Semiotic Approach Research Articles

The Grammar of Imagined Futures: A Social Semiotic Approach to Multimodal Representation

The Grammar of Imagined Futures: A Social Semiotic Approach to Multimodal Representation

The Marker of Sexuality in Nedjma’s the Almond: A Semiotic Approach

Sexuality is the interesting issue to talk about as it is always connected to social and cultural value, especially for women as said women’s bodies are cultural sites. This study is concerned to the sexuality markers used in the novel by Nedjma, The Almond. The study shows how markers have some connotative meanings based on the cultural context and religion context. This study applies semiotic approach from Umberto Eco in interpreting the sexuality markers in the novel. The method used in this study is qualitative data analysis to the collected data obtained from “The Almond” novel and the secondary data from other books, journals, dictionaries and articles (e-text) from the internet. It is found some meaning connected to the myth of Maroccan, Greek, and Egyptians cultures, also to Christian and Buddhism. This study will have significant contribution to understand how symbols or markers have different meaning in different cultures.

Appraisal Theory and Interpreting Political Speech

Appraisal theory can be used to study the semiotic content of formal speeches. This paper focuses on the study of two speeches by Ban Ki Moon. The first in 2006 was his acceptance speech and the second, in 2016, was his speech on leaving his role as Secretary General of the United Nations. By employing the same speaker and organization, this helps remove variances due to personal or corporate style. It also allows a focus on how different semiotic approaches are used at different stages of each speech. While affect is common across the speech structure, judgement is more commonly found in sections that can be seen as instances of expected politeness towards the intended audience. By using such modes, the speaker is effectively inviting agreement with their overall presentation. This also suggests a linkage between chosen mode and purpose. However, meaning-making cannot just be understood through a sentence by sentence analysis and there still remains a need to take a holistic overview and place the speech in a wider context.

SEMIOTIC ANALYSIS OF BULLYING IN THE PYRAMID GAME SERIES ON SOCIAL MEDIA X

Bullying is one of the social deviant behaviors that often occur in all environments, including schools. This study aims to determine the description of bullying and the meaning of signs contained in the series “Pyramid Game” on social media X through semiotics using Charles Sanders Pierce's theory. Each scene in this drama is decomposed into signs, objects, and interpretations that describe the dynamics of bullying behavior. The method used is descriptive qualitative, with a semiotic approach to analyze and explain how the meaning of signs regarding bullying occurs. The results of the analysis show various forms of bullying, ranging from physical violence, threats, sexual harassment, to social exclusion. Teachers have a major role in creating a safe, comfortable, and moral learning environment. Based on this research, it can be concluded that the importance of awareness and action to prevent and overcome bullying behavior, both in the school environment and society at large. Netizens responding to these scenes provide a deep understanding of the importance of awareness about negative behavior: bullying.

Implicit Meanings of Jentaka Lyrics Song And Video Clip

This study analyzed the lyrics and music video of "Jentaka" by For Revenge using the semiotic approaches of Charles Sanders Peirce and Ferdinand de Saussure. This research used a qualitative approach with semiotic analysis methods. This approach was chosen because the research aimed to explore the meanings contained in the lyrics and music video of “Jentaka” by the band For Revenge. Through a qualitative approach, the researcher could understand and interpret the symbols and signs used in these media. The song depicted themes such as emotional suffering, identity duality, and self-introspection. The lyrics reflected the conflict between the external appearance of being an entertainer and the inner feelings of pain and sadness. Additionally, the inclusion of a Quranic verse from Surah Al-Ankabut, verse 64. The results of the study indicated that semiotic analysis could reveal complex layers of meaning in artistic works, offering a deeper understanding of the messages and themes conveyed by the artist. This research contributed to further comprehension of the use of signs and symbols in music and music videos as a medium of artistic communication.

Reading Gender Stereotypes in Printed Advertisements

Semiotics describes how advertising messages manipulate the connection between ‘meaning’ and ‘reality’ by investigating how already determined meanings are attributed to given products, thus establishing methods of decoding their true meaning. Therefore, the central theme of the semiotic approach to advertising is establishing a connection between meaning and reality. To that extent, semiotics as the science of signs is not an abstract study but rather reflects the essence of social life emphasizing the multi-layered and dynamic character of meaning creation. Advertising messages, therefore, have as much meaning as they have ‘readers’. This research aimed to establish a connection between gender stereotypes and advertising messages, i.e. to point out the main gender stereotypes shown in advertising messages, and to determine whether, in the new century, there have been changes in the way and contexts of the portrayal of women and men in advertisements compared to of the same in the past. A total of 31 advertising messages displayed in a women’s magazine were examined. A detailed analysis of the visual representation of female and male bodies, symbols, body positioning, and products was conducted. Messages are direct and open. Human bodies are glorified by emphasizing a healthy, well-shaped, well-groomed female and male body as a symbol of the extension of the species. It has also been noted that advertising messages reflect changes in society and social expectations among members of both sexes.

