This paper provides an in-depth study and analysis of the optimization of sports event management systems using wireless sensor networks. Aiming at the monitoring task of a directed wireless sensor network in a three-dimensional environment, the directed sensing nodes scattered inside the designated monitoring area in a random deployment manner usually have uneven distribution and other problems; we analyze the characteristics of the directed sensor nodes, probabilistic sensing model, and the cooperative sensing model of multiple sensor nodes for monitoring target points and propose a sensing optimization strategy in polar coordinates to guide the three-dimensional plane directed orientation adjustment and sensing optimization of sensor nodes, thus enhancing the sensing capability of network nodes. The experimental results confirm that the algorithm can improve the coverage of the area to be monitored and the quality of sensing service, and it reduces the overall energy consumption of the network by using the distributed node synchronization scheduling mechanism to extend the life cycle of the network to maintain good monitoring capability under the premise of the limited total usage of the directed nodes in wireless sensor networks. The application of wireless sensor network technology in sports competition management mainly includes the application of smart wearable devices in sports competition training, the application of goal-line technology in sports competition, and the application of eagle eye technology in sports events, all three technologies have certain advantages in the application of sports competition, and all of their help to promote the improvement of sports event management and the development of sports industry; the second aspect is wireless sensor. The second aspect is the application of wireless sensor network technology in sports event information management, which is mainly used to collect information related to sports events and fully utilize it to make sports event management more informative and digital, which is helpful to improve the level of sports event management; the third aspect is the application of wireless sensor network technology in sports event stadium management, which is mainly based on intelligent stadiums to create a more spectator-friendly and good experience for the audience, a more ornamental and good experience viewing place, to promote the development and growth of sports industry.
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