– The purpose of this paper is to conceptualize data quality (DQ) in the context of business process management and to propose a DQ oriented approach for business process modeling. The approach is based on key concepts and metrics from the data quality management domain and supports decision‐making in process re‐design projects on the basis of process models., – The paper applies a design oriented research approach, in the course of which a modeling method is developed as a design artifact. To do so, method engineering is used as a design technique. The artifact is theoretically founded and incorporates DQ considerations into process re‐design. Furthermore, the paper uses a case study to evaluate the suggested approach., – The paper shows that the DQ oriented process modeling approach facilitates and improves managerial decision‐making in the context of process re‐design. Data quality is considered as a success factor for business processes and is conceptualized using a rule‐based approach., – The paper presents design research and a case study. More research is needed to triangulate the findings and to allow generalizability of the results., – The paper supports decision‐makers in enterprises in taking a DQ perspective in business process re‐design initiatives., – The paper reports on integrating DQ considerations into business process management in general and into process modeling in particular, in order to provide more comprehensive decision‐making support in process re‐design projects. The paper represents one of the first contributions to literature regarding a contemporary phenomenon of high practical and scientific relevance.