Retail Areas Research Articles

Affordability is king–with private bedroom: exploring the mismatch of students’ housing preferences in constrained housing markets

As Generation Z young adults are entering post-secondary education, little is known about the role of affordability in understanding these students’ housing preferences. For this purpose, we introduce a methodology, the Housing Preferences Choice Board (HPCB), mimicing conditions of expensive rental markets. This paper seeks to elucidate students’ decision-making concerning housing (including location, commuting to campus, amenities, etc.) under economically low versus high constrained scenarios. Findings indicate that, when lowly restrained by costs, students would generally prefer to live close to the university, retail and entertainment areas, with a private room (and private facilities). Additionally, students would choose to be in contact with the student community with good relationships with roommates. However, when highly financially constrained, they prioritize adequate housing characteristics, a private room (within a shared dwelling), and a transport-accessible location (even far from campus). Choices are made at the expense of connection to community, peers, and their university campus, historically associated with student success and well-being.

Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions

Technological advances allow the development of an omnichannel strategy to create a seamless experience for customers. This study has adopted a systematic literature review approach to examine, synthesise and extend a body of literature in the area of omnichannel retailing and the role of technology, taking into account both retailers’ and customers’ perspectives. We review 499 research papers to highlight the evolution of omnichannel research with a special focus on technology usage. After extracting the key theoretical foundations underpinning technology-empowered omnichannel retailing, we synthesise the empirical findings and identify emerging topics from the customer perspective including customer value, customer experience, showrooming and web rooming and customer privacy concerns as well as the key themes from the retailer perspective consisting of channel integration, personalisation and resource challenges. Based on the knowledge from the theoretical and empirical insights, we develop three important future research areas to inspire further studies in this domain.

Complete Covid-19 Vaccination and Room Occupation Rates Nexus Tourism in East Java

The purpose of this study is to examine the effect of complete vaccination up to the second dose on the mobility of the population to recreational and retail areas that describe tourism activities, to examine the effect of population mobility to recreational and retail areas on the occupancy rate of hotel rooms and to examine the factors that influence the level of high and low the rating value of a hotel or other accommodation service that describes the level of satisfaction with hotel services in East Java. Inferential statistical methods used are time series analysis with ARIMAX, Pearson Correlation Analysis and Ridge Regression Analysis. The data used is a combination of Big Data and Official Statistics. Big Data is obtained from scrapping results in Google Mobility Index (GMI), the Ministry of Health of the Republic of Indonesia, and www.tiket.com as well as official statistics sourced from the Central Boards of Statistics Indonesia (BPS). Based on the results of ARIMAX, it can be concluded that complete vaccination up to the second dose affects the mobility of the population to recreational and retail areas that indicate tourism activities, then based on the results of the Pearson correlation, it can be concluded that there is a strong and positive correlation between the mobility of residents to recreational areas and room occupancy rates hotels in East Java and based on the Ridge Regression analysis, it can be concluded that there is a positive influence of price appropriateness, cleanliness, service, facilities, and location on consumer ratings that describe the level of satisfaction with hotel services in East Java and the dimension that has the most influence on the level of hotel satisfaction in East Java is price appropriateness

The merchants of meta: A research agenda to understand the future of retailing in the metaverse

Due to rapid technological developments, the metaverse is quickly garnering attention from all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is expected to radically reshape retailing in the digital world. However, very little is known about the metaverse from a customer, retailer, or brand perspective.This article summarizes how the metaverse has been conceptualized thus far in the literature and the popular press. The authors offer a new conceptualization of the metaverse that contains four distinct dimensions: online collaboration, high consumer immersion, unique digital assets, and digital personas.Considering that the technologies currently used to provide high consumer immersion (e.g., augmented reality, virtual reality) and unique digital assets (e.g., blockchain technology) are not fully developed or commercialized, the authors also propose the concept of a transitory metaverse to understand the current stage of metaverse development better.The authors conclude by providing 27 directions for future research based on a full factorial of how the metaverse dimensions amplify three customer touchpoints in the digital experience (digital economic exchange, complex social relationships, direct environment interaction) for the three main stakeholders of any retailing exchange (consumers, retailers, brands) along the entire customer journey (pre-purchase, purchase, post-purchase).

