Market Applications Research Articles

DEMOGRAPHIC TARGETING OF USERS IN MOBILE APPLICATIONS FOR LIVESTOCK DIGITAL MARKETING AMONG SMALLHOLDER CATTLE FARMERS

Several livestock diseases leading to high mortality rates among animals have raised concerns about a potential food crisis in Indonesia. To prevent further spread of these diseases, access to livestock sheds has been restricted. This situation has highlighted the importance of developing alternative marketing channels to facilitate livestock trade. The present study investigates the demographic factors that influence farmers' interest in adopting mobile applications for digital livestock marketing in the Special Region of Yogyakarta. The data for this research was collected from a stratified random sample of 968 respondents across four regions. Prior to the interviews, farmers were provided with an introduction and given the opportunity to experience the mobile applications firsthand. The data analysis employed descriptive statistics, non-parametric analysis, and a logistic regression model. The results indicated a significant (p < 0.05) association between variables such as the farmer's age, educational level, women's decision-making power, farming revenue, cattle ownership, farming experience, and interest in using mobile applications for livestock digital marketing. However, no distinction in adoption interest was observed between farmers who were members of agricultural groups and those who were not. These findings have significant methodological implications, as they require independent interviewing among member farmer groups. This study suggests that developers of mobile applications for livestock digital marketing should consider the lack of digital literacy among farmers as a crucial factor influencing their interest in adopting new technologies. Addressing the digital literacy gap could increase the adoption and effective use of these applications within the farming community.

Penerapan Green Marketing pada Produk Bubble Wrap dalam Meningkatkan Purchase Intention dan Perceived Value

This study aims to determine the application of green marketing on OCUWRAP products and application of green marketing to increase purchase intention and perceived value. OCUWRAP is a biodegradable bubble wrap product made from cassava starch and dried sponge gourd. This research was conducted using an interview method with a descriptive qualitative approach. Data obtained from interviews conducted with marketing and development managers, cosmetic store owners, and consumers were processed using the triangulation method. This study found that green marketing implemented has increased purchase intention and perceived value of its products. The implementation of green marketing by OCUWRAP is carried out in various aspects, namely environmentally friendly products, premium prices and environmentally friendly marketing and distribution. The results of this study indicate that the green marketing strategy has increased purchase intention for the product. Green marketing that has been implemented can also increase the perceived value felt by OCUWRAP consumers.

Resilient marketing of Chinese hotel enterprises based on marketing mix

Resilient marketing in hotel enterprises is a research area that has not been systematically explored. This study is based on the 4Ps theory to conduct a systematic theoretical study of resilient marketing in hotel enterprises and promote the application of resilient marketing in hotel enterprises. Data were collected from Chinese hotel employees (n = 501) through an online survey. Data were analysed using SPSS and AMOS software. confirmatory factor analysis (CFA) combined with structural equation modelling (SEM) was used to explore hotel employees’ perceptions of resilient marketing in hotel companies. The findings suggest that the concept of resilient marketing, constructed through the four dimensions of resilient products, resilient prices, resilient price, and resilient promotions, is better able to help hotel enterprises withstand crises. This study contributes to understanding how Chinese hotel enterprises use the concept of resilient marketing to withstand crises, such as positively adapting to market changes, collaboratively responding to market competition, and resisting and reversing crises situation. It has important theoretical value and practical significance for constructing a theory of resilient marketing for hotel enterprises, promoting the practical development of resilient marketing for hotel enterprises.

LAB-to-FAB Transition of 2D FETs: Available Strategies and Future Trends.

The last decade has seen dramatic progress in research on FETs with 2D channels. Starting from the single devices fabricated using exfoliated flakes in the early 2010s, by the early 2020s, 2D FETs being trialed for mass production and vertical stacking of 2D channels made by leading semiconductor companies. However, the industry is focused solely on transition metal dichalcogenide (TMD) channels coupled with conventional 3D oxide insulators such as Al2O3 and HfO2. This has resulted in numerous challenges, such as poor-quality interfaces and reliability limitations due to oxide traps. At the same time, the alternative routes for 2D FETs offered by laboratory (LAB) research have not been appreciated until now, even though the use of the native oxides of 2D channels has recently resulted in the first 2D FinFETs. Considering the research progress achieved in the last decade, from this perspective, we will discuss the main challenges for industry integration of 2D FETs and also suggest possible future steps which could propel these emerging technologies towards market applications.

