ABSTRACTApplied behavior analysis (ABA) is a fairly young and growing discipline in Israel. Similar to countries in Europe and in the United States, ABA is yet to be formally recognized as a profession in Israel. Infusion of behavior analysis (BA) specialists into the public education system has been occurring gradually over the past two decades, yet there is no literature that documents these processes and the quality of ABA services provided in Israeli schools. This article brings forward one leading example of municipal efforts in a city in central Israel to integrate BA specialists and ABA services into school settings, given the unregulated status of the discipline. Three models of integration are presented. As part of a growing service in this municipal city, this article focuses on examining the FBA processes conducted by the BA specialists. Preliminary data on these processes are presented. Challenges of FBA in Israeli public schools are reviewed and discussed. This article concludes with thoughts and lessons in global context that may be relevant to other countries sharing comparable ABA status and experiencing similar challenges assimilating BA specialists into public organizations.