Market Areas Research Articles

Analysis of Traders' Welfare After the New Market Relocation in Tanjungpinang City

Market relocation efforts are being made by the city government to renew the market so that it can provide safe, conducive and representative procedures. There are 800 traders to occupy the stalls which is done by lottery to minimize the emergence of social jealousy. This research uses a descriptive qualitative approach. This research uses snowball sampling to obtain data from traders to other traders. This research is located at the Puan Ramah Kijang Lama market. The problem found is the lack of special attention from the government in re-marketing the Puan Ramah market area. This lack of attention from the government has resulted in the traders' income being considered to be below their target or goal, so that the traders feel disappointed with the policies issued by the government and the traders hope that the government will focus on speeding up the process of renovating the new market.

Mill, Market, Mandir, Masjid: The Geographies of Communal Conflict in Colonial Bombay, c. 1929–39

This article reframes a crucial period in the history of popular politics in colonial Bombay. Focusing on Hindu-Muslim antagonism between 1929 and 1939, it highlights the centrality of everyday urban spaces and places in shaping the context, dynamics and nature of communal conflict in a putatively cosmopolitan city. The first section shows how recurrent communal discord in Bombay was the outcome of two spatially contingent political developments that occurred concurrently in the years between 1929 and 1933. On the one hand, intra-class tensions engendered by industrial strife in tandem with the rapid ascendancy of the communist-led Girni Kamgar Union in the mill districts resulted in a communal backlash. On the other hand, the launch of the Congress’ Civil Disobedience movement deepened Hindu-Muslim differences in the market areas of the Indian town. The second section focuses on clashes over religious places and processions, which became a chronic feature of urban life in the 1930s. Through a range of examples, it underscores how local disputes over sacred sites and religious rites became integral to the political construction of communal identities in late colonial Bombay.

The Use of Spatial Information in Area-level Models: An Evaluation Based on Auxiliary Data Availability

The small area estimation (SAE) theory is widely used when local or domain-specific reliable estimates based on survey data are needed. Small area model-based estimates use a model that links the response variable to some auxiliary information borrowing strength from the related areas. When geographical information on the areas of interest is available, the specification of a spatial area level model can increase the estimates’ efficiency, depending on available auxiliary data. In this article, we first review the most popular area level spatial models, and we then compare their performance under two alternative scenarios of auxiliary information availability to estimate the average equivalized household income in Italian Local Labour Market Areas (LLMAs) using the EU-SILC (European Union Statistics on Income and Living Conditions) survey data. Our findings suggest that the spatial information can “fill the gap” when the covariates do not have a high predictive power, a crucial result when there is lack of auxiliary data. AMS Subject Classification: 62D05, 62G05, 62H11

Optimization of the Angso Duo Tourism Market Area Based on the Historic Riverfront of the Batanghari River, Jambi City

Angso Duo Market or also known as the Tanah Select Pesako Betuah location is an area that has a long history in the development of the city of Jambi. Angso Duo Market, which is located on the Batanghari River, is one of the development locations for riverside tourist areas which has great potential for development. Many historical events occurred at this location which brought many memories to the people of Jambi. This area has significant historical value as the historic Riverfront Batanghari river site, which has witnessed the cultural and social development of the surrounding community. The aim of this research is to identify and design an optimization strategy for the Angso Duo Tourism Market Area based on the historical heritage of the Batanghari River Riverfront which produces design aspects of the waterfront tourist area which are the basis for determining the design approach, namely the Collective Memory and Sense approaches. of Place (Meaning of Place). The research methods used in this research are literature study, field survey, interviews with related parties, and data analysis. The research results show that the Angso Duo Tourism Market Area has the potential to become an attractive tourist destination. The history of the Batanghari Riverfront, which has existed for many years, is the main attraction. However, efforts are still needed to optimize the use of this area. Based on the research results, several optimization strategies are recommended, including: Historical Heritage Conservation, Preserving and maintaining historical sites around the Batanghari River Riverfront to maintain the authenticity and historical value of the area. Infrastructure Development, Improving regional infrastructure, including road access, parking areas and other public facilities, to increase visitor comfort. Development of tourist facilities, building tourist facilities and facilities that support visitor activities, such as children's play areas, places to eat and places to rest. Environmental Management, Developing a sustainable environmental management plan to preserve the Batanghari River and its surroundings. By implementing this strategy, it is hoped that the Angso Duo Tourism Market Area can become an attractive and sustainable tourist destination, providing economic and social benefits for the local community, as well as preserving the history and environment of the Batanghari River.