The semiotics of red-tagging: hateful affects against the community pantry movement

Abstract This study demonstrates how a red-tagging post on the community pantry movement in the Philippines performs its affective work of hate through the use of diverse modes of meaning-making (composition, representation, and language). It does so by employing a semiotic approach that integrates a multimodal framework that is attentive to materiality and an affective approach to discourse studies. The analysis traces and reveals different affective affordances of the semiotic resources in the chosen red-tagging post. Overall, the study sheds light on how red-tagging practices – in this case, in the form of a poster/Facebook post – are strategically semioticized, thus contributing to a larger political project of constructing an affective discourse of hate against the community pantry movement.

Pemaknaan Nilai Perjuangan dan Kasih Sayang Ibu Asuh dalam Film Air Mata Di Ujung Sajadah

Some Indonesians think that the care of a child by a foster mother will not be as good as when raised by a biological mother. Through this movie, Key Mangunsong as the director of this movie wants to convey the meaning of family, especially mothers, in caring for educating children. The purpose of this research is to find out how the representation of the meaning of the struggle for love of a foster mother in the movie air mata di ujung sajadah. This research uses a qualitative method using the Roland Barthes semiotic approach and focuses on the character Yumna as a subject who becomes a foster mother by looking at aspects of denotation, connotation, and myth. There are 9 scenes in this study which are the material for data analysis. In addition, data collection was carried out by means of observation, document study, and literature study. The results of this study show that foster mothers can educate their foster children by giving abundant love to their children.

Emerging Evils in Post-Colonies

The colonial and postcolonial are two different ideological eras in the colonized peoples’ history, which are taken up by post-colonial literature. Without rehashing the ex-colonized beings’ painful past from a rebellious and revanchist perspective, postcolonial writers’ literary projects aimed at revitalizing the ex-colonized beings’ experience in the form of collective memory. In such a creative art, the narrative devices in force decry retrograde and dehumanizing practices. In terms of vision, the call for improving the relationship between ex-colonizers and ex-colonized subjects is highly prescribed. All neocolonial policies and related influences are systematically proscribed, thus favouring the creation of a global village free from inequalities, exclusions, and other injustices. In essence, the poetization of “Bournehills” in The Chosen Place, The Timeless People and “Kosawa” in How Beautiful We Were is part of those narrative techniques. Today, in a disguised form, Westerners, with their seducing offers or projects, corrupt tiny groups of undeveloped people won over to their cause and keep the masses in misery. In this context of political paradigm shift and sociocultural mutation, the study of the forms of life in the post-colonies remains a challenge. This helps to disclose on the one hand how the former colonial maintains their ex-colonies in perpetual dependence and on the other hand, highlight how the ex-colonized beings or heirs react and overcome neo-colonial policies. To account for the features of neo-colonialism, the use of Perussetian semiotic approach will be helpful. This will contribute to looking into the prevailing forms of life in both fictional imaginaries. Two points of interest will be scrutinized: “post-colonial order features” and “ex-colonized beings’ resilience”

Analisis Semiotika C.S. Pierce dalam Siniar Horor Kanal Lentera Malam dan Obrolan Santai

This article discusses C.S. Pierce's semiotic analysis of icons and symbols in horror podcasts on the Lentera Malam and Obrolan Santai channels. The writing technique uses a qualitative descriptive technique, which describes the discussion based on the dialog or conversation in the podcast. The semiotic approach is used as an analytical approach to explore a sign as a representation of objects, events, circumstances, feelings, and conditions in a broad culture. The podcasts to be analyzed are entitled (1) Pengalaman Metafisik Dokter Forensik, (2) Cerita Horor Perawat Rumah Sakit Terseram. Each podcast will be analyzed using the theory of icons and symbols. There are 14 forms of icons and 16 forms of symbols in the Pengalaman Metafisik Dokter Forensik and Cerita Horor Perawat Rumah Sakit Terseram podcast. Icons are seen in the words berdeham, bayangan, jenazah, dna, penampakan, cicicit-cicicit. Symbols are seen in the words penunggu, merinding, mimpi, pasien, mr. x, indigo.