METAPHORICAL APPROACH TOWARDS THE INTERIOR DESIGN OF KAMPUNG LANGIT, BALI

Kampung Langit is an educational tourist spot located on the top floor of The Keranjang, Bali. Kampung Langit is aimed for children where they can enjoy various educational activities related to Balinese culture as well as providing retail areas where visitors can shop for souvenirs and snacks. Kampung Langit is a 1600 meter square area with various activities in each corner. The renovated area is one of the retail areas for sweets products, such as candies, ice cream, marshmallows, cotton candy and many other kinds of sweets. The design process was carried out by using a two-stage design process pioneered by William M. Pena and descriptive analysis process was also done by literature study on the metaphorical approach towards architecture and interior design. In this interior retail project, tangible metaphor is implemented directly towards the visual aspect of the interior. This metaphorical approach can be seen in the interior elements of Kampung Langit which are created according to the original shape of the sweets which will be sold. Metaphorical approach is also used in determining the colors used in the design, which are pastel colors inspired from marshmallows. By using a metaphorical approach towards the interior design of Kampung Langit, additional selling and commercial value is present. Metaphorical approach on the interior design improves the selling and commercial value of Kampung Langit.

Residents’ perceptions of tourism social exchange relations: a case study in a small heritage town

Studies of residents’ perceptions of tourism impacts under social exchange theory have mostly focused on the costs and rewards of tourism in a one-sided manner. The purpose of this study is to examine these perceptions taking social exchange relations, which are dyadic, as the unit of analysis instead. Social exchange relations offer a more accurate understanding of tourism exchanges as they pair costs with rewards. The literature review analyses previous studies of resident impact perceptions in which exchange relations had been suggested. Based on this review, a survey was carried out among the residents of Besalú. Four social exchange relations were identified using factor analysis. The results show that perceptions about exchanges that specifically involve the resources of space, which tends to be a scarce resource in heritage towns, and retailing areas are linked to the willingness of residents to accept tourism. This suggests that these are critical resources affecting residents’ general perception of the tourism exchange. The results also show that residents strongly perceive tourism as a contribution to heritage conservation.

Alliance: the sustainable regeneration of al-Azbakeya historical garden

While the world is heading towards sustainability and climate action, Cairo is losing its greeneries. The project site lies in al-Azbakeya historical garden that lost more than 75% of its area to concrete structures, it is a part of historical Khedival Cairo that suffers from urban deterioration, high population, and pollution [1]. The project is a complex building that aims at converting al-Azbakeya garden into a hub of sustainable and green urbanism [2]. It also targets social and economic sustainability by tackling the problem of street vendors. The design approach is reached through site analysis to determine the challenges and opportunities of the site, and the project's targeted environmental, social, and economic impacts. Then, a functional program is established to integrate governmental and non-governmental organizations to provide collaborative sustainable solutions. The objectives are met by using four architectural design features: pixel-like interlocking masses, natural light, small buildings with local and recycled materials, and natural materials integrating with the garden context. Sustainable technologies are used in irrigation, energy use, and water use to ensure environmental sustainability [3]. Environmental analyses are developed to test the project's efficiency using Digital software plugins as Revit-Insight. Area Analysis is also carried out to check area distribution among different functions, while the Circulation Analysis shows best entrances and passages for pedestrians. The results are adding around 13 000 sqm (68% of total area) of green areas to the compact urban area, providing developed businesses in a regulated retail area for street vendors converting their problem into an asset supporting the Circular Economy Strategy, and reviving the livability of the community by cultural spaces like bookstores, open theater, and a second hand market promoting smart reuse. The project fulfills its objectives and meets the sustainable development goals 6, 7, 8, 11, 12, 13, 15, and 16.

EMERGING SCOPE OF AIRPORT RETAILING IN INDIA

Indian airports are not just limited to the business of flying passengers. After the takeover by private operators Airport infrastructure in India has changed drastically. They are matching the standards of global airports. Along with this airports are being promoted as key retail hubs. There has been a big revamp in most of the airports at metropolitan cities like Delhi, Mumbai, Bangalore etc. The key focus is on making airports more lively and vibrant instead of uninteresting place for passengers. The transformation of dull airports into fascinating shopping lounges has happened due to privatization of airports. The gloomy airport retail areas have been replaced with wonderful retail shops, show cases and boutiques. Moreover,people with high disposable incomes frequently visiting airports promises impressive growth in airport retailing. Few years back Indian airports were considered for doing only duty free shopping of liquor, foreign chocolates, perfumes, cosmetics etc but at present this fact no more holds true as at present traveler every need and want is determined well in advance and airport retailers grabs upon every opportunity to provide delightful shopping experience

The typological making of retail streets. Santa Ifigenia Street in São Paulo: origin 1850 – 1931

ABSTRACT This article reconstructs the building transformations of Santa Ifigenia Street, São Paulo, to determine the formative process of a retail street. The work establishes the sequence of incremental changes using official building files between 1850 and 1931. The results reveal that retail specialization derives from the adaptation of mostly residential to retail uses, where the transformative process requires long periods of several decades to occur and it is mainly self-organized. Planning regulations must take into account these considerations for a proper management of retail areas.