Detection of Enterobacteriaceae Lactose Fermenter Bacteria Producing Extended Spectrum Beta-Lactamase (ESBL) in Food Samples at Surabaya

Snacks sold on the side of the road are often purchased because they are practical and cheap. The condition of food sold in the open causes a decrease in food hygiene, so bacteria will easily contaminate, both due to flies infesting it and direct contact with the hands of people around it. One group of bacteria that can cause infection and often contaminate food is Enterobacteriaceae. These bacteria can produce Extended Spectrum Beta Lactamase (ESBL) enzymes that cause resistance to various antibiotics (MDR). This research aims to detecting ESBL-producing Enterobacteriaceae lactose fermenter bacteria in street food sold on the side of the road in the Dukuh Kupang market area, Surabaya. This study is descriptive observational research with a cross-sectional research design. A total of 50 snack food samples were grown on MacConkey agar containing cefotaxime at four micrograms per milliliter. Then an ESBL confirmation test was carried out using the double disk synergy test (DDST). The Result showed that 13 (26%) samples of snack foods were contaminated. ESBL-producing Enterobacteriaceae Lactose Fermenter bacteria are ubiquitous. The most contaminated snack food was cassava, while the non-contaminated snack food was stuffed tofu.

Unveiling the Black Box of Influencer Marketing: The moderating role of Parasocial interaction and persuasion knowledge

The digital era has significantly transformed the manner in which consumers perceive and interact with brands, primarily due to the emergence of influencer marketing. This study examines the complex relationship between influencer attributes—attractiveness, trustworthiness, and familiarity—and customer-perceived quality. Furthermore, it explores the moderating role of parasocial and persuasion knowledge on the relationship between customer-perceived quality and purchase intention. The study employed a quantitative research design, utilizing survey questionnaires to collect data from 390 consumers across a diverse range of consumers. Data analysis was conducted using Smart PLS. The results revealed that influencer familiarity, customer-perceived quality, and the moderating effects of parasocial and persuasion knowledge were all found to be significant. However, Influencer attractiveness and Influencer trustworthiness were insignificant. This study examines how parasocial interaction and persuasion knowledge moderate the influencer marketing-purchase intention relationship on social media. This research may help influencer marketers build more effective ads that consider parasocial interaction and persuasion knowledge in generating purchase intention. The study makes a valuable contribution to the developing area of influencer marketing by providing insights into the relationship between influencer characteristics, customer-perceived quality, and purchase intention. The results provide valuable insights for marketers seeking to enhance influencer selection and campaign strategies in a practical manner. Moreover, by an examination of the moderating effects of parasocial contact and persuasion knowledge, this study offers a more elaborate understanding of influencer marketing, thereby increasing its significance and efficacy within the contemporary digital marketplace.

PEMBERDAYAAN KELOMPOK USAHA SAUNG BATIK BASWET MELALUI INOVASI VARIASI MODEL DESAIN DAN TEKNOLOGI DIGITAL

Saung Baswet's batik group business is categorized as a small and medium-sized enterprise. It is, therefore, very vulnerable to business continuity because it has several areas for improvement: weak capital, weak marketing, weak management skills, and weak innovation. Its produces and sells both written and printed batik. The objectives and benefits of this service activity are to create product design innovations with new patterns, namely Nagasari Flowers. They were creating direct marketing and expanding Saung Batik's marketing area at a lower cost, bringing Saung Batik closer to its customers by promoting products to be sold and creating two-way communication through the web and e-mail. Facilitate stock management and make displaying the latest products from Saung Batik easier. The results of service activities are that problems of its partners in field of batik innovation have been resolved. Design of this batik group has increased and is expected to characterize group's style. Marketing Batik products of the group becomes effective and efficient because the market reach is not limited. The solution offered is to provide Android-based online marketing and sales facilities. The batik marketing and sales application is named "E-Saung Baswet," which can reach the entire archipelago and global market as a new market share with one tool, namely a smartphone. The application is registered in Playstore, so all internet users can access it. Increased partner empowerment was achieved 100% through training on Android-based marketing and sales computer application programs and training on innovative batik designs.

