PurposeThis paper has aimed to systematically review the existing literature regarding the role of fantasy in heritage conservation, establishing a research gap and investigating the different facets of fantasy that contribute to a conservation undertaking.Design/methodology/approachThis systematic literature review adopted the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) model with literature from the SCOPUS-indexing database.FindingsThis review has indicated a lack of input from Eastern scholarship, the absence of quantitative research, the lack of discussion concerning fantasy within the architecture discipline and the lack of attention towards fantasy's role in architectural heritage conservation.Practical implicationsA better understanding of the role of fantasy within architectural heritage studies would improve conservation practice, specifically the existing cultural significance value evaluation framework and the management of stakeholders' expectations.Originality/valueThe present paper serves as a preliminary insight into the value of fantasy within the architecture discipline, allowing for more empirical-based research and knowledge to be added in this domain in the future.
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