Consumer Usage of Mobile Visual Search in China

As an emerging information retrieval technology, mobile visual search (MVS) has considerable development potential and broad market application prospects. Although many studies have explored user behaviors with various information technology artifacts, few have specifically investigated consumers' MVS intentions and behaviors. For filling the gap, this study is to integrate perceived contextual offer (PCO) and implementation intention into the theoretical model of UTAUT2, aiming to explore potential predictors of Chinese consumers' MVS usage intention and behavior. The results showed that consumers' perceptions of contextual offer, performance expectancy, hedonic motivation, and their using habit had significant effects on consumers' MVS usage intention. Habit, usage intention, and facilitating conditions showed significant predictive power for consumers' MVS implementation intention and their further usage behavior. Additionally, habit and usage intention indirectly influenced consumers' MVS usage through the complementary mediation of implementation intention.

Ethical deployment of cognitive biases in marketing a framework for responsible influence

This paper examines the intersection of cognitive biases and ethical marketing practices, highlighting how psychological principles can influence consumer behavior within ethical boundaries. Cognitive biases such as scarcity bias, authority bias, the halo effect, and confirmation bias significantly shape consumer perceptions and decisions. However, their application in marketing raises complex ethical concerns, particularly regarding consumer autonomy and the potential for manipulation. This study proposes a conceptual framework that integrates ethical guidelines with marketing strategies that utilize cognitive biases. Through a comprehensive literature review and theoretical analysis, this paper outlines the implications of these biases in marketing, develops a set of ethical guidelines, and discusses the broader impacts on consumer trust and brand integrity. The findings give marketers practical insights for ethically harnessing cognitive biases, ensuring that marketing practices drive business success and maintain consumer respect and loyalty.

A novel evaluation method of the aging performance of MEMS flow sensor

The development of Micro Electro Mechanical Systems (MEMS) flow sensor towards high level market applications generates various challenges, in particular also on the reliable functionality. With the advancement of reliability engineering technology, aging phenomenon of MEMS devices has been widely concerned. As a result, an aging evaluation method is essential. The accelerated aging testing (AAT) is the most widely used in traditional aging methods. However, its performance is limited by highly economic and time cost. In this paper, a novel aging effect model is proposed, in which a comprehensive approach that integrates AAT, lifetime distribution modeling, and either Finite Element Modeling Simulation (FEMS) or fatigue simulation (FS) as fundamental is explored. However, the difference from the conventional approach was that the AAT results is imported in FS, to confirm fatigue analysis, while FS predictions are instrumental in analyzing degradation or fatigue phenomena and estimation lifetime. In this way, aging performance is illustrated detailed with the lower aging cost and high efficiency. Meanwhile, the results of proposed FS are verified by a thermal cycle (TC) AAT. Specifically, the resistor degradation mechanism, the characteristic parameter degradation is calculated. Moreover, the lifetime evaluation was acquired by the Arrhenius model. Finally, the proposed aging performance evaluation method can be applied to both discrete devices and modules. Compared with the traditional aging method the high aging cost can be eliminated, and the proposed aging evaluation strategy can be used in various temperature conditions.

La Persona y el Marketing Científico Digital

Introduction: Examines the implications of marketing in improving content related to scientific production, focusing on Academic Search Engine Optimization (ASEO) and highlighting the role of Digital Scientific Marketing. Methodology: It presents the constructive stages of Digital Scientific Marketing from the ASEO perspective, considering the Author dimension and the formal and informal channels that constitute digital information environments. Results: Describes the stages of Planning, Persona Definition, Content Creation and Definition, Content Distribution, Content Evaluation, and Result Measurement for the application of Digital Scientific Marketing in the ASEO context. Conclusion: The application of Digital Scientific Marketing requires reflection on the target audience and the proper delivery of content, taking into account social media metrics and effective audience engagement. Integrating Digital Scientific Marketing with Academic Search Engine Optimization (ASEO) provides new perspectives for scientific research, aiming to reach audiences beyond the specialized public. This approach can foster research in various knowledge areas and lead to the development of new lines of investigation.

