Application Of Digital Marketing Research Articles

The Application of Digital Marketing in the Operation and Development of Pet Stores in China

Pet stores have both opportunities and challenges as a result of the notable rise of the pet sector in China in recent years. Pet stores are increasingly using digital marketing techniques to successfully navigate this changing environment. The development and functioning of pet stores in China heavily depend on the use and impact of internet marketing. Pet stores can obtain a competitive edge in a highly competitive industry by studying digital marketing methods that will improve their brand awareness, customer engagement, sales growth, and operational efficiency. This study examines the use of digital marketing and its effects on the growth and operation of pet stores in China, analyzing and summarizing the body of prior research in the field. It studies at different consumer traits, profitability tactics, and operational methods. The effectiveness of several digital marketing techniques, such as content, display, search, and social media marketing, is also examined in this article. The study found that pet stores can improve their operational efficiency and brand awareness, customer engagement, and sales by implementing digital marketing methods. Social media marketing, search marketing, display marketing, and content marketing all demonstrate high effectiveness in achieving business objectives. All things considered, internet marketing gives pet stores the vital resources and techniques they need to overcome market obstacles.

Digital Marketing Strategies and Consumer Engagement: Unveiling TikToks E-Commerce Dynamics

This study examines digital marketing strategies on the TikTok platform and their impact on consumer engagement. With the development of digital technology, traditional media marketing has been replaced by digital platforms. As a typical representative, TikTok is leading the industry change using its unique e-commerce model. Short videos and live e-commerce are rapidly emerging as new forms of digital marketing. Short videos are popular on social media, while live e-commerce combines real-time interaction with a shopping experience, offering consumers a new way to shop. By analyzing TikTok's unique features and business model, this study examines the application of digital marketing in the short-form and live-streaming e-commerce space. It highlights its significant impact on the consumer buying behavior and market trends. The findings show that TikTok's digital marketing strategy boosts user engagement and brand influence and significantly contributes to sales conversions. This study provides important insights for companies to develop effective digital marketing strategies in the digital era and provides valuable references for future research.

Digital Marketing Strategy for MSMEs to Increase Competitiveness of Local Products

General background in the current digital era, small and medium enterprises (MSMEs) are a vital component of local economic development, particularly in rural areas. Specific background MSMEs producing local products such as bags and suitcases are prominent in certain regions, but face significant marketing challenges. Knowledge gap: However, few studies have explored the application of digital marketing strategies to improve the competitiveness of local MSME products.This study aims to analyze the application of digital marketing as a marketing strategy for local village products to increase the competitiveness of MSMEs using a SWOT analysis approach. The results show that MSMEs need strong government and institutional support to overcome market barriers and adopt advanced marketing techniques. The findings emphasize the importance of training and mentoring programs to enhance technical and managerial skills, as well as the introduction of new technology. Additionally, creating a community of craftsmen and entrepreneurs can foster knowledge-sharing and expand business networks, contributing positively to the competitiveness of local products. Novelty the study introduces a comprehensive approach that combines digital marketing and community building, which has not been extensively studied in the context of rural MSMEs. The implications of this research suggest that by leveraging digital platforms and forming supportive networks, MSMEs can increase their market reach and competitiveness, contributing significantly to local economic growth. Highlights: MSMEs require digital marketing strategies to boost product competitiveness. Government support and training are crucial for overcoming market challenges. Community-building among craftsmen enhances business networks and knowledge-sharing. Keywords: MSMEs, Digital Marketing, Competitiveness, Local Products, SWOT

Enhancing Digital Literacy in Balongdowo Village for MSMEs Development through Digital Application Training