Implementation of services marketing strategies: case study in a passenger transportation company

The esteemed work aims to propose a grounded and coherent solution to improve the services provided at Manaus Special Transport, which operates in the charter segment. The overall objective of the project is associated with attracting new customers from the analysis of service marketing. The specific objectives have the purpose of identifying the service marketing strategies used by the special transportation segment; To examine which practices can contribute to improving the organization's reputation and to compose a service marketing package that matches the company's size. The project came from the data survey provided by the organizational diagnosis where it was possible to identify the need to improve the marketing area, especially service marketing. Finally, it was concluded that with the quality tools: Diagram of Causes and Effects and the 5W2H can create a proposal appropriate to the size of the company studied, increasing quality and customer satisfaction.

Social-spatial network structures among young urban and suburban persons who inject drugs in a large metropolitan area

BackgroundRecent studies underscore the significance of adopting a syndemics approach to study opioid misuse, overdose, hepatitis C (HCV) and HIV infections, within the broader context of social and environmental contexts in already marginalized communities. Social interactions and spatial contexts are crucial structural factors that remain relatively underexplored. This study examines the intersections of social interactions and spatial contexts around injection drug use. More specifically, we investigate the experiences of different residential groups among young (aged 18-30) people who inject drugs (PWID) regarding their social interactions, travel behaviors, and locations connected to their risk behaviors. By doing so, we aim to achieve a more comprehensive understanding of the multidimensional risk environment, thereby facilitating the development of informed policies. MethodsWe collected and examined data regarding young PWID's egocentric injection network and geographic activity spaces (i.e., where they reside, inject drugs, purchase drugs, and meet sex partners). Participants were stratified based on the location of all place(s) of residence in the past year i.e., urban, suburban, and transient (both urban and suburban) to i) elucidate geospatial concentration of risk activities within multidimensional risk environments based on kernel density estimates; and ii) examine spatialized social networks for each residential group. ResultsParticipants were mostly non-Hispanic white (59%); 42% were urban residents, 28% suburban, and 30% transient. We identified a spatial area with concentrated risky activities for each residential group on the West side of Chicago in Illinois where a large outdoor drug market area is located. The urban group (80%) reported a smaller concentrated area (14 census tracts) compared to the transient (93%) and suburban (91%) with 30 and 51 tracts, respectively. Compared to other areas in Chicago, the identified area had significantly higher neighborhood disadvantages. Significant differences were observed in social network structures and travel behaviors: suburban participants had the most homogenous network in terms of age and residence, transient participants had the largest network (degree) and more non-redundant connections, while the urban group had the shortest travel distance for all types of risk activities. ConclusionDistinct residential groups exhibit varying patterns of network interaction, travel behaviors, and geographical contexts related to their risk behaviors. Nonetheless, these groups share common concentrated risk activity spaces in a large outdoor urban drug market area, underscoring the significance of accounting for risk spaces and social networks in addressing syndemics within PWID populations.

Upaya Peningkatan Pengetahuan Masyarakat Tentang Pengelolaan Sampah di Pasar Inpres Ruteng Kecamatan Langke Rembong

Pasar Inpres Ruteng is one of the shopping centers (market) in the city of Ruteng, Langke Rembong District. However, in reality up to now, it can be seen that the market conditions have not been arranged neatly and cleanly. This is indicated by various piles of garbage scattered around the market area. In the observations of the PKM team, the main cause of dirty and untidy market conditions is the lack of public awareness of market users about the importance of market cleanliness, specifically regarding the behavior of disposing of waste in its place. The purpose of PKM is to increase awareness and knowledge of market users in maintaining market cleanliness, and especially in waste management around the pasar inpres Ruteng. The methods used in PKM are counseling and socialization, as well as cleaning activities for the market environment. The community participates in finding solutions related to waste management and is involved in cleaning up the waste found in the pasar inpres Ruteng .