The Research Progress of Magnesium Alloy Building Formwork.

Building formwork is a kind of temporary supporting structure consumable material used in the construction field. In recent years, building formwork has gradually developed to become lighter, more environmentally friendly, and have higher performance. This sets higher requirements for the materials used to make building formwork. There is an urgent need to find a lighter and more durable material for building formwork. Magnesium alloys possess the advantages of low density, high alkali resistance, and high strength. As a building formwork material, it can reduce the weight of formwork and improve its durability. Therefore, a magnesium alloy is considered a material with high potential for building formwork. Currently, magnesium alloy building formwork has attracted the attention of many companies and research and development institutions, with preliminary research applications and good feedback on usage effects. It is highly possible to obtain the opportunity to put it into market application. However, to be applied on a large scale, there are still some important problems that need to be solved. These problems fall into three main areas, including the relatively low processing efficiency of magnesium alloy materials, the unstable price of magnesium alloys, and the fact that the formwork is easily corroded during storage. Firstly, at present, the main processing methods for magnesium alloy building formwork are casting and extrusion, and the production efficiency of both methods needs to be improved. Secondly, high-performance magnesium alloy materials are usually more expensive, which is not conducive to the large-scale application of the formwork. The price of magnesium alloys has fluctuated greatly in recent years, which increases the difficulty of promoting magnesium alloy building formwork. Thirdly, in the atmosphere, the oxide film on the surface of the magnesium alloy cannot play an effective role in corrosion resistance. So, surface treatment is necessary for magnesium alloy building formwork. Among the various surface treatment methods for magnesium alloys, the chemical conversion method has the advantages of being easy to operate, cost-effective, and having good corrosion resistance. It may be a very suitable protective method for large-scale applications of magnesium alloy building formwork and possesses excellent potential for application. The future of magnesium alloy building formwork will focus on new low-cost materials, high-efficiency processing technology, and low-cost green anti-corrosion technology. With in-depth research and the maturation of technology, magnesium alloy formwork is expected to play a more important role in the construction industry.

Economic analysis of the production process of targeted edible fats through post-addition hydrogenation and their market applications

The fat production industry is one of the key and fast-growing components of the food sector of Uzbekistan, and therefore, it is relevant to analyse the economic part of its crucial elements. The purpose of this study was to examine the hydrogenation process from the standpoint of production cost features and pricing issues. The methods employed in the study were descriptive, systematisation, and dialectical. The study showed that the production and utilisation of targeted edible fats play a vital role in the food industry by achieving certain characteristics of other products. However, a hydrogenation procedure is often used to make the fats more efficient. The study described its essence in greater detail and evaluated the economic feasibility of the hydrogenation process. The significance of choosing the correct reactor and catalysts to maximise yield was highlighted, as well as the influence of some other characteristics on it. The study also addressed the disadvantages of the fat hydrogenation process, which has a negative impact on public health. Therefore, activities aimed at mitigating negative impacts in this industry should be carried out more actively. Furthermore, attention has also been paid to assessing the state of the edible fats market in Uzbekistan: the rapid growth rate of the industry has been noted due to the increasing revenues of enterprises engaged in the production of these products. The obtained findings can be applied by enterprises to change the principles of hydrogenation process, as well as by the state authorities to formulate a long-term policy for the development of the industry