The development of digital literacy is an important aspect in mastering digital marketing strategies, especially in the face of today's global competition, given the importance of digital literacy, the right product marketing strategy is needed to improve the digital competence of Micro, Small, and Medium Enterprises (MSMEs) through seminars and workshop assistance for UMKM entrepreneurs in Balongdowo village. The purpose of this community service activity is first to increase digital marketing knowledge and develop digital literacy of MSMEs business actors in Balongdowo Village, Candi District, Sidoarjo and the second is to implement Digital marketing applications (Istagram, Facebook, Sophee, Tokopedia platforms) through workshops and mentoring activities that focus on marketing village products involving resource persons who are experts in the field of digital marketing. The target of this activity is UMKM entrepreneurs and young entrepreneurs in the Balongdowo Village area. The results of this service activity show a significant increase in participants' knowledge and skills in utilizing technology to manage transactions and market MSMEs products. In addition, the participants were aware of the importance of digital security and ethics in the use of information. Overall, this activity succeeded in increasing the enthusiasm of UMKM actors to understand and apply digital marketing technology. And it is hoped that participants will be more prepared to compete positively, both at the local and national levels. In the future, it is hoped that continuous training can be held as a strategic step to ensure the sustainability of the use of technology in the management of MSME businesses in Balongdowo Village.

Penerapan Digital Marketing untuk Meningkatkan Daya Saing UMKM di Desa Sambongari, Kecamatan Weleri, Kabupaten Kendal

This research aims to improve effective digital marketing strategies. In addition, digital marketing provides the necessary training and guidance, so that digital marketing can improve MSME products. This research uses a community service method with assistance and training that ends with an evaluation of effectiveness. The results of this study indicate that the use of digital marketing can increase market reach for products owned by MSMEs in Sambongsari Village. Training and guidance to help MSMEs by implementing digital marketing strategies begins with attractive product photos, logo creation, map creation, social media marketing, search engine optimization (SEO) and content marketing. An increase in sales after implementing the strategies taught will continue to be reported. The application of digital marketing has proven effective in improving MSMEs in Sambongsari Village. The community service work program called Programmed Independent Initiative Real Work Lecture (KKN MIT-18) Posko 26 UIN Walisongo Semarang provides benefits to MSMEs, because it facilitates understanding and application of digital marketing. Some things that MSME players should continue to learn such as changing MSME strategies and seeing the impact of long-term digital marketing implementation

Pengaruh Pemanfaatan Fitur Virtual Try-On Berbasis Augmented Reality pada Aplikasi Tiktok dalam Pemilihan Produk Cushion Oleh Mahasiswa di Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

This research is motivated by problems. The digital era has had a significant impact on social, economic and cultural aspects, especially in the field of information technology. Information technology is an ever-growing field that enables the exchange and sharing of information. The application of digital marketing is currently increasingly being carried out considering that industrial competition, especially in the e-commerce sector, is getting tighter. As one of the largest e-commerce in Indonesia, Tiktok has adopted the use of augmented reality virtual try on technology as one form of its digital marketing efforts to create a more enjoyable user experience. This research was conducted with the aim of analyzing the effect of using the virtual try-on feature based on augmented reality on the Tiktok application by Generation Z. This research took a study of the virtual try-on feature found on Indonesian Tiktok e-commerce for beauty products. This research used a quantitative approach through causal associative techniques on 264 respondents who were interested in Cushion products. Data analysis in this research was obtained using PLS-SEM which showed the results that the dimensions of the augmented reality variables had a positive effect on product selection at Cusion.

Penerapan Digital Marketing pada Komunitas Cimahi Kreatif Ekonomi Produktif di Cimahi

The purpose of this service is to help business actors, especially MSMEs in the Cimahi Creative Productive Economy community, utilize digital technology in order to increase the volume and promotion of their sales so that the public as potential customers/consumers can access and find out the details of the products or services offered. The problem of these MSMEs is that they still have limited ability and understanding in the use of digital technology to market the products or services created so that they experience obstacles in increasing sales and it is even difficult to introduce their products due to shifts in consumer behavior in purchasing consumer goods due to increasingly rapid technological developments. The method that will be used in solving the problem is to conduct a process of training and mentoring in the application of digital marketing so that it can have a direct impact on MSME actors. The results show that after the training process and continued with mentoring, the average business actor has been able to use digital marketing in his business, but there are still some who have not due to other obstacles such as devices and other technicalities.

