauhaus theory of form. Further, the basic methods used to express form, as well as the formative characteristics of artworks, were assessed to bolster evidence for the rationale behind amalgamative formativeness. The study also analyzed 632 art pieces from 142 fashion collections that were created in the 21st century and that reveal the characteristics of amalgamative formativeness. According to the study results, the formative characteristics of the amalgamative formativeness in fashion design can be expounded: First, structural expansion based on the arrangement of geometric form; Second, abstract form created from the integration of shape and color; Third, visual mobility resulting from the relativity of color and material; Fourth, mechanical form formed by the deconstruction of materials based on mechanical principles; and Fifth, art infusion that explores perceptual properties inherent to different shapes, colors, and materials.

Artification strategies to improve luxury perceptions: the role of adding an artist name

PurposeThe purpose of this paper is to examine the impact of adding the name of an artist to an art-infused product as a way to improve luxury perceptions. Additionally, the underlying processes are explored through the mediation of perceptions of aesthetics, exclusivity and brand quality.Design/methodology/approachTwo experimental studies were conducted with two independent samples of students (n = 215) and the general population (n = 291). A between-subjects design (artist name: present versus absent) was used to test the main effect and mediation, and it was replicated in two different conditions: low- and high-quality brands.FindingsThe results indicate that when an artist’s name is added to the description of an art-infused product, luxury perceptions improve significantly. These results are also explained by a significant complementary mediation of aesthetics, exclusivity and product quality.Originality/valueThis paper addresses important issues in the understanding of alternative ways to gain luxury associations through an artification strategy. This paper clearly contributes to expanding the effects of art infusion in branding, considering the use of artists’ names as a luxury perception booster. In addition, this paper provides insight into the underlying processes and guides marketers on how to manage potential artist collaborations in low- or high-quality brand contexts.

The Role of Cultural Congruence in the Art Infusion Effect

The art infusion effect posits that exposure to visual artworks heightens the perceived luxuriousness of related brands. Across six studies conducted in different cultural settings, we establish that the art infusion effect is dependent on cultural congruence. That is, when the artwork’s country‐of‐origin (CO) is culturally congruent (vs. incongruent) with the brand’s CO, such an artwork bestows higher perceptions of brand luxuriousness. This occurs because cultural incongruence attenuates the art infusion effect. We term this moderating effect as brand‐artwork CO congruence and show that it qualifies art infusion even if the congruent (vs. incongruent) artwork CO is stereotypically perceived as less luxurious. We further show that perceived brand authenticity underlies the effect of brand‐artwork CO congruence. Overall, the present research illustrates that cultural congruence and subsequent perception of authenticity are critical components of the art infusion effect.

The Effect of Art Infusion Advertising in Digital Signage on Attitude and Recall depending on Media Engagement

The Effect of Art Infusion Advertising in Digital Signage on Attitude and Recall depending on Media Engagement

Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type

This paper aims to determine the effects of using visual art in designing non-luxury products on consumers’ luxury perceptions, quality perceptions, and product evaluations. An experimental design was conducted to test these effects. Differences according to the product types (convenience vs. shopping) were also evaluated. The research sample consisted of young consumers. The data was collected from 400 university students via a face-to-face survey and analyzed by using two-way MANCOVA. Results demonstrate that using visual art in the non-luxury product design affects perceived quality, luxury perception, and product evaluation both independently and interacting with the product type. Besides, using visual art in the convenience product without technical details increases consumers’ positive evaluations. In this context, product type has a moderating role in the effects of using visual art on product evaluation. Accordingly, art infusion increases positive product evaluation for convenience products but decreases it for shopping products.

아트 인퓨전과 해석수준, 제품 유형이 구매의도에 미치는 영향 : 소비의 즐거 움과 지불 고통의 매개 역할을 중심으로

제품이나 제품 패키지에 아트를 주입하는 아트 인퓨전은 소비자들로 하여금 제품에 대해 럭셔리를 지각하게 하여 긍정적인 제품 태도나 구매의도를 갖도록 만드는 마케팅 전략이 다. 아트 인퓨전은 제품의 차별성을 부각할 수 있는 효과적인 전략으로 실무적, 학문적 관심을 받아 왔다. 아트 인퓨전의 효과를 조사한 선행연구들은 공통적으로 아트 인퓨전에 의한 럭셔리 지각이 소비자들의 긍정적 반응을 불러오는 핵심 요소라 언급하고 있다. 하지만 소비자들은 제 품을 구매할 때 소비의 즐거움과 지불 고통이라는 감정을 경험하며, 아트 인퓨전이 상반된 두 감 정에 모두 영향을 줄 수 있음에도 불구하고 선행연구들은 아트 인퓨전의 긍정적 효과에만 집중 하는 한계점을 가지고 있었다. 그 결과, 아트 인퓨전과 두 감정 간의 관계에 영향을 미치는 요소 들에 대한 관심 역시 부족했다. 이에 본 연구는 아트 인퓨전이 소비의 즐거움과 지불 고통이라는 상반된 감정에 어떤 영향을 줄 수 있는지 조사하였으며, 이에 영향을 주는 요인으로 해석수준(실 험 1)과 제품 유형(실험 2)의 역할을 살펴보았다. 실험 1의 결과, 제품에 아트가 주입될 경우 고 차원 해석수준의 소비자들은 소비의 즐거움을 더 크게 느껴 긍정적인 구매의도를 가지게 된 반 면, 저차원 해석수준의 소비자들은 지불 고통을 더 크게 느껴 부정적인 구매의도를 가지게 되는 것으로 나타났다. 즉, 실험 1은 해석수준이 아트 인퓨전과 소비자들의 감정적 반응의 관계에 영 향을 주는 요소임을 확인하였다. 하지만 실험 2의 결과, 아트 인퓨전과 해석수준의 상호작용 효 과는 실용재에서만 발생하는 것으로 나타났다. 쾌락재의 경우 아트의 주입 유무와 관계없이 소 비자들의 반응은 해석수준에 의해서만 영향을 받는 것으로 나타났다. 즉, 실험 2는 아트 인퓨전 과 해석수준의 상호작용 효과의 경계 조건을 확인하였다. 마지막으로 본 연구의 결과들을 바탕 으로 학문적 시사점과 기업의 효과적인 아트 인퓨전 전략 수행을 위한 실무적 시사점을 제시하 였다.