In May of 1913, Gustav Stickley opened The Craftsman Building, a twelve-floor store, restaurant, workshop, and office between 38th and 39th streets just off of Fifth Avenue in New York City. By expanding his enterprise to include The Craftsman Building, Stickley aimed to educate on principles of good design, promote his products, and create a destination for a communal experience of his ideal Craftsman interiors. Stickley’s Craftsman Building, or as he called it, the Headquarters for Home Builders, fostered a direct connection between the public and the Arts & Crafts home through object lessons, immersive environments, model rooms, and a behind-the-scenes perspective that foregrounded the materials and skills of craftsmanship. The building was an integrated “home” of the Craftsman movement and a place for consumers to source and harmonize objects for their own homes. Education was central to Stickley’s mission, seen through the didactic nature of the sales floors and the public-facing furniture-making and architectural drafting studios. Notable features included an exhibition space dedicated to construction and interior design as well as a farm-to-table restaurant, with a state-of-the-art kitchen open to visitors. Stickley’s overambitious investment in The Craftsman Building ultimately led to his business’s demise.