The image of the city acts as a form of identity in the development of the city, as well as increasing the attractiveness of the city. Visual quality that is formed from the function and arrangement of buildings in an area can produce perceptions that are strong enough for the observer. The community has a strong perception of the city of Medan about its Chinatown. Medan, which is one of the cities in Indonesia, has several Chinatown areas and one of them on Semarang Street. Semarang Street Chinatown is a business and culinary area that makes this area live 24 hours. The purpose of this study is to find aspects that affect the image of Chinatown on Semarang Street in making perceptions that are built in the community so that it can bring new understanding in remembering a place/region/city. The method used in this study is a mixed method where the process of collecting data and information is done by conducting various observations and distributing questionnaires. The results of this study are expected to be useful in contributing to the development of space science and social structures that have a major role in urban area planning and urban activity centers and can be input for the Medan city government regarding the role of land use and building management in the Semarang area in contributing descriptions conceptual which has an impact on improving the economic life of the community.