Utilization of Digital Marketing Content Creator for Promotion of Entrepreneurship

Technological developments, the use of smartphones and internet access provide innovation in marketing activities. Entrepreneurs have new strategies in marketing the goods they produce which were originally marketed offline and can then be marketed online. Online marketing is one of the digital marketing strategies. Digital marketing activities are an important point in entrepreneurship promotion activities, considering that all forms of activity, especially in the business sector, have gone through the digitalization stage, so understanding in the digital marketing process must be improved so that they are not left behind and goals can continue to be achieved. The use of digital marketing is needed to improve the entrepreneurial marketing skills of students at SMA 7 Padang, SMK 4 Padang, and SMA 3 Tebo, so that students can implement digital marketing and be able to increase their business potential. Digital marketing involves starting from content creation, placing online advertisements, website optimization, email marketing, relations with online media, to becoming a social media admin. One application of digital marketing in business is content creation. This activity provides guidance regarding digital marketing strategies using content creation methods via social media platforms.

Tingkatkan Daya Saing UMKM Melalui Sosialisasi Digital Marketing bagi Pelaku UMKM di Kelurahan Kramat Selatan

Digital marketing is one of the main keys to increasing the competitiveness of business actors, especially micro, small, and medium enterprises (MSMEs). However, the main challenge that is often faced in digital marketing is that many business actors do not yet have an understanding of the use and application of digital marketing. To overcome this problem, Tidar University KKN students carried out socialization activities at Hall RW. At the survey stage, visits were made to each MSME location. The stages of implementing socialization were carried out by bringing in speakers from the Magelang Mayor's Expert Team. The final stage is follow-up visits to each MSME location. The final aim of this activity is to provide further assistance that ensures the application of the knowledge that has been provided during socialization. By making repeat visits to MSME locations, the community service team can help business actors practice the digital marketing techniques they have learned.

Development of Digital Marketing Applications for Jombang Tourism and Culture Based on Android (User)

ABSTRACT The development of global tourism is very rapid, including in Indonesia, especially in the city of Jombang. Jombang is known to have interesting cultural and natural tourism objects. Digital marketing describes the use of digital technology to support marketing functions. This research aims to study the use and development of digital marketing in the promotion of tourism and culture in Jombang. The digital marketing application developed is designed to help users find information about the natural beauty, tourist attractions, and cultural richness of Jombang. In addition, this application facilitates the search and discovery of included tourist sites, which is expected to have a positive impact on the development of tourism and cultural preservation in Jombang. This Android-based digital marketing application has several main features: Main Page (Home): Displays a summary or recommendation of tourist attractions in Jombang. Popular Tourism List: Presents the most visited tourist attractions. Maps: Helps users find routes to tourist sites. Tourist Description: Provides detailed information about a particular tourist destination. Popular Culture List: Displays cultural activities or events that are often held in Jombang. Tourist Type and Sub-district Filters: Allows users to select the type of tourism and sub-district of interest. Keywords : Development, Digital Marketing, Android, Tourism, Culture.

Digital Marketing Applications in the Retail Sector: A Systematic Mapping Study

This study investigates the trends, methods, research types, and focus areas of digital marketing applications in retail from 2018 to 2022. Through a systematic mapping of fifty articles, the study aims to identify key contributions by country, prevalent research methods, types, and focal areas. The analysis reveals an overall increase in publications over the period, with a notable decline in 2022. In 2021, the United States and the United Kingdom emerged as the leading contributors to research in this field. Quantitative methods and Validation Research were found to be predominant, with Solution Papers following. A significant focus of recent research has been on Social Media Marketing and Emerging Technologies. The study provides a thorough review of recent developments in digital retail marketing, laying the groundwork for future research advancements

PKM Strategi Digital Marketing Dalam Pemasaran Produk Daun Kelor Pada Home Industry Glamori Meto

In the online era, marketing opportunities using digital technology are very profitable, apart from sellers not having to have a shop, sellers also don't have to go anywhere to sell. The objectives of this activity are (1) Organizing guidance and training for marginalized communities to produce commercial products based on appropriate technology and local resources as well as opportunities to gain access to funding for Micro, Small and Medium Enterprises, (2) Increasing the number of applications of science and technology for the community. This activity was carried out in the first three stages of program socialization and forum group discussion (FGD). The service team planned all the needs that would be used in implementing the service. The service team carried out FGD (Forum Group Discussion) and a cooperation MoU. Second Stage Creating Social Media Accounts Workshop and mentoring on IT knowledge. The third stage of evaluation is carried out to correct any deficiencies found during the service. The main goal is to increase understanding of various social media platforms, effective advertising strategies and ad performance measurement. The method is to use the PKM method with questionnaires and outreach. The results show an increase in home industry players' understanding of the benefits of social media in digital marketing. They are starting to realize the potential of the online market without high advertising costs. This socialization has the potential to increase the application of digital marketing in the home industry. It is recommended that home industry players continue to develop digital marketing capabilities and collaborate to share experiences in managing advertising on social media.