Shifting prime retailing pitches. A GIS analysis of the spatial adaptations in city centre retail markets

ABSTRACT In this paper, the density and location of retail properties located within the primary retailing areas of Edinburgh, Glasgow, Hull, Liverpool and Nottingham are investigated over a 17 year period. The study is novel due to the original spatial databases developed and unique combination of established methods employed to explore spatial change within these northern UK cities. The paper starts from the premise that retailing markets display adaptive resilience where adaptations in use and variation in retail clustering will occur in response to endogenous and exogenous shocks that disturb the market’s agglomerative and competitive effects. The results suggest that significant new retail-led developments have intra-urban spatial outcomes that impact on the size and location of prime and secondary retailing pitches. In urban retailing centres where there have been no substantive supply disruptions, disturbances in the socio-economic environment can create contractions at the peripheral edges of the prime retailing pitch. This study is significant in providing a historical perspective of the micro-level effects of new development, changing customer shopping habits and shifting retailer location preferences. In addition, the research develops replicable and robust methods that can be employed to examine and monitor spatial change in urban centres. Understanding these dynamic micro-spatial effects are important for the future management of urban centres.

An open source delineation and hierarchical classification of UK retail agglomerations

Town centres and high streets typically form the social and commercial cores of UK cities and towns, yet, there is no uniform definition of what a town centre or high street is. In this study the spatial delineations of retail agglomerations are generated using open-source data for England, Wales, Scotland and Northern Ireland. The extent and boundaries of these physical retail areas are identified based on the density and connectivity patterns of individual retail units over space. A high resolution hexagonal grid is superimposed over spatial clusters of retail points and a network-based algorithm used to identify mutually exclusive tracts. Agglomerations are then pruned and fine-tuned according to a series of heuristic rules. Our retail agglomerations represent local commerce areas with shopping amenities and are assigned to a hierarchical classification ranking from the largest Regional Centres, Major Town Centres and Town Centres, down to Small Local Centres and Retail Parks. The classification into one of eleven hierarchies is based on a combination of relative rank in the local area and absolute size of retail units within the area. These retail agglomeration boundaries, hierarchical classification and lookups form an open-source spatial data product available for wide use and research implementation.

A review of the effects of COVID-19 on food waste.

The COVID-19 pandemic exposed significant vulnerabilities in systems of production and consumption. In particular, the economic and social implications of the pandemic highlighted the urgent need for more sustainable and less impactful practices of food production and consumption. Through a systematic literature review, this paper seeks to assess how the pandemic affected the phenomenon of food waste, with the aim of assessing whether the pandemic stimulated changes amongst food system actors, especially consumers. The findings indicate that consumers generally reported behavioural changes during the pandemic and claimed to have adopted sustainable practices that could contribute to reducing food waste. The results also reflect the rapid diffusion of practices such as food delivery during the pandemic, which requires further investigation in terms of its effects on the environment. Simultaneously, supply–demand shocks and disruptions were reported in the areas of production, processing, and retailing, suggesting the occurence of ripple effects. A call is made for greater resilience in the food system, through the adoption of sustainable and less impactful practices, supported by policy.

Social capital vs. anonymity? 3Ds Urban form and social capital development in Indonesian cities

ABSTRACT Discussions on the relationship between urban form and social capital have garnered attention for a long time as they are well documented in the literature. However, the empirical analysis regarding these two issues is still limited. This study proposes a new perspective on the link between the 3Ds (Density, Diversity, and Design) element of urban form and social capital in the global south using the Indonesian context. Using the linear multilevel regression, this study consistently revealed a contradicting result according to which greater residential density is negatively associated with several social capital factors. Surprisingly, more retail areas in cities are adversely associated with some social capital indicators. High connectivity did not necessarily encourage the development of social capital for small-medium cities. This study showed varied associations between density and social capital in small-medium, and large cities, with consistent results regarding land use mix.