Implementation of IOT Automatic Controlling System and Android Franchise System in Oyster Mushroom MSMEs in Gintangan Village To Be Globally Competitive in the Digital Economy Era

MSMEs are one of the business units that play an important role in the growth and development of the economy in Indonesia, especially in lower and middle class society. The MSME "Sunawan Mushroom" which is a partner in this community service program is one of the MSMEs in Rogojampi District, Banyuwangi, engaged in the oyster mushroom cultivation business. Based on the results of the identification of the proposing team in partner businesses, there are two main problems, namely in the areas of production and marketing. The community service program which was carried out for 8 months attempted to overcome these two problems. This activity is in accordance with the main performance indicators (IKU) of PGRI Banyuwangi University, namely that lecturers carry out activities outside the campus and the results of the lecturers' work are used by the community. Because this activity involves students, this activity is also in accordance with one of the IKUs, namely students gaining experience outside campus. The outputs targeted by this program include IoT-based Automatic Controlling System Technology, an Android-based franchise system, increasing partner production and sales, and increasing partner turnover. Overall, the technology implemented in the partner's oyster mushroom business succeeded in increasing production capacity by 25% (from 500kg to an increase of 650kg), succeeded in reducing the level of pest attacks during the mushroom growing process from 15% to 5% (down 10%), and reduced fungus death rate 5-10%. These results automatically increase partners' income from sales of oyster mushrooms by optimizing the temperature conditions of mushroom cages and minimizing the death rate of oyster mushrooms from pest attacks that attack mushroom tanks.

Sustainable consumption behaviour: Mediating role of pro-environment self-identity, attitude, and moderation role of environmental protection emotion

This study aims to examine how these factors—egoistic and altruistic values and social consumption motivation-stimulus factors—influence sustainable consumption behaviour (response factor), the mediating role of pro-environmental self-identity and attitude (organism factor), and the moderating effect of environmental protection emotion. We used the stimulus organism response theory to gain a solid and holistic understanding of the concept. We collected 328 original surveys from Indian customers who recently purchased sustainable products via convenience and purposive sampling, and we analysed the data by using structural equation modelling. Intriguingly, the results show that (a) stimulus factors, such as egoistic and altruistic values and social consumption motivation, had a positive influence on pro-environment self-identity and attitude and sustainable consumption behaviour; (b) pro-environment self-identity had a positive effect on attitude; (c) mediation factors (pro-environment self-identity and attitude) had a significantly positive mediation relationship between stimulus and response factors; and (d) environmental protection emotion significantly moderated the relationship between stimulus, organism factors, and response factors. The study contributes to the current body of knowledge in the area of sustainable marketing by examining the rapidly growing phenomenon of sustainable consumer behaviour.

Big data in crime statistics: Using Google Trends to measure victimization in designated market areas across the United States

Google Trends (GT) data could potentially supplement traditional crime measurement strategies, allowing criminologists to better understand crime statistics on a macro level. This study assesses the validity of GT crime estimates. The findings indicate that GT data are reliable for estimating MVT, larceny, and rape. Additionally, we illustrate how to use GT to identify places with high rates of unreported offenses. The results of this study demonstrate the feasibility of leveraging open-source big data such as GT to supplement traditional sources of crime data, particularly for categories of crime with substantial underreporting rates. Results suggest the GT rape measure may be a more accurate estimate of the true incidence of rape than the measure drawn from the Uniform Crime Report (UCR). The limitations associated with the use of GT to generate estimates of crime are also discussed.

Physicochemical and antioxidant characterization of commercially available honey sample from Addis Ababa market, Ethiopia

High-quality and genuine honey is crucial to provide consumers with natural honey and prevent any potential health issues. This study aimed to examine the quality of commercial honey available in the Addis Ababa market. A total of 30 honey samples were randomly collected from eight sub-cities of Addis Ababa city. Both High-Performance Liquid Chromatography (HPLC) and UV–Vis spectroscopic methods were used to determine 12 physicochemical and three antioxidant activity parameters in the honey samples according to internationally recognized standards. The findings of this study showed that the hydroxymethylfurfural (HMF), free acidity, and ash content of all commercial honey samples conformed to honey standards. However, except for honey samples collected from processors (19.48 ± 0.4 %) and retail outlets (20.49 ± 0.13 %), all other commercial honey samples failed to meet the moisture content criteria (≤21 %). Proline levels in honey samples taken from the street (67.1 ± 0.52 mg/kg) were also found to be below the required standard. The commercial honey samples contained fructose, glucose, sucrose, and maltose within a range of 33.85 ± 0.65 to 48.61 ± 0.51 %, 33.07 ± 1.58 to 44.3 ± 0.82 %, 0.91 ± 0.05 to 6.23 ± 2.49 %, and 0.51 ± 0.14 to 2.4 ± 0.44 %, respectively. Furthermore, honey samples from market areas showed good Total Phenolic Content (TPC), Total Flavonoid Content (TFC), and antioxidant activity. Overall, the results revealed that all physicochemical parameters, except for proline, moisture, and sucrose content, complied with approved standards (Codex Alimentarius, European Union (EU), and Ethiopia Standard Agency (ESA). Accordingly, it is recommended that stakeholders receive regular training on how to manage honey quality issues and detect adulteration techniques to prevent contaminated honey from reaching the markets.