Pelatihan Dan Pendampingan Digital Marketing Sebagai Upaya Peningkatan Omset Pada Ud. Matahari Desa Kertasada Kec.Kalianget Kab.Sumenep

The digital world currently has a very beneficial impact, including in the business world. The application of digital marketing in the business world opens up communication between potential consumers and sellers which can now be done without distance and time limitations. However, in this digital era, it turns out that there are still business actors who have not utilized digital marketing. Some still market their products conventionally so their market share is still limited. This results in sales income tending to remain constant. This internship program aims to increase the awareness and skills of UD. Matahari produces amplang crackers in Kertasada Village, District. Kalianget District. Sumenep regarding the importance of digital marketing to increase sales income with training and mentoring methods. Through this internship program, it is hoped that the market share will increase, so it has the potential to increase sales income.

Critical Analysis of Islamic Digital Marketing as Business Strategy: Study at the Cianjur Grilled Fish Restaurant

The development of information and communication technology was increasingly. Which can be used as one of the media in efforts to develop business ventures. One form of technological innovation is in the form of promoting products produced through digital marketing strategies by utilizing social media by using Islamic Marketing. The purpose of this study is to find out and analyze the use of digital marketing through social media as marketing strategy at the Cianjur grilled fish restaurant as an effort to develop business at the restaurant. This type of research is using qualitative descriptive analysis approach. The research data is in the form of primary data obtained through interviews with one of the managers at the Cianjur grilled fish restaurant who has used digital marketing to market their products and has succeeded in increasing sales turnover, while secondary data is obtained from journals, books and literature studies related to digital marketing for business people. The conclusion that can be drawn from the results of this study is that the use of digital marketing strategies through social media is very influential on business development in Cianjur grilled fish restaurants, because the application of digital marketing causes businesses to be recognized more quickly by the public so that this becomes one of the factors for business development as a whole fast

Kenari: Meningkatkan Omzet Dengan Digital Marketing Terkini

The community service program “KENARI: Increasing Turnover with Latest Digital Marketing” in Kayu Merah Village, Ternate City, aims to improve the understanding and application of digital marketing in the community. Through the KENARI (Kenali Adaptasi Realisasi) approach, this program provides socialization, practical guidance, and mentoring to help the community utilize social media in digital marketing. The stages include problem identification, adaptation of digital marketing solutions, and realization of marketing strategies. Target outputs include a socialization video, a service journal, and publications in local mass media. The implementation methods include problem identification, preparation of mentoring materials, socialization and coordination with the community, implementation of mentoring and socialization, and monitoring and evaluation of implementation. The implementation schedule and location map of target partners are also presented to support the success of this program.

MENGANGKAT POTENSI UMKM: STRATEGI DIGITAL MARKETING UNTUK SUKSES PEMASARAN

Micro, Small and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy. Nowadays, MSMEs are expected to be able to make the best use of technology, one of which is the world of digital marketing. However, there are still many MSME players who do not understand and utilize digital marketing optimally. This is caused by several factors, such as limited knowledge and skills in the field of digital technology, as well as a lack of understanding of the benefits and potential that can be obtained from digital marketing. This article examines the use of counseling as a tool for community empowerment, provides recommendations and strategies for MSMEs, and becomes a reference for parties interested in developing MSMEs and using digital marketing. The survey method is a research approach that involves collecting data from a representatively selected sample of the population. The goal is to obtain general information and characteristics about the population. Data is collected and analyzed from respondent data that represents a larger population. The results of the article show that the knowledge of MSME players about digital marketing increased after the outreach activities. The application of digital marketing has had a positive impact on sales of MSME products and resulted in a significant spike in sales. Apart from that, the introduction of digital marketing for MSME products also increases MSME turnover. This has a positive impact on brand awareness and consumer trust, which will ultimately influence consumer purchasing decisions. So, digital marketing counseling is effective in empowering MSMEs and improving their business performance. This is an important reference for parties interested in developing MSMEs and utilizing digital marketing. MSMEs are the backbone of the economy, they need to take advantage of technology. The article examines extension to empower MSMEs, provides recommendations. Surveys show an increase in digital marketing for MSMEs.

