ABSTRACT The shaping of urban features is profoundl influenced by the underlying urban context, and architectural features and style management are important parts of the protection and cultivation of urban identity. However, in China, oversight in managing the urban context often results in neglect of the cultural values embedded in architectural aspects at the micro level. This, in turn, contributes to the convergence and disorder of urban architectural features and styles. This study builds upon the significance of the urban context and takes the typical Chinese megacity Wuhan as a case study. First, the research systematically outlines the diachronic development of architectural features and styles in Wuhan and meticulously analyses the prevailing problems. Subsequently, an evaluation is conducted on the efficacy of existing architectural features and style management policies and the approval processes for architectural schemes. Finally, the research formulates a comprehensive architectural feature and style management and implementation system that harmonizes Wuhan’s urban cultural heritage and urban identification characteristics. This paper aims to contribute to the refinement of urban identity management and the preservation of architectural diversity to foster a more cohesive and culturally resonant urban environment in Wuhan.