Aims. The regular pattern of quiet-Sun magnetic fields was disturbed by newly emerging magnetic flux, which led a day later to two homologous surges after renewed flux emergence, affecting all atmospheric layers. Hence, simultaneous observations in different atmospheric heights are needed to understand the interaction of rising flux tubes with the surrounding plasma, in particular by exploiting the important diagnostic capabilities provided by the strong chromospheric Hα line regarding morphology and energetic processes in active regions. Methods. A newly emerged active region NOAA 12722 was observed with the Vacuum Tower Telescope (VTT) at Observatorio del Teide, Tenerife, Spain, on 11 September 2018. High spectral resolution observations using the echelle spectrograph in the chromospheric Hαλ6562.8 Å line were obtained in the early growth phase. Noise-stripped Hα line profiles yield maps of line-core and bisector velocities, which were contrasted with velocities inferred from Cloud Model inversions. A high-resolution imaging system recorded simultaneously broad- and narrowband Hα context images. The Solar Dynamics Observatory provided additional continuum images, line-of-sight (LOS) magnetograms, and UV and extreme UV (EUV) images, which link the different solar atmospheric layers. Results. The active region started as a bipolar region with continuous flux emergence when a new flux system emerged in the leading part during the VTT observations, resulting in two homologous surges. While flux cancellation at the base of the surges provided the energy for ejecting the cool plasma, strong proper motions of the leading pores changed the magnetic field topology making the region susceptible to surging. Despite the surge activity in the leading part, an arch filament system in the trailing part of the old flux remained stable. Thus, stable and violently expelled mass-loaded ascending magnetic structures can coexist in close proximity. Investigating the height dependence of LOS velocities revealed the existence of neighboring strong up- and downflows. However, downflows occur with a time lag. The opacity of the ejected cool plasma decreases with distance from the base of the surge, while the speed of the ejecta increases. The location at which the surge becomes invisible in Hα corresponds to the interface where the surge brightens in He IIλ304 Å. Broad-shouldered and dual-lobed Hα profiles suggests accelerated or decelerated and highly structured LOS plasma flows. Significantly broadened Hα profiles imply significant heating at the base of the surges, which is also supported by bright kernels in UV and EUV images uncovered by swaying motions of dark fibrils at the base of the surges. Conclusions. The interaction of newly emerging flux with pre-existing flux concentrations of a young, diffuse active region provided suitable conditions for two homologous surges. High-resolution spectroscopy revealed broadened and dual-lobed Hα profiles tracing accelerated or decelerated flows of cool plasma along the multi-threaded structure of the surge.