This paper proposes an enhanced Long Short-Term Memory (LSTM) based forecasting model explicitly designed for functional beverage sales prediction in cross-cultural markets. Traditional forecasting methods often struggle with capturing the complex interplay between cultural factors and sales patterns, leading to suboptimal prediction accuracy in diverse market environments. The proposed model incorporates innovative architectural modifications to the standard LSTM structure, integrating cultural-aware gates and specialized feature engineering techniques to capture market-specific characteristics. The research utilizes comprehensive sales data from six major markets across North America, Asia, and Europe from 2019 to 2023. The enhanced model demonstrates superior performance with a 28.4% improvement in prediction accuracy compared to traditional methods, achieving an average RMSE of 0.134 across all tested markets. The model's effectiveness is particularly evident in markets with high cultural diversity, where it achieved a 31.5% reduction in prediction error compared to conventional approaches. The research findings establish that cultural dimensions account for approximately 37.5% of sales variation across markets, highlighting the critical importance of cultural feature integration in sales forecasting. The practical implementation of the model resulted in a 23.7% reduction in inventory holding costs and improved resource allocation efficiency. This research contributes to the theoretical understanding of cross-cultural market dynamics and practical applications in global business operations.
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