INTERNAL MARKETING AS ONE OF THE PILLARS OF HOLISTIC MARKETING

The publication addresses three areas of marketing: contemporary definitions of marketing, internal marketing and holistic marketing. The introduction to contemporary definitions of marketing includes the presentation of various concepts and theories that have shaped this concept over the past decades. This is followed by a look into internal marketing, which focuses on increasing the effectiveness of marketing activities by involving employees in order to ensure consistency in the company’s operations and to build a positive image of the organisation. The definition of internal marketing is explained in terms of its objectives, strategies and the tools that it uses. Another issue under consideration is holistic marketing, which integrates marketing activities with other aspects of the business, such as performance marketing, integrated marketing and relationship marketing. The paper goes on to explore the role of internal marketing in a holistic marketing system. The relationship between the various pillars of holistic marketing is outlined, taking into account internal marketing.

KEPUTUSAN PEMBELIAN SAYURAN DI PASAR JATINEGARA SELAMA PANDEMI COVID-19 DENGAN PENERAPAN THEORY OF PLANNED BEHAVIOR

<em>Large-Scale Social Restrictions (PSBB) is one of the Indonesian government's policies in dealing with the COVID-19 </em>pandemi<em>. In the midst of the implementation of the policy, consumers are still buying food, one of which is vegetables, directly to traditional markets. This study uses a quantitative approach through descriptive statistical analysis and SEM-PLS analysis using WarpPLS 7.0. This study aims to examine the effect of the Theory of Planned Behavior variables, namely attitudes, subjective norms, and perceptions of behavioral control on consumer purchase intentions and vegetable purchasing decisions at Jatinegara Market during the COVID-19 </em>pandemi<em>. The types of data in this study are primary data and secondary data using 45 respondents who were determined using the judgment sampling method. The results showed that the variables of attitude, subjective norm, and perceived behavioral control had an effect on consumers' purchase intentions. The biggest indicator contribution to the attitude variable is convenience in making purchases. Meanwhile, the biggest indicator contribution to the subjective norm variable is support from close friends. And on the behavioral control perception variable, the biggest indicator is the ability to make purchases. Traders and market managers need to maintain and improve the application of health protocols in the Jatinegara Market area, especially during the COVID-19 </em>pandemi<em>, so that consumers' purchase intentions remain high to buy vegetables.</em>

Analisis Bauran Pemasaran Terhadap Tingkat Penjualan Roti UD Nabila Bakery Di Desa Kalasey Kecamatan Mandolang

This study aims to identify and analyze the application of the marketing mix in increasing sales at UD Nabila Bakery in Kalasey Village, Mandolang District. The method of data collection in this study uses primary data, where the primary data is obtained through interviews with 4(four) respondents which include product variations, price variations, sales condisitions and promotion. Meanwhile, secondary data was obtained through interviews with the owner of UD Nabila Bakery. The results of this study, it shows the application of the marketing mix in increasing sales volume at UD Nabila Bakery, namely in terms of products, the products produced are able to compete with competitors by always providing good quality both in terms of taste and texture of bread. In terms of price, UD Nabila Bakery sets a selling price that is relatively affordable considering its target market is from all walks of life. In terms of place/distribution channel, UD Nabila Bakery's bread has not been able to increase sales optimally due to competition for the same product, rising raw material prices and lack of expansion of the target market area, causing a decline in sales of the bread. And in terms of promotion, UD Nabila Bakery's bread still uses a simple promotion system, namely through word of mouth. So it has not been able to increase sales to the maximum. The increase in sales of UD Nabila Bakery's bread could occur because the product strategy and pricing strategy used were able to attract consumers to repurchase the products offered. With increasing consumer interest, there will be an increase in sales of UD Nabila Bakery's bread.