A LITERATURE REVIEW ON THE DIGITAL MARKETING UNVEILED COMPREHENSIVE REVIEW OF CORE CONCEPTS

Purpose: This study provides understanding the digital marketing by reviewing Existing literature we can understand the evolution of digital marketing and its current trend helps to identify gaps in the current research by examining what has been studied and establish synthesize existing knowledge bringing together finding from various studies to provide a comprehensive overview of digital marketing concepts this study also allows for a critical evaluation of existing research. By analysing previous studies can highlight strengths weakness and biases in the current literature and also lead to practical application of digital market it helps to highlight emerging trends and technology in the digital marketing Design: This study outline the specific areas of digital marketing that will be covered such as SEO, social media marketing content marketing, email marketing and analytics Results: the study of digital marketing will provide key insights into the strategies ,tool, hazards, associated with this field the review highlights the importance of integrating digital marketing channels and platform to enhance business performance . core hazards identified include like data privacy issues the need for constant technological adaptation, and risk of misinformation spreading through digital channels.it require data protection measures ongoing education for marketers and strategies to maintain accurate information. Originality: this study explores the use of digital marketing in the core concepts this research focus on the research position of core concepts like SEO, social media marketing content marketing, email marketing and analytics, with regards to the prior theory and provides the research gap, agenda for further research ,its advantage benefit constraint disadvantages ,and suggestion for practice Paper type: Literature Review KEYWORDS: digital marketing, Search Engine optimization, content marketing social media marketing ,email marketing and analytics

Development of Digital Marketing Applications for Jombang Tourism and Culture Based on Android (User)

ABSTRACT The development of global tourism is very rapid, including in Indonesia, especially in the city of Jombang. Jombang is known to have interesting cultural and natural tourism objects. Digital marketing describes the use of digital technology to support marketing functions. This research aims to study the use and development of digital marketing in the promotion of tourism and culture in Jombang. The digital marketing application developed is designed to help users find information about the natural beauty, tourist attractions, and cultural richness of Jombang. In addition, this application facilitates the search and discovery of included tourist sites, which is expected to have a positive impact on the development of tourism and cultural preservation in Jombang. This Android-based digital marketing application has several main features: Main Page (Home): Displays a summary or recommendation of tourist attractions in Jombang. Popular Tourism List: Presents the most visited tourist attractions. Maps: Helps users find routes to tourist sites. Tourist Description: Provides detailed information about a particular tourist destination. Popular Culture List: Displays cultural activities or events that are often held in Jombang. Tourist Type and Sub-district Filters: Allows users to select the type of tourism and sub-district of interest. Keywords : Development, Digital Marketing, Android, Tourism, Culture.

Impact of Artificial Intelligence on Marketing – A Conceptual Study

The marketing field has undergone a considerable transformation with the introduction of AI, leading to enhanced performance. The present study is aimed at finding the effect of AI on marketing. This paper includes an in-depth literature review that offers a complete understanding of the application of AI in marketing. Various studies emphasize significant AI applications in marketing, such as neural networks, case-based reasoning, and expert systems, marking a transformative shift from traditional marketing methods. The integration of AI in marketing leverages technologies like natural language processing, machine learning, and sentiment analysis to enhance decision-making processes, providing precise insights into customer lifecycles and market trends. By combining AI with customer and brand experience data, businesses gain a competitive edge and are better equipped to navigate the dynamic marketplace. The paper underscores the key elements of incorporating AI in marketing functions to enhance overall business performance, leading to increased profitability and a competitive advantage. Its objective is to document insights into the AI ecosystem, elucidating how embedded technologies support marketing processes and contribute to organizational success. Furthermore, the paper delves into the synergy between AI and marketing, highlighting their combined potential as the future driving force for successful business organizations.

Artificial Intelligence's Effect on Marketing: The Viewpoint of Indian Corporate Employees in Marketing

The corporate world has undergone a transformation due to the advent of artificial intelligence (AI). AI has many important uses in the marketing industry, one of which is performance improvement. The goal of this study is to determine how artificial intelligence (AI) is affecting marketing from the viewpoint of Indian corporate employees who work in the field. The literature was thoroughly reviewed, and the results gave rise to a clear grasp of artificial intelligence (AI) and its applications in marketing. Second, the researcher conducted semi-structured interviews with several marketing specialists from several corporate employment organizations in India using a qualitative study approach. Thirty six marketing experts were interviewed by the researcher using a sample size of thirty six from the different twelve organizations. The study's conclusions highlight the elements that go into integrating AI into marketing, its advantages and disadvantages, The use of AI in marketing, ethical issues, and your company's pre- post AI marketing strategy. According to study, incorporating artificial intelligence into marketing & sales processes can boost company productivity and provide it a competitive edge. Keywords: Marketing, Artificial Intelligence, Delhi-NCR, Indian Corporate Employees, Customer, Market Scenario.