Design And Production of Press Advertisements to Optimize the Communicative Discourse in The Iraqi Media

This study compares the design and production trends of press ads made by media institutions in Iraq. It examines how Iraqi media uses rhetorical strategies to create persuasive ads and evaluates their alignment with community needs and preferences. The study also focuses on modern advertising techniques and assesses ad quality in terms of display, images, actors' performance, and display time. The study's framework involves comparing the advertising trends used by Iraqi media. There are two main focuses of advertising: the first is to showcase the quality of the product being advertised and its price, while the second focuses on using techniques, stimuli, and mental images to grab the consumer's attention and persuade them to make a purchase. To analyze the advertisement content, a semiotic approach was used. The comparison results were obtained based on two selected advertisements that achieved the research objective. So, the originality of this study will help Media Company’s select effective communication that has a greater impact on consumer purchase decisions of the products advertised by companies.

Discussing the Fashion Style of K-Pop Artist in Indonesia

This research stems from the author's concerns about seeing the phenomenon of local fashion styles in photos uploaded to Taeyong NCT's Instagram when he was in Indonesia. The aim of this research is to reveal Taeyong NCT's local fashion style which represents Indonesian culture. This research uses qualitative research methods with Peirce's semiotic approach. The findings from this research are that the fashion worn by Taeyong represents culture, while the style displayed is the style of a photo model. So, his fashion style interprets that Taeyong is "playing a role" as someone with Indonesian culture. The image of being a lover of Indonesian culture could be attached to Taeyong after uploading the photo on his Instagram which could have positive impacts on him.

Kajian Semiotik Pada Sinematisasi Puisi Youtube Thefadlyma dan Relevansinya Pada Pembelajaran Menulis Puisi di Era Merdeka Belajar

This research examines the cinematization of poetry on Thefadlyma's youtube channel by using a semiotic approach to analyze the signs in the videos Aku; Jatuh Hati and Selamat Jalan, Kanda. The purpose of this study is to describe how the semiotics of poetry cinematization on Thefadlyma's youtube channel and the relevance of the results of this study to poetry writing skills in the era of independent learning. The method used is descriptive qualitative, which focuses on icon, index, and symbol signs in accordance with Charles Sanders Pierce's semiotic analysis. The results show that the cinematization of poetry enriches the aesthetic experience and increases appreciation among the younger generation who are more connected to technology. In addition, this poetry cinematization is relevant in learning to write poetry, as it can be used as a medium that supports the development of students' creativity, self-expression, and writing skills. This research provides theoretical benefits by enriching semiotic literature in the context of digital poetry cinematization, as well as practical benefits for students, communities, and future researchers in understanding and applying semiotic concepts in poetry works in the digital era.

Poetry Collection of 'A Song for Crossing the River Twice', by “Mohammed Abdelbari”: A Semiotic Study of Formation and Significance

This Research seeks to clarify signs and indicative connotations contained in the latest poetic experiences of the poet Mohammed Abdelbari in his Collection (Diwan) titled: “Song for Crossing the River Twice”. The latter was characterized by indicative and semiotic features on multiple levels. Therefore, the first section focused in studying the semiotics of textual parallelism across three themes: semiotics of the title, semiotics of quotation, and the semiotics of visual formation. In addition, the second section studies the semiotics of the structure of the poetic text through three themes: the linguistic sign, numerical sign, and the color sign, using the data of the semiotic approach based on monitoring and tracking the main signs in the poetic experience, and identifying their indication.

Simbol Cinta Manusia dalam Novel Zuhūr Taʾkuluhā Al-Nār Karya Amir Tag Elsir

Love is an inseparable part of human life, because humans will always need love in any case to continue life, because love is human nature. The intensity of love felt will vary, depending on the person who feels it and to whom the love is. Functions as a source of positive energy but can also cause bad things if misunderstood. This research aims to understand the semiosis of love symbols in the novel "Zuhūr Taʾkuluhā al-Nār" by Amir Tag Elsir using Charles Sanders Peirce's semiotic approach. This research connects the results with Sternberg's love triangle theory. The method used is analytical descriptive qualitative research. The research results identified 25 data that reflect six love symbols: liking, infatuation love, empty love, romantic love, companionate love, and fatuous love.

