The article is devoted to legal argumentation, namely to its research by rhetorical approach. The aim of the article is to determine characteristic features of rhetorical approach to legal argumentation.Rhetorical approach to the research of legal argumentation should include philosophical, theoretical, empirical components. Philosophical component of legal argumentation research consists in the anthropological conception of rationality i.e. the philosophical axiomatic idea about rationality of legal argumentation if in is acknowledged by the members of legal community.Rhetorical theoretical model of legal argumentation ensures persuasion of legal audience via legal argumentation. Rhetorical approach deals with legal argumentation mainly in the “context of discovery”, i.e. with legal arguing. Rhetorical approach to legal arguing implies specific standard of soundness of the argumentation – persuasion standard. Empirical component of legal argumentation includes description of arguments and persuasive techniques. Rhetorical approach insures interaction between natural law and positive law.Rhetorical approach to legal argumentation lets us assume some ontological issues concerning legal argumentation. Legal argumentation is considered as the mode of impact on the audience via application of communicative and interactional means which persuasive force depends on the contextof argumentative legal discourse. Legal argumentation is the result of such impact embodied in the system of arguments to persuade the legal audience in the arguability of the standpoint.
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