15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review

The objective of this bibliometric analysis is to examine the gradual evolution of research on digital marketing and other relevant technologies in the tourism sector from 2009 to 2023. A total of 102 papers were selected from the Scopus database, and the analysis was conducted using programs such as R Studio. The bibliometric and systematic literature review research dimensions, such as the overall number of citations, the articles with the highest citation counts, the authors with the most citations, the journals with the highest citation rates, and the networks of nations involved in research activities, were investigated. The study’ reveal the patterns of year-on-year expansion in publications and the incorporation of new keywords within the field of tourism research. It provides details on esteemed academic publications, influential authors, collaborative efforts, and nations involved in the field of tourism research, thereby providing insights into the current developments taking place in the area of various scholarly works. This study provides valuable insights for future researchers since it effectively reviews and analyses the current body of literature, identifies areas where information is lacking, and proposes novel approaches for further research. Nevertheless, the scope of this study is limited to data extraction exclusively from a specific database, impeding its applicability to a broader context.

PENERAPAN DIGITAL MARKETING SEBAGAI INFORMASI BARANG DAGANGAN DI PASAR NUSUKAN SOLO

ABSTRACT One form of application that can be used as a digital marketing medium is imooji. The imooji digital application was not yet known to market traders and was only discovered when the PKM team arrived. This community service activity aimed to increase participants' knowledge in understanding the concept of digital marketing using the imooji application, namely contents containing photos of merchandise found at market stalls. The participants in the activity were 8 traders and shop owners. The method of implementing activities was through the application of digital marketing, creating content for the imooji application. This is done because kiosk traders do not understand digital technology. Next, the team provided a brief explanation regarding the use of imooji which can be shared via social media such as WA, FB, and IG. The results of the implementation of the community service activities showed that not all participants are technologically literate and understand how to use imooji via cellphone because half of the participants are elderly, namely over 55 years, thus made it difficult to understand the imooji digital work process. Creating imooji content by providing a link containing a catalog of goods sold at market stalls can be easily shared with various participant social networks. This activity is expected to foster an entrepreneurial spirit in the digital era.

Strategi Pengembangan UMKM Dengan Ide Kreatif Melalui Program Kuliah Kerja Nyata Di Kelurahan Kolo

The Real Work Lecture (Kuliah Kerja Nyata or KKN) at STIE Bima is a community empowerment activity carried out by students and Field Supervisors (DPL). This KKN program at STIE Bima took place from August 18 to October 18, 2023, in the Kolo Sub-District. It is undeniable that the Kolo Sub-District has natural potential that needs to be developed through tourism and marine resources by promoting Micro, Small, and Medium Enterprises (MSMEs) and creative industries to be more innovative. The method used in the implementation of the KKN at STIE Bima is through participatory approaches and community involvement in interactions and data collection with MSME actors at the Kolo Sub-District Office. The results obtained from this KKN program include the enhancement of the local community's knowledge in Kolo Sub-District in improving MSMEs and creative industries, thus creating new job opportunities for the community through the application of digital marketing and providing local tourism needs to attract both domestic and international tourists.

Training in Marketing Strategies through Digital Marketing for Scaling Up Businesses of Silver Craft SMEs in Banda Aceh City

In today's digital era, digital marketing strategies are crucial, particularly for Small and Medium Enterprises (SMEs). The primary objective of this training is to equip participants with essential knowledge and skills for implementing effective digital marketing strategies, with the ultimate goal of enhancing the business scale of SMEs. Conducted over two days, from October 9 to 10, 2023, the training emphasized introducing and teaching various digital marketing applications, such as Facebook and Instagram. It also provided guidance on creating engaging content for marketing their products. By the end of the training, the participant, CV Taufik Perak, had successfully established digital marketing accounts on several social media platforms.