ANTI-SUICIDE CAMPAIGN STUDY GORONTALO & SOUTH SUMATERA PROVINCIAL HEALTH DEPARTMENT POSTERS 2019

Suicide is the most common cause of death, becoming a humanitarian emergency case, which threatens the survival of the nation's next generation. In the anti-suicide campaign, posters are used as information media. The purpose of the study was to examine the symbolic meaning and visual elements in the design of campaign posters, 2 Health Offices (Gorontalo Province and South Sumatra). The method used was qualitative with Van Zoest's semiotic approach (syntactic, semantic, and pragmatic analysis). The results showed that the posters had visual representations of emotions: darkness, loneliness, or hopelessness; the poster narratives contained motivating quotes and information on aid resources. In conclusion, the visual elements on the poster form a visual message in raising awareness to combat suicide. The impact of the research is that it can educate, reduce the stigma of suicide, and help policy makers and designers design campaign posters with appropriate messages and effective strategies

Sport, Play, Games, and Sounds

This article questions the interaction of sport, play, games, and sounds. Its philosophical approach is based on the works of Bernard Suits, especially his description of the ‘tricky triad’ (the overlapping notions of sport, game, and play), and investigates the relation of this triad to music. Subsequently, the notion of gesture is explored as a common denominator to these activities. Then, this article adopts a semiotic approach and considers analogical processes between sport gestures and music gestures (and their corresponding sounds). In addition, this study develops the concept of ‘transitional topic,’ which argues that ‘sport’ does not act as a direct topic in music but is mediated through various other topics (e.g., the march, the fanfare, or the music exercise). Each of these theoretical explorations is grounded in analyses of pieces by Benjamin Britten (“Playful Pizzicato,” Peter Grimes, “Early Morning Bathe,” and Three Divertimenti). Britten’s music is used as a counterpoint to explore the theoretical perspectives of this article, as his music showcases the crossover between sport-like, play-like, and game-like aesthetics.

A visual social semiotic investigation into the popularity of Ronaldo and Messi’s chess photo on Instagram: Implications for new media and audience engagement

This qualitative study adopts a visual social semiotic approach to examine the multifaceted engagement incited by Annie Leibovitz’s photograph portraying Cristiano Ronaldo and Lionel Messi in a contemplative game of chess, ensconced amidst an array of Louis Vuitton merchandise. Through semiotics, mise en scène, and sociolinguistics, we unravel the photograph’s layered significances, employing studium and punctum to dissect viewer engagement. Cognitive linguistics reveals the interplay of myths, metaphors, and metonymy, crafting a narrative that intertwines football, chess, and luxury into potent cultural symbols. The mise en scène theory illuminates the nuanced balance between authenticity and artifice, while sociolinguistic insights bridge visual and linguistic communications for a diverse audience. The photograph, as a convergence of composition, culture, and technology, exemplifies how visual narratives blend these elements to forge connections and evoke responses. This paper aims to contribute to the understanding of digital visual storytelling’s power in shaping cultural dialogues and perceptions, showcasing the role of iconic imagery in the tapestry of social media discourse.

Reading Between The Shadows: Barthes' Semiotic Analysis of 'The Monstrumologist' Cover Design

The book cover design plays a crucial role in attracting readers' attention and conveying the essence of the story within. This article analyzes the cover of "The Monstrumologist" by Rick Yancey, designed by Olvyanda Ariesta, using Roland Barthes' semiotic approach. The analysis explores three levels of meaning: denotation, connotation, and myth. At the denotation level, visual elements such as a dark road, large shadow, red blood, and a big clock are identified and described. At the connotation level, these elements reveal deeper meanings related to themes of horror, threat, and the tension of time. At the myth level, the combination of these visual elements reflects profound cultural and social values about the struggle between good and evil, as well as human fear of the unknown. Furthermore, this article discusses the influence and experimentation of the designer in achieving an engaging and meaningful final design. Through a qualitative approach with an emphasis on literature studies, this article presents a comprehensive analysis of how the visual elements on the cover of "The Monstrumologist" not only attract attention but also convey deep themes within the story. The results of the analysis show that this cover design successfully creates a rich visual narrative and enhances readers' experience of this horror novel.

Nilai-Nilai Pendidikan Islam Dalam Serial Animasi Nussa (Episode Compilation Vol.12)

The background of the problem in this research means that the number of spectacles presented in global Indonesian cinema is so diverse. Nowadays, all people are able to access various things. The existence of technological advances, has the potential to change the human personality itself, for example, such as the decline in morals possessed by children both in the scope of the family and society more or less. This research aims to analyze the values of Islamic education contained in the animated series Nussa Episode Compilation Vol. 12. The result of this research is expected to increase knowledge about Islamic religious education and how to educate children from an early age. This research means qualitative research with the type of library study (library reasearch). The approach used in this research is a semiotic approach using attention, understanding, and analyzing the symbols contained in the film. the results of this study show: The values instilled in the animated series Nussa episode compilation vol.12 are: the value of faith, the value of sharia, and the value of morals.