Formulation of the problem. Social activity in the adjacent areas of multi-apartment residential buildings is one of the key elements of life in the city and an indicator of successful architectural and planning solutions. Despite the active growth in the sphere of housing construction in Ukraine and the improvement in the quality of architectural solutions for the courtyards of multi-apartment residential buildings, there is a different social activity of residents within the local area. The purpose of the article is to determine the parameters that affect the social activity and comfort of people in the courtyards of apartment buildings and ways to take them into account in design solutions. Conclusions. In the course of the analysis of scientific research on the subject of house spaces and social activity of city residents, it is highlighted that the issues of social activity of residents is a multifactorial task that is influenced by a whole variety of both architectural-spatial and socio-psychological characteristics. By comparative analysis of the adjacent territories of Ivano-Frankivsk with similar architectural and spatial indicators and different levels of social activity, it was determined that these courtyards differ in the general indicator of the time a person spends on their territory and the dispersion of people across the site. To assess individual indicators and formulate recommendations for the socio-psychological comfort and attractiveness of the courtyard, the method of constructing the McKinsey / General Electric matrix was used, which was interpreted to solve architectural problems. The main vectors for constructing this matrix are “socio-psychological comfort” and “attractiveness of architectural and spatial solutions”. Using the method of expert assessments, the location of each of the studied courtyards was determined on the general field of the matrix, namely: the courtyard area of the Kalinova Sloboda residential complex is located in the field “Effective design solution”; residential complex “Lipki”, in the field “Architectural solution requires improvement at all stages”, which confirms the difference in social activity in the adjacent areas of these courtyards. Therefore, this research algorithm can be applied even at the design stage to check the social comfort and attractiveness of design solutions.