Direct to Consumer using Livestream as an Innovative Marketing Medium during COVID-19

Purpose: Owing to COVID, when many of the physical retail areas were closed and customers were inside, brands were always considering inventive ways to associate with the customers. The accessibility of customers to sellers remained. The live stream was an awesome way to access customers and multiply engagement. Design/Methodology/Application: Establishing a conceptual notion based on model development using the emphasis group - learning method and model analysis using the ABCD listing methodology. Findings/Result: The analyst has recognized that engagement must not be restricted to buyers alone. Livestream is an amazing stage to lock in accomplices as well as internal employees within the company. Livestreaming is long-term of retail and e-commerce. The coronavirus pandemic devastated almost all sectors of the business. Research limitations/implications: Businesses across the country and across the world experienced their supplies, business relations adversely hampered. The demand for most of the products and services reduced to a great extent. The business interruption insurance policy can come to the rescue but unfortunately, if a particular business is not listed on, the policy is not covered. It becomes inevitable to review and reiterate the policies. In many places, in almost all sectors, all spheres, all levels, from the rich to the poor, the losses and damages caused by coronavirus havoc are irreparable. No agency or organization ponders over their compensation of them. Originality/New knowledge/Interpretation/Value: The objective of this paper is to exhibit the most recent patterns and upgrades in live streaming. Moreover, the feasibility of utilizing Livestream as an integrated marketing communication channel is explained. Paper Type: Conceptual research

The influence of different functional areas on customers’ thermal comfort – A Field study in shopping complexes of North China

Shopping complexes are widely built for their convenience and multiple functions. However, their complex functional areas, result in significantly different thermal environments and various customers’ thermal perception. To explain the influence of functional related parameters on the thermal perception of customers in shopping complexes, we selected two typical functional related parameters, including customers’ thermal expectation level of indoor environment in their current area and the area where the customer was ten minutes before taking the survey. 851 valid questionnaires were obtained in two typical shopping complexes during July. Customers’ thermal neutral temperature, thermal preference temperature and thermal comfort temperature range were calculated in different functional areas. Customers’ thermal expectation level was quantified by using expectancy factor. The results showed that customers’ thermal expectation level in entertainment areas was the highest, followed by food courts, retail areas, and transition spaces. Customers’ thermal expectation level would influence their thermal neutral temperature and thermal sensitivity. Customers with different thermal experience differed significantly in their thermal sensation voting (p< 0.01). The highest thermal sensitivity, about 0.41/°C, was found in customers moving from high-temperature areas to low-temperature areas. These findings help to clarify how functional related parameters affect the thermal comfort of customers and provide the guidance for designing the indoor temperature in shopping complexes.

Direct Observation of COVID-19 Prevention Behaviors and Physical Activity in Public Open Spaces.

Mask wearing and physical distancing are effective at preventing COVID-19 transmission. Little is known about the practice of these behaviors during physical activity (PA). In this longitudinal study, direct observation was used to describe COVID-19 prevention behaviors among physically active individuals. The Viral Transmission Scan (VT-Scan) was used to assess COVID-19 prevention behaviors of people standing, sitting, walking, jogging, and cycling in educational, retail, and residential areas. The VT-Scan was performed once per week over 22 weeks between 11:00 a.m. and 2:30 p.m. Information was manually extracted from videos collected during VT-Scans. A total of 4153 people were described, of which 71.2% were physically active, 80.0% were 18–30 years of age, 14.0% were non-white, 61.0% were female, and were 19.6% obese. Individuals not engaged in PA were less compliant with COVID-19 prevention behaviors than physically active people. Compliance differed by PA type, with walkers less compliant with COVID-19 prevention behaviors than joggers and cyclists. Among those physically active, non-compliance with COVID-19 prevention behaviors was higher in 18–30-year-olds, whites, and men. Engagement in COVID-19 prevention behaviors varies as a function of PA. Efforts to promote compliance with recommendations may benefit from tailored messaging, taking into account PA participation, PA type, and characteristics of physically active individuals.