Relationship Between the Shape of Giant Reed-Based Fillers and Thermal Properties of Polyethylene Composites: Structural Related Thermal Expansion and Diffusivity Studies

AbstractThis paper describes the effect of two different fillers derived from giant reed (Arundo donax L.), namely fibers and shredded aerial parts of the plant, on the thermal properties of polyethylene-based composites, as the analysis of dimensional stability of lignocellulose-based composites, and its relationship with their thermal diffusivity, has not yet been assessed in the literature. It has been found that the introduction of such materials resulted in a significant reduction of the coefficient of thermal expansion, particularly more important in the case of fibers, due to their higher aspect ratio; in particular, this coefficient is reduced to less than half for fibrous composites (from 1.6·10− 4 K− 1 to 6.1·10− 5 K− 1 or 3.5·10− 5 K− 1 for 20 and 40% loadings). This parameter also influences the thermal diffusivity of the final parts; the diffusivity of composites increases with the ratio of lignocellulosic filler used, particularly when using fibers, due to a better orientation of these fibers than the shredded material, which does not exhibit a fibrous shape. Composites with 20% share of the filler exhibited a thermal diffusivity increased by about 15% compared to neat polyethylene, while 40% loadings resulted in a 25% and 60% increase for ground and fibrous materials, respectively. These results provide additional features to lignocellulose-composites characterization, providing properties not usually mentioned in the literature to expand the knowledge about such composite materials beyond mechanical properties, providing a broader range of properties to offer a wider application area of such composites. Statement of NoveltyArundo donax L. is of great interest to biorefineries due to its fast growth and resistance to adverse environmental conditions. Most research on this plant species focuses on obtaining energy products or valuable chemicals, while very few are related to composite production, particularly on thermoplastic materials. The work found in the literature so far does not provide insights into the relationships between the types of filler (and their aspect ratio) and their thermal properties. Therefore, this work expands the knowledge on the thermal behavior of lignocellulose-polymer composites, supplementing the research, usually focused only on mechanical properties, in their characterization by correlative analysis of thermal influenced dimensional change with structure and thermal diffusivity. Determining the coefficient of thermal expansion (CTE) is a relevant parameter to assess the possibilities of using a material at high or low temperatures and evaluate the dimensional stability of a product during its service lifetime. On the other hand, thermal diffusivity brings together the capacity of a material to store thermal energy and distribute it throughout the material; that is, it relates heat capacity and thermal conductivity, which are also essential in using materials in market applications. Therefore, the work not only provides the results of thermal diffusivity and CTE of thermoplastic-reed composites but also correlates both parameters as a way to widen the range of application of plant-based composites in areas where dimensional stability (i.e., low thermal expansion) is required. Graphical Abstract

Moment estimation of uncertain autoregressive model and its application in financial market

Uncertain autoregressive model is a powerful analytical tool that uses uncertainty theory to predict future values based on previously observed values. In the study of uncertain autoregressive model, one of the core problems is how to estimate the unknown parameters and uncertain disturbance term in the model. In this paper, a moment estimation method for uncertain autoregressive model is proposed to determine these unknown parameters and uncertain disturbance term. Following that, the uncertain hypothesis test is used to verify the suitability of the estimated uncertain autoregressive model. In addition, we also provide a case study of Disney stock prices to illustrate the advantages of moment estimation method over other statistical inference methods.