Two Qaraquyunlu and Aqquyunlu ‘Turkmen’ Decrees in the Great Mosque of Mardin

Abstract This contribution reconstructs and contextualizes two decrees abolishing specific imposts. Both were inscribed into the eastern entrance vestibule of the great mosque of Mardin connecting the mosque to the main market area of the town in the name of Qaraquyunlu and Aqquyunlu ‘Turkmen’ rulers in the mid-15th century CE. As argued in this article, the decrees pertain to the immediate context of the civil revolt of Mardin against Jahāngīr Aqquyunlu in 1450 CE. Accordingly, the inscription of fiscal decrees into highly visible and institutionally protected locations of the urban fabric emerges as a crucial interface negotiating civil (dis)content and the pragmatics of rule. Together with the exceptionally dense attestation of the history of Mardin during the first half of the 15th century CE in a variety of mediums and narrative and linguistic traditions, this enables an exemplary reconstruction of subaltern and non-rulerly agency during this period of frequently changing rulers. By historicizing the fiscal ordinances decreed in both inscriptions, fiscal imposts emerge as one of the strands along which civil (dis)content could be negotiated. In addition, the continued preservation of both inscriptions attests to the resilience and stability of the ‘inscribed public sphere’ of Mardin. Accordingly, inscriptions 853 and 854 Mardin are presented as the centerpiece of an exemplary micro-study of non-rulerly agency and the pragmatics of rule in the 15th century CE pre-industrial Middle East.

ANALISIS KOMPARATIF PT BANK SYARIAH INDONESIA TBK. SEBELUM DAN SESUDAH MERGER

The long-term goal achieved in this study is to see the effect of the merger of BUMN Syariah Banks to become Indonesian Syariah Banks (BSI). Where is the merger will certainly affect the expansion of the market area and can increase product variations because so far each Islamic Bank has unique products that have different characteristics, so that later it will further enrich its products, can increase economies of scale or increase the size of the bank, economics of scope and course this can be realized by financing giant projects. The research method used is a descriptive method with a quantitative approach. The population of this study is PT Bank BRI Syariah Tbk, PT Bank BNI Syariah, and PT Bank Syariah Mandiri. The next step is to process the data using the SPSS 17 software using the Wilcoxon signed rank test so that a research report can be compiled as the activity output. The results of the statistical test analysis there is no significant difference in the values of KPPM, ROA, ROE, NPF, FDR, BOPO, and NOM at Bank BRIS, BNIS, and BSM before and after the Merger. The KPPM, ROA, ROE, and NOM values are negative indicating that the KPPM, ROA, ROE, and NOM values after the merger are higher than before the merger. On the other hand, the NPF, FDR, and BOPO values are positive indicating that the NPF, FDR, and BOPO values after the merger are lower than before the merger.Keywords: Comparative, Financial Ratios, Bank Mergers

Using AI to Create Content Designed for Marketing Communications

Innovation is a key success factor in every industry, including marketing communications. One of the most significant innovations in marketing is use of artificial intelligence (AI). Without a doubt, it has tremendous potential to become an essential content creation tool for marketing communications. In recent years, several AI-based tools have been created that simplify the content creation process in various ways. We are witnessing an enormous increase in these services and a significant increase in their quality. This qualifies them for use to a much greater extent than before. It is obvious that these tools will become key tools for marketers and related professions in the near future. Experience from the past months reveals that AI-based tools can significantly speed up content creation and increase its relevance by using optimal vocabulary, stylistics, or - in the case of image generators - visuals. The presented work analyzes the current state of using AI in marketing communication, through the possibilities and challenges related to it. The aim of this work is to provide a comprehensive overview of the possibilities of using AI in the creation of content. AI can automate some tasks, such as data analysis and information processing, freeing marketers to focus on other important tasks. The advantages of AI in the creation of marketing communication content can be speed and relevance, personalisation but also objectivity. AI in the creation of content may encounter a lack of creativity, lack of emotion and empathy. AI cannot fully understand the context in which the content is to be used, which can lead to the creation of inappropriate or ineffective content. Different types of AI tools usable in marketing communication. AI can assist in various stages of the content creation process, such as generating ideas, creating a story, personalising content. AI can use target group data such as interests, purchasing behavior, demographic information. This article discusses a contribution to research that uses qualitative and quantitative scientific methods to analyse the use of artificial intelligence (AI) in marketing and marketing communications. It highlights the uses of AI in marketing and identifies a list of selected AI tools that are considered advantageous in different areas of marketing. The conclusions of this work should provide important guidance for further research and application of AI in marketing communication, which could significantly contribute to the development of the entire mentioned field.