Estimating the spatial impact of neighboring physical environments on retail sales

Active retail shopping is important for the (re)vitalization of a city. However, very few studies have dealt with the impacts of neighboring physical environments on local retail location and performance by considering spatial dependence and heterogeneity of retail performances. I estimated and identified the spatial interaction impacts of spatial dependence and heterogeneity of retail performances on retail sales in Seoul, South Korea. The spatial autoregressive model with autoregressive disturbances with generalized spatial two-step least squares estimation method was employed to this effect. The results of the analysis revealed three findings. First, failure to consider spatial interaction and heterogenicity leads to bias in the estimated results on the effect of the neighboring physical environment on retail sales. Second, despite the spatial heterogenicity and interaction, the significance of the factors that affect retail sales remains the same even when the spatial scope of the retail catchment area changes. Third, interdependence between retail areas within a city-region should be considered for urban retail (re)development. These findings reveal how urban regeneration efforts need to consider interdependence with other retail areas while examining the factors that affect retail sales.

Relationship between COVID-19 and Community Mobility: Sample from Malatya Province

After the WHO defined the COVID-19 as a pandemic on March 11, 2020, measures such as wearing masks, keeping social distance, and staying at home were taken to reduce transmission worldwide. Community mobility is one of the important factors contributing to the uncontrolled spread of the epidemic. The aim of the study is to examine the relationship between the number of COVID-19 cases in the first half of 2021 in Türkiye's Malatya province and Google community mobility reports. The number of COVID-19 cases in Malatya between 01 January 2021 and 31 May 2021 was obtained from the Malatya Provincial Health Directorate. Community mobility data in the relevant period was obtained from Google community mobility. To examine the relationship between the number of COVID-19 cases and community mobility, wavelet coherence analysis was used. The Google mobility data used in the study consists of six different categories covering markets and pharmacies, parks, residential, retail, and recreational areas, public transport stops and workplaces. According to the results of wavelet coherence analysis, the increase in mobility in markets and pharmacies, retail and recreation areas, parks, workplaces, and transportation stations has increased the number of COVID-19 cases. The direction of the relationship between COVID-19 and residential mobility was found to be negative. In other words, the increase in the time spent in residences leads to a decrease in the number of COVID-19 cases. According to the results of wavelet coherence analysis, it was observed that in five of the six categories included in the study, there was a significant relationship between the number of cases and these categories, for the period examined at various frequencies. Depending on the degree of interactions at short- and long-term frequencies covered in the study, policy makers can determine short- and long-term policies to direct human mobility and thereby control the pandemic.

Toward a reliable and responsive E-commerce with IoT

Modern logistics becomes mostly web-centric, its goal overpassed the productivity in traditional warehouses to aim the effectiveness and satisfy customer demands in the context of E-commerce. This article presents a modern type of warehouse based on IoT, using existing technology such RFID solution, to increase inventory reliability by reducing the risk of human errors and it covers 90% of all warehouse operations. Through this article, we analyzed the main areas of improvement for RFID solution, such it does not cover the picking area; unlike in gross storage areas where every palette may contain an RFID Tag in permanent communication with ERP/WMS. However, in the retail area the products are not tracked (possibly but expensive), leaving low visibility on real-time inventory behind with the risk of inventory shortage for items already ordered by customers on the e-commerce platform or excess inventory. The solution we proposed covers this flaw, by creating smart picking areas, based on weighing to get primary data to be quantified. This solution increases inventory reliability and responsivity by helping the retail areas resupply and mastering the picking and preparation delays.

A Network Approach to Revealing Dynamic Succession Processes of Urban Land Use and User Experience

One significant challenge to understanding the mechanisms of urban retail areas’ transition is limited data to trace a dynamic perspective of influential actors’ experience in an extended urban area. We overcome this gap by employing text mining to collect big text data from online blogs and propose a methodology to explore the dynamic spatial transformations and interactions across multiple adjacent retail areas. We study five retail areas that currently function as a major commercial hub in Seoul—the Hongdae area and its neighboring districts. We create co-occurrence networks of the text data to capture representative place images and user experiences. Our blog-word networks systematically capture the “invasion-succession” process in land-use transition during the commercialization of Hongdae’s neighboring districts. The process mirrors the history of spatial change in the areas, which once formed a small-scale, bohemian hip neighborhood that incubated indie culture and has now fully commercialized as a global tourist attraction. The commercial transition triggered by Hongdae’s cultural capital peaked with consumer experiences of “food and eating” dominating the whole area. Finally, the text networks signal gentrification in each commercial district near Hongdae, contributing to the current discourse on commercial gentrification by adding consumers’ perspectives.