Study on the performance of lithium iron phosphate battery based on its application in transportation field

Abstract The technology of lithium iron phosphate batteries is increasingly becoming developed and stable as a result of the new energy sector’s quick and steady development. With its unique performance advantages and characteristics, lithium iron phosphate battery occupies a large market share and has a wide range of application scenarios. This paper analyzes the specific application scenarios of lithium iron phosphate batteries in the field of transportation and derives the specific performance advantages of lithium iron phosphate batteries. Lithium iron phosphate battery has high energy density, high safety, high cycle life, high-temperature adaptability and other performance advantages. In addition, Lithium iron phosphate batteries are also inexpensive and kind to the environment. Therefore, lithium iron phosphate batteries can better meet the demand for battery applications in the field of transportation. At the same time, these advantages also make the lithium iron phosphate battery in other areas such as communication energy storage and peak energy storage have a high application value. By specifically studying the advantages of lithium iron phosphate, I believe that we can further promote the market application of lithium iron phosphate batteries and provide a method of reference for other batteries.

A QUALITATIVE COMPARISON OF THE PERCEPTIONS AND BEHAVIORS OF LAWYERS AND DOCTORS ON MARKETING

Marketing, which is in the process of evolving into being people-oriented, has started to take place in two basic human fields (sectors) that the state carries on such as law and health. The aim of this research is to reveal the level of perception and application of marketing in these two sectors. For this purpose, one-on-one interviews were conducted with lawyers and doctors. The obtained opinions were evaluated qualitatively, supported by quantitative data. According to the findings, lawyers and doctors consider marketing to be identical with early-stage marketing promotional activities. It has been demonstrated that in order for a contemporary human-oriented marketing approach to come to life in these two sectors, the current perceptions must be changed first.

Structured Planning for Strengthening Marketing and Distribution Capacity of Cilembu Sweet Potato Products

The method of implementing this community service is systematically designed to overcome the problems faced by the target partner, Ma Utik, in developing the Cilembu yam industry and its processed products. The preparation and planning stages as well as socialization and initial training are the main focuses in this program. The preparation stage begins with an initial survey to identify partner needs related to marketing, business management, distribution network development, and product innovation. A service team consisting of experts in economics, management, agribusiness, and informatics was formed with a division of tasks according to competence. A structured work plan includes a schedule of activities, implementation methods, and indicators of success, as well as careful management of budgets and resources. Socialization and training materials were developed based on partner needs to ensure in-depth understanding and mastery of relevant skills. The socialization phase begins with an initial meeting to introduce the program's objectives, benefits and solutions to partners, while accommodating their inputs. Initial training was conducted to provide partners with a foundation of knowledge and skills. Marketing strategy training covers the use of social media, digital marketing, branding, and promotion. Business management training covers business planning, financial management, and strategic decision-making using business management software. Distribution network development training includes negotiating and building relationships with distributors, as well as utilizing communication technology. Product innovation training includes identification of market trends and development of new products using market research technology. Through this approach, it is expected that partners can understand the program objectives and acquire the necessary skills to improve their competitiveness. With effective coordination between the service team, community partners, and supporting institutions, this program can run smoothly and have a significant impact. The implementation of a digital marketing application specifically for Cilembu yam products is one of the main results that is expected to increase product visibility, facilitate customer access, strengthen branding, and increase interaction with customers and business partners

Produção de aguardente de abacaxi da Amazônia

Pineapple brandy represents an exotic fusion between the traditional Brazilian drink and the tropical flavor of pineapple. Its production involves a process of fermentation and distillation. This study explored the spirit production process on a laboratory and pilot scale, in which it is worth highlighting that no amounts of sugar were used to favor the fermentation reaction, as the brix content of the juice was 14° brix. To obtain the spirit, on a laboratory scale, a blender was used to obtain the juice, precision scales, and beakers for the fermentation process. In the simple distillation process, a distillation flask, heating blanket and a condenser were used. At the pilot scale, a mill, a reactor where fermentation took place and a copper still for distillation were used. The results of the production processes generated a drink with the characteristic appearance of traditional spirits, with an alcohol content of 45% vol/vol and an average density of 0.980969 g/ml. Therefore, its potential as a differentiated product can be seen, with possible application in the beverage market in Brazil.